Lincoln Nautilus sales are up 95.7% year-on-year in February.
According to NADA, the U.S. new light vehicle market is up 6.3% year-on-year in February on an annualised basis with a SAAR of 15.81 million units. It’s up 3.9% on January which was a 10-month low at 15.2 million. The year-to-date SAAR is up 2.7% to 15.39 million. Cars are up 6.5% to 3.13 million annualised, light tricks up 6.3% to 12.68 million, domestic light vehicles are up 4.4% to 12.32 million and imports up 13.3% to 3.49 million. Year-to-date, crossovers account for 49.9% of the market vs. 46.7% a year ago and pickups are at 16.2% share. More generous incentives partly explain this relatively strong result. Based on data shared by J.D. Power, average incentives per vehicle shoot up 75.3% year-on-year to $2,565, the highest amount since May 2021. As a result the average transaction price is down $1,919 year-on-year to $44,045.
Among groups still sharing monthly data, Toyota Motor is up 16.2%, Ford Motor up 10.7%, Hyundai-Kia is timid at +1.6% and American Honda surges 32.3%. Brand-wise, Ford (+9.6%) outsells Toyota (+16%) while Honda (+37.8%) is just above 100,000 units. Lexus (+17.4%) and Lincoln (+38%) post very satisfying results just as Genesis (+9.4%) also tops the market growth. Mazda (+6.7%), Hyundai (+5.8%) and Subaru (+3.1%) are more discreet whereas Volvo (-7.5%), Acura (-6.1%) and Kia (-3%) disappoint.
Looking at models with available monthly volume, the Ford F-Series (-5%) is in difficulty, with year-to-date sales down -8.6%. In contrast the Toyota RAV4 (+43.9%) and Honda CR-V (+98.6%) both post fantastic gains. The Toyota Camry (+7%) still manages an uptick but the Honda Civic (+36.6%) and Toyota Corolla (+22.3%) are catching up. Notice also the Ford Escape (+105.2%), Edge (+105.2%), Toyota 4Runner (+92.9%), Ford Maverick (+73.4%) and Subaru Forester (+48.4%) all in great shape.
Previous month: USA January 2024: Market edges up 4.5%, Toyota up 25.7%
One year ago: USA February 2023: Ford, Kia, Volvo shine in market up 8.7%
Full February 2024 data for selected groups, brands and models below.
Note: Only the companies still sharing monthly data are represented here. Quarterly updates feature all companies.
USA February 2024 – groups:
| Group | Feb-24 | /23 | 2024 | /23 |
| Toyota Motor Corporation | 184,450 | + 16.2% | 350,203 | + 19.5% |
| Ford Motor Co | 173,065 | + 10.7% | 324,945 | + 7.8% |
| Hyundai-Kia | 124,005 | + 1.6% | 226,908 | – 1.3% |
| American Honda | 110,110 | + 32.3% | 203,320 | + 21.2% |
| Subaru | 47,189 | + 3.1% | 91,699 | + 1.7% |
| Mazda | 32,705 | + 6.7% | 62,984 | + 17.5% |
| Volvo Cars | 7,920 | – 7.5% | 17,506 | + 7.7% |
USA February 2024 – brands:
| Brand | Feb-24 | /23 | 2024 | /23 |
| Ford | 164,566 | + 9.6% | 309,461 | + 6.9% |
| Toyota | 159,262 | + 16.0% | 302,503 | + 20.4% |
| Honda | 100,341 | + 37.8% | 184,915 | + 25.1% |
| Hyundai | 60,341 | + 5.8% | 107,884 | – 1.1% |
| Kia | 59,059 | – 3.0% | 110,150 | – 2.4% |
| Subaru | 47,189 | + 3.1% | 91,699 | + 1.7% |
| Mazda | 32,705 | + 6.7% | 62,984 | + 17.5% |
| Lexus | 25,188 | + 17.4% | 47,700 | + 13.9% |
| Acura | 9,769 | – 6.1% | 18,405 | – 7.5% |
| Lincoln | 8,499 | + 38.0% | 15,484 | + 29.4% |
| Volvo | 7,920 | – 7.5% | 17,506 | + 104.5% |
| Genesis | 4,605 | + 9.4% | 8,874 | + 9.4% |
USA February 2024 – models:
| Model | Feb-24 | /23 | 2024 | /23 |
| Ford F-Series | 51,829 | – 5.8% | 100,531 | – 8.6% |
| Toyota RAV4 | 43,209 | + 43.9% | 79,482 | + 48.7% |
| Honda CR-V | 32,031 | + 98.6% | 58,383 | + 61.5% |
| Toyota Camry | 25,952 | + 7.0% | 48,013 | + 17.0% |
| Honda Civic | 20,228 | + 36.6% | 36,677 | + 30.4% |
| Toyota Corolla | 20,054 | + 22.3% | 37,743 | + 28.2% |
| Ford Explorer | 19,611 | + 2.3% | 38,446 | + 10.5% |
| Hyundai Tucson | 15,999 | + 14.0% | 27,115 | + 4.1% |
| Subaru Forester | 14,882 | + 48.4% | 27,501 | + 36.5% |
| Honda Accord | 14,117 | + 22.7% | 26,142 | – 0.4% |
| Ford Transit | 13,410 | + 19.6% | 27,601 | + 29.4% |
| Ford Edge | 13,363 | + 105.2% | 20,765 | + 80.8% |
| Ford Maverick | 13,262 | + 73.4% | 25,705 | + 84.7% |
| Ford Escape | 13,227 | + 105.2% | 24,116 | + 68.3% |
| Subaru Crosstrek | 12,553 | – 15.3% | 23,878 | – 13.2% |
| Honda HR-V | 12,116 | + 44.7% | 24,072 | + 46.9% |
| Kia Sportage | 12,081 | + 19.4% | 22,075 | + 17.9% |
| Toyota Tundra | 11,247 | + 9.0% | 20,878 | + 24.3% |
| Kia Forte | 11,229 | + 7.5% | 20,206 | + 8.4% |
| Toyota 4Runner | 10,963 | + 92.9% | 21,067 | + 54.6% |
| Ford Bronco Sport | 10,707 | + 20.2% | 20,528 | + 11.9% |
| Toyota Highlander | 10,491 | – 44.3% | 20,495 | – 38.1% |
| Subaru Outback | 10,412 | + 14.3% | 21,712 | + 11.2% |
| Mazda CX-5 | 10,362 | – 15.6% | 20,556 | – 7.0% |
| Mazda CX-30 | 10,026 | + 24.9% | 17,799 | + 36.0% |
| Honda Pilot | 9,684 | + 33.2% | 17,371 | + 22.2% |
| Hyundai Santa Fe | 9,239 | + 15.6% | 15,260 | – 0.2% |
| Lexus RX | 8,858 | + 2.5% | 15,874 | – 4.4% |
| Kia Telluride | 8,510 | – 5.7% | 15,426 | – 7.1% |
| Toyota Grand Highlander | 8,478 | new | 15,059 | new |
| Hyundai Elantra | 8,432 | – 18.7% | 15,332 | – 19.4% |
| Ford Expedition | 8,379 | + 21.5% | 13,845 | + 10.0% |
| Ford Bronco | 8,186 | – 32.4% | 15,613 | – 29.9% |
| Hyundai Palisade | 7,832 | + 16.2% | 15,470 | + 15.2% |
| Kia Sorento | 7,425 | + 5.9% | 13,445 | + 1.2% |
| Hyundai Kona | 7,024 | + 15.5% | 13,601 | + 14.2% |
| Toyota Sienna | 5,731 | + 108.8% | 10,869 | + 107.0% |
| Toyota Corolla Cross | 5,672 | + 8.2% | 11,247 | + 32.0% |
| Honda Odyssey | 5,590 | – 10.7% | 10,146 | – 14.5% |
| Mazda CX-50 | 5,480 | + 73.1% | 11,213 | + 94.9% |
| Lexus NX | 5,316 | + 14.0% | 10,395 | + 6.6% |
| Toyota Tacoma | 5,045 | – 70.4% | 13,248 | – 62.0% |
| Kia Seltos | 4,766 | + 27.3% | 8,766 | + 13.3% |
| Toyota Prius | 4,528 | + 424.1% | 9,235 | + 175.7% |
| Hyundai Sonata | 4,379 | + 1.7% | 7,500 | – 18.3% |
| Ford Mustang | 4,115 | – 17.0% | 7,886 | – 12.0% |
| Honda Ridgeline | 3,979 | – 14.4% | 7,329 | – 6.2% |
| Kia Soul | 3,897 | – 25.5% | 7,168 | – 28.9% |
| Subaru Ascent | 3,791 | – 14.0% | 7,509 | – 16.5% |
| Acura MDX | 3,650 | – 22.2% | 6,761 | – 26.1% |
| Ford E-Series | 3,543 | + 0.8% | 6,623 | + 4.1% |
| Lexus TX | 3,396 | new | 6,307 | new |
| Lincoln Nautilus | 3,396 | + 95.7% | 5,430 | + 62.4% |
| Mazda CX-90 | 3,321 | + 16505.0% | 6,631 | + 33055.0% |
| Acura RDX | 3,215 | + 53.8% | 5,992 | + 52.2% |
| Kia Carnival | 3,074 | + 25.0% | 6,087 | + 47.7% |
| Mazda3 | 3,063 | + 7.6% | 5,943 | + 34.4% |
| Ford Mustang Mach E | 2,930 | + 64.3% | 4,225 | – 4.2% |
| Honda Passport | 2,596 | – 32.4% | 4,795 | – 32.0% |
| Hyundai Santa Cruz | 2,568 | – 10.5% | 5,055 | – 7.8% |
| Lexus ES | 2,560 | – 5.6% | 4,672 | – 4.9% |
| Toyota Crown | 2,550 | + 4296.6% | 4,715 | + 8029.3% |
| Volvo XC60 | 2,542 | – 7.2% | 5,499 | + 4.7% |
| Kia Niro | 2,511 | – 25.7% | 4,573 | – 35.5% |
| Volvo XC90 | 2,468 | – 3.1% | 5,441 | + 7.6% |
| Toyota Venza | 2,424 | + 0.2% | 4,613 | – 13.1% |
| Subaru Impreza | 2,343 | – 9.6% | 4,608 | – 8.6% |
| Kia K5 | 2,291 | – 55.5% | 5,579 | – 34.5% |
| Acura Integra | 2,079 | – 16.9% | 3,944 | – 16.0% |
| Ford Transit Connect | 2,004 | + 37.4% | 3,274 | + 24.8% |
| Hyundai Ioniq 5 | 1,996 | – 3.8% | 3,461 | – 4.4% |
| Lincoln Corsair | 1,984 | + 45.8% | 4,040 | + 35.7% |
| Toyota Sequoia | 1,976 | + 46.9% | 3,704 | + 43.8% |
| Hyundai Venue | 1,959 | – 22.8% | 3,394 | – 31.8% |
| Lincoln Aviator | 1,926 | + 5.8% | 3,785 | + 26.4% |
| Genesis GV70 | 1,906 | + 8.2% | 3,491 | + 10.4% |
| Volvo XC40 | 1,627 | – 25.3% | 3,723 | – 2.5% |
| Lexus IS | 1,528 | – 8.4% | 2,780 | – 16.5% |
| Genesis GV80 | 1,420 | + 14.4% | 2,498 | + 2.0% |
| Subaru WRX | 1,395 | – 46.3% | 2,567 | – 44.2% |
| Lexus GX | 1,349 | – 25.2% | 3,275 | – 16.0% |
| Kia EV9 | 1,318 | new | 2,726 | new |
| Kia EV6 | 1,309 | + 1.2% | 2,522 | + 4.9% |
| Subaru Legacy | 1,248 | – 18.2% | 2,740 | – 2.0% |
| Lincoln Navigator | 1,193 | – 3.9% | 2,229 | – 15.9% |
| Hyundai Ioniq 6 | 902 | new | 1,662 | new |
| Volvo S60 | 847 | + 82.9% | 1,681 | + 104.8% |
| Acura TLX | 825 | – 26.4% | 1,708 | – 19.1% |
| Lexus UX | 793 | – 26.2% | 1,523 | – 21.6% |
| Genesis G70 | 686 | – 4.6% | 1,672 | + 9.8% |
| Kia Rio | 648 | – 72.8% | 1,577 | – 65.5% |
| Toyota bZ4X | 557 | + 9.4% | 1,070 | + 10.7% |
| Lexus LX | 523 | + 17.8% | 1,138 | + 89.7% |
| Mazda MX-5 Miata | 436 | – 44.3% | 825 | – 45.3% |
| Lexus RZ | 352 | new | 745 | new |
| Genesis G80 | 346 | + 69.6% | 598 | + 29.2% |
| Subaru Solterra | 322 | – 7.2% | 701 | – 17.1% |
| Subaru BRZ | 243 | – 34.0% | 493 | – 29.6% |
| Lexus LS | 224 | + 34.9% | 436 | + 27.5% |
| Volvo V60 | 210 | + 50.0% | 414 | + 35.7% |
| Toyota GR86 | 203 | – 65.7% | 677 | – 34.5% |
| Lexus RC | 148 | + 15.6% | 265 | + 6.9% |
| Genesis GV60 | 147 | – 14.0% | 313 | + 4.3% |
| Lexus LC | 141 | – 7.2% | 290 | + 9.0% |
| Toyota Supra | 121 | – 61.8% | 282 | – 54.8% |
| Volvo C40 | 105 | – 69.2% | 596 | – 5.8% |
| Genesis G90 | 100 | – 9.9% | 302 | + 39.8% |
| Volvo S90 | 98 | – 24.6% | 216 | – 28.5% |
| Toyota Mirai | 57 | – 76.1% | 101 | – 78.0% |
| Volvo V90 | 23 | – 4.2% | 63 | – 1.6% |
| Mazda CX-70 | 16 | new | 16 | new |
| Hyundai Nexo | 11 | – 60.7% | 34 | – 22.7% |
| Toyota Avalon | 4 | – 80.0% | 5 | – 84.8% |
| Mazda CX-9 | 1 | – 100.0% | 1 | – 100.0% |
| Ford Ranger | 0 | – 100.0% | 303 | – 95.6% |
Source: Manufacturers
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