Vietnam February 2024: Ford Ranger triumphs in imploding market (-52%)

The Ford Ranger is #1 in Vietnam in February.

VAMA data shows a Vietnamese market imploding -49.5% year-on-year to just 11,633 sales and off -23.5% to 30,876. When adding Hyundai who reports separately from VAMA, these figures climb to 13,666 (-52%) and 36,478 (-26%). According to VAMA, the horrendous market dynamic is partly due to the Lunar New Year holidays happening in February this year vs. January in 2023, but also the expiration of the 50% registration fee reduction on January 1 and the broader economic challenges.

Thaco-Kia (-49.5%) takes the lead of the brands ranking with 16.1% share, toppling Hyundai (-62.8%) while Ford (-36.8%) resists somewhat to remain third. Mazda (-45.5%) is up two spots on January to #4, Honda (-8.7%) stays at #5 with a splendid hold whereas Toyota (-74.5%) freefalls to an unusual 6th place. In the remainder of the Top 10, Peugeot (-29.5%), Suzuki (-39.4%) and Isuzu (-44.4%) beat the market.

In the models lane, the Ford Ranger (-27.8%) triumphs at 6.4% share, lodging its first monthly win since October 2022. It is now also #1 year-to-date vs. #4 over the Full Year 2023. The Mitsubishi Xpander (-55.6%) is bumped down to #2 while the Honda City (-27.1%) is up 8 spots on January to #3. Meanwhile the Mazda CX-5 (-41%) stays at #4 above the Kia Sonet (-29%) and Hyundai Accent (-76.7%). The Honda HR-V (+271.1%) goes completely against the market with a sensational year-on-year lift.

Previous month: Vietnam January 2024: Mitsubishi Xpander and Ford Ranger top market up 9.6%

One year ago: Vietnam February 2023: Hyundai and Accent keep lead in market up 5.7%

Full February 2024 Top 15 All brands and Top 66 All models below.

Note: The manufacturers ranking includes medium and heavy commercial vehicles, the models ranking does not. Some manufacturers such as Lexus, BMW, Mini and Peugeot don’t share models detail.

Vietnam February 2024 – brands:

Pos Brand Feb-24 % /23 Jan 2024 % /23 Pos FY23
1 Thaco-Kia 2,199 16.1% – 49.5% 2 5,322 14.6% – 23.5% 2 3
2 Hyundai 2,033 14.9% – 62.8% 1 5,602 15.4% – 37.5% 1 1
3 Ford 1,664 12.2% – 36.8% 3 4,335 11.9% – 13.2% 3 4
4 Mazda 1,355 9.9% – 45.5% 6 3,327 9.1% – 20.1% 5 5
5 Honda 1,264 9.2% – 8.7% 5 3,287 9.0% + 14.2% 6 7
6 Toyota 1,248 9.1% – 74.5% 4 3,456 9.5% – 56.3% 4 2
7 Mitsubishi 818 6.0% – 64.1% 7 2,611 7.2% – 23.7% 7 6
8 Suzuki 667 4.9% – 39.4% 8 2,261 6.2% + 15.7% 8 9
9 Isuzu 352 2.6% – 44.4% 9 834 2.3% + 1.0% 9 10
10 Peugeot 167 1.2% – 29.5% 10 391 1.1% – 14.4% 10 11
11 BMW+Mini 89 0.7% – 31.0% 14 213 0.6% – 33.6% 11 13
12 Hino 67 0.5% – 69.3% 13 200 0.5% – 39.4% 13 12
13 Lexus 56 0.4% – 47.2% 12 192 0.5% + 64.1% 14 14
14 Hyundai Trucks 55 0.4% – 3.5% 11 205 0.6% + 31.4% 12 15
15 Samco 16 0.1% + 300.0% 15 80 0.2% + 1042.9% 15 16

Vietnam February 2024 – models:

Pos Model Feb-24 % /23 Jan 2024 % /23 Pos FY23
1 Ford Ranger 880 6.4% – 27.8% 2 2,023 5.5% – 7.0% 1 4
2 Mitsubishi Xpander 641 4.7% – 55.6% 1 1,926 5.3% – 10.7% 2 1
3 Honda City 640 4.7% – 27.1% 11 1,122 3.1% – 31.5% 7 10
4 Mazda CX-5 600 4.4% – 41.0% 4 1,407 3.9% – 1.8% 3 3
5 Kia Sonet 428 3.1% – 29.0% 7 1,138 3.1% + 14.5% 5 6
6 Hyundai Accent 365 2.7% – 76.7% 3 1,281 3.5% – 50.5% 4 2
7 Ford Everest 351 2.6% – 46.1% 6 1,136 3.1% – 20.1% 6 9
8 Honda HR-V 282 2.1% + 271.1% 5 1,083 3.0% + 295.3% 8 28
9 Kia Carnival 268 2.0% – 36.0% 20 607 1.7% – 8.9% 19 21
10 Hyundai Grand i10 263 1.9% – 72.3% 12 743 2.0% – 53.0% 10 14
11 Mazda2 250 1.8% – 31.9% 19 622 1.7% + 4.2% 17 25
12 Hyundai Creta 238 1.7% – 76.8% 16 651 1.8% – 59.6% 14 7
13 Mazda3 234 1.7% – 41.8% 17 632 1.7% – 19.6% 16 15
14 Ford Territory 220 1.6% – 61.7% 18 610 1.7% – 43.5% 18 13
15 Suzuki XL7 219 1.6% – 24.5% 14 669 1.8% + 48.3% 12 39
16 Kia Seltos 202 1.5% – 45.0% 10 726 2.0% – 0.5% 11 11
17 Kia Carens 201 1.5% – 19.6% 23 505 1.4% + 5.0% 20 30
18 Suzuki Carry Pro 188 1.4% new 37 336 0.9% new 30 67
19 Suzuki Carry 185 1.4% – 50.8% 13 645 1.8% – 22.9% 15 32
20 Toyota Raize 181 1.3% – 70.6% 25 444 1.2% – 57.0% 24 24
21 Ford Transit 175 1.3% + 19.9% 27 426 1.2% + 64.5% 26 26
22 Toyota Vios 170 1.2% – 80.5% 8 823 2.3% – 28.1% 9 5
23 Honda CR-V 161 1.2% – 54.9% 24 431 1.2% – 38.9% 25 19
24 Toyota Wigo 148 1.1% n/a 48 232 0.6% n/a 36 45
25 Hyundai Venue 147 1.1% new 30 343 0.9% new 29 69
26 Toyota Veloz 146 1.1% – 84.0% 26 399 1.1% – 73.0% 27 12
27 Hyundai Santa Fe 132 1.0% – 74.2% 41 262 0.7% – 68.6% 35 16
28 Honda BR-V 127 0.9% new 22 455 1.2% new 22 35
29 Hyundai Custin 127 0.9% new 28 371 1.0% new 28 46
30 Toyota Yaris Cross 119 0.9% new 21 453 1.2% new 23 34
31 Hyundai Tucson 117 0.9% – 41.2% 29 326 0.9% – 23.1% 31 18
32 Mazda CX-8 108 0.8% – 46.0% 32 280 0.8% – 21.3% 33 36
33 Toyota Corolla Cross 106 0.8% – 90.2% 33 277 0.8% – 85.8% 34 8
34 Kia K3 105 0.8% – 65.5% 31 280 0.8% – 47.1% 32 33
35 Toyota Fortuner 86 0.6% – 77.5% 52 149 0.4% – 74.0% 46 31
36 Toyota Avanza 85 0.6% – 73.4% 42 212 0.6% – 56.2% 40 29
37 Toyota Camry 81 0.6% – 67.5% 44 184 0.5% – 61.6% 43 41
38 Mazda CX-30 78 0.6% – 48.0% 58 105 0.3% – 65.0% 52 47
39 Hyundai Elantra 76 0.6% – 69.6% 34 229 0.6% – 50.5% 37 37
40 Kia Sportage 72 0.5% – 74.5% 43 185 0.5% – 62.9% 42 42
41 Mitsubishi Triton 70 0.5% – 52.1% 36 219 0.6% – 4.4% 38 38
42 Mitsubishi Attrage 67 0.5% – 84.9% 35 217 0.6% – 68.2% 39 22
43 Mazda CX-3 67 0.5% – 58.6% 38 208 0.6% – 35.0% 41 48
44 Hyundai Stargazer 55 0.4% – 78.3% 49 130 0.4% – 70.1% 50 27
45 Hyundai Palisade 47 0.3% new 47 132 0.4% new 48 63
46 Honda Civic 42 0.3% – 42.5% 40 176 0.5% – 31.0% 44 53
47 Toyota Innova 41 0.3% – 79.3% 9 663 1.8% + 112.5% 13 44
48 Kia Morning 41 0.3% – 75.2% 51 109 0.3% – 64.7% 51 49
49 Suzuki Ertiga 38 0.3% – 26.9% 15 465 1.3% + 453.6% 21 54
50 Ford Explorer 38 0.3% – 9.5% 45 140 0.4% + 145.6% 47 65
51 Toyota Corolla 36 0.3% – 79.4% 55 85 0.2% – 71.9% 55 52
52 Suzuki Swift 34 0.2% – 34.6% 46 132 0.4% + 120.0% 49 64
53 Kia Sorento 34 0.2% – 77.9% 53 95 0.3% – 65.3% 54 50
54 Mitsubishi Outlander 27 0.2% – 81.5% 50 100 0.3% – 59.7% 53 40
55 Toyota Innova Cross 24 0.2% new 61 41 0.1% new 59 61
56 Kia Soluto 19 0.1% – 81.2% 56 60 0.2% – 67.0% 57 56
57 Toyota Land Cruiser 19 0.1% – 47.2% 62 35 0.1% – 53.3% 60 60
58 Mazda6 18 0.1% – 82.5% 54 68 0.2% – 66.5% 56 55
59 Kia K5 16 0.1% – 80.0% 57 50 0.1% – 63.5% 58 57
60 Mitsubishi Pajero Sport 13 0.1% – 87.1% 39 149 0.4% + 36.7% 45 58
61 Honda Accord 12 0.1% + 1100.0% 63 20 0.1% + 150.0% 63 73
62 Isuzu D-Max 11 0.1% – 82.0% 60 29 0.1% – 75.4% 61 62
63 Isuzu MU-X 6 0.0% – 57.1% 59 25 0.1% + 19.0% 62 66
64 Toyota Alphard 5 0.0% – 58.3% 66 11 0.0% – 45.0% 65 70
65 Suzuki Super Carry Pro 3 0.0% – 99.1% 64 11 0.0% – 97.9% 64 20
66 Toyota Yaris 1 0.0% – 96.6% 65 8 0.0% – 81.8% 66 72

Source: VAMA

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