Volvo V60 sales are up 125.3% year-on-year in March.
The Finnish new car market endures a 4th consecutive month of year-on-year declines in March at a damning -15.7% to 6,384 sales. This brings the year-to-date tally down -12.3% to just 18,153. Toyota (+4.3%) continues to ignore the negative mood and signs another strong 18.8% share for the month, 20.5% year-to-date. Volvo (+34.5%) enjoys the largest gain in the Top 8 and climbs to #2 both in March and year-to-date whereas it ranked #4 over the Full Year 2023. Skoda (+7.8%) is bumped to #3 despite a strong result. Kia (-6.1%) falls slower than the market to stay at #4 while Mercedes (-15.3%) matches the overall evolution. BMW (-22.7%), Volkswagen (-39.9%) and most strikingly Tesla (-45.7%) all struggle mightily. Reversely Hyundai (+89.3%) and Nissan (+10.4%) shine. Newcomer BYD ranks #17.
Over in the models ranking, the Toyota Corolla (-13.3%) ranks first for the 5th time in the past 6 months with a round 7% share. Having scored its first monthly win in March 2023 on the way to a YTD pole position, the Tesla Model Y (-52.8%) completely implodes and ranks #2 with 5.3% share. It is now #5 year-to-date. Strikingly the next 6 models all vastly outpace the market with at least double-digit gains. The Volvo V60 (+125.3%) is the most impressive, followed by the Toyota Yaris Cross (+71.6%), Yaris (+61.5%), Skoda Octavia (+57.8%), Volvo XC40 (+48.6%) and Nissan Qashqai (+34.9%).
Previous month: Finland February 2024: Sales down -12.7%, Toyota, Hyundai stand out
One year ago: Finland March 2023: Tesla Model Y signs first ever win, Toyota bZ4X up to #6, sales up 2.1%
Full March 2023 Top 30 brands and models below.
Finland March 2024 – brands:
| Pos | Brand | Mar-24 | % | /23 | Feb | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 1,199 | 18.8% | + 4.3% | 1 | 3,720 | 20.5% | + 6.3% | 1 | 1 |
| 2 | Volvo | 705 | 11.0% | + 34.5% | 3 | 1,929 | 10.6% | + 7.8% | 2 | 4 |
| 3 | Skoda | 536 | 8.4% | + 7.8% | 2 | 1,891 | 10.4% | + 9.9% | 3 | 2 |
| 4 | Kia | 511 | 8.0% | – 6.1% | 4 | 1,432 | 7.9% | – 5.4% | 4 | 5 |
| 5 | Tesla | 487 | 7.6% | – 45.7% | 8 | 894 | 4.9% | – 32.7% | 8 | 6 |
| 6 | Volkswagen | 476 | 7.5% | – 39.9% | 5 | 1,243 | 6.8% | – 36.8% | 5 | 3 |
| 7 | Mercedes | 387 | 6.1% | – 15.3% | 7 | 1,116 | 6.1% | – 15.1% | 6 | 7 |
| 8 | BMW | 337 | 5.3% | – 22.7% | 6 | 1,049 | 5.8% | – 14.4% | 7 | 8 |
| 9 | Hyundai | 335 | 5.2% | + 89.3% | 10 | 799 | 4.4% | + 53.1% | 10 | 11 |
| 10 | Nissan | 329 | 5.2% | + 10.4% | 9 | 890 | 4.9% | + 7.5% | 9 | 10 |
| 11 | Ford | 178 | 2.8% | – 31.3% | 12 | 462 | 2.5% | – 34.7% | 12 | 12 |
| 12 | Audi | 172 | 2.7% | – 46.7% | 11 | 633 | 3.5% | – 28.6% | 11 | 9 |
| 13 | Opel | 92 | 1.4% | – 62.1% | 19 | 154 | 0.8% | – 69.8% | 17 | 14 |
| 14 | Suzuki | 82 | 1.3% | + 51.9% | 17 | 202 | 1.1% | – 2.4% | 13 | 20 |
| 15 | Mitsubishi | 56 | 0.9% | – 12.5% | 16 | 173 | 1.0% | + 5.5% | 14 | 21 |
| 16 | Subaru | 54 | 0.8% | + 107.7% | 27 | 100 | 0.6% | + 16.3% | 23 | 26 |
| 17 | BYD | 53 | 0.8% | new | 15 | 154 | 0.8% | new | 16 | n/a |
| 18 | Mazda | 48 | 0.8% | – 50.5% | 18 | 153 | 0.8% | – 48.7% | 18 | 16 |
| 19 | Peugeot | 45 | 0.7% | – 76.1% | 13 | 154 | 0.8% | – 65.9% | 15 | 13 |
| 20 | Dacia | 43 | 0.7% | – 37.7% | 14 | 136 | 0.7% | – 40.1% | 19 | 18 |
| 21 | Renault | 43 | 0.7% | + 0.0% | 20 | 107 | 0.6% | – 43.4% | 21 | 19 |
| 22 | Land Rover | 30 | 0.5% | – 9.1% | 25 | 77 | 0.4% | + 8.5% | 24 | 23 |
| 23 | Polestar | 29 | 0.5% | + 26.1% | 30 | 70 | 0.4% | – 73.8% | 27 | 17 |
| 24 | Lexus | 24 | 0.4% | + 41.2% | 21 | 102 | 0.6% | + 45.7% | 22 | 24 |
| 25 | Cupra | 22 | 0.3% | – 58.5% | 26 | 71 | 0.4% | – 37.2% | 26 | 22 |
| 26 | Porsche | 21 | 0.3% | – 4.5% | 24 | 73 | 0.4% | – 3.9% | 25 | 27 |
| 27 | Honda | 17 | 0.3% | + 13.3% | 22 | 63 | 0.3% | – 13.7% | 28 | 29 |
| 28 | Seat | 15 | 0.2% | – 48.3% | n/a | 38 | 0.2% | – 42.4% | 30 | 25 |
| 29 | Citroen | 12 | 0.2% | – 92.9% | 23 | 112 | 0.6% | – 69.1% | 20 | 15 |
| 30 | Fiat | 9 | 0.1% | – 52.6% | 29 | 24 | 0.1% | – 27.3% | 31 | 30 |
| 31 | Mini | 8 | 0.1% | – 27.3% | 28 | 43 | 0.2% | + 104.8% | 29 | 28 |
| 32 | Alfa Romeo | 5 | 0.1% | n/a | n/a | 17 | 0.1% | + 240.0% | 32 | n/a |
Finland March 2024 – models:
| Pos | Model | Mar-24 | % | /23 | Feb | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota Corolla | 450 | 7.0% | – 13.3% | 1 | 1,229 | 6.8% | – 28.0% | 1 | 2 |
| 2 | Tesla Model Y | 340 | 5.3% | – 52.8% | 4 | 655 | 3.6% | – 37.3% | 5 | 1 |
| 3 | Toyota Yaris Cross | 254 | 4.0% | + 71.6% | 3 | 808 | 4.5% | + 147.1% | 3 | 8 |
| 4 | Toyota Yaris | 239 | 3.7% | + 61.5% | 5 | 701 | 3.9% | + 27.5% | 4 | 6 |
| 5 | Skoda Octavia | 232 | 3.6% | + 57.8% | 2 | 880 | 4.8% | + 113.6% | 2 | 3 |
| 6 | Nissan Qashqai | 197 | 3.1% | + 34.9% | 7 | 565 | 3.1% | + 53.5% | 6 | 15 |
| 7 | Volvo V60 | 169 | 2.6% | + 125.3% | 6 | 364 | 2.0% | + 15.9% | 10 | 19 |
| 8 | Volvo XC40 | 165 | 2.6% | + 48.6% | 8 | 543 | 3.0% | + 10.4% | 7 | 7 |
| 9 | Volvo XC60 | 145 | 2.3% | – 33.2% | 10 | 454 | 2.5% | – 22.3% | 8 | 5 |
| 10 | Tesla Model 3 | 140 | 2.2% | – 17.6% | 28 | 230 | 1.3% | – 14.5% | 18 | 18 |
| 11 | VW ID.4 | 134 | 2.1% | – 50.9% | n/a | 196 | 1.1% | – 65.4% | 22 | 10 |
| 12 | Kia Ceed | 129 | 2.0% | + 0.8% | 11 | 321 | 1.8% | – 3.9% | 12 | 12 |
| 13 | Skoda Enyaq | 116 | 1.8% | – 9.4% | 13 | 297 | 1.6% | – 35.7% | 13 | 4 |
| 14 | Toyota C-HR | 110 | 1.7% | + 18.3% | 14 | 369 | 2.0% | + 19.8% | 9 | 14 |
| 15 | Volvo EX30 | 109 | 1.7% | new | 20 | 211 | 1.2% | new | 21 | 210 |
| 16 | BMW X1 | 85 | 1.3% | + 88.9% | 18 | 220 | 1.2% | + 175.0% | 20 | 33 |
| 17 | Mercedes GLC | 83 | 1.3% | + 56.6% | 16 | 268 | 1.5% | + 165.3% | 14 | 39 |
| 18 | Hyundai Ioniq 5 | 80 | 1.3% | + 220.0% | 26 | 250 | 1.4% | + 59.2% | 16 | 40 |
| 19 | Kia Niro | 80 | 1.3% | + 48.1% | 17 | 221 | 1.2% | + 1.4% | 19 | 23 |
| 20 | Kia Stonic | 76 | 1.2% | + 13.4% | 31 | 180 | 1.0% | – 3.2% | 25 | 22 |
| 21 | Toyota RAV4 | 73 | 1.1% | + 25.9% | 9 | 342 | 1.9% | + 30.0% | 11 | 9 |
| 22 | Audi Q4 | 70 | 1.1% | – 32.0% | 15 | 253 | 1.4% | + 6.3% | 15 | 16 |
| 23 | Ford Kuga | 70 | 1.1% | + 6.1% | 23 | 156 | 0.9% | – 18.3% | 28 | 31 |
| 24 | BMW i4 | 69 | 1.1% | – 15.9% | 12 | 239 | 1.3% | + 3.9% | 17 | 11 |
| 25 | Volvo C40 | 55 | 0.9% | – 15.4% | 22 | 193 | 1.1% | – 18.9% | 23 | 17 |
| n/a | Kia Sportage | 53 | 0.8% | + 17.8% | 19 | 185 | 1.0% | + 15.6% | 24 | 30 |
| n/a | VW ID.7 | 50 | 0.8% | new | 32 | 152 | 0.8% | new | 29 | n/a |
| n/a | Hyundai Kona | 49 | 0.8% | – 18.3% | 27 | 151 | 0.8% | + 57.3% | 30 | 41 |
| n/a | VW Golf | 46 | 0.7% | – 47.1% | 21 | 158 | 0.9% | – 9.7% | 27 | 25 |
| n/a | Skoda Kamiq | 39 | 0.6% | + 5.4% | 29 | 159 | 0.9% | – 11.2% | 26 | 27 |
Source: AUT
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