The MG HS ranks at a record #3 in March.
41,313 new cars hit Taiwanese roads in March, a -6.4% year-on-year drop. The Q1 2023 volume is up 5.7% to 112,401. Toyota (-6.7%) matches the market to easily remain in the brands top spot with 23.8% share and 26.4% so far this year. Honda (-12.4%) struggles but rallies back up three spots on February to rank at #2 both for the month and year-to-date. Lexus (-21.5%) is down one rank on last month to #4 while MG (+200.1%) triples its sales year-on-year to #4 overall. Tesla (-15.6%) reappears in the Top 10 at #5 but skids year-on-year. Hyundai (+16.6%) and CMC (+0.1%) also shine.
Model-wise, the Toyota Corolla Cross (-31.7%) remains on top despite a searing loss and holds 5.5% of the market vs. 6.4% over Q1. The Toyota Town Ace (+20.5%) follows in strong fashion while the MG HS (+131.2%) breaks into the podium for the first time at #3. The Toyota RAV4 (+54.8%) and the new Toyota Yaris Cross round out the Top 5. All remaining Top 10 models drop by double-digits bar the Nissan X-Trail (+480.1%) boosted by the new generation. The Hyundai Tucson (+206.7%) and Volvo XC40 (+103.8%) also impress below.
Previous month: Taiwan February 2024: MG up to record third place, sales off -20% on Lunar New Year
One year ago: Taiwan February 2023: Hyundai, Tesla, Lexus impress in market up 12%
Full March 2024 Top 12 brands and Top 60 models below.
Taiwan March 2024 – brands:
| Pos | Brand | Mar-24 | % | /23 | Feb | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 9,825 | 23.8% | – 6.7% | 1 | 29,661 | 26.4% | – 2.5% | 1 | 1 |
| 2 | Honda | 2,710 | 6.6% | – 12.4% | 5 | 7,530 | 6.7% | + 6.7% | 2 | 2 |
| 3 | Lexus | 2,564 | 6.2% | – 21.5% | 2 | 7,527 | 6.7% | – 3.2% | 3 | 3 |
| 4 | MG | 2,221 | 5.4% | + 200.1% | 3 | 6,214 | 5.5% | + 193.4% | 6 | n/a |
| 5 | Tesla | 2,135 | 5.2% | – 15.6% | n/a | n/a | n/a | n/a | n/a | n/a |
| 6 | Hyundai | 2,098 | 5.1% | + 16.6% | 4 | 6,434 | 5.7% | + 25.0% | 5 | 6 |
| 7 | Mercedes | 1,964 | 4.8% | – 5.4% | 6 | 6,523 | 5.8% | + 1.2% | 4 | 4 |
| 8 | Nissan | 1,952 | 4.7% | – 15.2% | 9 | 5,119 | 4.6% | – 9.0% | 8 | 5 |
| 9 | CMC | 1,881 | 4.6% | + 0.1% | 8 | 5,484 | 4.9% | + 12.9% | 7 | 8 |
| 10 | Mitsubishi | 1,415 | 3.4% | – 17.9% | n/a | 3,706 | 3.3% | – 9.2% | 10 | n/a |
| 11 | Mazda | 1,407 | 3.4% | + 8.2% | 7 | 3,558 | 3.2% | + 16.7% | 11 | n/a |
| 12 | BMW | 1,389 | 3.4% | – 12.7% | n/a | 3,762 | 3.3% | – 16.4% | 9 | 9 |
| n/a | Kia | 1,137 | 2.8% | + 53.9% | n/a | 2,918 | 2.6% | + 58.4% | n/a | n/a |
| n/a | Volvo | n/a | n/a | n/a | n/a | 2,439 | 2.2% | + 19.5% | n/a | n/a |
Taiwan March 2024 – models:
| Pos | Model | Mar-24 | % | /23 | Feb | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota Corolla Cross | 2,281 | 5.5% | – 31.7% | 1 | 7,155 | 6.4% | – 21.7% | 1 | 1 |
| 2 | Toyota Town Ace | 1,944 | 4.7% | + 20.5% | 3 | 5,282 | 4.7% | + 16.7% | 2 | 4 |
| 3 | MG HS | 1,711 | 4.1% | + 131.2% | 4 | 4,302 | 3.8% | + 103.2% | 4 | 9 |
| 4 | Toyota RAV4 | 1,573 | 3.8% | + 54.8% | 2 | 4,735 | 4.2% | + 38.7% | 3 | 3 |
| 5 | Toyota Yaris Cross | 1,502 | 3.6% | new | 6 | 4,181 | 3.7% | new | 6 | 28 |
| 6 | Honda CR-V | 1,460 | 3.5% | – 11.4% | 7 | 4,253 | 3.8% | + 2.1% | 5 | 2 |
| 7 | Tesla Model Y | 1,337 | 3.2% | – 41.9% | n/a | n/a | n/a | n/a | n/a | 10 |
| 8 | CMC Veryca | 1,160 | 2.8% | – 14.4% | 8 | 3,157 | 2.8% | – 10.8% | 8 | 6 |
| 9 | Lexus NX | 1,079 | 2.6% | – 32.1% | 5 | 3,277 | 2.9% | – 7.2% | 7 | 7 |
| 10 | Nissan X-Trail | 905 | 2.2% | + 480.1% | 21 | 1,795 | 1.6% | + 368.7% | 16 | 27 |
| 11 | Toyota Corolla Altis | 890 | 2.2% | – 28.8% | 9 | 2,985 | 2.7% | – 23.3% | 9 | 5 |
| 12 | Hyundai Tucson | 825 | 2.0% | + 206.7% | 11 | 2,535 | 2.3% | + 127.6% | 10 | 20 |
| 13 | Mitsubishi Delica | 730 | 1.8% | – 21.1% | 14 | 1,913 | 1.7% | – 12.1% | 14 | 13 |
| 14 | CMC Zinger | 721 | 1.7% | + 37.6% | 13 | 2,327 | 2.1% | + 77.6% | 11 | 21 |
| 15 | Honda HR-V | 659 | 1.6% | + 20.3% | 17 | 1,768 | 1.6% | – 1.7% | 17 | 14 |
| 16 | Mercedes GLC Class | 651 | 1.6% | – 11.7% | 26 | 1,928 | 1.7% | + 33.3% | 13 | 16 |
| 17 | Tesla Model X | 624 | 1.5% | n/a | n/a | n/a | n/a | n/a | n/a | 53 |
| 18 | Volvo XC40 | 595 | 1.4% | + 103.8% | 25 | 1,348 | 1.2% | + 361.6% | 23 | 36 |
| 19 | Nissan Sentra | 579 | 1.4% | – 0.5% | 32 | 1,239 | 1.1% | – 6.3% | 25 | 29 |
| 20 | Ford Focus | 576 | 1.4% | – 61.2% | 12 | 1,978 | 1.8% | – 42.2% | 12 | 8 |
| 21 | Mazda CX-5 | 518 | 1.3% | + 9.1% | 15 | 1,127 | 1.0% | + 10.3% | 26 | 26 |
| 22 | MG ZS | 510 | 1.2% | n/a | 10 | 1,912 | 1.7% | n/a | 15 | 47 |
| 23 | Lexus RX | 485 | 1.2% | – 9.3% | 23 | 1,457 | 1.3% | + 1.8% | 20 | 18 |
| 24 | Honda Fit | 477 | 1.2% | – 46.0% | 27 | 1,241 | 1.1% | + 16.9% | 24 | 23 |
| 25 | Hyundai Custin | 459 | 1.1% | – 28.2% | 16 | 1,577 | 1.4% | + 17.2% | 18 | 19 |
| 26 | Kia Sportage | 459 | 1.1% | n/a | 20 | 1,524 | 1.4% | n/a | 19 | 38 |
| 27 | Toyota Vios | 459 | 1.1% | + 16.5% | 22 | 1,386 | 1.2% | + 6.9% | 21 | 17 |
| 28 | Lexus UX | 432 | 1.0% | – 26.2% | 41 | 1,020 | 0.9% | – 20.7% | 27 | 25 |
| 29 | Luxgen n7 | 416 | 1.0% | n/a | n/a | 500 | 0.4% | n/a | 45 | n/a |
| 30 | Nissan Kicks | 381 | 0.9% | – 64.2% | 19 | 1,385 | 1.2% | – 47.2% | 22 | 11 |
| 31 | Skoda Octavia | 335 | 0.8% | + 612.8% | 48 | 603 | 0.5% | + 127.5% | 36 | 45 |
| 32 | Suzuki Swift | 327 | 0.8% | – 5.5% | 30 | 826 | 0.7% | + 2.5% | 29 | 33 |
| 33 | Hyundai Porter | 318 | 0.8% | – 12.9% | n/a | n/a | n/a | n/a | n/a | 31 |
| 34 | Mercedes V Class | 305 | 0.7% | n/a | n/a | 444 | 0.4% | n/a | 47 | n/a |
| 35 | Toyota Sienta | 301 | 0.7% | – 37.0% | n/a | n/a | n/a | n/a | n/a | 22 |
| 36 | Hyundai Venue | 291 | 0.7% | – 29.2% | 29 | 903 | 0.8% | – 25.4% | 28 | 34 |
| 37 | VW Tiguan | 281 | 0.7% | – 20.2% | 35 | 703 | 0.6% | – 1.4% | 31 | 24 |
| 38 | Kia K2500 | 276 | 0.7% | + 34.6% | n/a | n/a | n/a | n/a | n/a | n/a |
| 39 | Mazda3 | 275 | 0.7% | – 21.2% | 28 | 782 | 0.7% | – 11.0% | 30 | 30 |
| 40 | Ford Kuga | 275 | 0.7% | – 58.0% | n/a | n/a | n/a | n/a | n/a | 15 |
| 41 | Mazda CX-60 | 261 | 0.6% | n/a | 18 | 645 | 0.6% | n/a | 34 | n/a |
| 42 | Volvo XC60 | 261 | 0.6% | + 28.6% | 51 | 520 | 0.5% | – 6.1% | 42 | 44 |
| 43 | Mazda CX-30 | 248 | 0.6% | – 9.8% | 40 | 556 | 0.5% | – 46.3% | 39 | 39 |
| 44 | VW Golf | 247 | 0.6% | + 25.4% | 46 | 553 | 0.5% | + 24.0% | 40 | 41 |
| 45 | Land Rover Defender | 227 | 0.5% | n/a | 33 | n/a | n/a | n/a | n/a | n/a |
| 46 | Toyota Camry | 223 | 0.5% | – 39.6% | 34 | 655 | 0.6% | – 40.1% | 32 | 37 |
| 47 | Mercedes C Class | 214 | 0.5% | + 15.7% | 43 | 650 | 0.6% | – 20.4% | 33 | 42 |
| 48 | Lexus LBX | 205 | 0.5% | new | 37 | n/a | n/a | new | n/a | n/a |
| 49 | Skoda Kamiq | 195 | 0.5% | + 46.6% | n/a | 316 | 0.3% | – 22.7% | 51 | 54 |
| 50 | Audi A1/A3 | 189 | 0.5% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 51 | Lexus ES | 185 | 0.4% | – 24.5% | 39 | 630 | 0.6% | – 37.9% | 35 | 35 |
| 52 | Subaru Forester | 177 | 0.4% | – 33.2% | n/a | 320 | 0.3% | – 51.3% | 50 | 51 |
| 53 | Tesla Model S | 174 | 0.4% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 54 | Skoda Kodiaq | 165 | 0.4% | + 47.3% | n/a | 272 | 0.2% | + 9.2% | 56 | 49 |
| 55 | VW T-Roc | 157 | 0.4% | + 9.0% | 38 | n/a | n/a | n/a | n/a | 40 |
| 56 | Kia Carnival | 156 | 0.4% | #DIV/0! | 52 | 357 | 0.3% | #DIV/0! | 49 | 50 |
| 57 | BMW 3 Series | 154 | 0.4% | + 12.4% | 57 | 419 | 0.4% | – 17.8% | 48 | 55 |
| 58 | Mercedes GLB Class | 154 | 0.4% | – 5.5% | n/a | n/a | n/a | n/a | n/a | n/a |
| 59 | Toyota Crown | 140 | 0.3% | new | 36 | 568 | 0.5% | new | 38 | 59 |
| 60 | BMW X6 | 138 | 0.3% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
Source: U-Car
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