Tesla sales crash -49.7% year-on-year in Italy in March.
The Italian new car market decreases -3.7% year-on-year in March to 162,083 units with a Q1 2024 result up 5.7% to 451,261. This is 16.1% below the pre-pandemic result of Q1 2019. Private sales skid -5.5% to 81,531 and 49.7% share vs. 50.6% a year ago, self-registrations grow 26% to 18,894 and 11.5% share vs. 8.8%, long term leases sink -27.1% to 34,461 and 21% share vs. 27.7% and short-term rentals surge 65.7% to 20,392 and 12.4% share vs. 7.2% in March 2023. Over Q1, private sales gain 7% to 254,798 and 55.7% share vs. 55% over the same period a year ago, self-registrations are up 15.1% to 43,962 and 9.6% share vs. 8.8%, long term leases drop -14.8% to 95,210 and 20.8% share vs. 25.8% last year, short term rentals soar 92.4% to 38,205 and 8.4% share vs. 4.6%.
As far as propulsion is concerned, petrol is up 6.4% to 51,441 and 31.4% share vs. 28.4% in March 2023, diesel implodes -28% to 24,866 and 15.2% share vs. 20.3%, LPG edges down -3.2% to 12,519, HEVs defies the market with a 8.9% increase to 63,905 and 39% share vs. 34.5% a year ago and PHEVs sink -22.6% to 5,688 and 3.5% share vs. 4.3%. The most striking result of the month is BEVs imploding -34.5% to just 5,367 sales and 3.3% share vs. 4.8% last year. Year-to-date, petrol is up 20.7% to 141,592 and 31% share vs. 27.1% over Q1 2023, diesel is down -17.8% to 69,645 and 15.2% share vs. 19.6%, LPG is up 6.7% to 42,290 and 9.2% share, unchanged. HEVs step up 13.2% to 175,077 and 38.3% share vs. 35.8% whereas PHEVs skid -24.1% to 14,500 and 3.2% share vs. 4.4% and BEVs lose -18.5% to 13,406 and 2.9% share vs. 3.8% over Q1 2023.
For once local behemoth Fiat (-2.1%) beats the market even though it is in negative to 10.5% share, its lowest so far this year. Volkswagen (+14%), Toyota (+31.2%) and Dacia (+5.4%) all post very satisfying results below. Ford (-24.1%), Peugeot (-21.1%), Jeep (-11.7%) and Citroen (-5.8%) all lose share year-on-year whereas BMW (+5.5%) and Renault (+4.9%) progress. Further down, MG (+66.9%), Volvo (+55.1%), Porsche (+33.3%), Honda (+20.4%), Mercedes (+16.3%) and Skoda (+14.3%) all impress. Notice also Tesla (-49.7%) losing almost half its sales compared to March 2023. We welcome BYD at #43.
Over in the models lane, the Fiat Panda (+19%) consolidates its pole position with 7.3% share, distancing the Dacia Sandero (+35.1%) as it has been the case for the past three months. The Lancia Ypsilon (-4.2%) jumps back onto the podium at #3, knocking the Citroen C3 (+15.5%) off to #4. The Toyota Yaris Cross (-17.9%) remains in 5th place above the Toyota Yaris (+133.8%) showing great health. The VW T-Roc (+27.8%) is back inside the Top 10 at #7, while the Jeep Avenger (+274.9%) celebrates one year in market at #8 vs. #6 year-to-date. The Peugeot 208 (+27%) and Renault Clio (+45%) close the Top 10 in strong fashion.
Previous month: Italy February 2024: Fiat Panda, Dacia Sandero and Citroen C3 top market up 12.8%
One year ago: Italy March 2023: Toyota Yaris Cross on podium, Peugeot 3008 #8, sales up 40.8%
Full March 2024 Top 50 All brands and Top 50 models below.
Italy March 2024 – brands:
| Pos | Brand | Mar-24 | % | /23 | Feb | 2024 | % | /23 | Pos | FY23 |
| 1 | Fiat | 17,012 | 10.5% | – 2.1% | 1 | 50,512 | 11.2% | – 0.2% | 1 | 1 |
| 2 | Volkswagen | 13,352 | 8.2% | + 14.0% | 3 | 32,598 | 7.2% | – 4.4% | 3 | 2 |
| 3 | Toyota | 12,945 | 8.0% | + 31.2% | 2 | 33,950 | 7.5% | + 22.5% | 2 | 3 |
| 4 | Dacia | 8,520 | 5.3% | + 5.4% | 4 | 27,811 | 6.2% | + 13.3% | 4 | 4 |
| 5 | Peugeot | 8,358 | 5.2% | – 21.1% | 5 | 24,350 | 5.4% | + 9.4% | 5 | 7 |
| 6 | Renault | 7,685 | 4.7% | + 4.9% | 6 | 20,940 | 4.6% | – 0.6% | 6 | 6 |
| 7 | Ford | 7,433 | 4.6% | – 24.1% | 8 | 20,107 | 4.5% | – 15.2% | 8 | 5 |
| 8 | Jeep | 7,061 | 4.4% | – 11.7% | 7 | 20,839 | 4.6% | + 0.1% | 7 | 8 |
| 9 | Citroen | 6,856 | 4.2% | – 5.8% | 9 | 19,850 | 4.4% | + 20.0% | 9 | 11 |
| 10 | BMW | 6,468 | 4.0% | + 5.5% | 11 | 18,769 | 4.2% | + 25.2% | 11 | 10 |
| 11 | Audi | 6,249 | 3.9% | – 9.0% | 10 | 19,171 | 4.2% | + 12.5% | 10 | 9 |
| 12 | Mercedes | 6,027 | 3.7% | + 16.3% | 18 | 12,444 | 2.8% | – 9.0% | 16 | 12 |
| 13 | Nissan | 5,240 | 3.2% | + 0.2% | 17 | 12,910 | 2.9% | + 16.5% | 15 | 17 |
| 14 | Lancia | 4,845 | 3.0% | – 4.2% | 14 | 12,923 | 2.9% | + 16.4% | 14 | 15 |
| 15 | Opel | 4,690 | 2.9% | – 32.1% | 15 | 13,650 | 3.0% | – 3.3% | 13 | 16 |
| 16 | Hyundai | 4,657 | 2.9% | – 6.0% | 12 | 13,751 | 3.0% | + 9.4% | 12 | 13 |
| 17 | Kia | 4,501 | 2.8% | – 5.6% | 16 | 12,187 | 2.7% | – 2.5% | 17 | 14 |
| 18 | MG | 3,969 | 2.4% | + 66.9% | 20 | 9,927 | 2.2% | + 106.9% | 19 | 20 |
| 19 | Skoda | 3,677 | 2.3% | + 14.3% | 19 | 9,741 | 2.2% | + 15.3% | 20 | 19 |
| 20 | Suzuki | 3,387 | 2.1% | – 3.5% | 13 | 10,925 | 2.4% | + 30.4% | 18 | 18 |
| 21 | Alfa Romeo | 2,701 | 1.7% | – 9.7% | 21 | 6,524 | 1.4% | – 0.2% | 21 | 21 |
| 22 | Volvo | 2,447 | 1.5% | + 55.1% | 25 | 5,813 | 1.3% | + 32.8% | 22 | 25 |
| 23 | Cupra | 1,643 | 1.0% | – 10.7% | 23 | 4,490 | 1.0% | + 18.5% | 23 | 24 |
| 24 | Tesla | 1,465 | 0.9% | – 49.7% | 22 | 3,720 | 0.8% | – 18.2% | 28 | 26 |
| 25 | Mazda | 1,426 | 0.9% | – 11.8% | 26 | 4,304 | 1.0% | – 15.2% | 24 | 27 |
| 26 | Mini | 1,334 | 0.8% | – 35.5% | 27 | 3,723 | 0.8% | – 31.6% | 27 | 23 |
| 27 | Porsche | 1,049 | 0.6% | + 33.3% | 29 | 2,608 | 0.6% | + 24.3% | 29 | 30 |
| 28 | Seat | 1,034 | 0.6% | – 31.7% | 24 | 3,901 | 0.9% | + 13.0% | 26 | 28 |
| 29 | Land Rover | 781 | 0.5% | + 5.1% | 30 | 2,560 | 0.6% | + 2.3% | 30 | 29 |
| 30 | Honda | 761 | 0.5% | + 20.4% | 31 | 2,080 | 0.5% | + 30.8% | 31 | 33 |
| 31 | DS | 733 | 0.5% | – 11.5% | 33 | 1,682 | 0.4% | – 18.0% | 32 | 32 |
| 32 | DR Motor | 649 | 0.4% | – 78.7% | 28 | 4,064 | 0.9% | – 41.4% | 25 | 22 |
| 33 | EVO | 476 | 0.3% | + 20.5% | 32 | 1,581 | 0.4% | + 34.4% | 33 | 31 |
| 34 | Lexus | 443 | 0.3% | + 52.2% | 34 | 1,248 | 0.3% | + 79.3% | 34 | 36 |
| 35 | Mitsubishi | 433 | 0.3% | + 48.3% | 36 | 759 | 0.2% | + 43.5% | 37 | 40 |
| 36 | Smart | 414 | 0.3% | – 25.3% | 38 | 881 | 0.2% | – 33.9% | 35 | 34 |
| 37 | Maserati | 349 | 0.2% | – 25.6% | 37 | 802 | 0.2% | – 23.7% | 36 | 35 |
| 38 | Subaru | 150 | 0.1% | – 62.0% | 39 | 403 | 0.1% | – 46.6% | 39 | 38 |
| 39 | Jaguar | 137 | 0.1% | + 4.6% | 40 | 393 | 0.1% | + 14.2% | 40 | 39 |
| 40 | Lynk & Co | 134 | 0.1% | – 75.0% | 42 | 279 | 0.1% | – 80.6% | 42 | 37 |
| 41 | EMC | 85 | 0.1% | + 7.6% | 41 | 312 | 0.1% | + 39.9% | 41 | n/a |
| 42 | Ferrari | 76 | 0.0% | – 7.3% | 43 | 225 | 0.0% | + 11.4% | 43 | 43 |
| 43 | BYD | 70 | 0.0% | new | n/a | 158 | 0.0% | new | 44 | n/a |
| 44 | Lamborghini | 59 | 0.0% | + 110.7% | 45 | 131 | 0.0% | + 26.0% | 45 | 44 |
| 45 | Sportequipe | 57 | 0.0% | + 5600.0% | 35 | 505 | 0.1% | + 12525.0% | 38 | n/a |
| 46 | SsangYong | 41 | 0.0% | + 36.7% | 44 | 130 | 0.0% | + 18.2% | 46 | 45 |
| 47 | Lotus | 32 | 0.0% | + 433.3% | 46 | 82 | 0.0% | + 241.7% | 48 | 46 |
| 48 | Mahindra | 26 | 0.0% | – 39.5% | 47 | 83 | 0.0% | – 29.7% | 47 | 42 |
| 49 | Polestar | 26 | 0.0% | – 81.0% | 49 | 37 | 0.0% | – 85.1% | 49 | 41 |
| 50 | Aston Martin | 9 | 0.0% | + 50.0% | 48 | 30 | 0.0% | + 11.1% | 50 | 47 |
| – | Others | 111 | 0.1% | + 82.0% | – | 398 | 0.1% | + 135.5% | – | – |
Italy March 2024 – models:
| Pos | Model | Mar-24 | % | /23 | Feb | 2024 | % | /23 | Pos | FY23 |
| 1 | Fiat Panda | 11,806 | 7.3% | + 19.0% | 1 | 34,325 | 7.6% | + 20.0% | 1 | 1 |
| 2 | Dacia Sandero | 5,535 | 3.4% | + 35.1% | 2 | 17,884 | 4.0% | + 40.1% | 2 | 2 |
| 3 | Lancia Ypsilon | 4,845 | 3.0% | – 4.2% | 4 | 12,923 | 2.9% | + 16.4% | 4 | 3 |
| 4 | Citroen C3 | 4,490 | 2.8% | + 15.5% | 3 | 13,716 | 3.0% | + 49.2% | 3 | 8 |
| 5 | Toyota Yaris Cross | 3,849 | 2.4% | – 17.9% | 5 | 10,615 | 2.4% | – 4.3% | 5 | 4 |
| 6 | Toyota Yaris | 3,760 | 2.3% | + 133.8% | 6 | 8,382 | 1.9% | + 28.9% | 11 | 16 |
| 7 | VW T-Roc | 3,403 | 2.1% | + 27.8% | 26 | 8,408 | 1.9% | – 11.1% | 9 | 6 |
| 8 | Jeep Avenger | 3,265 | 2.0% | + 274.9% | 7 | 10,598 | 2.3% | + 1109.8% | 6 | 18 |
| 9 | Peugeot 208 | 3,211 | 2.0% | + 27.0% | 10 | 9,137 | 2.0% | + 80.3% | 7 | 14 |
| 10 | Renault Clio | 3,055 | 1.9% | + 45.0% | 12 | 8,191 | 1.8% | + 22.8% | 14 | 13 |
| 11 | Ford Puma | 3,006 | 1.9% | + 12.7% | 14 | 8,292 | 1.8% | + 18.0% | 13 | 9 |
| 12 | Renault Captur | 2,931 | 1.8% | – 2.7% | 8 | 8,332 | 1.8% | – 2.5% | 12 | 7 |
| 13 | VW T-Cross | 2,775 | 1.7% | + 46.7% | 17 | 6,104 | 1.4% | – 3.4% | 21 | 20 |
| 14 | MG ZS | 2,751 | 1.7% | + 235.5% | 16 | 7,468 | 1.7% | + 271.5% | 15 | 22 |
| 15 | Nissan Qashqai | 2,751 | 1.7% | – 10.4% | 19 | 6,907 | 1.5% | + 11.2% | 17 | 21 |
| 16 | Peugeot 2008 | 2,725 | 1.7% | + 0.5% | 13 | 8,471 | 1.9% | + 49.3% | 8 | 15 |
| 17 | Dacia Duster | 2,584 | 1.6% | – 21.2% | 11 | 8,398 | 1.9% | – 13.0% | 10 | 10 |
| 18 | Kia Sportage | 2,431 | 1.5% | + 3.3% | 21 | 6,113 | 1.4% | + 24.0% | 19 | 23 |
| 19 | Jeep Renegade | 2,324 | 1.4% | – 44.0% | 20 | 5,666 | 1.3% | – 54.7% | 22 | 11 |
| 20 | Toyota Aygo X | 2,187 | 1.3% | + 127.8% | 18 | 5,628 | 1.2% | + 69.5% | 23 | 30 |
| 21 | Fiat 500 | 2,104 | 1.3% | – 31.9% | 15 | 6,612 | 1.5% | – 39.6% | 18 | 5 |
| 22 | Opel Corsa | 2,050 | 1.3% | – 52.1% | 24 | 6,105 | 1.4% | – 24.8% | 20 | 17 |
| 23 | Fiat 500X | 1,993 | 1.2% | – 36.7% | 9 | 6,917 | 1.5% | – 14.1% | 16 | 12 |
| 24 | Nissan Juke | 1,884 | 1.2% | + 30.9% | 43 | 4,347 | 1.0% | n/a | 28 | 40 |
| 25 | BMW X1 | 1,760 | 1.1% | + 26.8% | 27 | 5,073 | 1.1% | + 67.4% | 24 | 32 |
| 26 | Ford Focus | 1,685 | 1.0% | – 11.9% | 47 | 3,674 | 0.8% | – 37.5% | 37 | 29 |
| 27 | Mercedes GLA | 1,681 | 1.0% | + 48.8% | 46 | 3,698 | 0.8% | + 6.7% | 36 | 37 |
| 28 | Alfa Romeo Tonale | 1,632 | 1.0% | – 23.3% | 28 | 4,711 | 1.0% | + 4.1% | 26 | 25 |
| 29 | VW Golf | 1,611 | 1.0% | + 40.0% | 44 | 3,429 | 0.8% | n/a | 39 | 45 |
| 30 | Jeep Compass | 1,574 | 1.0% | – 49.7% | 23 | 4,900 | 1.1% | – 37.0% | 25 | 19 |
| 31 | VW Taigo | 1,571 | 1.0% | + 43.9% | 33 | 3,645 | 0.8% | + 14.8% | 38 | 49 |
| 32 | VW Polo | 1,561 | 1.0% | – 11.2% | 29 | 4,501 | 1.0% | + 8.2% | 27 | 26 |
| 33 | Citroen C3 Aircross | 1,524 | 0.9% | – 17.0% | 32 | 3,968 | 0.9% | – 14.4% | 32 | 35 |
| 34 | Toyota C-HR | 1,501 | 0.9% | + 41.7% | 30 | 4,086 | 0.9% | + 26.7% | 31 | n/a |
| 35 | Audi Q3 | 1,354 | 0.8% | – 27.9% | 37 | 3,892 | 0.9% | – 7.1% | 35 | 31 |
| 36 | VW Tiguan | 1,254 | 0.8% | – 29.1% | n/a | 3,243 | 0.7% | – 37.1% | 40 | 28 |
| 37 | Hyundai Tucson | 1,254 | 0.8% | – 41.4% | n/a | 2,997 | 0.7% | – 39.5% | 44 | 34 |
| 38 | Audi A3 | 1,210 | 0.7% | + 19.4% | 31 | 3,941 | 0.9% | + 54.1% | 33 | 41 |
| 39 | Ford Kuga | 1,176 | 0.7% | – 54.5% | 25 | 4,224 | 0.9% | – 23.3% | 29 | 27 |
| 40 | Peugeot 3008 | 1,170 | 0.7% | – 64.7% | 40 | 3,164 | 0.7% | – 52.6% | 42 | 24 |
| 41 | Hyundai i10 | 1,109 | 0.7% | – 1.9% | 22 | 4,220 | 0.9% | + 23.0% | 30 | 33 |
| 42 | Volvo XC60 | 1,080 | 0.7% | + 132.8% | n/a | 2,509 | 0.6% | + 88.2% | n/a | n/a |
| 43 | Skoda Kamiq | 1,065 | 0.7% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 44 | Suzuki Vitara | 1,039 | 0.6% | – 11.0% | 39 | 3,213 | 0.7% | + 15.1% | 41 | 50 |
| 45 | Alfa Romeo Stelvio | 1,038 | 0.6% | + 31.6% | n/a | 1,751 | 0.4% | – 4.0% | n/a | n/a |
| 46 | MG HS | 1,031 | 0.6% | – 6.8% | n/a | n/a | n/a | n/a | n/a | n/a |
| 47 | Skoda Fabia | 1,017 | 0.6% | + 44.1% | n/a | 2,440 | 0.5% | + 33.5% | n/a | n/a |
| 48 | Fiat Tipo | 1,012 | 0.6% | – 14.6% | n/a | n/a | n/a | n/a | n/a | 44 |
| 49 | Opel Mokka | 986 | 0.6% | – 30.9% | 34 | 3,921 | 0.9% | + 25.7% | 34 | 42 |
| 50 | Cupra Formentor | 973 | 0.6% | – 34.6% | 38 | 2,706 | 0.6% | – 12.9% | 47 | 36 |
| n/a | Suzuki Ignis | 939 | 0.6% | + 17.0% | 35 | 3,161 | 0.7% | + 76.4% | 43 | 43 |
| n/a | Kia Picanto | 912 | 0.6% | + 3.9% | n/a | 2,536 | 0.6% | – 18.1% | 49 | 39 |
| n/a | Hyundai i20 | 861 | 0.5% | + 8.8% | 42 | 2,838 | 0.6% | + 67.1% | 46 | n/a |
| n/a | Mini Hatch | 818 | 0.5% | n/a | 48 | 2,595 | 0.6% | n/a | 48 | n/a |
| n/a | Tesla Model Y | 787 | 0.5% | – 53.6% | 36 | 2,345 | 0.5% | – 20.8% | n/a | n/a |
| n/a | Audi Q2 | 774 | 0.5% | n/a | 41 | 2,931 | 0.6% | n/a | 45 | n/a |
| n/a | Tesla Model 3 | 609 | 0.4% | – 45.8% | n/a | 1,279 | 0.3% | – 5.0% | n/a | n/a |
| n/a | Volvo XC40 | n/a | n/a | n/a | n/a | 2,535 | 0.6% | – 8.8% | 50 | n/a |
Source: UNRAE
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