The Dacia Duster tops the models ranking in Iceland in March.
The Icelandic new car market continues to crash in March at a daunting -71% year-on-year to just 531 units, leading to a Q1 volume off -60.4% to 1,385. March 2023 alone so 32% more sales than Q1 2024… The reason for this dismal performance is the discontinuation of the VAT discount for electric vehicles as well as the implementation of a kilometre-rate charge for all EVs. This month Dacia (-56.4%) tops the brands charts with 13.4% share ahead of Hyundai (-32.1%) and Kia (-76.9%). Tesla (-88.5%) and Toyota (-83.5%) implode while Skoda (+8%) lodges the only year-on-year gain in the Top 10. Model-wise, the Dacia Duster is the best-seller with a salient 13% share, distancing the Tesla Model Y at 9.2%. The Hyundai Tucson and Kia Ceed are equal #3 and are followed by the Renault Trafic and Hyundai Santa Fe.
Previous month: Iceland February 2024: Toyota Prado leads crashing market
One year ago: Iceland March 2023: Tesla Model Y up to 19.8% share, registrations surge 26.3%
Full March 2024 Top 36 All brands and Top 20 models below.
Iceland March 2024 – brands:
| Pos | Brand | Mar-24 | % | /23 | Feb | 2024 | % | /23 | Pos | FY23 |
| 1 | Dacia | 71 | 13.4% | – 56.4% | 8 | 140 | 10.1% | – 39.7% | 2 | 4 |
| 2 | Hyundai | 57 | 10.7% | – 32.1% | 10 | 97 | 7.0% | – 55.1% | 4 | 6 |
| 3 | Kia | 51 | 9.6% | – 76.9% | 3 | 112 | 8.1% | – 73.4% | 3 | 3 |
| 4 | Tesla | 51 | 9.6% | – 88.5% | 4 | 87 | 6.3% | – 86.0% | 6 | 1 |
| 5 | Toyota | 45 | 8.5% | – 83.5% | 1 | 220 | 15.9% | – 56.9% | 1 | 2 |
| 6 | Mercedes | 33 | 6.2% | – 37.7% | 9 | 71 | 5.1% | – 29.0% | 7 | 10 |
| 7 | Volvo | 32 | 6.0% | – 30.4% | 6 | 62 | 4.5% | – 51.2% | 8 | 7 |
| 8 | Skoda | 27 | 5.1% | + 8.0% | 15 | 46 | 3.3% | – 41.8% | 10 | 9 |
| 9 | Land Rover | 24 | 4.5% | – 36.8% | 2 | 90 | 6.5% | – 7.2% | 5 | 11 |
| 10 | Volkswagen | 21 | 4.0% | – 67.2% | 12 | 53 | 3.8% | – 61.0% | 9 | 5 |
| 11 | Renault | 21 | 4.0% | – 61.8% | 20 | 36 | 2.6% | – 64.0% | 14 | 14 |
| 12 | Subaru | 12 | 2.3% | + 33.3% | 5 | 40 | 2.9% | + 81.8% | 12 | 19 |
| 13 | Mazda | 9 | 1.7% | – 80.4% | 7 | 36 | 2.6% | – 69.0% | 13 | 8 |
| 14 | Jeep | 9 | 1.7% | + 800.0% | 14 | 31 | 2.2% | + 10.7% | 16 | 22 |
| 15 | Nissan | 7 | 1.3% | – 84.8% | 11 | 45 | 3.2% | – 26.2% | 11 | 16 |
| 16 | BMW | 7 | 1.3% | – 69.6% | 13 | 33 | 2.4% | – 25.0% | 15 | 18 |
| 17 | Lexus | 6 | 1.1% | – 33.3% | 24 | 12 | 0.9% | – 53.8% | 20 | 23 |
| 18 | Ford | 5 | 0.9% | – 80.0% | 16 | 17 | 1.2% | – 65.3% | 18 | 12 |
| 19 | Citroen | 5 | 0.9% | – 73.7% | 33 | 7 | 0.5% | – 69.6% | 29 | 25 |
| 20 | Mitsubishi | 5 | 0.9% | + 400.0% | – | 5 | 0.4% | – 61.5% | 32 | 31 |
| 21 | Audi | 4 | 0.8% | – 78.9% | 18 | 23 | 1.7% | – 50.0% | 17 | 17 |
| 22 | Porsche | 4 | 0.8% | – 50.0% | 29 | 10 | 0.7% | – 54.5% | 24 | 30 |
| 23 | Peugeot | 3 | 0.6% | – 92.9% | 21 | 8 | 0.6% | – 92.0% | 26 | 20 |
| 24 | Opel | 3 | 0.6% | – 90.9% | 36 | 4 | 0.3% | – 92.9% | 34 | 24 |
| 25 | Aiways | 3 | 0.6% | – 25.0% | – | 3 | 0.2% | – 87.0% | 36 | 32 |
| 26 | Polestar | 2 | 0.4% | – 92.0% | 17 | 13 | 0.9% | – 71.1% | 19 | 15 |
| 27 | Honda | 2 | 0.4% | – 75.0% | 22 | 10 | 0.7% | – 44.4% | 22 | 26 |
| 28 | Ssangyong | 2 | 0.4% | + 0.0% | 23 | 10 | 0.7% | + 11.1% | 23 | 36 |
| 29 | MG | 2 | 0.4% | – 77.8% | 28 | 8 | 0.6% | – 78.4% | 27 | 21 |
| 30 | Ineos | 2 | 0.4% | new | 25 | 7 | 0.5% | new | 28 | 46 |
| 31 | BYD | 1 | 0.2% | new | 30 | 6 | 0.4% | new | 30 | 28 |
| 32 | Suzuki | 1 | 0.2% | – 96.9% | 31 | 4 | 0.3% | – 90.9% | 33 | 13 |
| 33 | Mini | 1 | 0.2% | + 0.0% | 26 | 3 | 0.2% | + 200.0% | 35 | 38 |
| 34 | Maxus | 1 | 0.2% | – 50.0% | 35 | 2 | 0.1% | – 93.8% | 39 | 29 |
| 35 | FAW Hongqi | 1 | 0.2% | – 75.0% | – | 2 | 0.1% | – 87.5% | 40 | 33 |
| 36 | Great Wall Motors | 1 | 0.2% | new | – | 1 | 0.1% | new | 41 | 39 |
Iceland March 2024 – models:
| Pos | Model | Mar-24 | % | Feb | 2024 | % | /23 | Pos | FY23 |
| 1 | Dacia Duster | 69 | 13.0% | 5 | 111 | 8.0% | -44.8% | 1 | 2 |
| 2 | Tesla Model Y | 49 | 9.2% | 2 | 83 | 6.0% | -84.3% | 2 | 1 |
| 3 | Hyundai Tucson | 21 | 4.0% | 15 | 30 | 2.2% | -43.4% | 6 | 20 |
| 4 | Kia Ceed | 21 | 4.0% | n/a | 22 | 1.6% | -79.2% | 13 | 13 |
| 5 | Renault Trafic | 17 | 3.2% | n/a | 25 | 1.8% | 0.0% | 10 | 33 |
| 6 | Hyundai Santa Fe | 17 | 3.2% | n/a | 17 | 1.2% | 325.0% | 18 | n/a |
| 7 | VW California | 15 | 2.8% | n/a | 15 | 1.1% | n/a | 22 | n/a |
| 8 | Kia Sportage | 11 | 2.1% | n/a | 19 | 1.4% | -85.3% | 16 | 6 |
| 9 | Skoda Octavia | 11 | 2.1% | n/a | 11 | 0.8% | 83.3% | 39 | n/a |
| 10 | Toyota C-HR | 10 | 1.9% | 6 | 29 | 2.1% | 123.1% | 8 | n/a |
| 11 | Range Rover | 10 | 1.9% | 14 | 21 | 1.5% | 950.0% | 14 | n/a |
| 12 | Kia Sorento | 9 | 1.7% | 4 | 36 | 2.6% | 9.1% | 5 | 18 |
| 13 | Volvo XC40 | 9 | 1.7% | n/a | 14 | 1.0% | -39.1% | 25 | 17 |
| 14 | Toyota RAV4 | 8 | 1.5% | 3 | 50 | 3.6% | -58.7% | 4 | 4 |
| 15 | Volvo EX30 | 8 | 1.5% | n/a | 14 | 1.0% | new | 23 | – |
| 16 | Hyundai Bayon | 8 | 1.5% | n/a | 8 | 0.6% | 60.0% | 44 | n/a |
| 17 | Skoda Kodiaq | 8 | 1.5% | n/a | 12 | 0.9% | -52.0% | 34 | 34 |
| 18 | Volvo XC60 | 8 | 1.5% | n/a | 13 | 0.9% | -59.4% | 30 | 31 |
| 19 | Land Rover Defender | 7 | 1.3% | 7 | 30 | 2.2% | -53.1% | 7 | 21 |
| 20 | Toyota Corolla | 7 | 1.3% | 18 | 16 | 1.2% | -42.9% | 20 | 12 |
Source: Manufacturers
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