The Toyota RAV4 is the best-selling model in New Zealand in April.
New vehicle sales in New Zealand retrograde -8.9% year-on-year in April to 9,238 units, the lowest volume since the pandemic. We are 30% below the 13,118 figure of April 2021. The year-to-date tally is down -10.4% to 43,101. Passenger Cars sink -24.9% to 1,113, SUVs are down -9.8% to 4.993 and LCVs down -3.9% to 2,513. Year-to-date, Passenger Cars drop -32.7% to 5,048, SUVs are off -15.1% to 22,585 and LCV actually climb 10% to 12,728.
Toyota (+5.3%) goes against the negative market to improve its share to 25.8% vs. 21.8% so far this year. Ford (-4.2%) is back to its traditional 2nd place with 13.7% share while Mitsubishi (+1.3%) is down one spot to #3. GWM (+587.5%) advances to a record 7th place with 3% share with Nissan (+43.7%) also posting a fantastic result at #6. Only Suzuki (-7.2%) manages to gain share year-on-year in the remainder of the Top 10 with Hyundai (-47.7%), MG (-37.9%), Kia (-16.3%) and Volkswagen (-15.7%) all hit hard. Notice newcomer Omoda up 36 ranks on last month to #23.
Model-wise, as it is also the case in Australia, the Toyota RAV4 (+87.8%) triumphs and scores its first win since last November as a bunch of backlog orders are delivered. It is reported that Toyota still has a pipeline of orders of more than 8,000 vehicles. The RAV4 reaches 11% share this month which is believed to be its first time above the 10% mark. The Ford Ranger (-9.9%) drops to #2 but easily remains the YTD best-seller with 9.9% share. In third we have the Toyota Hilux (-21.4%) in great difficulty followed by the Mitsubishi Triton (+58.2%) and Suzuki Swift (-6.9%). Notice also the Ford Everest (+76.7%) back up to #8.
Previous month: New Zealand March 2024: Mitsubishi (+76.6%) defies devastated market
One year ago: New Zealand April 2023: Toyota, Ford strong in weak market (+4.3%)
Full April 2024 Top 68 All brands and Top 25 models below.
New Zealand April 2024 – brands:
| Pos | Brand | Apr-24 | % | /23 | Mar | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 2,379 | 25.8% | + 5.3% | 1 | 9,378 | 21.8% | + 2.8% | 1 | 1 |
| 2 | Ford | 1,265 | 13.7% | – 4.2% | 3 | 6,188 | 14.4% | + 11.8% | 2 | 2 |
| 3 | Mitsubishi | 945 | 10.2% | + 1.3% | 2 | 4,923 | 11.4% | + 30.2% | 3 | 3 |
| 4 | Kia | 595 | 6.4% | – 16.3% | 4 | 2,812 | 6.5% | – 27.2% | 4 | 4 |
| 5 | Suzuki | 488 | 5.3% | – 7.2% | 7 | 1,900 | 4.4% | – 29.1% | 6 | 6 |
| 6 | Nissan | 388 | 4.2% | + 43.7% | 5 | 1,931 | 4.5% | + 18.9% | 5 | 9 |
| 7 | GWM | 275 | 3.0% | + 587.5% | 8 | 1,167 | 2.7% | + 727.7% | 8 | 25 |
| 8 | Hyundai | 252 | 2.7% | – 47.7% | 6 | 1,251 | 2.9% | – 58.2% | 7 | 5 |
| 9 | Volkswagen | 231 | 2.5% | – 15.7% | 12 | 1,151 | 2.7% | + 6.4% | 9 | 11 |
| 10 | MG | 208 | 2.3% | – 37.9% | 10 | 934 | 2.2% | – 42.7% | 13 | 7 |
| 11 | Mazda | 202 | 2.2% | – 20.5% | 11 | 1,144 | 2.7% | – 23.2% | 11 | 10 |
| 12 | Isuzu | 198 | 2.1% | + 7.6% | 16 | 973 | 2.3% | + 7.2% | 12 | 15 |
| 13 | Honda | 171 | 1.9% | + 90.0% | 9 | 1,147 | 2.7% | – 8.3% | 10 | 13 |
| 14 | Mercedes | 144 | 1.6% | – 5.3% | 13 | 745 | 1.7% | – 6.2% | 14 | 14 |
| 15 | Subaru | 127 | 1.4% | – 14.8% | 17 | 619 | 1.4% | – 26.1% | 15 | 16 |
| 16 | Lexus | 104 | 1.1% | – 17.5% | 20 | 463 | 1.1% | + 22.5% | 17 | 21 |
| 17 | Skoda | 94 | 1.0% | – 39.4% | 22 | 395 | 0.9% | – 33.3% | 21 | 18 |
| 18 | Land Rover | 81 | 0.9% | – 25.0% | 18 | 444 | 1.0% | – 14.8% | 19 | 23 |
| 19 | Audi | 78 | 0.8% | – 35.5% | 21 | 413 | 1.0% | – 9.6% | 20 | 20 |
| 20 | BMW | 73 | 0.8% | – 42.1% | 15 | 525 | 1.2% | – 13.1% | 16 | 19 |
| 21 | Fuso | 73 | 0.8% | – 31.8% | 19 | 350 | 0.8% | – 17.6% | 22 | 22 |
| 22 | Tesla | 67 | 0.7% | – 66.0% | 14 | 445 | 1.0% | – 68.9% | 18 | 8 |
| 23 | Omoda | 59 | 0.6% | new | 59 | 62 | 0.1% | new | 45 | – |
| 24 | Mini | 55 | 0.6% | + 7.8% | 23 | 242 | 0.6% | + 15.2% | 24 | 27 |
| 25 | Scania | 53 | 0.6% | + 51.4% | 24 | 227 | 0.5% | + 22.0% | 26 | 30 |
| 26 | LDV | 48 | 0.5% | – 47.3% | 29 | 229 | 0.5% | – 55.0% | 25 | 24 |
| 27 | Hino | 46 | 0.5% | – 4.2% | 28 | 177 | 0.4% | – 31.4% | 30 | 28 |
| 28 | Volvo | 41 | 0.4% | – 18.0% | 31 | 135 | 0.3% | – 46.2% | 33 | 32 |
| 29 | Fiat | 38 | 0.4% | + 15.2% | 30 | 247 | 0.6% | + 109.3% | 23 | 29 |
| 30 | Mahindra | 31 | 0.3% | + 40.9% | 25 | 188 | 0.4% | + 164.8% | 29 | 42 |
| 31 | BYD | 28 | 0.3% | – 84.7% | 27 | 154 | 0.4% | – 86.9% | 31 | 12 |
| 32 | Alfa Romeo | 26 | 0.3% | n/a | 55 | 37 | 0.1% | + 146.7% | 49 | 51 |
| 33 | Peugeot | 24 | 0.3% | – 69.6% | 26 | 204 | 0.5% | – 44.1% | 27 | 26 |
| 34 | Iveco | 24 | 0.3% | – 17.2% | 34 | 152 | 0.4% | + 8.6% | 32 | 31 |
| 35 | Porsche | 23 | 0.2% | – 51.1% | 33 | 199 | 0.5% | + 8.2% | 28 | 36 |
| 36 | Volvo Trucks | 23 | 0.2% | + 109.1% | 38 | 124 | 0.3% | + 24.0% | 34 | 41 |
| 37 | DAF | 22 | 0.2% | – 18.5% | 35 | 118 | 0.3% | + 29.7% | 36 | 44 |
| 38 | Ram | 22 | 0.2% | – 8.3% | 41 | 102 | 0.2% | – 1.9% | 40 | 43 |
| 39 | Kenworth | 21 | 0.2% | + 200.0% | 40 | 105 | 0.2% | + 114.3% | 39 | 46 |
| 40 | SsangYong/KGM | 20 | 0.2% | – 44.4% | 32 | 121 | 0.3% | – 37.3% | 35 | 35 |
| 41 | Chevrolet | 19 | 0.2% | + 58.3% | 46 | 111 | 0.3% | + 42.3% | 37 | 45 |
| 42 | Renault | 17 | 0.2% | – 10.5% | 43 | 90 | 0.2% | – 40.0% | 41 | 39 |
| 43 | UD Trucks | 16 | 0.2% | – 23.8% | 36 | 89 | 0.2% | – 5.3% | 42 | 40 |
| 44 | Foton | 13 | 0.1% | + 0.0% | 44 | 51 | 0.1% | – 5.6% | 47 | 49 |
| 45 | Cupra | 12 | 0.1% | – 33.3% | 39 | 106 | 0.2% | – 15.9% | 38 | 37 |
| 46 | Jeep | 12 | 0.1% | – 63.6% | 42 | 66 | 0.2% | – 29.8% | 44 | 34 |
| 47 | Polestar | 11 | 0.1% | – 75.6% | 50 | 27 | 0.1% | – 87.0% | 52 | 33 |
| 48 | Jaguar | 10 | 0.1% | + 25.0% | 37 | 73 | 0.2% | – 2.7% | 43 | 48 |
| 49 | Opel | 8 | 0.1% | – 71.4% | 51 | 19 | 0.0% | – 80.6% | 54 | 38 |
| 50 | Citroen | 7 | 0.1% | – 53.3% | 52 | 29 | 0.1% | – 55.4% | 50 | 47 |
| 51 | Ineos | 5 | 0.1% | new | 48 | 29 | 0.1% | new | 51 | 52 |
| 52 | MAN | 5 | 0.1% | – 37.5% | 53 | 21 | 0.0% | – 61.8% | 53 | 50 |
| 53 | Bentley | 5 | 0.1% | + 0.0% | 65 | 13 | 0.0% | – 38.1% | 59 | 55 |
| 54 | Mack | 5 | 0.1% | + 400.0% | 58 | 13 | 0.0% | + 0.0% | 61 | 57 |
| 55 | Haval | 4 | 0.0% | – 98.0% | 47 | 38 | 0.1% | – 94.9% | 48 | 17 |
| 56 | Aston Martin | 4 | 0.0% | + 0.0% | 49 | 18 | 0.0% | – 5.3% | 55 | 56 |
| 57 | Ferrari | 4 | 0.0% | – 20.0% | 56 | 14 | 0.0% | – 6.7% | 58 | 60 |
| 58 | JAC | 4 | 0.0% | new | – | 6 | 0.0% | new | 67 | – |
| 59 | Maserati | 3 | 0.0% | – 50.0% | 64 | 17 | 0.0% | – 10.5% | 56 | 53 |
| 60 | Sinotruk | 3 | 0.0% | + 200.0% | 54 | 15 | 0.0% | + 200.0% | 57 | 65 |
| 61 | International | 3 | 0.0% | + 200.0% | 61 | 13 | 0.0% | + 225.0% | 60 | 64 |
| 62 | Lamborghini | 3 | 0.0% | – 25.0% | 67 | 9 | 0.0% | – 25.0% | 64 | 63 |
| 63 | Yamaha | 3 | 0.0% | – 40.0% | 62 | 8 | 0.0% | – 27.3% | 65 | 62 |
| 64 | Can-Am | 2 | 0.0% | + 0.0% | 60 | 12 | 0.0% | + 0.0% | 62 | 59 |
| 65 | Lotus | 1 | 0.0% | – 83.3% | 69 | 6 | 0.0% | – 25.0% | 68 | 61 |
| 66 | Liebherr | 1 | 0.0% | – 50.0% | 70 | 5 | 0.0% | + 25.0% | 70 | 71 |
| 67 | McLaren | 1 | 0.0% | n/a | – | 4 | 0.0% | + 33.3% | 71 | 73 |
| 68 | Morgan | 1 | 0.0% | n/a | 72 | 2 | 0.0% | n/a | 76 | 74 |
New Zealand April 2024 – models:
| Pos | Model | Apr-24 | % | /23 | Mar | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota RAV4 | 1,012 | 11.0% | + 87.8% | 2 | 2,886 | 6.7% | + 72.7% | 2 | 2 |
| 2 | Ford Ranger | 837 | 9.1% | – 9.9% | 1 | 4,270 | 9.9% | + 9.1% | 1 | 1 |
| 3 | Toyota Hilux | 513 | 5.6% | – 21.4% | 4 | 2,473 | 5.7% | – 21.1% | 3 | 3 |
| 4 | Mitsubishi Triton | 405 | 4.4% | + 58.2% | 3 | 1,849 | 4.3% | + 67.9% | 4 | 10 |
| 5 | Suzuki Swift | 257 | 2.8% | – 6.9% | 10 | 939 | 2.2% | – 41.3% | 8 | 6 |
| 6 | Mitsubishi Outlander | 245 | 2.7% | + 36.9% | 7 | 1,209 | 2.8% | + 44.3% | 5 | 4 |
| 7 | Kia Seltos | 207 | 2.2% | + 35.3% | 6 | 966 | 2.2% | n/a | 7 | 22 |
| 8 | Ford Everest | 182 | 2.0% | + 76.7% | n/a | 815 | 1.9% | n/a | 10 | 19 |
| 9 | Mitsubishi ASX | 180 | 1.9% | n/a | 8 | 1,101 | 2.6% | n/a | 6 | n/a |
| 10 | Nissan Navara | 174 | 1.9% | + 67.3% | 9 | 862 | 2.0% | + 69.4% | 9 | n/a |
| 11 | Toyota Hiace | 162 | 1.8% | – 12.9% | n/a | 685 | 1.6% | + 8.0% | 12 | 18 |
| 12 | Toyota Yaris Cross | 152 | 1.6% | + 61.7% | 14 | 475 | 1.1% | – 14.6% | 22 | 11 |
| 13 | Kia Stonic | 132 | 1.4% | + 41.9% | 5 | 723 | 1.7% | + 0.8% | 11 | 21 |
| 14 | Kia Sportage | 129 | 1.4% | n/a | 13 | 559 | 1.3% | n/a | 16 | n/a |
| 15 | Nissan X-Trail | 128 | 1.4% | + 50.6% | 19 | 488 | 1.1% | – 34.0% | 21 | n/a |
| 16 | Toyota Corolla Cross | 126 | 1.4% | n/a | 12 | 680 | 1.6% | n/a | 13 | 17 |
| 17 | Suzuki Jimny | 119 | 1.3% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 18 | MG ZS | 115 | 1.2% | – 53.6% | 11 | 573 | 1.3% | – 54.3% | 15 | 9 |
| 19 | Ford Transit | 108 | 1.2% | n/a | 17 | 504 | 1.2% | n/a | 18 | n/a |
| 20 | Toyota Yaris | 107 | 1.2% | + 13.8% | 16 | n/a | n/a | n/a | n/a | n/a |
| 21 | Toyota Corolla | 105 | 1.1% | – 29.5% | n/a | n/a | n/a | n/a | n/a | 12 |
| 22 | Mazda CX-5 | 98 | 1.1% | + 2.1% | 21 | 492 | 1.1% | – 24.7% | 19 | 23 |
| 23 | Hyundai Kona | 98 | 1.1% | – 27.9% | 20 | n/a | n/a | n/a | n/a | 15 |
| 24 | Mitsubishi Eclipse Cross | 91 | 1.0% | – 72.2% | 15 | 586 | 1.4% | – 51.8% | 14 | 7 |
| 25 | GWM Haval Jolion | 90 | 1.0% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 26 | GWM Haval H6 | 81 | 0.9% | – 35.7% | n/a | n/a | n/a | n/a | n/a | n/a |
| n/a | Isuzu D-Max | 73 | 0.8% | – 11.0% | n/a | 506 | 1.2% | + 16.3% | 17 | n/a |
| n/a | VW Amarok | 44 | 0.5% | n/a | n/a | 330 | 0.8% | n/a | n/a | n/a |
| n/a | Toyota Land Cruiser Ute | 42 | 0.5% | n/a | n/a | 213 | 0.5% | n/a | n/a | n/a |
| n/a | Toyota Highlander | 8 | 0.1% | – 94.9% | n/a | 489 | 1.1% | n/a | 20 | n/a |
Source: MIA, Autotalk
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