UK May 2024: 22nd straight month of growth, Kia Sportage in the lead

The Kia Sportage is #1 in the UK For the third time ever.

New car sales in the UK sign a 22nd consecutive month of year-on-year growth in May at +1.7% to 147,678 units. This is the best May result since 2021 but remains -19.6% below the pre-pandemic level of May 2019 (183,724). After 5 months, the year-to-date volume is up 7.1% to 827,500. Once again fleet sales pull the market up at +14% to 86,870 and 58.8% share vs. 52.5% in May 2023 whereas private sales sink -12.9% to 57,453 and 38.9% share vs. 45.4% a year ago. Meanwhile government sales are up 9.5% to 3,355. Year-to-date, the trend is ever clearer with fleets up 24.2% to 494,535 and 59.8% vs. 51.5% over the same period in 2023 and private sales off -11.3% to 315,256 and 38.1% share vs. 46%. Government sales are down -6.3% to 17,709.

Looking at sales by propulsion, petrol recedes -2.1% to 81,058 and 54.9% share vs. 57% a year ago, and diesel skids -16.7% to 9,220 and 6.2% share vs. 7.6%. BEV sales gain 6.2% to 26,031 and 17.6% vs. 16.9% in May 2023. This is mainly due to strong fleet sales at +10.7% while private BEC sales are actually off -2%. HEVs are up 9.6% to 19,503 and 13.2% share vs. 12.3% and PHEV up 31.5% to 11,866 and 8% share vs. 6.2%. Year-to-date, petrol is up 5% to 462,860 and 55.9% share vs. 57.1% over the same period last year, diesel is down -11% to 55,524 and 6.7% vs. 8.1%, BEVs gain 9.7% to 133,062 and 16.1% share vs. 15.7%, HEVs are up 12.6% to 111,136 and 13.4% vs. 12.8% and PHEV soar 31.5% to 64,918 and 7.8% share vs. 6.4% last year.

Over in the brands ranking, Volkswagen (+15.5%) surges to 9.1% share vs. 8.2% so far this year, it is a distant leader this month once again. Audi (-9.6%) is handicapped by a particularly high year-ago result when it ranked #1 for the first time. It still achieves a very solid result at 7.2% share. BMW soars 29% to remain in third place and ranks #2 year-to-date. Kia (-0.7%) is stable and gains one spot on last month to #4 with Mercedes (+33.4%) up three ranks to #5. Ford (-31.4%) is in freefall at #6, that’s not as bad as the 7th place it held in March but still depressing nonetheless. Note Ford still ranked #2 overall over the Full Year 2023 but is #5 year-to-date. In contrast MG (+14.6%) scores another very satisfying result at #7 and 4.9% share, equally its ranking record also reached in January 2023, and its 2nd best share after the 5.6% it also hit in January 2023. Below Hyundai (-2.1%) and Toyota (-17.9%), Skoda (+16.6%) is very strong at #10 vs. #12 year-to-date. Further down, Seat (+81%), Renault (+59.2%), Cupra (+20%) and Honda (+18.3%) impress year-on-year. BYD (+2738.1%) continues to progress and breaks into the UK Top 30 for the first time at #29.

In the models lane, the Kia Sportage (+79.3%) lodges a third monthly in after January 2022 and January 2024, noting that only 2.8% share is enough to take the first spot. The Ford Puma (-8.9%) drops to #2 but easily stays in the YTD pole position while the Kia Sportage advances to #2. The Audi A3 (stable) repeats at #3 which is its ranking record. The VW Golf (+20.5%) confirms its return to shape and ascends to #5 year-to-date vs. #12 over the Full Year 2023. It’s another difficult month for the Vauxhall Corsa (-11.8%) which however reappears both in the monthly Top 10 at #5 and the YTD Top 10 at #10. The VW Polo (+57.2%) signs another excellent month but this is still not enough to enter the YTD Top 10. The MG ZS (+47.3%) also shines in the remainder of the Top 10.

Previous month: UK April 2024: VW Polo surges to #2, Audi A3 breaks ranking record

One year ago: UK May 2023: Audi signs first ever monthly win, Ford Puma #1 YTD

Full May 2024 Top 47 All brands and Top 10 models below.

UK May 2024 – brands:

Pos Brand May-24 % /23 Apr 2024 % /23 Pos FY23
1 Volkswagen 13,503 9.1% + 15.5% 1 68,094 8.2% + 5.7% 1 1
2 Audi   10,673 7.2% – 9.6% 2 53,388 6.5% – 4.5% 3 3
3 BMW   10,353 7.0% + 29.0% 3 56,280 6.8% + 38.4% 2 4
4 Kia 8,917 6.0% – 0.7% 5 50,045 6.0% + 1.8% 4 6
5 Mercedes   7,758 5.3% + 33.4% 8 42,873 5.2% + 23.8% 7 9
6 Ford   7,520 5.1% – 31.4% 4 48,239 5.8% – 16.4% 5 2
7 MG 7,223 4.9% + 14.6% 11 35,732 4.3% + 11.6% 11 11
8 Hyundai 7,107 4.8% – 2.1% 7 37,206 4.5% – 1.9% 10 10
9 Toyota 6,834 4.6% – 17.9% 6 40,049 4.8% – 14.1% 8 5
10 Skoda 6,671 4.5% + 16.6% 9 31,108 3.8% + 11.1% 12 12
11 Nissan   6,602 4.5% + 1.8% 10 45,805 5.5% + 22.7% 6 8
12 Vauxhall   6,026 4.1% – 32.1% 13 39,076 4.7% – 1.3% 9 7
13 Volvo 5,707 3.9% + 18.0% 12 24,139 2.9% + 18.0% 15 15
14 Land Rover 4,730 3.2% + 39.5% 14 27,600 3.3% + 18.8% 14 14
15 Peugeot   4,504 3.0% – 12.9% 15 30,100 3.6% + 17.1% 13 13
16 Renault 3,798 2.6% + 59.2% 16 22,585 2.7% + 72.1% 16 18
17 Seat 3,572 2.4% + 81.0% 17 18,155 2.2% + 33.3% 17 19
18 Tesla 3,152 2.1% – 8.3% 26 16,272 2.0% – 12.5% 19 16
19 Dacia 2,691 1.8% + 5.9% 18 13,349 1.6% + 2.3% 22 22
20 Mini 2,679 1.8% – 13.6% 19 17,580 2.1% – 6.0% 18 17
21 Cupra 2,289 1.5% + 20.0% 21 11,256 1.4% + 23.6% 24 24
22 Mazda 2,171 1.5% – 4.7% 23 11,175 1.4% – 15.5% 25 21
23 Citroen 2,100 1.4% – 4.8% 20 13,582 1.6% – 3.0% 21 20
24 Suzuki 2,032 1.4% + 8.2% 22 11,286 1.4% + 11.0% 23 23
25 Honda 1,781 1.2% + 18.3% 24 15,493 1.9% + 28.1% 20 25
26 Jaguar 1,363 0.9% + 1.6% 27 9,451 1.1% + 78.0% 26 29
27 Lexus 1,340 0.9% – 8.2% 28 6,521 0.8% + 33.0% 29 28
28 Porsche 1,315 0.9% – 31.5% 25 7,579 0.9% – 23.1% 27 26
29 BYD 596 0.4% + 2738.1% 32 2,207 0.3% + 2527.4% 31 38
30 Fiat 523 0.4% – 44.9% 29 6,957 0.8% – 15.1% 28 27
31 Polestar 314 0.2% – 69.6% 30 2,082 0.3% – 63.7% 32 30
32 Jeep 297 0.2% + 203.1% 31 3,132 0.4% + 153.6% 30 31
33 Alfa Romeo 234 0.2% + 110.8% 36 682 0.1% + 14.2% 36 35
34 Subaru 182 0.1% + 35.8% 34 1,223 0.1% + 53.6% 33 32
35 Smart 148 0.1% + 825.0% 33 927 0.1% + 618.6% 34 43
36 KGM/SsangYong 131 0.1% + 4.8% 35 873 0.1% + 26.2% 35 34
37 Ora 101 0.1% + 206.1% 39 611 0.1% + 136.8% 37 39
38 Bentley 68 0.0% – 37.6% 38 409 0.0% – 38.3% 39 37
39 Genesis 57 0.0% – 45.2% 37 373 0.0% – 33.9% 40 36
40 DS 54 0.0% – 72.9% 40 493 0.1% – 60.6% 38 33
41 Fisker 44 0.0% new 45 258 0.0% new 42 45
42 Maserati 40 0.0% – 46.7% 41 239 0.0% – 47.9% 43 40
43 Abarth 38 0.0% + 8.6% 43 347 0.0% + 92.8% 41 41
44 Ineos 25 0.0% – 86.3% 44 121 0.0% – 56.2% 45 42
45 Alpine 19 0.0% – 45.7% 42 197 0.0% + 38.7% 44 44
46 Maxus 1 0.0% – 66.7% 46 3 0.0% – 57.1% 46 47
47 Chevrolet 0 0.0% n/a  – 1 0.0% n/a 47 46
 – Other British 179 0.1% – 19.7%  – 1,251 0.2% – 12.9%  –  –
 – Other Imports 216 0.1% + 57.7%  – 1,096 0.1% + 58.4%  –  –

UK May 2024 – models:

Pos Model May-24 % /23 Apr 2024 % /23 Pos FY23
1 Kia Sportage 4,202 2.8% + 79.3% 6 20,026 2.4% + 33.7% 2 4
2 Ford Puma 3,812 2.6% – 8.9% 1 23,205 2.8% + 34.0% 1 1
3 Audi A3 3,017 2.0% – 0.0% 3 16,520 2.0% + 39.2% 4 9
4 VW Golf 2,922 2.0% + 20.5% 5 15,573 1.9% + 35.1% 5 12
5 Vauxhall Corsa 2,671 1.8% – 11.8% n/a 12,925 1.6% – 24.2% 10 3
6 VW Polo 2,669 1.8% + 57.2% 2 n/a n/a n/a n/a 16
7 Nissan Qashqai 2,637 1.8% – 16.0% 4 19,687 2.4% + 17.5% 3 2
8 MG ZS 2,630 1.8% + 47.3% n/a n/a n/a n/a n/a 18
9 Hyundai Tucson 2,613 1.8% – 3.7% n/a n/a n/a n/a n/a 6
10 Nissan Juke 2,468 1.7% – 2.6% n/a 15,538 1.9% + 2.7% 6 8
n/a VW T-Roc 2,227 1.5% + 43.9% 7 13,323 1.6% + 10.5% 9 20
n/a MG HS 2,060 1.4% – 4.4% 8 14,161 1.7% + 39.2% 8 13
n/a BMW 1 Series 1,980 1.3% + 8.4% n/a 14,190 1.7% + 85.2% 7 22

Source: SMMT

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