The Ford Ranger holds 10.5% of the New Zealand market in May.
New Zealand new vehicle sales drop a harsh -23.6% year-on-year in May to just 10,186 units, leading the year-to-date tally down -13.3% to 53,271. Passenger cars implode -40.3% to 1,175 and 11.5% share, SUVs are off -31.6% to 5,180 and Light Commercials edge down -0.9% to 3,142. Year-to-date, passenger cars are off -34.3% to 6,221, SUVs down -18.7% to 27,758 and LCVs actually up 7.6% to 15,864.
Toyota (-14.1%) falls significantly slower than the market, resulting in sturdy 23.3% share. Ford (+5.2%) and Kia (+5.4%) swim upstream at #2 and #4 respectively, whereas Hyundai (-61%), Suzuki (-28.4%), Mazda (-25.7%) and Mitsubishi (-24.2%) all suffer. GWM (+478.6%) surges to #10 with 2.4% share. Tesla is down -56.1%. Chinese Jaecoo (#61) and Farizon (#70) make their first appearance in the ranking.
The Ford Ranger (+8.5%) reclaims the models top spot with 10.5% share, relegating the Toyota RAV4 (-11.5%) to 2nd place. The Toyota Hilux (-5%) and Mitsubishi Triton (+23.3%) stay #3 and #4 respectively. The Mitsubishi ASX (+108.9%), Toyota Hiace (+49%), Kia Seltos (#9), Ford Transit (+103.4%), Everest (#12) and Kia Stonic (+81%) all make themselves noticed with fantastic gains.
Previous month: New Zealand April 2024: Toyota RAV4 at record share, sales down to lowest since pandemic
One year ago: New Zealand May 2023: Ford and Ranger stand out in stable market (+0.2%)
Full May 2024 Top 70 All brands and Top 25 models below.
New Zealand May 2024 – brands:
| Pos | Brand | May-24 | % | /23 | Apr | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 2,375 | 23.3% | – 14.1% | 1 | 11,753 | 22.1% | – 1.2% | 1 | 1 |
| 2 | Ford | 1,464 | 14.4% | + 5.2% | 2 | 7,652 | 14.4% | + 10.5% | 2 | 2 |
| 3 | Mitsubishi | 1,104 | 10.8% | – 24.2% | 3 | 6,027 | 11.3% | + 15.1% | 3 | 3 |
| 4 | Kia | 680 | 6.7% | + 5.4% | 4 | 3,492 | 6.6% | – 22.6% | 4 | 4 |
| 5 | Suzuki | 506 | 5.0% | – 28.4% | 5 | 2,406 | 4.5% | – 29.0% | 5 | 6 |
| 6 | Mazda | 365 | 3.6% | – 25.7% | 11 | 1,509 | 2.8% | – 23.8% | 8 | 10 |
| 7 | Hyundai | 355 | 3.5% | – 61.0% | 8 | 1,606 | 3.0% | – 58.9% | 7 | 5 |
| 8 | Nissan | 260 | 2.6% | – 22.2% | 6 | 2,191 | 4.1% | + 11.9% | 6 | 9 |
| 9 | MG | 258 | 2.5% | – 50.0% | 10 | 1,192 | 2.2% | – 44.5% | 13 | 7 |
| 10 | GWM | 243 | 2.4% | + 478.6% | 7 | 1,410 | 2.6% | + 670.5% | 9 | 25 |
| 11 | Volkswagen | 240 | 2.4% | – 57.2% | 9 | 1,391 | 2.6% | – 15.3% | 10 | 11 |
| 12 | Isuzu | 232 | 2.3% | – 0.9% | 12 | 1,205 | 2.3% | + 5.5% | 12 | 15 |
| 13 | Honda | 189 | 1.9% | – 51.7% | 13 | 1,336 | 2.5% | – 18.6% | 11 | 13 |
| 14 | Subaru | 165 | 1.6% | – 20.7% | 15 | 784 | 1.5% | – 25.0% | 15 | 16 |
| 15 | Mercedes | 145 | 1.4% | – 22.0% | 14 | 890 | 1.7% | – 9.2% | 14 | 14 |
| 16 | LDV | 132 | 1.3% | – 6.4% | 26 | 361 | 0.7% | – 44.5% | 23 | 24 |
| 17 | BMW | 115 | 1.1% | – 14.2% | 20 | 640 | 1.2% | – 13.3% | 16 | 19 |
| 18 | Audi | 100 | 1.0% | – 2.9% | 19 | 513 | 1.0% | – 8.4% | 20 | 20 |
| 19 | Lexus | 96 | 0.9% | – 36.8% | 16 | 559 | 1.0% | + 5.5% | 17 | 21 |
| 20 | Fuso | 96 | 0.9% | – 5.0% | 21 | 446 | 0.8% | – 15.2% | 22 | 22 |
| 21 | Land Rover | 80 | 0.8% | – 9.1% | 18 | 524 | 1.0% | – 14.0% | 18 | 23 |
| 22 | Tesla | 76 | 0.7% | – 56.1% | 22 | 521 | 1.0% | – 67.5% | 19 | 8 |
| 23 | Skoda | 71 | 0.7% | – 48.2% | 17 | 466 | 0.9% | – 36.1% | 21 | 18 |
| 24 | Omoda | 58 | 0.6% | new | 23 | 120 | 0.2% | new | 41 | – |
| 25 | Hino | 56 | 0.5% | – 23.3% | 27 | 233 | 0.4% | – 29.6% | 29 | 28 |
| 26 | BYD | 53 | 0.5% | – 76.1% | 31 | 207 | 0.4% | – 85.2% | 31 | 12 |
| 27 | Mini | 49 | 0.5% | – 10.9% | 24 | 291 | 0.5% | + 9.8% | 25 | 27 |
| 28 | Fiat | 48 | 0.5% | + 26.3% | 29 | 295 | 0.6% | + 89.1% | 24 | 29 |
| 29 | Scania | 48 | 0.5% | – 9.4% | 25 | 275 | 0.5% | + 15.1% | 26 | 30 |
| 30 | Volvo | 40 | 0.4% | – 4.8% | 28 | 175 | 0.3% | – 40.3% | 32 | 32 |
| 31 | Porsche | 38 | 0.4% | + 52.0% | 35 | 237 | 0.4% | + 13.4% | 27 | 36 |
| 32 | DAF | 33 | 0.3% | + 106.3% | 37 | 151 | 0.3% | + 41.1% | 34 | 44 |
| 33 | Peugeot | 32 | 0.3% | – 73.3% | 33 | 236 | 0.4% | – 51.3% | 28 | 26 |
| 34 | Mahindra | 30 | 0.3% | – 42.3% | 30 | 218 | 0.4% | + 77.2% | 30 | 42 |
| 35 | SsangYong/KGM | 30 | 0.3% | – 11.8% | 40 | 151 | 0.3% | – 33.5% | 35 | 35 |
| 36 | Kenworth | 27 | 0.3% | + 107.7% | 39 | 132 | 0.2% | + 112.9% | 37 | 46 |
| 37 | Foton | 24 | 0.2% | + 20.0% | 44 | 75 | 0.1% | + 1.4% | 46 | 49 |
| 38 | Cupra | 22 | 0.2% | – 60.7% | 45 | 128 | 0.2% | – 29.7% | 39 | 37 |
| 39 | Iveco | 21 | 0.2% | – 30.0% | 34 | 173 | 0.3% | + 1.8% | 33 | 31 |
| 40 | Volvo Trucks | 21 | 0.2% | – 4.5% | 36 | 145 | 0.3% | + 18.9% | 36 | 41 |
| 41 | Ram | 20 | 0.2% | – 28.6% | 38 | 122 | 0.2% | – 7.6% | 40 | 43 |
| 42 | Chevrolet | 19 | 0.2% | – 13.6% | 41 | 130 | 0.2% | + 30.0% | 38 | 45 |
| 43 | UD Trucks | 15 | 0.1% | – 53.1% | 43 | 104 | 0.2% | – 17.5% | 42 | 40 |
| 44 | Jaguar | 13 | 0.1% | + 18.2% | 48 | 86 | 0.2% | + 0.0% | 44 | 48 |
| 45 | Opel | 13 | 0.1% | – 62.9% | 49 | 32 | 0.1% | – 75.9% | 53 | 38 |
| 46 | Jeep | 10 | 0.1% | – 83.6% | 46 | 76 | 0.1% | – 51.0% | 45 | 34 |
| 47 | Alfa Romeo | 10 | 0.1% | + 233.3% | 32 | 47 | 0.1% | + 161.1% | 48 | 51 |
| 48 | Polestar | 9 | 0.1% | – 59.1% | 47 | 36 | 0.1% | – 84.3% | 50 | 33 |
| 49 | Haval | 8 | 0.1% | – 97.0% | 55 | 46 | 0.1% | – 95.5% | 49 | 17 |
| 50 | Citroen | 5 | 0.0% | – 61.5% | 50 | 34 | 0.1% | – 56.4% | 51 | 47 |
| 51 | MAN | 5 | 0.0% | – 77.3% | 52 | 26 | 0.0% | – 66.2% | 54 | 50 |
| 52 | Renault | 4 | 0.0% | – 84.6% | 42 | 94 | 0.2% | – 46.6% | 43 | 39 |
| 53 | Aston Martin | 4 | 0.0% | – 42.9% | 56 | 22 | 0.0% | – 15.4% | 55 | 56 |
| 54 | Ineos | 3 | 0.0% | + 50.0% | 51 | 32 | 0.1% | + 1500.0% | 52 | 52 |
| 55 | Sinotruk | 3 | 0.0% | – 50.0% | 60 | 18 | 0.0% | + 63.6% | 57 | 65 |
| 56 | Ferrari | 3 | 0.0% | + 50.0% | 57 | 17 | 0.0% | + 0.0% | 58 | 60 |
| 57 | Lotus | 3 | 0.0% | n/a | 65 | 9 | 0.0% | + 12.5% | 65 | 61 |
| 58 | Bentley | 2 | 0.0% | + 100.0% | 53 | 15 | 0.0% | – 31.8% | 59 | 55 |
| 59 | Shacman | 2 | 0.0% | new | – | 4 | 0.0% | new | 72 | – |
| 60 | Zhongtong | 2 | 0.0% | n/a | – | 4 | 0.0% | n/a | 74 | – |
| 61 | Jaecoo | 2 | 0.0% | new | – | 2 | 0.0% | new | 78 | – |
| 62 | Maserati | 1 | 0.0% | – 83.3% | 59 | 18 | 0.0% | – 28.0% | 56 | 53 |
| 63 | International | 1 | 0.0% | – 50.0% | 61 | 14 | 0.0% | + 133.3% | 60 | 64 |
| 64 | Can-Am | 1 | 0.0% | – 75.0% | 64 | 13 | 0.0% | – 18.8% | 61 | 59 |
| 65 | Lamborghini | 1 | 0.0% | n/a | 62 | 10 | 0.0% | – 16.7% | 63 | 63 |
| 66 | JAC | 1 | 0.0% | new | 58 | 7 | 0.0% | new | 68 | – |
| 67 | Rolls-Royce | 1 | 0.0% | + 0.0% | – | 7 | 0.0% | + 16.7% | 69 | 67 |
| 68 | McLaren | 1 | 0.0% | n/a | 67 | 5 | 0.0% | + 66.7% | 71 | 73 |
| 69 | DFSK | 1 | 0.0% | new | – | 1 | 0.0% | new | 81 | – |
| 70 | Farizon | 1 | 0.0% | new | – | 1 | 0.0% | new | 82 | – |
New Zealand May 2024 – models:
| Pos | Model | May-24 | % | /23 | Apr | 2024 | % | /23 | Pos | FY23 |
| 1 | Ford Ranger | 1,067 | 10.5% | + 8.5% | 2 | 5,336 | 10.0% | + 9.0% | 1 | 1 |
| 2 | Toyota RAV4 | 761 | 7.5% | – 11.5% | 1 | 3,647 | 6.8% | + 44.1% | 2 | 2 |
| 3 | Toyota Hilux | 709 | 7.0% | – 5.0% | 3 | 3,180 | 6.0% | – 18.0% | 3 | 3 |
| 4 | Mitsubishi Triton | 444 | 4.4% | + 23.3% | 4 | 2,293 | 4.3% | + 57.1% | 4 | 10 |
| 5 | Mitsubishi ASX | 328 | 3.2% | + 108.9% | 9 | 1,429 | 2.7% | n/a | 6 | n/a |
| 6 | Suzuki Swift | 246 | 2.4% | – 39.0% | 5 | 1,185 | 2.2% | – 40.8% | 7 | 6 |
| 7 | Toyota Hiace | 234 | 2.3% | + 49.0% | 11 | 919 | 1.7% | + 16.2% | 11 | 18 |
| 8 | Mitsubishi Outlander | 224 | 2.2% | – 50.4% | 6 | 1,433 | 2.7% | + 11.2% | 5 | 4 |
| 9 | Kia Seltos | 201 | 2.0% | n/a | 7 | 1,167 | 2.2% | n/a | 8 | 22 |
| 10 | MG ZS | 185 | 1.8% | – 52.7% | 18 | 758 | 1.4% | – 53.9% | 14 | 9 |
| 11 | Ford Transit | 179 | 1.8% | + 103.4% | 19 | 682 | 1.3% | + 70.1% | 15 | n/a |
| 12 | Ford Everest | 154 | 1.5% | n/a | 8 | 969 | 1.8% | n/a | 10 | 19 |
| 13 | Mazda CX-5 | 151 | 1.5% | – 9.0% | 22 | 643 | 1.2% | – 21.5% | 18 | 23 |
| 14 | Kia Stonic | 143 | 1.4% | + 81.0% | 13 | 866 | 1.6% | + 8.8% | 12 | 21 |
| 15 | Hyundai Kona | 136 | 1.3% | – 40.6% | 23 | n/a | n/a | n/a | n/a | 15 |
| 16 | Toyota Highlander | 121 | 1.2% | – 9.7% | n/a | 610 | 1.1% | n/a | 20 | n/a |
| 17 | Kia Sportage | 115 | 1.1% | n/a | 14 | 673 | 1.3% | + 27.5% | 17 | n/a |
| 18 | Nissan Navara | 114 | 1.1% | – 0.9% | 10 | 975 | 1.8% | + 56.3% | 9 | n/a |
| 19 | Isuzu D-Max | 104 | 1.0% | – 19.4% | n/a | 610 | 1.1% | + 8.3% | 19 | n/a |
| 20 | Kia Carnival | 102 | 1.0% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 21 | Suzuki Jimny | 95 | 0.9% | n/a | 17 | n/a | n/a | n/a | n/a | n/a |
| 22 | Toyota Corolla | 93 | 0.9% | – 39.6% | 21 | n/a | n/a | n/a | n/a | 12 |
| 23 | Mitsubishi Eclipse Cross | 91 | 0.9% | – 74.9% | 24 | 677 | 1.3% | – 57.2% | 16 | 7 |
| 24 | Nissan X-Trail | 87 | 0.9% | + 24.3% | 15 | 575 | 1.1% | – 28.9% | 21 | n/a |
| 25 | Toyota Corolla Cross | 83 | 0.8% | n/a | 16 | 763 | 1.4% | n/a | 13 | 17 |
| 26 | Toyota Yaris Cross | 83 | 0.8% | n/a | 12 | 558 | 1.0% | + 0.4% | 22 | 11 |
| n/a | VW Amarok | 51 | 0.5% | – 57.9% | n/a | 381 | 0.7% | n/a | n/a | n/a |
| n/a | Toyota Land Cruiser Ute | 47 | 0.5% | – 39.0% | n/a | 260 | 0.5% | + 26.2% | n/a | n/a |
Source: MIA