The Fiorino was the most popular Fiat in 2023.
14,219 new light vehicles hit Moroccan roads in July, a robust 8.4% year-on-year improvement. This includes Passenger Cars up 5.1% to 12,701 and Light Commercals shooting up 46.5% to 1,518. The YTD PC volume tilts into positive as a result at +0.5% to 86,749 units. Dacia (+3.6%) trails the market but still manages a positive year-on-year score at 22.5% share vs. 26% so far this year. Renault (-1.9%) and most strikingly Hyundai (-10.8%) can’t keep up with the market growth rate and complete the podium as it is also the case year-to-date. Peugeot (+2.5%) advances to #4, overtaking Volkswagen (+4.5%), and securing a splendid 8.1% share vs. 5.5% so far in 2024. BMW (+49.8%), Fiat (+34.8%), Opel (+25.4%) and Citroen (+18.1%) all impress in the remainder of the Top 10 with Porsche (+318.2%), MG (+291.3%) and Cupra (+93.8%) even stronger further down.
Previous month: Morocco June 2024: Dacia up to 28.4% share, Changan lands
One year ago: Morocco July 2023: Renault (+61.2%), Volkswagen (+113%) stand out in positive market
Full July 2024 Top 35 All brands ranking below.
Morocco July 2024 – brands:
| Pos | Brand | Jun-24 | % | /23 | Jun | 2024 | % | /23 | Pos | FY23 |
| 1 | Dacia | 2,855 | 22.5% | + 3.6% | 1 | 22,587 | 26.0% | + 10.9% | 1 | 1 |
| 2 | Renault | 1,760 | 13.9% | – 1.9% | 2 | 13,417 | 15.5% | – 1.9% | 2 | 2 |
| 3 | Hyundai | 1,115 | 8.8% | – 10.8% | 3 | 7,048 | 8.1% | – 31.0% | 3 | 3 |
| 4 | Peugeot | 1,035 | 8.1% | + 2.5% | 5 | 4,784 | 5.5% | – 27.2% | 5 | 4 |
| 5 | Volkswagen | 890 | 7.0% | + 4.5% | 4 | 5,178 | 6.0% | – 0.6% | 4 | 5 |
| 6 | Citroen | 765 | 6.0% | + 18.1% | 6 | 3,883 | 4.5% | + 25.3% | 7 | 7 |
| 7 | Opel | 700 | 5.5% | + 25.4% | 7 | 4,324 | 5.0% | + 10.7% | 6 | 6 |
| 8 | BMW | 421 | 3.3% | + 49.8% | 11 | 2,476 | 2.9% | + 23.9% | 12 | 13 |
| 9 | Fiat | 395 | 3.1% | + 34.8% | 8 | 2,981 | 3.4% | + 32.2% | 8 | 11 |
| 10 | Kia | 390 | 3.1% | + 3.7% | 10 | 2,942 | 3.4% | – 0.6% | 9 | 8 |
| 11 | Audi | 384 | 3.0% | + 0.0% | 12 | 2,636 | 3.0% | + 3.5% | 10 | 10 |
| 12 | Seat | 371 | 2.9% | + 10.7% | 13 | 1,975 | 2.3% | + 30.1% | 14 | 14 |
| 13 | Toyota | 326 | 2.6% | – 13.5% | 14 | 2,378 | 2.7% | – 8.4% | 13 | 9 |
| 14 | Skoda | 293 | 2.3% | – 13.1% | 9 | 2,627 | 3.0% | + 13.4% | 11 | 12 |
| 15 | Mercedes | 216 | 1.7% | + 3.8% | 15 | 1,721 | 2.0% | + 12.0% | 15 | 15 |
| 16 | Cupra | 126 | 1.0% | + 93.8% | 16 | 729 | 0.8% | + 107.1% | 16 | 22 |
| 17 | MG | 90 | 0.7% | + 291.3% | 20 | 472 | 0.5% | + 131.4% | 19 | 21 |
| 18 | Changan | 81 | 0.6% | new | 17 | 182 | 0.2% | new | 27 | – |
| 19 | Volvo | 72 | 0.6% | + 1.4% | 19 | 615 | 0.7% | + 3.9% | 17 | 16 |
| 20 | Geely | 53 | 0.4% | new | 25 | 306 | 0.4% | new | 24 | 34 |
| 21 | Jeep | 47 | 0.4% | – 44.0% | 18 | 421 | 0.5% | – 37.9% | 21 | 19 |
| 22 | Porsche | 46 | 0.4% | + 318.2% | 21 | 400 | 0.5% | + 66.7% | 22 | 24 |
| 23 | Land Rover | 45 | 0.4% | – 16.7% | 22 | 520 | 0.6% | – 9.9% | 18 | 20 |
| 24 | Nissan | 45 | 0.4% | – 45.1% | 23 | 381 | 0.4% | – 41.1% | 23 | 18 |
| 25 | Ford | 43 | 0.3% | – 28.3% | 24 | 470 | 0.5% | – 35.6% | 20 | 17 |
| 26 | DFSK | 36 | 0.3% | + 5.9% | 26 | 243 | 0.3% | – 29.8% | 25 | 23 |
| 27 | DS | 26 | 0.2% | + 36.8% | 29 | 150 | 0.2% | – 13.8% | 28 | 25 |
| 28 | Lexus | 22 | 0.2% | + 57.1% | 31 | 115 | 0.1% | + 12.7% | 31 | 30 |
| 29 | Alfa Romeo | 10 | 0.1% | – 23.1% | 27 | 143 | 0.2% | + 1.4% | 29 | 26 |
| 30 | Honda | 10 | 0.1% | – 9.1% | 28 | 138 | 0.2% | + 30.2% | 30 | 29 |
| 31 | Mini | 10 | 0.1% | – 37.5% | 30 | 113 | 0.1% | – 12.4% | 32 | 27 |
| 32 | BYD | 9 | 0.1% | new | 32 | 76 | 0.1% | new | 33 | 35 |
| 33 | Mahindra | 7 | 0.1% | – 73.1% | 35 | 68 | 0.1% | – 39.8% | 34 | 32 |
| 34 | Jaguar | 6 | 0.0% | – 50.0% | 34 | 57 | 0.1% | – 20.8% | 35 | 33 |
| 35 | Suzuki | 1 | 0.0% | – 95.5% | 33 | 189 | 0.2% | + 18.9% | 26 | 28 |
Source: Manufacturers