The Kia EV3 is the best-selling EV in South Korea in July.
The South Korean new car market edges down -1.8% year-on-year in July to 133,497 units. This includes 111,520 domestic cars (-2.9%) and 21,977 foreigners (+4%). The year-to-date tally is off a worrying -9.5% to 929,522 sales including 781,893 locals (-10.6%) and 147,629 foreigners (-2.8%). This month Kia (-2.5%) reclaims the brands top spot for the third time this year and the first time since last February. Hyundai (-3.7%) drops to #2 but remains #1 year-to-date with just above 1,000 units more than Kia. Genesis (+2.4%) is relatively solid in context and stays above 10,000 monthly units for the 9th month in a row. Honda (+658.1%), Lincoln (+188%) and Ford (+187.1%) surge below.
In the domestic models ranking, the Kia Sorento (+33.8%) returns to the top spot it holds year-to-date, signing a 9th win in the past 11 month. The Kia Carnival (+15.4%) falls to #2 ahead of the Hyundai Grandeur (+26.3%) up three spots on June, the Kia Sportage (-5.9%) and Hyundai Sonata (+96.5%). The Kia Seltos (+15.1%) and Hyundai Santa Fe (+152.9%) also shine in the remainder of the Top 10. We have a new entrant this month: the much anticipated Kia EV3, landing directly at #20 and instantly becoming the best-selling EV in the country above the Kia Ray EV and Hyundai Porter Electric.
Over in the foreign models charts, the BMW 5 Series (-9.2%) reclaims the lead both for the month and year-to-date (-16.1%) despite falling. However its advantage over the Tesla Model Y (+2359.1%) is just 22 units in July and 5 sales year-to-date… The Mercedes E Class (+21.6%) is also dynamic in third place but the biggest improvement is delivered by the Tesla Model 3 (+6105.9%) at #4. The BMW 6 Series (+56.7%) advances to #5, with South Korea probably the only country in the world where this nameplate is successful. The BMW X5 (+132%) and Mercedes GLE (+25.8%) also impress below. Among newcomers, the Mercedes CLE is up to a fantastic 11th place.
Previous month: South Korea June 2024: Weak sales, Hyundai back above Kia YTD
One year ago: South Korea July 2023: Kia overtakes Hyundai, places 6 models in Top 8
Full July 2024 Top 30 All brands, Top 55 all domestic models and Top 50 foreign models below.
South Korea July 2024 – brands:
| Pos | Brand | Jul-24 | % | /23 | Jun | 2024 | % | /23 | Pos | FY23 |
| 1 | Kia | 46,238 | 34.6% | – 2.5% | 2 | 322,259 | 34.7% | – 5.3% | 2 | 2 |
| 2 | Hyundai | 45,306 | 33.9% | – 3.7% | 1 | 323,216 | 34.8% | – 13.8% | 1 | 1 |
| 3 | Genesis | 10,703 | 8.0% | + 2.4% | 3 | 78,497 | 8.4% | – 1.5% | 3 | 3 |
| 4 | BMW | 6,380 | 4.8% | + 7.6% | 5 | 41,510 | 4.5% | – 5.7% | 4 | 4 |
| 5 | Mercedes | 4,369 | 3.3% | – 19.0% | 4 | 34,380 | 3.7% | – 15.8% | 5 | 5 |
| 6 | KG Mobility (ex Ssangyong) | 4,237 | 3.2% | + 4.8% | 7 | 28,215 | 3.0% | – 34.4% | 6 | 6 |
| 7 | Tesla | 2,680 | 2.0% | n/a | 6 | 20,060 | 2.2% | n/a | 7 | 11 |
| 8 | GM Korea | 2,199 | 1.6% | – 46.9% | 9 | 15,656 | 1.7% | – 32.3% | 8 | 7 |
| 9 | Renault Korea | 1,469 | 1.1% | – 13.8% | 8 | 12,682 | 1.4% | – 9.3% | 9 | 8 |
| 10 | Volvo | 1,411 | 1.1% | + 0.1% | 10 | 8,596 | 0.9% | – 12.9% | 10 | 10 |
| 11 | Lexus | 1,108 | 0.8% | + 1.8% | 11 | 7,529 | 0.8% | – 6.3% | 11 | 12 |
| 12 | Porsche | 1,012 | 0.8% | + 6.2% | 18 | 4,575 | 0.5% | – 36.3% | 14 | 13 |
| 13 | Audi | 921 | 0.7% | – 38.8% | 12 | 4,524 | 0.5% | – 59.4% | 15 | 9 |
| 14 | Toyota | 846 | 0.6% | + 36.0% | 14 | 5,381 | 0.6% | + 17.0% | 12 | 16 |
| 15 | Volkswagen | 836 | 0.6% | – 30.0% | 16 | 3,711 | 0.4% | – 16.3% | 16 | 14 |
| 16 | Mini | 574 | 0.4% | – 28.1% | 13 | 4,927 | 0.5% | – 5.8% | 13 | 15 |
| 17 | Land Rover | 408 | 0.3% | + 0.0% | 15 | 2,394 | 0.3% | – 29.5% | 17 | 18 |
| 18 | Ford | 356 | 0.3% | + 187.1% | 17 | 2,274 | 0.2% | + 1.7% | 18 | 20 |
| 19 | Honda | 235 | 0.2% | + 658.1% | 19 | 1,476 | 0.2% | + 144.4% | 21 | 24 |
| 20 | Jeep | 224 | 0.2% | – 51.7% | 20 | 1,662 | 0.2% | – 34.8% | 19 | 19 |
| 21 | Lincoln | 144 | 0.1% | + 188.0% | 21 | 1,490 | 0.2% | + 103.8% | 20 | 22 |
| 22 | Chevrolet | 113 | 0.1% | – 79.0% | 22 | 766 | 0.1% | – 76.5% | 22 | 17 |
| 23 | Peugeot | 92 | 0.1% | – 48.9% | 23 | 663 | 0.1% | – 33.1% | 23 | 21 |
| 24 | Cadillac | 73 | 0.1% | + 0.0% | 24 | 410 | 0.0% | – 26.9% | 24 | 25 |
| 25 | Lamborghini | 53 | 0.0% | + 17.8% | 25 | 248 | 0.0% | + 9.3% | 26 | 29 |
| 26 | Polestar | 39 | 0.0% | – 67.8% | 27 | 401 | 0.0% | – 35.8% | 25 | 23 |
| 27 | Bentley | 35 | 0.0% | – 56.3% | 26 | 175 | 0.0% | – 62.4% | 29 | 26 |
| 28 | GMC | 32 | 0.0% | – 43.9% | 29 | 191 | 0.0% | – 39.2% | 27 | 27 |
| 29 | Maserati | 21 | 0.0% | – 30.0% | 28 | 176 | 0.0% | – 30.4% | 28 | 28 |
| 30 | Rolls-Royce | 15 | 0.0% | – 48.3% | 30 | 110 | 0.0% | – 39.9% | 30 | 30 |
| – | Total local manufacturers | 111,520 | 83.5% | – 2.9% | – | 781,893 | 84.1% | – 10.6% | – | – |
| – | Total foreign manufacturers | 21,977 | 16.5% | + 4.0% | – | 147,629 | 15.9% | – 2.8% | – | – |
| – | Total market | 133,497 | 100.0% | – 1.8% | – | 929,522 | 100.0% | – 9.5% | – | – |
South Korea July 2024 – domestic models:
| Pos | Model | Jul-24 | /23 | Jun | 2024 | /23 | Pos | FY23 |
| 1 | Kia Sorento | 7,596 | + 33.8% | 2 | 57,184 | + 35.4% | 1 | 3 |
| 2 | Kia Carnival | 7,050 | + 15.4% | 1 | 51,918 | + 14.2% | 2 | 4 |
| 3 | Hyundai Grandeur | 6,287 | – 26.3% | 6 | 39,657 | – 44.5% | 6 | 1 |
| 4 | Kia Sportage | 6,235 | – 5.9% | 3 | 45,534 | + 6.6% | 3 | 5 |
| 5 | Hyundai Sonata | 5,532 | + 96.5% | 5 | 27,756 | + 47.8% | 11 | 17 |
| 6 | Kia Seltos | 5,489 | + 15.1% | 7 | 34,692 | + 9.4% | 7 | 10 |
| 7 | Hyundai Santa Fe | 5,248 | + 152.9% | 8 | 45,013 | + 141.5% | 4 | 8 |
| 8 | Hyundai Porter | 5,177 | – 40.3% | 4 | 43,108 | – 30.5% | 5 | 2 |
| 9 | Kia Ray | 4,384 | + 2.3% | 14 | 29,668 | + 0.9% | 9 | 9 |
| 10 | Hyundai Avante | 3,975 | – 0.7% | 9 | 31,298 | – 22.2% | 8 | 6 |
| 11 | Genesis GV70 | 3,839 | + 12.4% | 10 | 17,544 | – 9.7% | 18 | 21 |
| 12 | Hyundai Staria | 3,575 | + 10.3% | 13 | 23,783 | – 1.2% | 15 | 16 |
| 13 | Kia Bongo | 3,487 | – 38.4% | 15 | 26,199 | – 34.5% | 14 | 7 |
| 14 | Hyundai Casper | 3,425 | – 7.6% | 16 | 23,753 | – 3.3% | 16 | 11 |
| 15 | Genesis G80 | 3,143 | – 3.4% | 12 | 27,494 | – 9.5% | 12 | 13 |
| 16 | Hyundai Tucson | 3,124 | – 2.1% | 11 | 28,186 | + 2.8% | 10 | 12 |
| 17 | Genesis GV80 | 2,837 | + 49.3% | 18 | 26,649 | + 61.9% | 13 | 22 |
| 18 | Kia K5 | 2,702 | + 20.3% | 17 | 21,090 | + 6.8% | 17 | 20 |
| 19 | Hyundai Kona | 2,414 | – 8.7% | 19 | 16,694 | – 21.5% | 19 | 19 |
| 20 | Kia EV3 | 1,975 | new | – | 1,975 | new | 38 | – |
| 21 | Hyundai Ioniq 5 | 1,764 | + 30.7% | 20 | 8,892 | – 18.1% | 26 | 27 |
| 22 | Chevrolet Trax Crossover | 1,606 | – 42.8% | 22 | 11,825 | – 9.8% | 21 | 24 |
| 23 | Kia K3 | 1,373 | + 40.7% | 26 | 9,239 | + 26.0% | 25 | 29 |
| 24 | Kia EV6 | 1,344 | – 3.9% | 23 | 6,649 | – 46.1% | 30 | 26 |
| 25 | Kia Morning | 1,335 | – 34.3% | 30 | 8,418 | – 43.6% | 27 | 23 |
| 26 | Hyundai Palisade | 1,316 | – 59.7% | 27 | 11,793 | – 55.3% | 22 | 14 |
| 27 | KGM Torres | 1,310 | – 9.2% | 24 | 9,802 | – 64.0% | 23 | 18 |
| 28 | Kia Niro | 1,213 | – 36.7% | 25 | 9,643 | – 36.1% | 24 | 25 |
| 29 | KGM Rexton Sports | 1,193 | – 18.2% | 29 | 7,623 | – 17.7% | 28 | 28 |
| 30 | Kia K8 | 1,154 | – 67.2% | 21 | 13,632 | – 52.4% | 20 | 15 |
| 31 | KGM Torres EVX | 778 | new | 34 | 4,670 | new | 33 | 45 |
| 32 | Renault Korea QM6 | 738 | – 6.8% | 31 | 5,277 | – 22.0% | 31 | 31 |
| 33 | Renault Korea Arkana | 680 | – 3.4% | 28 | 6,674 | + 17.2% | 29 | 33 |
| 34 | KGM Tivoli | 649 | – 20.4% | 32 | 4,105 | + 11.5% | 34 | 37 |
| 35 | Genesis G90 | 594 | – 46.1% | 33 | 5,010 | – 37.9% | 32 | 30 |
| 36 | Hyundai Venue | 365 | – 33.2% | 35 | 2,686 | – 34.8% | 36 | 34 |
| 37 | Chevrolet Trailblazer | 350 | – 49.6% | 36 | 2,752 | – 44.5% | 35 | 36 |
| 38 | Hyundai Nexo | 330 | – 11.1% | 37 | 1,793 | – 45.6% | 40 | 39 |
| 39 | Hyundai Ioniq 6 | 275 | – 43.6% | 38 | 2,403 | – 66.9% | 37 | 32 |
| 40 | Genesis G70 | 226 | – 59.6% | 41 | 1,421 | – 46.5% | 41 | 40 |
| 41 | Kia K9 | 202 | – 45.7% | 42 | 1,403 | – 46.7% | 42 | 41 |
| 42 | Kia Mohave | 197 | – 57.1% | 39 | 1,796 | – 48.2% | 39 | 38 |
| 43 | KGM Rexton | 195 | – 13.7% | 43 | 1,267 | – 33.0% | 44 | 43 |
| 44 | Hyundai ST1 | 194 | new | 40 | 393 | new | 48 | – |
| 45 | Kia EV9 | 161 | – 87.1% | 45 | 1,386 | – 46.4% | 43 | 35 |
| 46 | KGM Korando | 106 | + 6.0% | 44 | 727 | – 24.3% | 45 | 48 |
| 47 | Chevrolet Traverse | 106 | + 0.0% | 46 | 627 | – 12.2% | 46 | 50 |
| 48 | Chevrolet Colorado | 65 | – 53.9% | 53 | 138 | – 85.9% | 52 | 46 |
| 49 | Genesis GV60 | 64 | – 71.8% | 47 | 379 | – 86.0% | 49 | 42 |
| 50 | GMC Sierra | 35 | – 38.6% | 50 | 192 | – 36.2% | 51 | 53 |
| 51 | Renault Korea SM6 | 31 | – 84.7% | 48 | 520 | – 64.1% | 47 | 44 |
| 52 | Renault Korea Master | 20 | + 233.3% | 49 | 211 | + 210.3% | 50 | 57 |
| 53 | Chevrolet Tahoe | 16 | + 14.3% | 52 | 73 | – 51.3% | 53 | 54 |
| 54 | Chevrolet Bolt EUV | 14 | – 93.9% | 54 | 20 | – 97.7% | 55 | 47 |
| 55 | KGM Korando EV | 6 | new | 51 | 21 | new | 54 | – |
South Korea July 2024 – foreign models:
| Pos | Model | Jul-24 | /23 | Jun | 2024 | /23 | Pos | FY23 |
| 1 | BMW 5 Series | 1,645 | – 9.2% | 4 | 11,669 | – 16.1% | 1 | 2 |
| 2 | Tesla Model Y | 1,623 | + 2359.1% | 1 | 11,664 | + 457.3% | 2 | 3 |
| 3 | Mercedes E Class | 1,505 | + 21.6% | 2 | 10,421 | – 2.1% | 3 | 1 |
| 4 | Tesla Model 3 | 1,055 | + 6105.9% | 3 | 8,081 | + 1366.6% | 4 | n/a |
| 5 | BMW 6 Series | 680 | + 56.7% | 6 | 2,700 | – 24.2% | 13 | 11 |
| 6 | BMW X5 | 675 | + 132.0% | 12 | 3,643 | + 23.0% | 7 | 12 |
| 7 | Mercedes GLC | 626 | – 12.8% | 5 | 4,234 | + 20.7% | 5 | 8 |
| 8 | Volvo XC60 | 596 | + 3.3% | 7 | 3,427 | + 18.0% | 9 | 10 |
| 9 | Lexus ES | 526 | – 7.4% | 11 | 4,002 | – 20.5% | 6 | 6 |
| 10 | Mercedes GLE | 458 | + 25.8% | 10 | 3,458 | + 0.9% | 8 | 7 |
| 11 | Mercedes CLE | 443 | new | 16 | 1,562 | new | 25 | – |
| 12 | BMW 3 Series | 440 | – 17.3% | 13 | 2,695 | – 21.3% | 14 | 9 |
| 13 | BMW 7 Series | 420 | + 37.7% | 15 | 2,337 | + 49.5% | 16 | 21 |
| 14 | Porsche Cayenne | 410 | + 48.6% | n/a | 2,283 | – 32.7% | 17 | 15 |
| 15 | Lexus NX | 392 | + 72.7% | 14 | 1,972 | + 5.9% | 19 | 22 |
| 16 | BMW X7 | 383 | – 13.0% | 19 | 2,376 | + 18.2% | 15 | 18 |
| 17 | Mercedes S Class | 361 | – 62.4% | 9 | 2,923 | – 59.8% | 11 | 4 |
| 18 | Porsche Panamera | 357 | + 85.0% | n/a | 647 | – 42.6% | 49 | n/a |
| 19 | VW ID.4 | 355 | + 8775.0% | n/a | 941 | + 18720.0% | 38 | n/a |
| 20 | Audi Q4 e-Tron | 354 | new | 17 | 1,868 | + 46600.0% | 21 | n/a |
| 21 | BMW X6 | 326 | + 65.5% | 23 | 1,908 | – 12.4% | 20 | 19 |
| 22 | BMW X4 | 298 | – 17.0% | 21 | 2,266 | – 37.2% | 18 | 13 |
| 23 | Mini Cooper Hatch | 269 | – 24.4% | 18 | 1,848 | – 33.7% | 22 | 20 |
| 24 | Volvo XC40 | 262 | + 215.7% | 26 | 1,390 | + 12.7% | 27 | 36 |
| 25 | Audi A6 | 241 | – 57.9% | 22 | 1,111 | – 78.3% | 30 | 5 |
| 26 | Toyota RAV4 | 236 | + 6.3% | 27 | 1,618 | – 2.1% | 24 | 25 |
| 27 | Mercedes C Class | 209 | – 23.2% | 31 | 2,973 | + 4.0% | 10 | 16 |
| 28 | Porsche 911 | 204 | + 94.3% | n/a | 736 | + 12.5% | 46 | n/a |
| 29 | VW Jetta | 203 | + 97.1% | 37 | 1,009 | + 199.4% | 37 | n/a |
| 30 | Ford Explorer | 203 | n/a | 38 | 923 | – 22.1% | 40 | n/a |
| 31 | BMW iX3 | 194 | – 29.7% | 28 | 1,110 | – 8.0% | 31 | 28 |
| 32 | BMW 1 Series | 174 | + 55.4% | n/a | 519 | n/a | n/a | n/a |
| 33 | BMW i4 | 170 | + 11.1% | n/a | 696 | – 52.4% | 47 | 33 |
| 34 | Toyota Prius | 167 | n/a | n/a | 528 | + 52700.0% | n/a | n/a |
| 35 | Range Rover | 166 | – 6.7% | 40 | 903 | – 47.2% | 42 | 30 |
| 36 | Volvo XC90 | 163 | – 39.4% | 33 | 1,009 | – 36.3% | 36 | 29 |
| 37 | Volvo S90 | 162 | – 42.3% | 30 | 1,256 | – 37.6% | 29 | 24 |
| 38 | Lexus RX | 159 | – 29.3% | 41 | 1,054 | + 78.0% | 34 | n/a |
| 39 | Mini Countryman | 156 | – 37.3% | 32 | 1,774 | + 22.3% | 23 | 27 |
| 40 | Toyota Camry | 150 | + 8.7% | 43 | 1,048 | – 12.9% | 35 | n/a |
| 41 | Audi Q8 | 138 | + 273.0% | n/a | 248 | n/a | n/a | n/a |
| 42 | VW Tiguan | 137 | – 77.3% | 49 | 925 | – 62.2% | 39 | 17 |
| 43 | Mini Convertible | 137 | + 328.1% | 36 | 577 | n/a | n/a | n/a |
| 44 | Honda CR-V | 133 | + 731.3% | 50 | 544 | + 114.2% | n/a | n/a |
| 45 | BMW X1 | 130 | + 32.7% | 39 | 1,101 | + 118.5% | 33 | 38 |
| 46 | BMW 4 Series | 119 | + 54.5% | 44 | 800 | + 25.2% | 44 | n/a |
| 47 | Lincoln Nautilus | 119 | + 221.6% | n/a | 783 | + 1907.7% | 45 | n/a |
| 48 | Chevrolet Traverse | 106 | + 0.0% | n/a | 627 | + 23.7% | 50 | n/a |
| 49 | BMW i5 | 105 | new | 45 | 1,108 | new | 32 | n/a |
| 50 | BMW iX1 | 105 | + 218.2% | 53 | 507 | + 62.0% | n/a | n/a |
Source: KAIDA, Manufacturers
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