The Toyota Starlet Cross is a rebadged Suzuki Fronx
The South African new light vehicle market edges up 1.5% year-on-year in July to 44,229 sales. This is only the second gain in the past 12 months alongside last April (+2.2%). Year-to-date volumes remain in negative at -6.3% to 289,982. Worryingly, exports sink -33.2% in July to 25,461 and are down -13.5% so far the year at 182,455. The Top 4 manufacturers beat the market: Toyota (+3%) is up to 25.2% share vs. 24.7% year-to-date, the Volkswagen Group is up 6.6% to 14% share vs. 12.9%, Suzuki (+10.4%) holds 10.9% of the market and Ford (+16%) is at 6.6%. Isuzu (+8.9%) and Chery (+23.7%) also shine below.
The Top 5 models are identical to last month. The Toyota Hilux (+1.3%) easily leads the way with 6.8% share, distancing the VW Polo Vivo (+19%), the Ford Ranger (+8.1%) and Isuzu D-Max (+6.4%), making it three pickups (bakkies as they are called here) in the Top 4. The Toyota Corolla Cross (-14.1%) is in difficulty in 5th place. In contrast the Chery Tiggo 4 Pro (+66.4%), Hyundai Grand i10 (+39.3%), Nissan Magnite (+31.8%) and VW Polo (+31.1%) all impress in the remainder of the Top 10. The Toyota Starlet Cross (in fact an Indian Toyota Taisor and therefore a clone of the Suzuki Fronx) lands directly at #20 despite being in market since late July. It notably sells just 30 units less than the Fronx this month. Finally both the Omoda C5 (#45) and Jaecoo J7 (#48) return inside the Top 50.
Previous month: South Africa June 2024: Toyota and Hilux lead, Chery up, Land Cruiser Prado surges
One year ago: South Africa July 2023: Toyota and Hilux lead, Chery at record level
Full July 2024 Top 39 All manufacturers and Top 50 models below.
South Africa July 2024 – manufacturers:
| Pos | Manufacturer | Jul-24 | % | /23 | Jun | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 11,131 | 25.2% | + 3.0% | 1 | 71,698 | 24.7% | – 12.7% | 1 | 1 |
| 2 | Volkswagen Group | 6,178 | 14.0% | + 6.6% | 2 | 37,463 | 12.9% | – 0.9% | 2 | 2 |
| 3 | Suzuki | 4,816 | 10.9% | + 10.4% | 3 | 32,896 | 11.3% | + 15.7% | 3 | 3 |
| 4 | Ford | 2,901 | 6.6% | + 16.0% | 4 | 18,340 | 6.3% | + 5.0% | 4 | 5 |
| 5 | Hyundai | 2,699 | 6.1% | – 6.2% | 5 | 16,518 | 5.7% | – 12.7% | 5 | 4 |
| 6 | Isuzu | 2,072 | 4.7% | + 8.9% | 6 | 13,693 | 4.7% | – 1.1% | 7 | 7 |
| 7 | Nissan | 1,884 | 4.3% | – 18.4% | 7 | 15,803 | 5.4% | – 11.2% | 6 | 6 |
| 8 | Chery | 1,701 | 3.8% | + 23.7% | 8 | 11,432 | 3.9% | + 21.9% | 8 | 11 |
| 9 | GWM (incl. Haval) | 1,562 | 3.5% | – 23.1% | 9 | 10,250 | 3.5% | – 15.5% | 9 | 9 |
| 10 | Renault | 1,210 | 2.7% | – 29.1% | 12 | 8,685 | 3.0% | – 33.1% | 10 | 8 |
| 11 | Kia | 1,068 | 2.4% | – 22.2% | 13 | 7,538 | 2.6% | – 34.2% | 11 | 10 |
| 12 | Mahindra | 1,007 | 2.3% | + 8.4% | 11 | 7,000 | 2.4% | – 5.4% | 13 | 13 |
| 13 | BMW Group | 994 | 2.2% | + 12.6% | 10 | 7,480 | 2.6% | – 10.3% | 12 | 12 |
| 14 | Stellantis | 573 | 1.3% | + 154.7% | 15 | 3,347 | 1.2% | + 34.8% | 15 | 16 |
| 15 | Mercedes | 555 | 1.3% | – 19.0% | 14 | 3,796 | 1.3% | – 23.1% | 14 | 14 |
| 16 | Omoda and Jaecoo | 422 | 1.0% | new | 422 | 0.1% | new | 32 | ||
| 17 | FAW Trucks | 397 | 0.9% | + 13.4% | 17 | 2,804 | 1.0% | + 32.3% | 16 | 17 |
| 18 | Daimler Trucks | 394 | 0.9% | – 6.9% | 16 | 2,375 | 0.8% | – 17.4% | 17 | 15 |
| 19 | Scania | 323 | 0.7% | + 28.7% | 19 | 1,784 | 0.6% | – 0.7% | 19 | 22 |
| 20 | Mazda | 240 | 0.5% | – 3.6% | 18 | 1,880 | 0.6% | – 20.7% | 18 | 18 |
| 21 | Jaguar Land Rover | 235 | 0.5% | + 3.1% | 24 | 1,634 | 0.6% | – 18.8% | 21 | 20 |
| 22 | UD Trucks | 214 | 0.5% | + 27.4% | 25 | 1,292 | 0.4% | – 2.9% | 22 | 24 |
| 23 | Honda | 208 | 0.5% | – 36.4% | 22 | 1,742 | 0.6% | – 6.5% | 20 | 19 |
| 24 | Volvo Group | 184 | 0.4% | – 34.8% | 23 | 1,273 | 0.4% | – 20.5% | 23 | 23 |
| 25 | Volvo Cars | 159 | 0.4% | + 32.5% | 20 | 1,052 | 0.4% | + 40.1% | 27 | 27 |
| 26 | JAC | 158 | 0.4% | + 119.4% | 30 | 1,024 | 0.4% | + 64.4% | 28 | 28 |
| 27 | Man | 156 | 0.4% | – 38.3% | 21 | 1,140 | 0.4% | – 15.9% | 25 | 25 |
| 28 | Mitsubishi | 147 | 0.3% | – 40.7% | 27 | 1,226 | 0.4% | – 38.1% | 24 | 21 |
| 29 | BAIC | 130 | 0.3% | new | 29 | 1,121 | 0.4% | new | 26 | – |
| 30 | Porsche | 106 | 0.2% | – 29.3% | 26 | 758 | 0.3% | – 3.8% | 29 | 26 |
| 31 | Powerstar | 101 | 0.2% | + 32.9% | 32 | 513 | 0.2% | + 4.1% | 31 | 30 |
| 32 | Proton | 75 | 0.2% | – 24.2% | 28 | 620 | 0.2% | + 526.3% | 30 | 33 |
| 33 | Subaru | 53 | 0.1% | + 1.9% | 35 | 338 | 0.1% | – 22.7% | 34 | 32 |
| 34 | Tata | 52 | 0.1% | – 13.3% | 33 | 383 | 0.1% | – 16.7% | 33 | 31 |
| 35 | Sinotruk | 46 | 0.1% | + 170.6% | 31 | 326 | 0.1% | + 1817.6% | 35 | 36 |
| 36 | Iveco | 42 | 0.1% | – 65.3% | 36 | 314 | 0.1% | – 41.9% | 36 | 29 |
| 37 | Babcock | 20 | 0.0% | – 44.4% | 34 | 137 | 0.0% | – 31.5% | 37 | 34 |
| 38 | VECV South Africa | 16 | 0.0% | – 52.9% | 37 | 70 | 0.0% | – 60.2% | 38 | 35 |
| 39 | Ferrari (Scuderia) | 0 | 0.0% | – 100.0% | 38 | 33 | 0.0% | + 6.5% | 39 | 37 |
South Africa July 2024 – models:
| Pos | Model | Jul-24 | % | /23 | Jun | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota Hilux | 3,021 | 6.8% | + 1.3% | 1 | 18,786 | 6.5% | – 13.8% | 1 | 1 |
| 2 | VW Polo Vivo | 2,591 | 5.9% | + 19.0% | 2 | 14,327 | 4.9% | + 18.3% | 3 | 3 |
| 3 | Ford Ranger | 2,258 | 5.1% | + 8.1% | 3 | 14,470 | 5.0% | + 4.7% | 2 | 2 |
| 4 | Isuzu D-Max | 1,641 | 3.7% | + 6.4% | 4 | 11,090 | 3.8% | – 3.9% | 5 | 5 |
| 5 | Toyota Corolla Cross | 1,547 | 3.5% | – 14.1% | 5 | 11,901 | 4.1% | – 4.1% | 4 | 4 |
| 6 | Hyundai Grand i10 | 1,269 | 2.9% | + 39.3% | 9 | 7,713 | 2.7% | + 26.2% | 8 | 11 |
| 7 | Toyota Starlet | 1,222 | 2.8% | + 2.9% | 7 | 8,806 | 3.0% | – 7.7% | 7 | 8 |
| 8 | VW Polo | 1,211 | 2.7% | + 31.1% | 11 | 6,849 | 2.4% | + 4.2% | 10 | 10 |
| 9 | Chery Tiggo 4 Pro | 1,153 | 2.6% | + 66.4% | 6 | 7,237 | 2.5% | + 28.2% | 9 | 13 |
| 10 | Nissan Magnite | 1,052 | 2.4% | + 31.8% | 12 | 5,752 | 2.0% | + 22.7% | 12 | 15 |
| 11 | Suzuki Swift | 1,045 | 2.4% | – 42.2% | 8 | 9,698 | 3.3% | – 3.0% | 6 | 7 |
| 12 | Haval Jolion | 868 | 2.0% | + 4.2% | 14 | 4,426 | 1.5% | – 21.2% | 16 | 14 |
| 13 | Toyota Vitz | 864 | 2.0% | + 187.0% | 18 | 4,125 | 1.4% | + 283.0% | 18 | 28 |
| 14 | Mahindra Scorpio Pik Up | 790 | 1.8% | + 19.3% | 13 | 4,976 | 1.7% | – 3.2% | 14 | 16 |
| 15 | Suzuki Baleno | 772 | 1.7% | + 77.1% | 22 | 4,231 | 1.5% | + 8.9% | 17 | 21 |
| 16 | Toyota Fortuner | 727 | 1.6% | – 0.4% | 10 | 5,700 | 2.0% | – 15.2% | 13 | 12 |
| 17 | Suzuki Ertiga | 704 | 1.6% | + 23.9% | 23 | 3,533 | 1.2% | n/a | 20 | n/a |
| 18 | Toyota Urban Cruiser | 635 | 1.4% | + 66.2% | 26 | 3,356 | 1.2% | + 11.2% | 21 | 24 |
| 19 | Suzuki Fronx | 620 | 1.4% | new | 16 | 3,080 | 1.1% | new | 23 | n/a |
| 20 | Toyota Starlet Cross | 590 | 1.3% | new | – | 590 | 0.2% | new | n/a | – |
| 21 | Renault Kiger | 486 | 1.1% | – 17.6% | 29 | 3,009 | 1.0% | – 35.2% | 25 | 17 |
| 22 | Toyota Hiace | 477 | 1.1% | – 69.1% | 24 | 4,875 | 1.7% | – 51.0% | 15 | 6 |
| 23 | Nissan Navara | 450 | 1.0% | + 20.0% | 20 | 3,539 | 1.2% | + 29.4% | 19 | 30 |
| 24 | Kia Sonet | 445 | 1.0% | + 23.6% | 17 | 3,298 | 1.1% | + 1.1% | 22 | 19 |
| 25 | Hyundai i20 | 424 | 1.0% | – 22.8% | 19 | 2,910 | 1.0% | – 5.0% | 26 | 26 |
| 26 | Renault Triber | 378 | 0.9% | – 6.2% | 34 | 2,517 | 0.9% | – 28.0% | 28 | 23 |
| 27 | Suzuki S-Presso | 376 | 0.9% | – 4.1% | 32 | 2,329 | 0.8% | – 19.1% | 32 | 29 |
| 28 | Nissan NP200 | 353 | 0.8% | – 66.1% | 21 | 6,308 | 2.2% | – 19.1% | 11 | 9 |
| 29 | VW Polo Sedan | 341 | 0.8% | + 34.8% | 25 | 2,219 | 0.8% | n/a | 35 | n/a |
| 30 | Chery Tiggo 7 Pro | 338 | 0.8% | – 15.1% | 27 | 2,532 | 0.9% | n/a | 27 | n/a |
| 31 | VW Amarok | 334 | 0.8% | + 33.6% | 30 | 2,336 | 0.8% | n/a | 31 | n/a |
| 32 | Toyota Rumion | 328 | 0.7% | + 29.1% | 31 | 2,419 | 0.8% | + 5.4% | 30 | n/a |
| 33 | VW T-Cross | 322 | 0.7% | – 39.9% | 28 | 3,059 | 1.1% | – 34.7% | 24 | 18 |
| 34 | Toyota Corolla Quest | 297 | 0.7% | – 34.7% | 35 | n/a | n/a | n/a | n/a | 22 |
| 35 | Toyota Land Cruiser 70 | 289 | 0.7% | – 14.5% | 37 | n/a | n/a | n/a | n/a | n/a |
| 36 | Haval H6 | 285 | 0.6% | – 30.8% | 38 | 2,502 | 0.9% | – 17.8% | 29 | 25 |
| 37 | Renault Kwid | 284 | 0.6% | – 36.3% | 42 | 2,002 | 0.7% | – 42.0% | n/a | 20 |
| 38 | Suzuki Jimny | 247 | 0.6% | n/a | 33 | 2,277 | 0.8% | n/a | 34 | n/a |
| 39 | Ford Territory | 246 | 0.6% | new | 41 | n/a | n/a | new | n/a | n/a |
| 40 | GWM P-Series | 242 | 0.5% | – 62.3% | 49 | 2,297 | 0.8% | – 15.7% | 33 | n/a |
| 41 | Ford Everest | 241 | 0.5% | – 24.0% | 46 | 1,856 | 0.6% | n/a | n/a | n/a |
| 42 | Toyota Prado | 238 | 0.5% | n/a | 15 | n/a | n/a | n/a | n/a | n/a |
| 43 | Hyundai Venue | 230 | 0.5% | – 56.1% | 36 | n/a | n/a | n/a | n/a | 27 |
| 44 | Suzuki Grand Vitara | 226 | 0.5% | – 35.6% | 40 | 1,960 | 0.7% | n/a | n/a | n/a |
| 45 | Omoda C5 | 224 | 0.5% | new | n/a | n/a | n/a | new | n/a | n/a |
| 46 | Chery Tiggo 8 Pro | 210 | 0.5% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 47 | Hyundai H100 Bakkie | 202 | 0.5% | + 8.0% | 43 | 1,372 | 0.5% | n/a | n/a | n/a |
| 48 | Jaecoo J7 | 198 | 0.4% | new | n/a | n/a | n/a | new | n/a | n/a |
| 49 | Suzuki Celerio | 197 | 0.4% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 50 | Kia Picanto | 186 | 0.4% | – 32.1% | n/a | n/a | n/a | n/a | n/a | n/a |
Source: NAAMSA
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