The basketball sneaker market has never been more diverse, with more and more NBA players and amateur hoopers gravitating toward fresh, emerging brands over the legacy giants we all know.
Enter Serious Player Only (SPO). If the Boston-based brand isn’t on your radar yet, it’s about to be. Founded in 2022 with a “by players, for players” philosophy, SPO relies on real feedback from hoopers to shape every part of its design and production process. It’s this commitment to the player experience that makes SPO’s new partnership with KICKS CREW a perfect match.
As the only online sneaker marketplace backed by NBA stars, including Kyrie Irving and Dame Lillard, KICKS CREW will now serve as SPO’s official global e-commerce partner. While KICKS CREW’s extensive 400,000+ style selection includes all the latest from players like Nike and adidas, the announcement marks another instance of the platform elevating an industry up-and-comer. KICKS CREW was among first movers for launches like Kyrie’s ANTA KAI 1 and Austin Reaves’ Rigor AR1 – and now they’re putting Serious Player Only on a global stage.
To mark the partnership, KICKS CREW will see the release of a special edition “Phantom” SPO Player1 Plus featuring Swarovski crystals. The elevated design merges form and function, complete with radial herringbone traction for unmatched grip, a drop-in midsole for responsive cushioning, and a lightweight mesh-wire knit upper. Shimmering crystals over the heel counter complement iridescent metallic silver accents, echoing the high level of craftsmanship SPO brings to everything it touches.
The “Phantom” Player1 Plus retails for $399 and releases exclusively via KICKS CREW on January 18th. In celebration of its new relationship with Serious Player Only, KICKS CREW is giving away a select number of pairs to lucky fans who sign up for the launch. Tap here to submit your info and spend some time browsing other SPO shoes on KICKS CREW while you’re at it.
WHERE TO BUY
Serious Player Only Player1 Plus
“Phantom Swarovski”
2307S02063
$399
Jan 18, 2025
US 01/18/2025 Saturday
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| Retailer | Release type | Status |
|---|---|---|
| KICKS CREW | Standard | Coming Soon |
© Sneaker News, 2025. |
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The post Serious Player Only Celebrates KICKS CREW Partnership With Swarovski Basketball Shoes
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