The Kia Sorento is the best-selling vehicle in South Korea for the first time.
The South Korean new light vehicle market dips -6.1% year-on-year in September to 129,243 sales, including 106,678 for domestic manufacturers (-6.1%) and 22,565 for foreigners (-5.7%). The year-to-date tally remains in clear positive at +6.3% to 1,285,984 including 1,088,227 locals (+7.8%) and 197,741 foreigners (-1.2%). Hyundai (-4%) stays on top of the brands charts but drops to 35.1% share vs. 36.3% year-to-date, while Kia (+11%) is a strong second at 34.4% of the market vs. 33.2% so far this year. Genesis (-11.7%) is in difficulty in third place like BMW (-16.4%) in 4th. Mercedes (+27.2%) on the other hand is euphoric at #5. The next four manufacturers all fall heavily, with Renault Korea (-67.3%) the hardest hit followed by KG Mobility (-47%), GM Korea (-34.4%) and Audi (-21.9%). In contrast Volvo (+76.5%) stuns at #10 and Porsche (+108.7%) does even better at #12.
The new model lifts the Hyundai Santa Fe to #5.
In the domestic models ranking, the Kia Sorento (+91%) enjoys the benefits of its facelift to score its first ever monthly win at home, scoring its highest monthly volume since June 2020. The hybrid variant accounts for 63% of its volume for the month. As a result the Sorento is now up to #3 year-to-date. The Hyundai Grandeur (+75.7%) is relegated to 2nd place but cements its YTD leadership with almost 15,000 units more than the #2, the Hyundai Porter (-32%). Note Grandeur hybrids account for 57% of the nameplate’s sales this month. The Kia Sportage (+21.6%) is also in excellent shape at #4 while the Hyundai Santa Fe (+120.8%) is starting to take full advantage of its new generation, up 13 spots on last month to #5.
The BMW i7 is inside the Top 50 most popular foreign models in South Korea.
Over in the foreign models charts, the Tesla Model Y (+120.2%) dominates with over 4,200 sales and would even rank #10 in the complete models ranking including domestic fares. The Mercedes E-Class (+160.4%) is also in outstanding shape above 3,500 units with the Volvo XC60 (+1114.9%) posting surreal gains and the BMW 3 Series (+83.8%) also showing explosive growth. It’s a more muted result for the Mercedes GLE (-12.4%) down one rank on August to #5. The Audi A6 (+41.5%), BMW iX3 (+16.5%) and 6 Series (+4.2%) also post upticks in the remainder of the Top 10. We welcome the Toyota Alphard (#41) and BMW i7 (#45) inside the Top 50.
Previous month: South Korea August 2023: Hyundai and Grandeur back in charge in stable market
One year ago: South Korea September 2022: Ssangyong Torres up to #4, Hyundai Ioniq 6 in Top 20, sales up 22.6%
Full September 2023 Top 32 All brands, Top 56 All domestic models and Top 50 foreigners below.
South Korea September 2023 – brands:
Note: Tesla doesn’t report sales to KAIDA and therefore doesn’t appear in this ranking.
| Pos | Brand | Sep-23 | % | /22 | Aug | 2023 | % | /22 | Pos | FY22 |
| 1 | Hyundai | 45,397 | 35.1% | -4.0% | 1 | 466,850 | 36.3% | 16.7% | 1 | 1 |
| 2 | Kia | 44,415 | 34.4% | 11.0% | 2 | 426,821 | 33.2% | 8.0% | 2 | 2 |
| 3 | Genesis | 8,514 | 6.6% | -11.7% | 3 | 97,388 | 7.6% | 0.5% | 3 | 3 |
| 4 | BMW | 6,188 | 4.8% | -16.4% | 5 | 56,529 | 4.4% | -2.1% | 4 | 5 |
| 5 | Mercedes | 6,971 | 5.4% | 27.2% | 4 | 54,376 | 4.2% | -3.0% | 5 | 4 |
| 6 | KG Mobility (ex Ssangyong) | 4,069 | 3.1% | -47.0% | 6 | 50,984 | 4.0% | 4.3% | 6 | 6 |
| 7 | GM Korea | 2,632 | 2.0% | -34.4% | 7 | 29,056 | 2.3% | -0.7% | 7 | 8 |
| 8 | Renault Korea | 1,651 | 1.3% | -67.3% | 9 | 17,128 | 1.3% | -56.6% | 8 | 7 |
| 9 | Audi | 1,416 | 1.1% | -21.9% | 8 | 14,107 | 1.1% | -2.4% | 9 | 9 |
| 10 | Volvo | 1,555 | 1.2% | 76.5% | 13 | 12,507 | 1.0% | 32.5% | 10 | 11 |
| 11 | Lexus | 916 | 0.7% | 6.5% | 12 | 10,045 | 0.8% | 104.1% | 11 | 15 |
| 12 | Porsche | 695 | 0.5% | 108.7% | 11 | 8,985 | 0.7% | 43.1% | 12 | 14 |
| 13 | Mini | 738 | 0.6% | -0.9% | 14 | 7,002 | 0.5% | -16.8% | 13 | 12 |
| 14 | Volkswagen | 1,114 | 0.9% | -24.2% | 10 | 6,966 | 0.5% | -30.7% | 14 | 10 |
| 15 | Toyota | 712 | 0.6% | 4.4% | 15 | 6,045 | 0.5% | 24.1% | 15 | 17 |
| 16 | Chevrolet | 563 | 0.4% | -51.5% | 17 | 4,309 | 0.3% | -26.8% | 16 | 13 |
| 17 | Land Rover | 315 | 0.2% | 10.5% | 18 | 4,093 | 0.3% | 98.9% | 17 | 20 |
| 18 | Jeep | 296 | 0.2% | -71.1% | 16 | 3,399 | 0.3% | -35.0% | 18 | 16 |
| 19 | Ford | 181 | 0.1% | -63.2% | 21 | 2,597 | 0.2% | -35.9% | 19 | 18 |
| 20 | Peugeot | 172 | 0.1% | -27.4% | 20 | 1,347 | 0.1% | -5.0% | 20 | 23 |
| 21 | Polestar | 292 | 0.2% | -1.0% | 19 | 1,102 | 0.1% | -49.8% | 21 | 21 |
| 22 | Lincoln | 52 | 0.0% | -73.5% | 25 | 835 | 0.1% | -60.7% | 22 | 22 |
| 23 | Honda | 105 | 0.1% | -60.1% | 22 | 814 | 0.1% | -68.0% | 23 | 19 |
| 24 | Cadillac | 55 | 0.0% | -53.4% | 24 | 677 | 0.1% | 2.0% | 24 | 24 |
| 25 | Bentley | 60 | 0.0% | -31.0% | 23 | 609 | 0.0% | -1.1% | 25 | 25 |
| 26 | GMC | 52 | 0.0% | new | 28 | 395 | 0.0% | new | 26 | – |
| 27 | Maserati | 30 | 0.0% | 0.0% | 26 | 334 | 0.0% | -29.1% | 27 | 26 |
| 28 | Lamborghini | 49 | 0.0% | 40.0% | 27 | 316 | 0.0% | 22.5% | 28 | 27 |
| 29 | Rolls-Royce | 15 | 0.0% | 0.0% | 29 | 227 | 0.0% | 21.4% | 29 | 28 |
| 30 | DS | 18 | 0.0% | 157.1% | 30 | 114 | 0.0% | 70.1% | 30 | 30 |
| 31 | Jaguar | 5 | 0.0% | -58.3% | 31 | 42 | 0.0% | -72.2% | 31 | 29 |
| 32 | Citroen | 0 | 0.0% | n/a | – | 0 | 0.0% | -100.0% | 32 | 31 |
| – | Total local manufacturers | 106,678 | 82.5% | -6.1% | – | 1,088,227 | 84.6% | 7.8% | – | – |
| – | Total foreign manufacturers | 22,565 | 17.5% | -5.7% | – | 197,742 | 15.4% | -1.2% | – | – |
| – | Total market | 129,243 | 100.0% | -6.1% | – | 1,285,984 | 100.0% | 6.3% | – | – |
South Korea September 2023 – domestic models:
| Pos | Model | Sep-23 | /22 | Aug | 2023 | /22 | Pos | FY22 |
| 1 | Kia Sorento | 10,190 | 91.0% | 2 | 59,602 | 19.9% | 3 | 2 |
| 2 | Hyundai Grandeur | 8,159 | 75.7% | 1 | 88,480 | 78.0% | 1 | 3 |
| 3 | Hyundai Porter | 5,781 | -32.0% | 3 | 73,789 | 9.9% | 2 | 1 |
| 4 | Kia Sportage | 5,402 | 21.6% | 4 | 53,321 | 38.5% | 5 | 7 |
| 5 | Hyundai Santa Fe | 5,139 | 120.8% | 18 | 26,550 | 37.5% | 17 | 21 |
| 6 | Kia Bongo | 4,480 | -15.5% | 8 | 48,362 | -1.1% | 7 | 4 |
| 7 | Kia Seltos | 4,399 | 25.2% | 11 | 39,625 | 23.8% | 8 | 14 |
| 8 | Hyundai Avante | 4,367 | -2.0% | 6 | 49,377 | 26.0% | 6 | 6 |
| 9 | Kia Carnival | 4,366 | 96.0% | 5 | 54,762 | 39.8% | 4 | 5 |
| 10 | Hyundai Casper | 3,705 | -8.1% | 9 | 32,081 | -8.4% | 14 | 10 |
| 11 | Kia Ray | 3,464 | -10.3% | 7 | 37,265 | 13.6% | 9 | 13 |
| 12 | Hyundai Tucson | 3,126 | 27.5% | 13 | 33,519 | 30.1% | 12 | 16 |
| 13 | Hyundai Sonata | 2,947 | -35.7% | 12 | 24,732 | -32.7% | 20 | 9 |
| 14 | Hyundai Palisade | 2,935 | -15.3% | 10 | 33,045 | -10.4% | 13 | 8 |
| 15 | Genesis GV70 | 2,864 | 22.0% | 15 | 25,209 | 21.9% | 19 | 18 |
| 16 | Genesis G80 | 2,819 | -1.5% | 16 | 36,115 | 3.1% | 10 | 11 |
| 17 | Hyundai Staria | 2,633 | -6.4% | 14 | 29,637 | 26.2% | 16 | 15 |
| 18 | Hyundai Kona | 2,501 | 295.7% | 19 | 26,452 | 308.6% | 18 | 38 |
| 19 | Kia K8 | 2,406 | -39.7% | 21 | 33,531 | 1.3% | 11 | 12 |
| 20 | Kia K5 | 2,280 | 10.9% | 20 | 24,641 | 6.2% | 21 | 17 |
| 21 | Kia Morning | 1,892 | -2.5% | 17 | 19,735 | -8.7% | 22 | 20 |
| 22 | Kia Niro | 1,784 | -24.4% | 23 | 18,675 | -22.5% | 24 | 19 |
| 23 | KG Mobility Torres | 1,584 | -66.2% | 25 | 30,394 | 173.6% | 15 | 28 |
| 24 | Genesis GV80 | 1,507 | -1.3% | 24 | 19,664 | 25.2% | 23 | 26 |
| 25 | KG Mobility Rexton Sports | 1,458 | -21.1% | 26 | 12,027 | -42.4% | 28 | 24 |
| 26 | Chevrolet Trax Crossover | 1,424 | new | 22 | 16,670 | new | 25 | – |
| 27 | Kia EV9 | 1,163 | new | 37 | 4,156 | new | 38 | – |
| 28 | Kia K3 | 1,036 | 23.6% | 27 | 9,491 | -37.5% | 30 | 29 |
| 29 | Renault Korea QM6 | 839 | -71.2% | 32 | 8,289 | -61.5% | 31 | 22 |
| 30 | Genesis G90 | 836 | -62.3% | 29 | 9,960 | -41.0% | 29 | 27 |
| 31 | Hyundai Venue | 771 | 14.6% | 31 | 5,797 | -7.6% | 35 | 37 |
| 32 | KG Mobility Tivoli | 744 | 21.2% | 34 | 5,065 | -47.1% | 36 | 34 |
| 33 | Hyundai Ioniq 5 | 705 | -70.6% | 28 | 12,620 | -44.2% | 27 | 23 |
| 34 | Renault Korea XM3 | 675 | -60.6% | 35 | 6,997 | -49.6% | 33 | 30 |
| 35 | Kia EV6 | 601 | -73.7% | 30 | 13,874 | -27.6% | 26 | 25 |
| 36 | Chevrolet Trailblazer | 558 | -59.5% | 33 | 6,193 | -47.0% | 34 | 31 |
| 37 | Chevrolet Bolt EUV | 397 | -23.8% | 43 | 1,463 | 53.8% | 45 | 48 |
| 38 | Genesis G70 | 384 | 7.0% | 36 | 3,499 | -15.5% | 40 | 40 |
| 39 | Hyundai Ioniq 6 | 344 | -87.0% | 38 | 8,011 | 201.2% | 32 | 33 |
| 40 | Kia Mohave | 317 | -72.8% | 39 | 4,162 | -55.8% | 37 | 32 |
| 41 | Hyundai Nexo | 237 | -78.1% | 41 | 3,828 | -49.1% | 39 | 36 |
| 42 | Kia K9 | 232 | -10.8% | 40 | 3,213 | -35.6% | 41 | 39 |
| 43 | KG Mobility Rexton | 197 | -43.1% | 42 | 2,331 | -16.3% | 43 | 44 |
| 44 | Renault Korea SM6 | 137 | -56.6% | 44 | 1,774 | -40.5% | 44 | 43 |
| 45 | Genesis GV60 | 104 | -68.7% | 45 | 2,941 | -35.1% | 42 | 41 |
| 46 | Chevrolet Colorado | 91 | -48.9% | 46 | 1,193 | -47.0% | 47 | 45 |
| 47 | KG Mobility Korando | 86 | -52.7% | 47 | 1,167 | -73.5% | 48 | 42 |
| 48 | Chevrolet Traverse | 58 | -67.8% | 48 | 835 | -36.3% | 49 | 47 |
| 49 | Chevrolet Equinox | 45 | -62.5% | 51 | 436 | -43.9% | 51 | 51 |
| 50 | GMC Sierra | 30 | new | 49 | 369 | new | 52 | – |
| 51 | Chevrolet Bolt | 19 | -93.2% | 50 | 212 | -51.5% | 53 | 53 |
| 52 | Chevrolet Tahoe | 9 | -75.7% | 52 | 172 | -46.4% | 54 | 55 |
| 53 | Chevrolet Spark | 0 | -100.0% | – | 1,419 | -84.2% | 46 | 35 |
| 54 | Kia Stinger | 0 | -100.0% | – | 483 | -67.8% | 50 | 46 |
| 55 | Chevrolet Malibu | 0 | -100.0% | – | 78 | -93.9% | 55 | 49 |
| 56 | Renault Korea Master | 0 | -100.0% | – | 68 | -88.4% | 56 | 52 |
South Korea September 2023 – foreign models:
| Pos | Model | Sep-23 | /22 | Aug | 2023 | /22 | Pos | FY22 |
| 1 | Tesla Model Y | 4,206 | 120.2% | 12 | 6,730 | 10.8% | 4 | 7 |
| 2 | Mercedes E Class | 3,510 | 160.4% | 2 | 15,539 | -23.7% | 2 | 1 |
| 3 | Volvo XC60 | 899 | 1114.9% | 28 | 4,062 | 97.0% | 12 | 32 |
| 4 | BMW 3 Series | 842 | 83.8% | 10 | 4,724 | -14.1% | 9 | 9 |
| 5 | Mercedes GLE | 693 | -12.4% | 4 | 4,909 | 2.9% | 8 | 8 |
| 6 | Audi A6 | 569 | 41.5% | 6 | 6,339 | 20.8% | 5 | 4 |
| 7 | BMW 6 Series | 550 | 4.2% | 11 | 4,557 | 42.6% | 10 | 19 |
| 8 | BMW X5 | 467 | -29.5% | 16 | 3,798 | -27.9% | 14 | 5 |
| 9 | BMW iX3 | 467 | 16.5% | 15 | 2,047 | 67.0% | 26 | 39 |
| 10 | Lexus ES | 465 | -7.9% | 7 | 6,087 | 89.6% | 6 | 15 |
| 11 | BMW 5 Series | 459 | -75.8% | 1 | 16,058 | 11.4% | 1 | 2 |
| 12 | Mercedes S Class | 454 | -40.0% | 5 | 8,470 | -21.5% | 3 | 3 |
| 13 | VW Tiguan | 405 | -31.8% | 9 | 3,358 | 8.3% | 17 | 11 |
| 14 | Chevrolet Bolt EUV | 397 | -23.8% | 38 | 1,463 | 53.8% | 35 | 44 |
| 15 | BMW 7 Series | 368 | 21.9% | 13 | 2,354 | -8.7% | 22 | 26 |
| 16 | Mercedes GLC | 348 | -27.8% | 3 | 5,018 | 38.1% | 7 | 13 |
| 17 | Mercedes C Class | 346 | 1341.7% | 8 | 3,768 | 72.8% | 16 | 21 |
| 18 | BMW X4 | 318 | -58.5% | 17 | 4,273 | 17.8% | 11 | 14 |
| 19 | BMW i4 | 317 | 75.1% | 33 | 2,010 | 37.7% | 27 | 35 |
| 20 | BMW X3 | 299 | -23.3% | 19 | 3,901 | -14.9% | 13 | 10 |
| 21 | BMW X7 | 292 | -40.9% | 14 | 2,687 | -31.3% | 19 | 18 |
| 22 | Polestar 2 | 292 | -1.0% | 40 | 1,102 | -49.8% | 45 | 29 |
| 23 | BMW X6 | 277 | -45.8% | 29 | 2,712 | -26.2% | 18 | 16 |
| 24 | Mercedes EQE | 242 | 142.0% | 18 | 2,276 | 2131.4% | 24 | n/a |
| 25 | Mini Cooper Hatch | 236 | -23.9% | 21 | 2,620 | -22.9% | 20 | 17 |
| 26 | BMW 1 Series | 228 | 54.1% | n/a | 993 | -36.8% | 52 | 48 |
| 27 | Mercedes GLB | 227 | 5.1% | 31 | 1,686 | -23.3% | 32 | 24 |
| 28 | Toyota RAV4 | 224 | -34.1% | 22 | 2,159 | 28.1% | 25 | 31 |
| 29 | Lexus NX | 223 | -2.6% | 30 | 2,344 | 206.8% | 23 | n/a |
| 30 | VW ID.4 | 222 | -66.7% | 24 | 611 | -9.2% | 66 | n/a |
| 31 | Mercedes CLS | 221 | 108.5% | 25 | 1,990 | -17.2% | 28 | 22 |
| 32 | Mini Countryman | 221 | -9.1% | 20 | 1,961 | 7.2% | 29 | 27 |
| 33 | Mercedes EQS | 207 | -36.1% | n/a | 1,400 | 31.6% | 37 | 47 |
| 34 | Tesla Model X | 207 | n/a | n/a | 1,219 | n/a | 42 | n/a |
| 35 | Mini Clubman | 205 | 47.5% | 34 | 1,418 | -24.5% | 36 | 34 |
| 36 | VW Golf | 198 | 1700.0% | n/a | 1,015 | 37.2% | 50 | n/a |
| 37 | Volvo S60 | 193 | 175.7% | n/a | 1,226 | 176.1% | 41 | n/a |
| 38 | Audi Q4 e-Tron | 193 | -69.1% | 47 | 375 | -39.9% | 73 | 43 |
| 39 | Mercedes AMG GT | 192 | 1376.9% | 41 | 999 | 11.5% | 51 | n/a |
| 40 | BMW X1 | 189 | 1790.0% | n/a | 813 | -64.2% | 62 | 37 |
| 41 | Toyota Alphard | 180 | new | n/a | 198 | new | 82 | – |
| 42 | Mercedes EQB | 174 | 38.1% | n/a | 1,370 | 508.9% | 38 | n/a |
| 43 | BMW 2 Series Active Tourer | 172 | n/a | n/a | 661 | n/a | 64 | n/a |
| 44 | Porsche Panamera | 171 | 228.8% | 23 | 1,578 | 59.4% | 33 | n/a |
| 45 | BMW i7 | 165 | new | n/a | 487 | new | 70 | – |
| 46 | Volvo S90 | 158 | -49.8% | 26 | 2,439 | -1.8% | 21 | 12 |
| 47 | Lexus RX | 153 | 173.2% | 49 | 909 | 271.0% | 56 | n/a |
| 48 | Audi Q5 | 152 | 3.4% | n/a | 1,235 | -23.6% | 40 | 40 |
| 49 | Porsche Cayenne | 144 | 20.0% | 27 | 3,796 | 65.0% | 15 | 20 |
| 50 | BMW 4 Series | 138 | -22.5% | n/a | 850 | -11.9% | 60 | n/a |
Source: KAIDA, Manufacturers
Commercials Cooperation Advertisements:
(1) IT Teacher IT Freelance
立刻註冊及報名電腦補習課程吧!
电子计算机 -教育 -IT 電腦班” ( IT電腦補習 ) 提供一個方便的电子计算机 教育平台, 為大家配對信息技术, 電腦 老師, IT freelance 和 programming expert. 讓大家方便地就能找到合適的電腦補習, 電腦班, 家教, 私人老師.
We are a education and information platform which you can find a IT private tutorial teacher or freelance.
Also we provide different information about information technology, Computer, programming, mobile, Android, apple, game, movie, anime, animation…
(2) ITSec
www.ITSeceu.uk
Secure Your Computers from Cyber Threats and mitigate risks with professional services to defend Hackers.
ITSec provide IT Security and Compliance Services, including IT Compliance Services, Risk Assessment, IT Audit, Security Assessment and Audit, ISO 27001 Consulting and Certification, GDPR Compliance Services, Privacy Impact Assessment (PIA), Penetration test, Ethical Hacking, Vulnerabilities scan, IT Consulting, Data Privacy Consulting, Data Protection Services, Information Security Consulting, Cyber Security Consulting, Network Security Audit, Security Awareness Training.
Contact us right away.
Email (Prefer using email to contact us):
SalesExecutive@ITSec.vip