An intriguing study has found that it’s difficult to keep EV owners exclusively committed to electric vehicles. Indeed, with the exception of Tesla owners, almost half of EV-owning households will purchase an internal combustion vehicle next.
A study from S&P Global Mobility reveals that the fuel type loyalty rate for mainstream brand EV households was sitting at 52.1% through July this year. While some may consider that sobering news, the study notes that its data doesn’t mean that roughly half of EVs are going to be replaced by a combustion vehicle. Instead, a household’s next purchase could be a replacement for a different vehicle they already have.
The study found that 63.2% of those who own a Nissan EV will purchase another EV as their next vehicle. This placed the Japanese carmaker just ahead of Chevrolet which scored a loyalty rate of 60.6%. When looking at individual models, S&P Global Mobility found that 37.3% of Ford Mustang Mach-E households purchased an EV as their next vehicle, while 45.8% went with something that had a gas engine, many of which were other Ford truck and SUV models with ICE and hybrid powertrains.
advertisement scroll to continue
Data also reveals that 60.7% of Chevrolet Bolt owners jump into another EV as their next car and those didn’t typically opt for a Chevrolet SUV or truck. EV loyalty rates among luxury vehicle buyers have jumped significantly over the past three years, nearing or sometimes even eclipsing the 60% mark.
Read: Study Suggests EVs Could Account For Up To 86% Of All New Vehicle Sales By 2030
For example, 56.6% of Mercedes-Benz EV buyers will buy another EV as their next vehicle, a massive increase from 24.3% in Q2 2020. EV loyalty rates at Jaguar have also jumped from 25% to 56.5% while Audi is up from 25.5% to 50.1%, Porsche has gone from 23.3% to 36.8%, and market-leader Tesla has increased from 51.8% to 76.7%. Interestingly, EV loyalty among BMW EV owners has dropped from 46.6% to 45.9%.
“The OEMs are spending huge amounts of money to develop EVs,” associate director for loyalty solutions and industry analysis at S&P Global Mobility, Tom Libby said. “So the last thing they want is for an EV owner to go back to ICE.”
Commercials Cooperation Advertisements:
(1) IT Teacher IT Freelance
立刻註冊及報名電腦補習課程吧!
电子计算机 -教育 -IT 電腦班” ( IT電腦補習 ) 提供一個方便的电子计算机 教育平台, 為大家配對信息技术, 電腦 老師, IT freelance 和 programming expert. 讓大家方便地就能找到合適的電腦補習, 電腦班, 家教, 私人老師.
We are a education and information platform which you can find a IT private tutorial teacher or freelance.
Also we provide different information about information technology, Computer, programming, mobile, Android, apple, game, movie, anime, animation…
(2) ITSec
www.ITSeceu.uk
Secure Your Computers from Cyber Threats and mitigate risks with professional services to defend Hackers.
ITSec provide IT Security and Compliance Services, including IT Compliance Services, Risk Assessment, IT Audit, Security Assessment and Audit, ISO 27001 Consulting and Certification, GDPR Compliance Services, Privacy Impact Assessment (PIA), Penetration test, Ethical Hacking, Vulnerabilities scan, IT Consulting, Data Privacy Consulting, Data Protection Services, Information Security Consulting, Cyber Security Consulting, Network Security Audit, Security Awareness Training.
Contact us right away.
Email (Prefer using email to contact us):
SalesExecutive@ITSec.vip