One particularly annoying cinema conversation point is when people refer to the structure of Christopher Nolan's Memento as "a gimmick." A gimmick is a hook that serves no point. It gets your attention, but, by its very nature, has no payoff. If Nolan dressed Guy Pearce in a chicken costume for the entirety of the movie and never explained it, that would be a gimmick. However, the reverse chronology of Memento is essential to its power because it's the only way to put the audience in the mindset of its brain-damaged detective, Leonard Shelby (Pearce, not wearing a chicken costume). "It's all backwards," Burt (Mark Boone Junior) says in one of the film's more meta moments, but the reverse chronology does pull you into Leonard's world — one where we see the effect without a cause, and can only see the power of causation as we move further back in time. This unique structure gives Memento a powerful hook, as Nolan is able to brilliantly intersect time, identity, and memory into his finest feature.
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