No one expected the Pirates of the Caribbean franchise to be a success. The notion of a major studio swashbuckler blockbuster from Disney was ridiculous, as the genre had seemingly died following a series of high-profile flops. Producer Jerry Bruckheimer was experiencing a tough time, and director Gore Verbinski's previous credits included the family adventure Mousehunt and the absurd dark comedy The Mexican. A movie based on a theme park ride starring Johnny Depp, mostly an arthouse star at the time, seemed destined for failure.
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