Ghost hunting media is nothing new. Shakespeare had a tendency to include specters in his work (most famously in Hamlet), accounts of supernatural encounters have been reported in print media stretching back to the 18th century, spiritualism saw a rise in the 19th and 20th centuries, and shows like Unsolved Mysteries and Ghost Hunters have become staples of television on certain cable channels. In a 2019 poll sampling the American population, nearly half of respondents aged 18 and up said they believed in ghosts. While an interesting figure, it still leaves a slight majority of the population who do not. That's a lot of people who have been widely ignored by supernatural entertainment, at least until a few years ago. In 2016, Ryan Bergara and friend Shane Madej joined as the creative team behind Buzzfeed Unsolved: a supernatural and true crime anthology series that quickly became a coveted show for millions of viewers. After departing Unsolved in 2021, they embarked on their own independent creative venture Ghost Files, with their premiere episode on September 23 racking up millions of views on YouTube and now with a Season 3 on the way. Understanding the circumstances of why they rose to such acclaim, however, lies in the format of the shows themselves.
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