The Toyota Yaris Cross is an instant blockbuster in Taiwan.
New car sales in Taiwan advance by a solid 10.7% year-on-year in October to 40,540 units. The year-to-date tally is now up 12.1% to 390,260. Toyota (+4%) is a little soft but achieves a commanding 27.8% market share vs. 26.4% year-to-date. Honda (+45.7%) and Nissan (+14.3%) complete the podium like in September, with Mercedes (-8.9%) struggling just below. Hyundai (+59.8%), Lexus (+38.4%) and CMC (+20.8%) all beat the market to whereas Ford (-30.9%) freefalls. Volkswagen (-5%) and Mazda (-27.1%) round out the Top 10.
Model-wise, the Toyota Corolla Cross (-10.9%) edges down but remains by far the most popular vehicle in Taiwan, distancing the Honda CR-V (+9.7%) and Toyota RAV4 (-3.7%). The Toyota Town Ace (+61.1%) soars year-on-year but drops two spots on September to #4. It’s an instant blockbuster status for the new Toyota Yaris Cross landing directly in 5th place overall for its first month in market. Note the Taiwanese Yaris Cross is the south-eastern Asia one and different from the one sold in Europe, Japan and Australia. The MG HS (+254.8%) continues to impress at #8 with the Nissan X-Trail boosted to #9 by the new generation.
Previous month: Taiwan September 2023: Nissan, Lexus, Tesla shine
One year ago: Taiwan October 2022: Mazda, Mercedes stand out in market up 3.8%
Full October 2023 Top 10 brands and Top 60 models below.
Taiwan October 2023 – brands:
| Pos | Brand | Oct-23 | % | /22 | Sep | 2023 | % | /22 | Pos | FY22 |
| 1 | Toyota | 11,266 | 27.8% | 4.0% | 1 | 102,878 | 26.4% | 0.1% | 1 | 1 |
| 2 | Honda | 3,268 | 8.1% | 45.7% | 2 | 23,785 | 6.1% | 5.1% | 3 | 2 |
| 3 | Nissan | 2,330 | 5.7% | 14.3% | 3 | 18,238 | 4.7% | -6.1% | 7 | 4 |
| 4 | Mercedes | 2,123 | 5.2% | -8.9% | 5 | 20,324 | 5.2% | 5.3% | 4 | 5 |
| 5 | Hyundai | 2,077 | 5.1% | 59.8% | 4 | 19,059 | 4.9% | 61.4% | 5 | n/a |
| 6 | Lexus | 2,019 | 5.0% | 38.4% | 6 | 26,113 | 6.7% | 64.7% | 2 | 8 |
| 7 | CMC | 1,961 | 4.8% | 20.8% | 7 | 15,824 | 4.1% | -14.9% | 8 | 6 |
| 8 | Ford | 1,325 | 3.3% | -30.9% | 8 | 18,730 | 4.8% | -6.6% | 6 | 3 |
| 9 | Volkswagen | 1,259 | 3.1% | -5.0% | 11 | 13,608 | 3.5% | 37.1% | 10 | 11 |
| 10 | Mazda | 1,128 | 2.8% | -27.1% | n/a | n/a | n/a | n/a | n/a | 10 |
| 11 | BMW | 1,102 | 2.7% | -7.9% | 9 | 15,102 | 3.9% | 3.7% | 9 | 9 |
| n/a | Tesla | 701 | 1.7% | n/a | 10 | n/a | n/a | n/a | n/a | 12 |
Taiwan September 2023 – models:
| Pos | Model | Oct-23 | % | /22 | Sep | 2023 | % | /22 | Pos | FY22 |
| 1 | Toyota Corolla Cross | 3,078 | 7.6% | -10.9% | 1 | 30,204 | 7.7% | -7.4% | 1 | 1 |
| 2 | Honda CR-V | 1,668 | 4.1% | 9.7% | 3 | 14,431 | 3.7% | 22.0% | 3 | 5 |
| 3 | Toyota RAV4 | 1,645 | 4.1% | -3.7% | 6 | 14,193 | 3.6% | -4.8% | 4 | 2 |
| 4 | Toyota Town Ace | 1,540 | 3.8% | 61.1% | 2 | 14,686 | 3.8% | 79.5% | 2 | 10 |
| 5 | Toyota Yaris Cross | 1,424 | 3.5% | new | – | 1,424 | 0.4% | new | 43 | – |
| 6 | CMC Veryca | 1,209 | 3.0% | -3.7% | 5 | 11,610 | 3.0% | -13.3% | 7 | 4 |
| 7 | Toyota Corolla Altis | 1,199 | 3.0% | -7.4% | 8 | 12,677 | 3.2% | -9.0% | 5 | 3 |
| 8 | MG HS | 1,036 | 2.6% | 254.8% | 7 | 9,392 | 2.4% | n/a | 9 | n/a |
| 9 | Nissan X-Trail | 944 | 2.3% | n/a | 4 | n/a | n/a | n/a | n/a | n/a |
| 10 | Lexus NX | 884 | 2.2% | 36.4% | 9 | 11,637 | 3.0% | 89.0% | 6 | 13 |
| 11 | Nissan Kicks | 843 | 2.1% | -26.9% | 18 | 7,851 | 2.0% | -23.1% | 10 | 6 |
| 12 | Mercedes GLC Class | 811 | 2.0% | 49.1% | 47 | 4,607 | 1.2% | 15.3% | 19 | 20 |
| 13 | Ford Focus | 799 | 2.0% | -22.7% | 10 | 10,486 | 2.7% | 3.1% | 8 | 7 |
| 14 | MG ZS | 751 | 1.9% | new | 52 | n/a | n/a | new | n/a | – |
| 15 | Mitsubishi Delica | 731 | 1.8% | -5.3% | 11 | 7,013 | 1.8% | -7.0% | 12 | 11 |
| 16 | Honda HR-V | 720 | 1.8% | 140.0% | 16 | 5,773 | 1.5% | 41.8% | 13 | 21 |
| 17 | CMC Zinger | 703 | 1.7% | 91.0% | 33 | 4,167 | 1.1% | -18.8% | 23 | 18 |
| 18 | Hyundai Tucson | 688 | 1.7% | 304.7% | 13 | 4,825 | 1.2% | 39.5% | 18 | 26 |
| 19 | Tesla Model Y | 687 | 1.7% | n/a | 12 | 7,850 | 2.0% | n/a | 11 | 28 |
| 20 | Honda Fit | 612 | 1.5% | 47.1% | 22 | 4,480 | 1.1% | -27.0% | 22 | 14 |
| 21 | Toyota Vios | 532 | 1.3% | 24.9% | 15 | 4,952 | 1.3% | -8.5% | 17 | 16 |
| 22 | Hyundai Custin | 496 | 1.2% | #DIV/0! | 14 | 5,520 | 1.4% | #DIV/0! | 15 | n/a |
| 23 | Toyota Sienta | 440 | 1.1% | -15.5% | 19 | 4,533 | 1.2% | -24.6% | 21 | 15 |
| 24 | VW Tiguan | 432 | 1.1% | 73.5% | 28 | n/a | n/a | n/a | n/a | 38 |
| 25 | Lexus RX | 409 | 1.0% | #DIV/0! | 26 | 5,392 | 1.4% | 77.6% | 16 | 30 |
| 26 | Hyundai Porter | 399 | 1.0% | -1.7% | 31 | 3,295 | 0.8% | -8.0% | 27 | 24 |
| 27 | Mazda CX-5 | 391 | 1.0% | -50.8% | 24 | 4,012 | 1.0% | -18.7% | 24 | 17 |
| 28 | Ford Kuga | 384 | 0.9% | -51.5% | 21 | 5,710 | 1.5% | -30.3% | 14 | 9 |
| 29 | Volvo XC40 | 355 | 0.9% | 19.1% | 20 | n/a | n/a | n/a | n/a | 32 |
| 30 | Lexus UX | 354 | 0.9% | 15.7% | 29 | 4,555 | 1.2% | 60.3% | 20 | 27 |
| 31 | Nissan Sentra | 347 | 0.9% | 0.3% | 44 | 3,837 | 1.0% | -16.9% | 25 | 19 |
| 32 | Kia Sportage | 344 | 0.8% | n/a | 34 | 2,504 | 0.6% | n/a | 35 | n/a |
| 33 | Toyota Camry | 309 | 0.8% | -25.4% | 36 | 2,712 | 0.7% | -20.4% | 32 | 25 |
| 34 | Hyundai Venue | 294 | 0.7% | -46.9% | 32 | 3,473 | 0.9% | -1.4% | 26 | 22 |
| 35 | Mazda3 | 277 | 0.7% | -16.6% | 39 | 3,295 | 0.8% | 38.7% | 28 | 31 |
| 36 | Lexus ES | 268 | 0.7% | -12.4% | 40 | 2,936 | 0.8% | 4.2% | 31 | 29 |
| 37 | Mitsubishi Colt Plus | 264 | 0.7% | -17.2% | 30 | 3,138 | 0.8% | -7.5% | 29 | 23 |
| 38 | Honda Civic | 258 | 0.6% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 39 | Skoda Octavia | 253 | 0.6% | 295.3% | 27 | 1,646 | 0.4% | 273.2% | 42 | n/a |
| 40 | Mazda CX-30 | 249 | 0.6% | 51.8% | 38 | n/a | n/a | n/a | n/a | 33 |
| 41 | Toyota Crown | 232 | 0.6% | new | n/a | n/a | n/a | new | n/a | – |
| 42 | Suzuki Swift | 228 | 0.6% | -27.6% | 25 | 2,946 | 0.8% | n/a | 30 | n/a |
| 43 | VW Golf | 204 | 0.5% | -32.9% | 48 | 2,139 | 0.5% | 21.0% | 37 | n/a |
| 44 | Skoda Kamiq | 202 | 0.5% | 16.8% | 55 | n/a | n/a | n/a | n/a | n/a |
| 45 | Mercedes GLE Class | 192 | 0.5% | n/a | 17 | 2,031 | 0.5% | n/a | 38 | 36 |
| 46 | Mercedes C Class | 172 | 0.4% | 47.0% | 35 | 2,450 | 0.6% | -12.0% | 36 | 34 |
| 47 | Skoda Kodiaq | 171 | 0.4% | -2.3% | 41 | 1,709 | 0.4% | n/a | 41 | n/a |
| 48 | Volvo XC60 | 166 | 0.4% | -51.6% | 45 | 1,823 | 0.5% | -9.0% | 39 | 37 |
| 49 | Mercedes GLB Class | 158 | 0.4% | -37.5% | n/a | 920 | 0.2% | n/a | 55 | n/a |
| 50 | BMW X6 | 144 | 0.4% | n/a | 49 | n/a | n/a | n/a | n/a | n/a |
| 51 | Mercedes EQA | 144 | 0.4% | n/a | n/a | 418 | 0.1% | n/a | n/a | n/a |
| 52 | Subaru Forester | 140 | 0.3% | n/a | 53 | 1,791 | 0.5% | n/a | 40 | n/a |
| 53 | BMW 3 Series | 137 | 0.3% | -25.9% | n/a | 1,354 | 0.3% | -25.5% | 46 | n/a |
| 54 | Volvo XC90 | 136 | 0.3% | -15.5% | n/a | n/a | n/a | n/a | n/a | n/a |
| 55 | Toyota Granvia | 133 | 0.3% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 56 | Toyota Alphard | 132 | 0.3% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 57 | Skoda Karoq | 131 | 0.3% | -36.7% | n/a | n/a | n/a | n/a | n/a | n/a |
| 58 | Nissan Tiida | 128 | 0.3% | -49.0% | 46 | 2,540 | 0.7% | 11.7% | 33 | 35 |
| 59 | Mercedes GLA Class | 127 | 0.3% | -72.5% | n/a | 1,408 | 0.4% | -27.4% | 44 | 39 |
| 60 | Toyota Corolla Sport | 127 | 0.3% | -35.5% | n/a | 1,385 | 0.4% | -13.4% | 45 | n/a |
| n/a | Kia Carnival | 117 | 0.3% | n/a | 54 | n/a | n/a | n/a | n/a | n/a |
| n/a | VW T-Roc | 114 | 0.3% | -69.1% | 43 | 2,524 | 0.6% | n/a | 34 | n/a |
| n/a | Toyota Prius PHEV | 112 | 0.3% | -11.1% | n/a | n/a | n/a | n/a | n/a | n/a |
| n/a | BMW X3 | 107 | 0.3% | -55.4% | 56 | 1,167 | 0.3% | -49.8% | 50 | 40 |
| n/a | Skoda Fabia | 96 | 0.2% | 60.0% | n/a | 935 | 0.2% | n/a | 54 | n/a |
| n/a | Volvo XC40 Recharge | 90 | 0.2% | -47.4% | n/a | 995 | 0.3% | n/a | 53 | n/a |
| n/a | Porsche Taycan | 89 | 0.2% | 4350.0% | n/a | 313 | 0.1% | -37.6% | n/a | n/a |
| n/a | BMW 2 Series | 88 | 0.2% | 35.4% | n/a | 819 | 0.2% | 10.7% | 60 | n/a |
| n/a | Audi Q3 | 87 | 0.2% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| n/a | BMW 5 Series | 80 | 0.2% | -26.6% | n/a | n/a | n/a | n/a | n/a | n/a |
| n/a | Suzuki Ignis | 78 | 0.2% | -47.7% | n/a | 845 | 0.2% | n/a | 58 | n/a |
| n/a | Kia Picanto | 77 | 0.2% | -57.7% | 59 | 894 | 0.2% | 2.2% | 57 | n/a |
| n/a | Audi A1/A3 | 75 | 0.2% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| n/a | Mercedes B Class | 73 | 0.2% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| n/a | BMW iX | 71 | 0.2% | 373.3% | n/a | 1,163 | 0.3% | 356.1% | 51 | n/a |
| n/a | Mercedes E Class | 67 | 0.2% | -63.8% | n/a | 1,350 | 0.3% | -33.7% | 47 | n/a |
| n/a | Mercedes S Class | 67 | 0.2% | -29.5% | n/a | 769 | 0.2% | -11.2% | n/a | n/a |
| n/a | Mercedes EQE | 64 | 0.2% | n/a | n/a | 370 | 0.1% | n/a | n/a | n/a |
| n/a | Skoda Scala | 57 | 0.1% | -14.9% | n/a | 630 | 0.2% | 100.6% | n/a | n/a |
| n/a | Hyundai Ioniq 5 | 56 | 0.1% | 1300.0% | n/a | 198 | 0.1% | n/a | n/a | n/a |
| n/a | Volvo S90 | 53 | 0.1% | -14.5% | 57 | n/a | n/a | n/a | n/a | n/a |
| n/a | Audi A6 | 52 | 0.1% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| n/a | Kia EV6 | 50 | 0.1% | -74.6% | n/a | 486 | 0.1% | n/a | n/a | n/a |
| n/a | Toyota bZ4X | 49 | 0.1% | n/a | n/a | 461 | 0.1% | 803.9% | n/a | n/a |
| n/a | Nissan Altima | 48 | 0.1% | -57.9% | n/a | 469 | 0.1% | n/a | n/a | n/a |
| n/a | Mitsubishi Grand Lancer | 47 | 0.1% | -24.2% | n/a | 498 | 0.1% | -22.8% | n/a | n/a |
| n/a | Mercedes CLA Class | 46 | 0.1% | -48.9% | n/a | 838 | 0.2% | 15.3% | 59 | n/a |
| n/a | BMW i4 | 45 | 0.1% | n/a | 50 | 562 | 0.1% | 307.2% | n/a | n/a |
| n/a | Hyundai Ioniq 6 | 38 | 0.1% | new | n/a | n/a | n/a | new | n/a | n/a |
| n/a | BMW 1 Series | 30 | 0.1% | n/a | n/a | 1,055 | 0.3% | 77.3% | 52 | n/a |
Source: u-car
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