Aside from, “How can I sneak this vintage car into my possession without my spouse finding out?” there are two questions that arise more than any other at the events your Hemmings Classic Car team attends. “How do we entice the next generation of owners?” and “What’s going to be the next hot collectible vehicle?”
Let’s address these in order.
Unless you’re a master illusionist, like David Copperfield or Doug Henning, your spouse will discover any new purchase that exceeds 80 inches wheelbase. Even if the vehicle is in, say, another town, intuition and/or a slip in conversation will be your undoing. There will be a confrontation that will mandate an explanation. Ideally, a well-thought-out rationalization for the monetary discrepancy in the account, too, which may or may not leave you mumbling about a comfortable couch. If you’re lucky—like some of us car types—your spouse will finish the discussion with, “Why didn’t you tell me sooner? I love those [name here].” My wife mentions, albeit somewhat jokingly, my future Aston Martin when we discuss what’s next for the garage—it’s my glimmer of hope.
Then there’s the question of enticing the next generation of enthusiasts. This has been floating around the old car community since Brass Era steeds were the staple of events like the AACA’s Hershey meet, when “grocery-getters,” such as Ford Fairlanes, Chevrolet Chevy IIs, and Plymouth Valiants, littered the show field’s adjoining parking lot. Back in the mid-Sixties, elders were baffled by offspring who flocked to Detroit’s performance cars rather than the lawn brimming with Brass and Classics (Duesenberg, et al).
Enticing next-gen owners is simpler than most assume. Exposure. It’s like leading a horse to water —it will drink, or just stare at the liquid. If the youth beside you takes a step closer to a vintage ride in awe and asks questions, nurture the budding interest. Ownership appeal will eventually take hold. The caveat here is that we should be aware that the scope of ownership and enjoyment is broad and always in flux. What you’ve done in the past with your 1957 Olds Fiesta may not be what they envision. Instead of static Sundays, they may yearn for period attire, a vintage travel trailer, and a long weekend on the road—just part of the “experiential” ownership becoming prevalent today.
Speaking of next-gen ownership, it’s often linked with the last question on our short list. It’s also the most difficult to answer or speculate about for a litany of reasons. So, let’s start with the basic question as asked. “What’s going to be the next hot collectible vehicle on the market?” is a question that will require a visit with Carnac the Magnificent, a crystal ball, and a little luck.
Four decades ago, it’s likely several long-term owners of first-gen Shelby Mustangs, prewar V-12-powered Cadillacs, and one of a dozen or so exotic nameplates from Europe would have admittied few had any inclination their car would be a venerable value powerhouse. More recent out-of-nowhere ascensions to auction superstardom include the Hemi Mopar boom, early Toyota FJ Land Cruisers, and first-gen Ford Broncos. Talk about diversity.
Luck being what it is, Carnac in permanent retirement, and crystal balls often foggy, your intrepid staff turned to analytics accumulated by our classifieds and Hemmings Auctions colleagues. Bolstered by some reliable outside sources, it’s shown that select early Eighties Jeep Wagoneers and Ford Model A’s are seeing a resurgence in interest; the latter spurred by a vast support network, ease of maintenance and modification, relative affordability, and a growth in experiential events that cater to adventurous prewar vehicle owners.
Data is also showing a tremendous growth in value and ownership desire for two dramatically different cars: 1986 ½ – ’92 Toyota Supras, and 1991-’96 Buick Roadmaster station wagons. There’s little debate nostalgia is at play, but one shouldn’t discount that both rank among the best bang-for-the-buck ownership opportunities. One is a sprightly coupe that was, and still is, as capable a tourer as the C4 Corvette. The other is the last front-engine/rear-wheel-drive station wagon that bucks the notion a family can’t go anywhere unless it’s in a minivan or mega-SUV.
Bet you we’re expecting that. Now…about that Aston Martin.
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