The Subaru Solterra outsells its twin the Toyota bZ4X in October.
The Icelandic new car market continues on its negative streak in October with sales off -18.5% to 960, leading to a year-to-date tally down -13.9% to 14,797. Tesla (+1073.3%) scores a third consecutive month win with 18.3% share. It however remains #2 year-to-date for now below Toyota, down -11.4% to #3 this month. Kia (-20.6%) falls faster than the market at #2, with Hyundai (-16.3%) and Volkswagen (-14.7%) doing a little better below. Volvo is stable at #6 ahead of a surging Skoda (+48.1%). In contrast Mercedes (-42%), Ford (-36.4%) and Nissan (-20.5%) all sink. Outside the Top 10, Subaru (+244.4%), Land Rover (+35.7%) and Porsche (+75%) ignore the negative market. Among newcomers, Smart is up 10 spots on September to #17 and BYD up 7 to #19.
Model-wise, the Tesla Model Y lodges a 6th consecutive monthly win with a commanding 18% share, that’s almost 4 times the amount of the #2, the Kia Stonic (4.8%). The Model Y holds 14.8% of the market year-to-date vs. 5.7% for the #2, the Dacia Duster. The Hyundai Kona surges to #3 with 3.9% share vs. #18 and 1% year-to-date but the surprise of the month is delivered by the Subaru Solterra up to a record #4 with 3.1% share vs. #32 and 0.8% so far this year. It distances its twin the Toyota bZ4X at #6 with 2.8% share. In between the two we find the Skoda Enyaq at 3% share. The Ford Mustang Mach-E also posts a solid month at #7. The Nissan Leaf is up to #12, the Smart #1 up to #145 and the MG 4 up to #15.
Previous month: Iceland September 2023: Tesla Model Y breaks share record again, Jeep places two models on podium
One year ago: Iceland October 2022: Dacia Duster leads, Polestar 2 #5, 16 SUVs in Top 17
Full October 2023 Top 40 All brands and Top 20 models below.
Iceland October 2023 – brands:
| Pos | Brand | Oct-23 | % | /22 | Sep | 2023 | % | /22 | Pos | FY22 |
| 1 | Tesla | 176 | 18.3% | + 1073.3% | 1 | 2,373 | 16.0% | + 244.4% | 2 | 4 |
| 2 | Kia | 108 | 11.3% | – 20.6% | 3 | 1,796 | 12.1% | + 5.2% | 3 | 2 |
| 3 | Toyota | 101 | 10.5% | – 11.4% | 2 | 2,530 | 17.1% | – 7.5% | 1 | 1 |
| 4 | Hyundai | 67 | 7.0% | – 16.3% | 5 | 773 | 5.2% | – 46.8% | 6 | 3 |
| 5 | Volkswagen | 58 | 6.0% | – 14.7% | 8 | 795 | 5.4% | + 6.9% | 5 | 7 |
| 6 | Volvo | 47 | 4.9% | + 0.0% | 6 | 451 | 3.0% | – 2.2% | 8 | 8 |
| 7 | Skoda | 40 | 4.2% | + 48.1% | 11 | 416 | 2.8% | – 28.0% | 9 | 10 |
| 8 | Mercedes | 40 | 4.2% | – 42.0% | 9 | 397 | 2.7% | – 40.7% | 10 | 9 |
| 9 | Ford | 35 | 3.6% | – 36.4% | 15 | 286 | 1.9% | – 19.2% | 13 | 18 |
| 10 | Nissan | 35 | 3.6% | – 20.5% | 7 | 236 | 1.6% | – 62.9% | 15 | 17 |
| 11 | Subaru | 31 | 3.2% | + 244.4% | 14 | 193 | 1.3% | + 31.3% | 20 | 26 |
| 12 | BMW | 26 | 2.7% | – 25.7% | 10 | 213 | 1.4% | – 44.2% | 18 | 19 |
| 13 | Polestar | 23 | 2.4% | – 52.1% | 13 | 224 | 1.5% | – 18.8% | 16 | 12 |
| 14 | MG | 22 | 2.3% | – 64.5% | 20 | 173 | 1.2% | – 45.8% | 22 | 15 |
| 15 | Audi | 20 | 2.1% | – 59.2% | 17 | 222 | 1.5% | – 25.8% | 17 | 21 |
| 16 | Land Rover | 19 | 2.0% | + 35.7% | 22 | 324 | 2.2% | – 32.5% | 11 | 13 |
| 17 | Smart | 16 | 1.7% | n/a | 27 | 53 | 0.4% | n/a | 29 | – |
| 18 | Mazda | 15 | 1.6% | – 61.5% | 12 | 470 | 3.2% | + 85.0% | 7 | 20 |
| 19 | BYD | 13 | 1.4% | new | 26 | 58 | 0.4% | new | 27 | – |
| 20 | Renault | 9 | 0.9% | – 35.7% | 16 | 267 | 1.8% | + 42.0% | 14 | 22 |
| 21 | Porsche | 7 | 0.7% | + 75.0% | 28 | 48 | 0.3% | – 35.1% | 30 | 27 |
| 22 | Jeep | 6 | 0.6% | – 64.7% | 4 | 180 | 1.2% | – 75.6% | 21 | 11 |
| 23 | Opel | 6 | 0.6% | – 33.3% | 18 | 130 | 0.9% | + 42.9% | 23 | 25 |
| 24 | Lexus | 6 | 0.6% | – 50.0% | 21 | 121 | 0.8% | + 22.2% | 24 | 28 |
| 25 | Honda | 5 | 0.5% | – 28.6% | 19 | 72 | 0.5% | – 52.3% | 26 | 23 |
| 26 | Dacia | 4 | 0.4% | – 95.6% | 23 | 1,074 | 7.3% | + 16.6% | 4 | 5 |
| 27 | Peugeot | 4 | 0.4% | – 76.5% | 24 | 199 | 1.3% | – 48.2% | 19 | 14 |
| 28 | Citroen | 4 | 0.4% | + 100.0% | 30 | 90 | 0.6% | – 14.3% | 25 | 24 |
| 29 | Jaguar | 3 | 0.3% | – 70.0% | 32 | 15 | 0.1% | – 73.2% | 36 | 32 |
| 30 | Mini | 3 | 0.3% | + 200.0% | – | 13 | 0.1% | – 58.1% | 37 | 34 |
| 31 | Maxus | 2 | 0.2% | n/a | – | 57 | 0.4% | + 96.6% | 28 | 31 |
| 32 | Fiat | 2 | 0.2% | + 0.0% | – | 4 | 0.0% | – 91.5% | 48 | 36 |
| 33 | Suzuki | 1 | 0.1% | – 90.9% | 25 | 315 | 2.1% | – 20.7% | 12 | 16 |
| 34 | Mitsubishi | 1 | 0.1% | – 98.4% | 31 | 41 | 0.3% | – 97.1% | 31 | 6 |
| 35 | FAW Hongqi | 1 | 0.1% | + 0.0% | 29 | 28 | 0.2% | + 2700.0% | 34 | 37 |
| 36 | Ssangyong | 1 | 0.1% | – 66.7% | 35 | 20 | 0.1% | – 20.0% | 35 | 33 |
| 37 | DFSK | 1 | 0.1% | n/a | – | 10 | 0.1% | + 66.7% | 38 | 40 |
| 38 | Alfa Romeo | 1 | 0.1% | #DIV/0! | 37 | 3 | 0.0% | + 200.0% | 49 | – |
| 39 | Great Wall Motors | 1 | 0.1% | new | – | 3 | 0.0% | new | 50 | – |
| 40 | Aiways | 0 | 0.0% | – 100.0% | 34 | 32 | 0.2% | – 23.8% | 32 | 29 |
Iceland October 2023 – models:
| Pos | Model | Oct-23 | % | Pos | 2023 | % | Pos | FY22 |
| 1 | Tesla Model Y | 173 | 18.0% | 1 | 2,188 | 14.8% | 1 | 1 |
| 2 | Kia Stonic | 46 | 4.8% | n/a | 283 | 1.9% | 8 | n/a |
| 3 | Hyundai Kona | 37 | 3.9% | n/a | 154 | 1.0% | 18 | 42 |
| 4 | Subaru Solterra | 30 | 3.1% | 12 | 121 | 0.8% | 32 | n/a |
| 5 | Skoda Enyaq | 29 | 3.0% | 15 | 127 | 0.9% | 28 | 10 |
| 6 | Toyota bZ4X | 27 | 2.8% | 8 | 333 | 2.3% | 7 | n/a |
| 7 | Ford Mustang Mach-E | 24 | 2.5% | 11 | 134 | 0.9% | 26 | 46 |
| 8 | Kia Niro | 24 | 2.5% | 5 | 240 | 1.6% | 11 | 16 |
| 9 | Polestar 2 | 23 | 2.4% | 7 | 224 | 1.5% | 13 | 8 |
| 10 | Toyota RAV4 | 23 | 2.4% | 14 | 581 | 3.9% | 3 | 2 |
| 11 | VW ID.4 | 22 | 2.3% | n/a | 272 | 1.8% | 9 | 24 |
| 12 | Nissan Leaf | 18 | 1.9% | n/a | 91 | 0.6% | 43 | 29 |
| 13 | Volvo XC40 | 17 | 1.8% | 10 | 140 | 0.9% | 23 | 12 |
| 14 | Smart #1 | 16 | 1.7% | n/a | 53 | 0.4% | 64 | – |
| 15 | MG 4 | 15 | 1.6% | n/a | 69 | 0.5% | 51 | n/a |
| 16 | VW Kombi | 15 | 1.6% | n/a | 118 | 0.8% | 35 | n/a |
| 17 | Toyota Yaris | 14 | 1.5% | n/a | 468 | 3.2% | 5 | 9 |
| 18 | Volvo C40 | 14 | 1.5% | 24 | 70 | 0.5% | 48 | n/a |
| 19 | Hyundai Ioniq 5 | 13 | 1.4% | 9 | 138 | 0.9% | 25 | 14 |
| 20 | Kia Sportage | 13 | 1.4% | n/a | 468 | 3.2% | 4 | 6 |
| 21 | Nissan Ariya | 13 | 1.4% | 21 | 34 | 0.2% | 73 | n/a |
Source: Manufacturers
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