Nothing unveils first sub-brand products

Handset company Nothing unveiled its debut devices under sub-brand CMF [1], which CEO Carl Pei claims will make high-quality products more accessible to a wider audience.

The new line-up features a smartwatch, Bluetooth earbuds, a compact multi-charger.

According to the company website, CMF’s Watch Pro sports a 1.96-inch AMOLED square display with a resolution of 410 x 502 pixels. It comes with an AI noise reduction feature for phone calls and is capable of various health-tracking capabilities common in smartwatches including sleep, heart rate and stress monitoring.

Other features include a built-in multi-system GPS and more than a hundred sports modes or performance tracking abilities, along with display options.

Watch Pro packs a 340mAh battery and the brand which apparently can last 13 days without charging. It is available for $69.

The Buds Pro earbuds feature an ultra-bass technology and allows 39 hours of total playback, as well as fast-charging capablities.

It comes with active noise cancellation technology and “wind noise reduction algorithm”, designed to enhance voice calls and overall audio quality. Further, the device also boasts a “transparency mode” which reduces noise without blocking it completely. Buds Pro cost $49.

The sub-brand also launched a compact “ultra-fast” 65-watt power charger, featuring three charging ports. The device is available for $39.

[1] https://www.mobileworldlive.com/featured-content/top-three/nothing-teases-sub-brand-launch/

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