Taiwan September 2023: Nissan (+48.4%), Lexus (+31.1%), Tesla (+87.7%) shine

The Nissan X-Trail is up to #4 in Taiwan in August.

New light vehicle sales in Taiwan grow 3.5% year-on-year in September at 37,083 units, leading to a year-to-date volume up 12.2% to 349,720. Interestingly, sales of locally-produced vehicles have returned to more tham 50% of the market. Toyota (-16.9%) struggles this month but remains the faraway leader in the brands charts with 24% share, that’s almost four times the #2, Honda (+22.5%) in great shape. Nissan (+48.4%) climbs back up from outside the August Top 10 directly to #3 with 6.1% share vs. 4.5% year-to-date. Hyundai (+13.9%) also shines at #4 as do Lexus (+31.1%) at #6 and Tesla (+87.7%) at #9. CMC (-34.4%), Mercedes (-16.7%) and Ford (-15.7%) are in a rut while Volkswagen (+3%) matches the market at #11.

Model-wise, no surprise on top with the Toyota Corolla Cross (-13%) still dominating despite a hefty year-on-year loss. The Toyota Town Ace (+61.8%) advances to #2 and the Honda CR-V (+75.3%) is up three spots on August to #3, a ranking it also holds year-to-date. Boosted by a new generation, the Nissan X-Trail surges directly to #4 overall, distancing the CMC Veryca (-13.2%) and Toyota RAV4 (-27.8%) both in difficulty. The MG HS (+2411.4%) celebrates one year in market at # and the Lexus NX (+47.7%) soars to #9, yet this is way lower than its year-to-date level (#6).

Previous month: Taiwan August 2023: 4 Toyotas in Top 4, MG HS breaks ranking record again

One year ago: Taiwan September 2022: Hyundai (+44.9%) best performer, market off -12.9%

Full September 2023 Top 10 brands and Top 60 models below.

Taiwan September 2023 – brands:

Pos Brand Sep-23 % /22 Aug 2023 % /22 Pos FY22
1 Toyota 8,892 24.0% -16.9% 1 91,612 26.2% -0.4% 1 1
2 Honda 2,454 6.6% 22.5% 2 20,517 5.9% 0.7% 3 2
3 Nissan 2,251 6.1% 48.4% n/a 15,908 4.5% -8.5% 7 4
4 Hyundai 1,958 5.3% 13.9% 5 16,982 4.9% 61.6% 6 n/a
5 Mercedes 1,843 5.0% -16.7% 10 18,201 5.2% 7.2% 4 5
6 Lexus 1,813 4.9% 31.1% 4 24,094 6.9% 67.3% 2 8
7 CMC 1,594 4.3% -19.9% n/a 13,863 4.0% -18.3% 9 6
8 Ford 1,382 3.7% -15.7% 3 17,405 5.0% -4.0% 5 3
9 BMW 1,375 3.7% -3.4% 7 14,000 4.0% 4.8% 8 9
10 Tesla 1,241 3.3% 87.7% n/a n/a n/a n/a n/a 12
11 Volkswagen 1,159 3.1% 3.0% 6 12,349 3.5% 43.6% 10 11

Taiwan September 2023 – models:

Pos Model Sep-23 % /22 Aug 2023 % /22 Pos FY22
1 Toyota Corolla Cross 2,859 7.7% -13.0% 1 27,126 7.8% -7.0% 1 1
2 Toyota Town Ace 1,684 4.5% 61.8% 3 13,146 3.8% 81.9% 2 10
3 Honda CR-V 1,388 3.7% 75.3% 6 12,763 3.6% 23.8% 3 5
4 Nissan X-Trail 1,311 3.5% n/a n/a n/a n/a n/a n/a n/a
5 CMC Veryca 1,304 3.5% -13.2% 8 10,401 3.0% -14.3% 7 4
6 Toyota RAV4 1,230 3.3% -27.8% 2 12,548 3.6% -4.9% 4 2
7 MG HS 1,105 3.0% 2411.4% 5 8,356 2.4% n/a 9 n/a
8 Toyota Corolla Altis 1,066 2.9% -16.5% 4 11,478 3.3% -9.2% 5 3
9 Lexus NX 749 2.0% 47.7% 10 10,753 3.1% 95.2% 6 13
10 Ford Focus 682 1.8% -25.3% 7 9,687 2.8% 6.0% 8 7
11 Mitsubishi Delica 667 1.8% -7.2% 11 6,282 1.8% -7.2% 12 11
12 Tesla Model Y 633 1.7% n/a 16 7,163 2.0% n/a 10 28
13 Hyundai Tucson 628 1.7% 26.1% 26 4,137 1.2% 25.8% 19 26
14 Hyundai Custin 591 1.6% new 17 5,024 1.4% new 15 n/a
15 Toyota Vios 578 1.6% 6.6% 9 4,420 1.3% -11.4% 17 16
16 Honda HR-V 576 1.6% -3.7% 14 5,053 1.4% 34.0% 14 21
17 Mercedes GLE Class 515 1.4% 75.2% 39 1,839 0.5% -21.4% 38 36
18 Nissan Kicks 506 1.4% -33.6% 13 7,008 2.0% -22.6% 11 6
19 Toyota Sienta 432 1.2% -32.5% 18 4,093 1.2% -25.4% 20 15
20 Volvo XC40 431 1.2% 16.5% 15 n/a n/a n/a n/a 32
21 Ford Kuga 418 1.1% -33.3% 12 5,326 1.5% -28.0% 13 9
22 Honda Fit 411 1.1% -32.1% 19 3,868 1.1% -32.4% 21 14
23 Tesla Model X 398 1.1% n/a n/a n/a n/a n/a n/a n/a
24 Mazda CX-5 394 1.1% -60.0% 22 3,621 1.0% -12.5% 23 17
25 Suzuki Swift 392 1.1% -5.5% 28 2,718 0.8% #VALUE! 30 n/a
26 Lexus RX 368 1.0% 80.4% 20 4,983 1.4% 64.1% 16 30
27 Skoda Octavia 357 1.0% 693.3% 44 1,393 0.4% 269.5% 42 n/a
28 VW Tiguan 354 1.0% -34.2% 21 n/a n/a n/a n/a 38
29 Lexus UX 347 0.9% 10.5% 23 4,201 1.2% 65.7% 18 27
30 Mitsubishi Colt Plus 316 0.9% -18.3% 30 2,874 0.8% -6.5% 29 23
31 Hyundai Porter 311 0.8% -27.5% n/a 2,896 0.8% -8.8% 28 24
32 Hyundai Venue 292 0.8% -52.8% 32 3,179 0.9% 7.1% 26 22
33 CMC Zinger 290 0.8% -40.5% n/a 3,464 1.0% -27.2% 25 18
34 Kia Sportage 284 0.8% n/a 24 2,160 0.6% n/a 36 n/a
35 Mercedes C Class 259 0.7% -39.1% 45 2,278 0.7% -14.6% 35 34
36 Toyota Camry 249 0.7% -36.2% n/a 2,403 0.7% -19.7% 34 25
37 Fuso Canter 247 0.7% -0.4% 35 n/a n/a n/a n/a n/a
38 Mazda CX-30 233 0.6% n/a 37 n/a n/a n/a n/a 33
39 Mazda3 227 0.6% n/a 29 3,018 0.9% 47.7% 27 31
40 Lexus ES 223 0.6% -28.3% 36 2,668 0.8% 6.3% 31 29
41 Skoda Kodiaq 221 0.6% 36.4% 40 1,538 0.4% n/a 41 n/a
42 Tesla Model S 210 0.6% n/a n/a n/a n/a n/a n/a n/a
43 VW T-Roc 194 0.5% n/a 31 2,410 0.7% #VALUE! 33 n/a
44 Nissan Sentra 191 0.5% -14.7% 33 3,490 1.0% -18.3% 24 19
45 Volvo XC60 186 0.5% -10.1% 25 1,657 0.5% -0.2% 39 37
46 Nissan Tiida 184 0.5% -24.0% 34 2,412 0.7% 19.2% 32 35
47 Mercedes GLC Class 179 0.5% -46.1% 41 3,796 1.1% 9.9% 22 20
48 VW Golf 173 0.5% 60.2% 27 1,935 0.6% 32.2% 37 n/a
49 BMW X6 168 0.5% 4.3% 43 n/a n/a n/a n/a n/a
50 BMW i4 146 0.4% 1725.0% n/a 517 0.1% 274.6% n/a n/a
51 Ford Tourneo 142 0.4% n/a 56 n/a n/a n/a n/a n/a
52 MG ZS 142 0.4% new n/a n/a n/a new n/a  –
53 Subaru Forester 136 0.4% n/a 42 1,651 0.5% n/a 40 n/a
54 Kia Carnival 132 0.4% n/a 47 n/a n/a n/a n/a n/a
55 Skoda Kamiq 132 0.4% -18.0% 58 n/a n/a n/a n/a n/a
56 BMW X3 128 0.3% -23.4% n/a 1,060 0.3% -49.1% 50 40
57 Volvo S90 127 0.3% 154.0% n/a n/a n/a n/a n/a n/a
58 BMW X4 127 0.3% -48.0% 53 1,197 0.3% -26.8% 48 n/a
59 Kia Picanto 126 0.3% n/a n/a 817 0.2% 17.9% 55 n/a
60 BMW X5 124 0.3% n/a n/a n/a n/a n/a n/a n/a

Source: u-car.com.tw

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