The Toyota Yaris Cross ranks #3 in Finland in January.
Finnish new car sales disappoint in this start of 2024 with January volumes down -8.4% year-on-year to 6,491. Toyota (-2.6%) limits its fall to reach a gargantuan 23.5% share vs. 16.6% over the Full Year 2023. Skoda (+21.9%) defies the negative market with a splendid gain leading it to 11.4% share. Volvo (+1.7%) is more timid but steps up to 10.2% share vs. 8.5% over FY23. Kia (-4.8%) edges down at #4 while Volkswagen (-32.2%) and Mercedes (-21.4%) plummet. Hyundai (+33.8%) and Nissan (+22.7%) score the biggest gains in the Top 10. Below, Tesla (+244.9%) ranks at #11 vs. #3 in December, Lexus (+37.1%) is at #17 and BYD makes its first appearance in the Top 30 directly at #18.
The VW ID.7 is inside the Finnish Top 25 in January.
Over in the models ranking, the Toyota Corolla (-47.2%) reclaims the top spot despite a ghastly year-on-year fall. It holds a healthy 6.7% of the market vs. 4.8% over FY23. The Skoda Octavia (+230.6%) and Toyota Yaris Cross (+230.7%) both post fantastic lifts to complete the podium. Logically Toyota places five models inside the Top 9: the Yaris (-1.8%) at #4, C-HR (+68.6%) at #8 and RAV4 (-5%) at #9. The Nissan Qashqai (+90.4%) and Volvo XC60 (+46.7%) also make themselves noticed in the remainder of the Top 10. Notice also the VW ID.7 landing at #25
Previous post: Finland Full Year 2023: Tesla Model Y takes control
One year ago: Finland January 2023: Toyota Corolla up to 11.6% share in another declining month (-9%)
Full January 2024 Top 30 brands and Top 30 models below.
Finland January 2024 – brands:
| Pos | Brand | Jan-24 | % | /23 | Dec | FY23 |
| 1 | Toyota | 1,524 | 23.5% | -2.6% | 1 | 1 |
| 2 | Skoda | 740 | 11.4% | 21.9% | 2 | 2 |
| 3 | Volvo | 661 | 10.2% | 1.7% | 4 | 4 |
| 4 | Kia | 476 | 7.3% | -4.8% | 7 | 5 |
| 5 | Volkswagen | 421 | 6.5% | -32.2% | 6 | 3 |
| 6 | Mercedes | 419 | 6.5% | -21.4% | 8 | 7 |
| 7 | BMW | 386 | 5.9% | -4.5% | 5 | 8 |
| 8 | Nissan | 346 | 5.3% | 22.7% | 11 | 10 |
| 9 | Hyundai | 269 | 4.1% | 33.8% | 9 | 11 |
| 10 | Audi | 267 | 4.1% | -17.3% | 10 | 9 |
| 11 | Tesla | 169 | 2.6% | 244.9% | 3 | 6 |
| 12 | Ford | 127 | 2.0% | -37.1% | 12 | 12 |
| 13 | Citroen | 74 | 1.1% | -40.3% | 18 | 15 |
| 14 | Suzuki | 68 | 1.0% | -35.8% | 23 | 20 |
| 15 | Mazda | 63 | 1.0% | -34.4% | 13 | 16 |
| 16 | Mitsubishi | 62 | 1.0% | -3.1% | 22 | 21 |
| 17 | Lexus | 48 | 0.7% | 37.1% | 27 | 24 |
| 18 | BYD | 43 | 0.7% | new | n/a | n/a |
| 19 | Renault | 33 | 0.5% | -55.4% | 20 | 19 |
| 20 | Dacia | 32 | 0.5% | -60.0% | 16 | 18 |
| 21 | Polestar | 30 | 0.5% | -74.6% | 14 | 17 |
| 22 | Opel | 29 | 0.4% | -76.8% | 19 | 14 |
| 23 | Porsche | 28 | 0.4% | -3.4% | 29 | 27 |
| 24 | Cupra | 26 | 0.4% | -13.3% | 15 | 22 |
| 25 | Peugeot | 25 | 0.4% | -78.8% | 17 | 13 |
| 26 | Subaru | 23 | 0.4% | -17.9% | 26 | 26 |
| 27 | Land Rover | 22 | 0.3% | 15.8% | 21 | 23 |
| 28 | Honda | 17 | 0.3% | -48.5% | 30 | 29 |
| 29 | Mini | 16 | 0.2% | 128.6% | 25 | 28 |
| 30 | Jeep | 8 | 0.1% | 100.0% | n/a | n/a |
| – | Others | 23 | 0.4% | -37.8% | – | – |
Finland January 2024 – models:
| Pos | Model | Jan-24 | % | /23 | Dec | FY23 |
| 1 | Toyota Corolla | 435 | 6.7% | -47.2% | 3 | 2 |
| 2 | Skoda Octavia | 357 | 5.5% | 230.6% | 2 | 3 |
| 3 | Toyota Yaris Cross | 334 | 5.1% | 230.7% | 10 | 8 |
| 4 | Toyota Yaris | 280 | 4.3% | -1.8% | 11 | 6 |
| 5 | Volvo XC40 | 231 | 3.6% | 11.6% | 5 | 7 |
| 6 | Nissan Qashqai | 217 | 3.3% | 90.4% | 14 | 15 |
| 7 | Volvo XC60 | 198 | 3.1% | 46.7% | 6 | 5 |
| 8 | Toyota C-HR | 177 | 2.7% | 68.6% | 17 | 14 |
| 9 | Toyota RAV4 | 153 | 2.4% | -5.0% | 8 | 9 |
| 10 | Tesla Model Y | 123 | 1.9% | 272.7% | 1 | 1 |
| 11 | Hyundai Ioniq 5 | 122 | 1.9% | 20.8% | n/a | 40 |
| 12 | Mercedes GLC | 109 | 1.7% | 808.3% | n/a | 39 |
| 13 | Audi Q4 | 104 | 1.6% | 67.7% | 23 | 16 |
| 14 | Skoda Enyaq | 89 | 1.4% | -52.9% | 7 | 4 |
| 15 | Kia Ceed | 84 | 1.3% | -16.8% | 16 | 12 |
| 16 | Volvo C40 | 84 | 1.3% | -15.2% | 12 | 17 |
| 17 | Skoda Kamiq | 76 | 1.2% | -10.6% | 22 | 27 |
| 18 | Kia Niro | 73 | 1.1% | -14.1% | 25 | 23 |
| 19 | BMW i4 | 71 | 1.1% | -11.3% | 9 | 11 |
| 20 | Kia Sportage | 67 | 1.0% | -13.0% | 21 | 30 |
| 21 | Citroen C3 | 65 | 1.0% | -32.3% | n/a | 53 |
| 22 | Kia Stonic | 61 | 0.9% | 5.2% | 28 | 22 |
| 23 | Skoda Superb | 61 | 0.9% | 35.6% | 15 | 26 |
| 24 | Toyota Prius | 61 | 0.9% | 2950.0% | n/a | 105 |
| 25 | VW ID.7 | 60 | 0.9% | new | n/a | n/a |
| 26 | Hyundai Kona | 57 | 0.9% | 850.0% | n/a | 41 |
| 27 | BMW X5 | 55 | 0.8% | 161.9% | n/a | 93 |
| 28 | VW Golf | 54 | 0.8% | 5.9% | 27 | 25 |
| 29 | Skoda Karoq | 54 | 0.8% | -6.9% | n/a | 44 |
| 30 | BMW X3 | 54 | 0.8% | 1.9% | n/a | 67 |
| 31 | Skoda Fabia | 52 | 0.8% | -13.3% | n/a | 49 |
| 32 | VW Transporter | 50 | 0.9% | 2400.0% | n/a | 140 |
| 33 | VW Caddy | 48 | 0.7% | 84.6% | n/a | 85 |
| 34 | Tesla Model 3 | 45 | 0.7% | 309.1% | 4 | 18 |
Source: AUT
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