The Dacia Duster ranks #1 in Iceland in January.
New car sales in Iceland sink -37.5% year-on-year in January to just 457 units. Toyota (-42.6%) falls even faster than the market but easily tops the brands charts with 17.7% share, in line with its FY23 level (17.1%). Dacia (+96.3%) and Land Rover (+45.8%) completely ignore the surrounding gloom with sensational year-on-year gains and complete the podium. Nissan (+212.5%), BMW (+15.4%) and Mercedes (+10%) also impress in the remainder of the Top 10.
Dacia monopolises the Top 2 models with the Duster and Sandero each selling 26 units. The Toyota Prado and RAV4 are equal #3 with 22 sales each, with the Range Rover Sport rounding out the Top 5. Notice also the Smart #1 at #8, the Mercedes EQC at #11 and the Nissan Ariya at #15.
Previous post: Iceland Full Year 2023: Tesla Model Y smashes annual volume record, holds 18.6% share
One year ago: Iceland January 2023: Toyota Prado best-seller, sales hit -17.3%
Full January 2024 Top 35 All brands and Top 20 models below.
Iceland January 2024 – brands:
| Pos | Brand | Jan-24 | % | /23 | Dec | FY23 |
| 1 | Toyota | 81 | 17.7% | – 42.6% | 2 | 2 |
| 2 | Dacia | 53 | 11.6% | + 96.3% | 26 | 4 |
| 3 | Land Rover | 35 | 7.7% | + 45.8% | 15 | 11 |
| 4 | Kia | 31 | 6.8% | – 73.9% | 3 | 3 |
| 5 | Hyundai | 25 | 5.5% | – 64.3% | 6 | 6 |
| 6 | Nissan | 25 | 5.5% | + 212.5% | 13 | 16 |
| 7 | Mercedes | 22 | 4.8% | + 10.0% | 8 | 10 |
| 8 | Volkswagen | 21 | 4.6% | – 22.2% | 4 | 5 |
| 9 | BMW | 15 | 3.3% | + 15.4% | 14 | 18 |
| 10 | Audi | 14 | 3.1% | – 26.3% | 10 | 17 |
| 11 | Tesla | 12 | 2.6% | + 140.0% | 1 | 1 |
| 12 | Volvo | 11 | 2.4% | – 75.6% | 5 | 7 |
| 13 | Renault | 11 | 2.4% | – 60.7% | 9 | 14 |
| 14 | Jeep | 11 | 2.4% | + 120.0% | 21 | 22 |
| 15 | Smart | 11 | 2.4% | n/a | 23 | 27 |
| 16 | Mazda | 10 | 2.2% | – 63.0% | 18 | 8 |
| 17 | Crosscamp | 10 | 2.2% | n/a | – | – |
| 18 | Skoda | 9 | 2.0% | – 67.9% | 11 | 9 |
| 19 | Subaru | 7 | 1.5% | + 16.7% | 16 | 19 |
| 20 | MG | 5 | 1.1% | + 150.0% | 17 | 21 |
| 21 | Porsche | 5 | 1.1% | – 54.5% | 22 | 30 |
| 22 | Honda | 5 | 1.1% | – 16.7% | 24 | 26 |
| 23 | Ssangyong | 5 | 1.1% | + 0.0% | – | 36 |
| 24 | BYD | 4 | 0.9% | new | 25 | 28 |
| 25 | Ford | 3 | 0.7% | – 75.0% | 7 | 12 |
| 26 | Polestar | 3 | 0.7% | – 40.0% | 12 | 15 |
| 27 | Lexus | 3 | 0.7% | + 50.0% | 20 | 23 |
| 28 | Ineos | 3 | 0.7% | new | – | 46 |
| 29 | Suzuki | 2 | 0.4% | – 77.8% | – | 13 |
| 30 | FAW Hongqi | 1 | 0.2% | – 75.0% | 28 | 33 |
| 31 | Peugeot | 1 | 0.2% | – 66.7% | 30 | 20 |
| 32 | Jaguar | 1 | 0.2% | + 0.0% | 32 | 37 |
| 33 | Citroen | 1 | 0.2% | n/a | – | 25 |
| 34 | Alfa Romeo | 1 | 0.2% | n/a | – | 50 |
Iceland January 2024 – models:
| Pos | Model | Jan-24 | % | Dec | FY23 |
| 1 | Dacia Duster | 26 | 5.7% | n/a | 2 |
| 2 | Dacia Sandero | 26 | 2.0% | n/a | 50 |
| 3 | Toyota Land Cruiser Prado | 22 | 4.8% | 4 | 5 |
| 4 | Toyota RAV4 | 22 | 4.8% | 9 | 4 |
| 5 | Range Rover Sport | 16 | 1.2% | n/a | n/a |
| 6 | Toyota Yaris | 14 | 3.1% | n/a | 7 |
| 7 | Tesla Model Y | 12 | 2.6% | 1 | 1 |
| 8 | Smart #1 | 11 | 0.8% | n/a | 55 |
| 9 | Hyundai Ioniq 5 | 10 | 2.2% | n/a | 22 |
| 10 | Crosscamp KW 701 | 10 | 0.8% | – | – |
| 11 | Mercedes EQC | 10 | 0.8% | 21 | 52 |
| 12 | Kia Sorento | 9 | 2.0% | n/a | 18 |
| 13 | Land Rover Defender | 9 | 2.0% | n/a | 21 |
| 14 | Nissan Leaf | 9 | 2.0% | n/a | 41 |
| 15 | Nissan Ariya | 9 | 0.7% | n/a | n/a |
| 16 | Hyundai Kona | 8 | 1.8% | 8 | 15 |
| 17 | Renault Trafic | 8 | 1.8% | n/a | 33 |
| 18 | Kia EV6 | 6 | 1.3% | 14 | 16 |
| 19 | Nissan Qashqai | 6 | 0.5% | n/a | 54 |
| 20 | Toyota Yaris Cross | 6 | 1.3% | n/a | 26 |
| 21 | Jeep Wrangler | 6 | 0.5% | n/a | n/a |
Source: Manufacturers
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