New Zealand January 2024: Ford at highest in over a decade, Ranger up to record share

The Ford Ranger holds 11.6% of the New Zealand market in January, a record.

It’s good news for the New Zealand new vehicle market in January with sales edging up 1.5% year-on-year to 12,649. Passenger Cars sink -33.5% to 1,362, SUVs drop -6.2% to 6,728 but LCVs jump 40.3% to 3,798 and are solely responsible for this month’s market lift. Toyota (+2.3%) roughly matches the market to 20.4% share vs. 21.7% over the Full Year 2023 but the real hero this month is Ford (+68.5%) up to a fantastic 16.2% share vs. just 10.9% over FY2023. This is by far Ford’s highest market share since we started following NZ brands sales in January 2013. Mitsubishi (+13.5%) is also strong at #3 with 11.6% of the market vs. 8.9% over FY2023. Isuzu (+102.2%), Nissan (+52.1%), Volkswagen (+28%) and Mazda (+12.6%) also post great results in the remainder of the Top 10. Reversely Kia (-45%) and Hyundai (-41%) both freefall. 

Model-wise, the Ford Ranger (+84.8%) surges ahead to a record 11.6% share, also reached in October 2021. It sells 2.2 times more than its rival the Toyota Hilux (-17.8%) in difficulty. Note 28% of Ranger sales went to rental companies this month The Toyota RAV4 (+60.4%) is also very robust at #3 while the Mitsubishi ASX makes its return near the top of the charts at #4 (33% rentals). The Mitsubishi Outlander (+43.2%) at #5 (55% rentals), the Kia Seltos (+108.1%) at #7 (31% rentals), the Ford Everest (#8) and Toyota Highlander (#9) also shine.

Previous post: New Zealand Full Year 2023: Ford Ranger and Toyota RAV4 on top, MG and BYD up

One year ago: New Zealand January 2023: Toyota Hilux back to #1, Mitsubishi Eclipse Cross #3, market down -7.5%

Full January 2024 Top 70 All brands and Top 25 models below.

New Zealand January 2024 – brands:

Pos Brand Jan-24 % /23 Dec FY23
1 Toyota 2,586 20.4% + 2.3% 1 1
2 Ford  2,046 16.2% + 68.5% 2 2
3 Mitsubishi 1,472 11.6% + 13.5% 4 3
4 Kia 826 6.5% – 45.0% 9 4
5 Suzuki 548 4.3% – 5.0% 10 6
6 Nissan 546 4.3% + 52.1% 19 9
7 Hyundai 373 2.9% – 41.9% 8 5
8 Isuzu 362 2.9% + 102.2% 17 15
9 Volkswagen 357 2.8% + 28.0% 14 11
10 Mazda 349 2.8% + 12.6% 15 10
11 Honda 348 2.8% + 0.0% 6 13
12 GWM 346 2.7% + 1547.6% 11 25
13 Subaru 219 1.7% – 25.5% 23 16
14 MG 196 1.5% – 53.9% 3 7
15 Mercedes 179 1.4% – 10.1% 12 14
16 BMW 160 1.3% + 2.6% 18 19
17 Fiat 130 1.0% + 381.5% 13 29
18 Audi 118 0.9% + 16.8% 32 20
19 Lexus 111 0.9% + 63.2% 21 21
20 Land Rover 107 0.8% – 14.4% 28 23
21 Porsche 95 0.8% + 55.7% 52 36
22 LDV 77 0.6% – 24.5% 16 24
23 Skoda 77 0.6% – 31.9% 20 18
24 Peugeot 72 0.6% – 33.9% 27 26
25 Scania 65 0.5% + 62.5% 34 30
26 Mini 53 0.4% – 15.9% 22 27
27 Fuso 51 0.4% – 40.0% 26 22
28 Mahindra 50 0.4% + 354.5% 49 42
29 SsangYong 50 0.4% + 4.2% 31 35
30 Hino 47 0.4% – 19.0% 35 28
31 Iveco 47 0.4% + 67.9% 30 31
32 Chevrolet 46 0.4% + 53.3% 47 45
33 Volvo Trucks 42 0.3% + 40.0% 43 41
34 BYD 40 0.3% – 83.0% 5 12
35 Cupra 40 0.3% + 0.0% 29 37
36 Ram 40 0.3% + 60.0% 46 43
37 DAF 38 0.3% + 111.1% 36 44
38 Renault 38 0.3% + 2.7% 42 39
39 Kenworth 37 0.3% + 131.3% 45 46
40 UD Trucks 33 0.3% + 94.1% 38 40
41 Volvo 33 0.3% – 35.3% 37 32
42 Tesla 27 0.2% – 85.9% 7 8
43 Jeep 19 0.2% – 26.9% 25 34
44 Jaguar 15 0.1% – 42.3% 41 48
45 Haval 12 0.1% – 92.9% 40 17
46 Citroen 11 0.1% – 54.2% 39 47
47 Foton 10 0.1% – 28.6% 44 49
48 Yutong 10 0.1% n/a  –  –
49 Ineos 9 0.1% new  – 52
50 Maserati 9 0.1% + 125.0%  – 53
51 MAN 8 0.1% – 57.9% 53 50
52 Can-Am 5 0.0% + 66.7% 51 59
53 Lamborghini 5 0.0% + 25.0%  – 63
54 Dennis Eagle 5 0.0% n/a  –  –
55 Bentley 4 0.0% – 69.2%  – 55
56 Ferrari 4 0.0% – 33.3%  – 60
57 International 4 0.0% n/a 54 64
58 Alfa Romeo 3 0.0% + 200.0% 48 51
59 Lotus 3 0.0% + 50.0%  – 61
60 Opel 3 0.0% – 89.3% 33 38
61 Rolls-Royce 3 0.0% + 50.0%  – 67
62 Sinotruk 3 0.0% + 0.0% 55 65
63 CRRC 2 0.0% n/a  – 58
64 Mack 2 0.0% + 100.0%  – 57
65 Alexander Dennis 1 0.0% – 66.7%  – 68
66 Aston Martin 1 0.0% – 80.0%  – 56
67 Freightliner 1 0.0% – 50.0%  – 69
68 McLaren 1 0.0% – 50.0%  – 73
69 Polestar 1 0.0% – 90.0% 24 33
70 Yamaha 1 0.0% + 0.0% 50 62

New Zealand January 2024 – models:

Pos Model Jan-24 % /22 Dec FY23
1 Ford Ranger  1,471 11.6% + 84.8% 14 1
2 Toyota Hilux 658 5.2% – 17.8% n/a 3
3 Toyota RAV4 619 4.9% + 60.4% 2 2
4 Mitsubishi ASX 438 3.5% n/a n/a n/a
5 Mitsubishi Outlander 431 3.4% + 43.2% 7 4
6 Mitsubishi Triton 330 2.6% + 6.1% n/a 10
7 Kia Seltos 310 2.5% + 108.1% n/a 22
8 Ford Everest 305 2.4% n/a n/a 19
9 Toyota Highlander 297 2.3% n/a 15 n/a
10 Suzuki Swift 284 2.2% – 12.9% 11 6
11 Toyota Hiace 256 2.0% + 61.0% n/a 18
12 Isuzu D-Max 247 2.0% + 160.0% n/a n/a
13 Toyota Corolla Cross 242 1.9% + 24.1% 17 17
14 Kia Stonic 236 1.9% – 30.8% n/a 21
15 Nissan Qashqai 219 1.7% n/a n/a n/a
16 Mitsubishi Eclipse Cross 207 1.6% – 50.8% 9 7
17 Nissan Navara 178 1.4% + 76.2% n/a n/a
18 Honda ZR-V 154 1.2% new 22 n/a
19 Mazda CX-5 146 1.2% + 44.6% n/a 23
20 Nissan X-Trail 134 1.1% n/a n/a n/a
21 Ford Transit 132 1.0% + 37.5% n/a n/a
22 MG ZS 130 1.0% – 58.2% 19 9
23 Fiat Ducato 125 1.0% n/a 21 n/a
24 VW Amarok 124 1.0% n/a n/a n/a

Source: MIA

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