The Ford Ranger holds 11.6% of the New Zealand market in January, a record.
It’s good news for the New Zealand new vehicle market in January with sales edging up 1.5% year-on-year to 12,649. Passenger Cars sink -33.5% to 1,362, SUVs drop -6.2% to 6,728 but LCVs jump 40.3% to 3,798 and are solely responsible for this month’s market lift. Toyota (+2.3%) roughly matches the market to 20.4% share vs. 21.7% over the Full Year 2023 but the real hero this month is Ford (+68.5%) up to a fantastic 16.2% share vs. just 10.9% over FY2023. This is by far Ford’s highest market share since we started following NZ brands sales in January 2013. Mitsubishi (+13.5%) is also strong at #3 with 11.6% of the market vs. 8.9% over FY2023. Isuzu (+102.2%), Nissan (+52.1%), Volkswagen (+28%) and Mazda (+12.6%) also post great results in the remainder of the Top 10. Reversely Kia (-45%) and Hyundai (-41%) both freefall.
Model-wise, the Ford Ranger (+84.8%) surges ahead to a record 11.6% share, also reached in October 2021. It sells 2.2 times more than its rival the Toyota Hilux (-17.8%) in difficulty. Note 28% of Ranger sales went to rental companies this month The Toyota RAV4 (+60.4%) is also very robust at #3 while the Mitsubishi ASX makes its return near the top of the charts at #4 (33% rentals). The Mitsubishi Outlander (+43.2%) at #5 (55% rentals), the Kia Seltos (+108.1%) at #7 (31% rentals), the Ford Everest (#8) and Toyota Highlander (#9) also shine.
Previous post: New Zealand Full Year 2023: Ford Ranger and Toyota RAV4 on top, MG and BYD up
One year ago: New Zealand January 2023: Toyota Hilux back to #1, Mitsubishi Eclipse Cross #3, market down -7.5%
Full January 2024 Top 70 All brands and Top 25 models below.
New Zealand January 2024 – brands:
| Pos | Brand | Jan-24 | % | /23 | Dec | FY23 |
| 1 | Toyota | 2,586 | 20.4% | + 2.3% | 1 | 1 |
| 2 | Ford | 2,046 | 16.2% | + 68.5% | 2 | 2 |
| 3 | Mitsubishi | 1,472 | 11.6% | + 13.5% | 4 | 3 |
| 4 | Kia | 826 | 6.5% | – 45.0% | 9 | 4 |
| 5 | Suzuki | 548 | 4.3% | – 5.0% | 10 | 6 |
| 6 | Nissan | 546 | 4.3% | + 52.1% | 19 | 9 |
| 7 | Hyundai | 373 | 2.9% | – 41.9% | 8 | 5 |
| 8 | Isuzu | 362 | 2.9% | + 102.2% | 17 | 15 |
| 9 | Volkswagen | 357 | 2.8% | + 28.0% | 14 | 11 |
| 10 | Mazda | 349 | 2.8% | + 12.6% | 15 | 10 |
| 11 | Honda | 348 | 2.8% | + 0.0% | 6 | 13 |
| 12 | GWM | 346 | 2.7% | + 1547.6% | 11 | 25 |
| 13 | Subaru | 219 | 1.7% | – 25.5% | 23 | 16 |
| 14 | MG | 196 | 1.5% | – 53.9% | 3 | 7 |
| 15 | Mercedes | 179 | 1.4% | – 10.1% | 12 | 14 |
| 16 | BMW | 160 | 1.3% | + 2.6% | 18 | 19 |
| 17 | Fiat | 130 | 1.0% | + 381.5% | 13 | 29 |
| 18 | Audi | 118 | 0.9% | + 16.8% | 32 | 20 |
| 19 | Lexus | 111 | 0.9% | + 63.2% | 21 | 21 |
| 20 | Land Rover | 107 | 0.8% | – 14.4% | 28 | 23 |
| 21 | Porsche | 95 | 0.8% | + 55.7% | 52 | 36 |
| 22 | LDV | 77 | 0.6% | – 24.5% | 16 | 24 |
| 23 | Skoda | 77 | 0.6% | – 31.9% | 20 | 18 |
| 24 | Peugeot | 72 | 0.6% | – 33.9% | 27 | 26 |
| 25 | Scania | 65 | 0.5% | + 62.5% | 34 | 30 |
| 26 | Mini | 53 | 0.4% | – 15.9% | 22 | 27 |
| 27 | Fuso | 51 | 0.4% | – 40.0% | 26 | 22 |
| 28 | Mahindra | 50 | 0.4% | + 354.5% | 49 | 42 |
| 29 | SsangYong | 50 | 0.4% | + 4.2% | 31 | 35 |
| 30 | Hino | 47 | 0.4% | – 19.0% | 35 | 28 |
| 31 | Iveco | 47 | 0.4% | + 67.9% | 30 | 31 |
| 32 | Chevrolet | 46 | 0.4% | + 53.3% | 47 | 45 |
| 33 | Volvo Trucks | 42 | 0.3% | + 40.0% | 43 | 41 |
| 34 | BYD | 40 | 0.3% | – 83.0% | 5 | 12 |
| 35 | Cupra | 40 | 0.3% | + 0.0% | 29 | 37 |
| 36 | Ram | 40 | 0.3% | + 60.0% | 46 | 43 |
| 37 | DAF | 38 | 0.3% | + 111.1% | 36 | 44 |
| 38 | Renault | 38 | 0.3% | + 2.7% | 42 | 39 |
| 39 | Kenworth | 37 | 0.3% | + 131.3% | 45 | 46 |
| 40 | UD Trucks | 33 | 0.3% | + 94.1% | 38 | 40 |
| 41 | Volvo | 33 | 0.3% | – 35.3% | 37 | 32 |
| 42 | Tesla | 27 | 0.2% | – 85.9% | 7 | 8 |
| 43 | Jeep | 19 | 0.2% | – 26.9% | 25 | 34 |
| 44 | Jaguar | 15 | 0.1% | – 42.3% | 41 | 48 |
| 45 | Haval | 12 | 0.1% | – 92.9% | 40 | 17 |
| 46 | Citroen | 11 | 0.1% | – 54.2% | 39 | 47 |
| 47 | Foton | 10 | 0.1% | – 28.6% | 44 | 49 |
| 48 | Yutong | 10 | 0.1% | n/a | – | – |
| 49 | Ineos | 9 | 0.1% | new | – | 52 |
| 50 | Maserati | 9 | 0.1% | + 125.0% | – | 53 |
| 51 | MAN | 8 | 0.1% | – 57.9% | 53 | 50 |
| 52 | Can-Am | 5 | 0.0% | + 66.7% | 51 | 59 |
| 53 | Lamborghini | 5 | 0.0% | + 25.0% | – | 63 |
| 54 | Dennis Eagle | 5 | 0.0% | n/a | – | – |
| 55 | Bentley | 4 | 0.0% | – 69.2% | – | 55 |
| 56 | Ferrari | 4 | 0.0% | – 33.3% | – | 60 |
| 57 | International | 4 | 0.0% | n/a | 54 | 64 |
| 58 | Alfa Romeo | 3 | 0.0% | + 200.0% | 48 | 51 |
| 59 | Lotus | 3 | 0.0% | + 50.0% | – | 61 |
| 60 | Opel | 3 | 0.0% | – 89.3% | 33 | 38 |
| 61 | Rolls-Royce | 3 | 0.0% | + 50.0% | – | 67 |
| 62 | Sinotruk | 3 | 0.0% | + 0.0% | 55 | 65 |
| 63 | CRRC | 2 | 0.0% | n/a | – | 58 |
| 64 | Mack | 2 | 0.0% | + 100.0% | – | 57 |
| 65 | Alexander Dennis | 1 | 0.0% | – 66.7% | – | 68 |
| 66 | Aston Martin | 1 | 0.0% | – 80.0% | – | 56 |
| 67 | Freightliner | 1 | 0.0% | – 50.0% | – | 69 |
| 68 | McLaren | 1 | 0.0% | – 50.0% | – | 73 |
| 69 | Polestar | 1 | 0.0% | – 90.0% | 24 | 33 |
| 70 | Yamaha | 1 | 0.0% | + 0.0% | 50 | 62 |
New Zealand January 2024 – models:
| Pos | Model | Jan-24 | % | /22 | Dec | FY23 |
| 1 | Ford Ranger | 1,471 | 11.6% | + 84.8% | 14 | 1 |
| 2 | Toyota Hilux | 658 | 5.2% | – 17.8% | n/a | 3 |
| 3 | Toyota RAV4 | 619 | 4.9% | + 60.4% | 2 | 2 |
| 4 | Mitsubishi ASX | 438 | 3.5% | n/a | n/a | n/a |
| 5 | Mitsubishi Outlander | 431 | 3.4% | + 43.2% | 7 | 4 |
| 6 | Mitsubishi Triton | 330 | 2.6% | + 6.1% | n/a | 10 |
| 7 | Kia Seltos | 310 | 2.5% | + 108.1% | n/a | 22 |
| 8 | Ford Everest | 305 | 2.4% | n/a | n/a | 19 |
| 9 | Toyota Highlander | 297 | 2.3% | n/a | 15 | n/a |
| 10 | Suzuki Swift | 284 | 2.2% | – 12.9% | 11 | 6 |
| 11 | Toyota Hiace | 256 | 2.0% | + 61.0% | n/a | 18 |
| 12 | Isuzu D-Max | 247 | 2.0% | + 160.0% | n/a | n/a |
| 13 | Toyota Corolla Cross | 242 | 1.9% | + 24.1% | 17 | 17 |
| 14 | Kia Stonic | 236 | 1.9% | – 30.8% | n/a | 21 |
| 15 | Nissan Qashqai | 219 | 1.7% | n/a | n/a | n/a |
| 16 | Mitsubishi Eclipse Cross | 207 | 1.6% | – 50.8% | 9 | 7 |
| 17 | Nissan Navara | 178 | 1.4% | + 76.2% | n/a | n/a |
| 18 | Honda ZR-V | 154 | 1.2% | new | 22 | n/a |
| 19 | Mazda CX-5 | 146 | 1.2% | + 44.6% | n/a | 23 |
| 20 | Nissan X-Trail | 134 | 1.1% | n/a | n/a | n/a |
| 21 | Ford Transit | 132 | 1.0% | + 37.5% | n/a | n/a |
| 22 | MG ZS | 130 | 1.0% | – 58.2% | 19 | 9 |
| 23 | Fiat Ducato | 125 | 1.0% | n/a | 21 | n/a |
| 24 | VW Amarok | 124 | 1.0% | n/a | n/a | n/a |
Source: MIA
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