The Jeep Avenger breaks into the Italian Top 10 for the first time.
136,283 new cars hit Italian roads in September, corresponding to a 22.8% year-on-year surge on September 2022 which was already up 5.4% on the year prior. We now are just -4.9% below pre-pandemic September 2019 which is encouraging. Year-to-date, the market has gained over 200,000 units compared to last year at 1,176,882 (+20.6%) but remains 300,000 sales (-20.3%) off the first 9 months of 2019. Most notable in the propulsion split is BEV losing ground year-on-year at -1.9% to 4,992 and just 3.6% share vs. 4.5% a year ago and 3.9% year-to-date.
Private sales match the market at +23.1% year-on-year in August to 81,899 and 59.1% share, identical to September 2022. Self registrations surge 92.6% to 17,456 and 12.6% vs 8% a year ago, long term leases edge up 6.2% to 28,882 and 20.8% share vs. 24.2% last year, short term rentals sink -34.5% to 1,739 and 1.3% share vs. 2.4% in September 2022 and company sales gain 20.5% to 8,646 and 6.2% share vs. 6.4%. Year-to-date, private sales are up 11.9% to 655,000 and 54.9% vs. 59.2% over the same period in 2022, self registrations gain 37.9% to 116,757 and 9.8% share vs. 8.6%, long term leases soar 36.2% to 295,029 and 24.7% share vs. 21.9%, short term rentals are up 29.6% to 57,392 and 4.8% vs. 4.5% a year ago and company sales advance 19.3% to 69,390 and 5.8% share vs. 5.9% last year.
In term of propulsion, petrol beats the market at +32.4% to 40,596 and 29.3% share vs. 27.2% in September 2022, diesel edges down -1.3% to 21,475 and 15.5% share vs. 19.3%, LPG is up 13.8% to 11,122 and 8% share vs. 8.7%, HEVs surge 36.2% to 54,795 and 39.5% share vs. 35.7% a year ago, that includes 15,323 full hybrids (+49.4%) and 39,472 mild hybrids (+31.6%). PHEVs are up 24.4% to 5,543 and 4%, same as September 2022, and as we saw earlier BEVs are actually down this month at -1.9%. Year-to-date, petrol is up 22.7% to 337,060 and 28.2% share vs. 27.8% over the same period in 2022, diesel is up 11.1% to 222,685 and 18.7% share vs. 20.3% last year, LPG gains 25.1% to 105,885 and 8.9% share vs. 8.6%, HEVs are up 27.6% to 426,499 and 35.7% share vs. 33.8% a year ago, that includes 113.337 full hybrids (+29.3%) and 313,162 mild hybrids (+26.9%). PHEVs edge up 8.9% to 64,049 and 4.5% share vs. 5% last year and BEVs are up 27.6% to 46,063 and 3.9% share vs. 3.7% a year ago.
In the brands ranking, Fiat (+13.1%) loses share year-on-year again but at 11.8% of its home market, it bounces back up from the 10.8% it hit last month. Toyota (+25%) overtakes Volkswagen (+21.3%) to climb to the 2nd spot overall for the second time in history after October 2022. Renault (+20.1%) surges five spots on August to #4 ahead of Ford (+16%) while Peugeot (+62.2%) impresses as do Jeep (+109.4%) and Dacia (+35%) in the remainder of the Top 10. Below and in order of sales, BMW (+33.6%), Suzuki (+57.5%), Nissan (+54.1%), MG (+495.2%), Alfa Romeo (+39.7%), Cupra (+44.9%) – selling almost double its sister brand Seat – and Land Rover (+61.8%) are among the best performers. Note Tesla (-25%) enduring a very rare year-on-year drop at #30.
Model-wise, the Fiat Panda (+16.9%) can’t quite match the market growth but scores a 6.9% share vs. 6.2% so far this year. The Dacia Sandero (+62.9%) returns to the 2nd spot it holds year-to-date, and is followed by The Fiat 500 (+15.2%) overtaking the Lancia Ypsilon (+2.3%). The Toyota Yaris Cross (+63.2%) climbs back up six spots on August to #5, a ranking it now holds over the first 9 months of the year. Below the Citroen C3 (+30.2%) and VW T-Roc (+76.2%), the new Jeep Avenger breaks into the Italian Top 10 for the first time at #8, eclipsing its previous best of #11 reached last July. Note 96.5% of Avenger sales for the month are the petrol variant and 94.5% so far this year. It is sold as EV-only in the rest of Europe, France notably. Further down, the Peugeot 208 (+76.7%), 2008 (+150%) and MG ZS (+611.2%) all shine.
Previous month: Italy August 2023: Dacia (+42.1%), Jeep (+106.4%) impress in market up 12%
One year ago: Italy September 2022: Toyota Aygo X in Top 10, market up 5.4%
Full September 2023 Top 45 All brands and Top 50 models below.
Italy September 2023 – brands:
| Pos | Brand | Sep-23 | % | /22 | Aug | 2023 | % | /22 | Pos | FY22 |
| 1 | Fiat | 16,137 | 11.8% | 13.1% | 1 | 132,726 | 11.3% | -4.5% | 1 | 1 |
| 2 | Toyota | 10,315 | 7.6% | 25.0% | 3 | 71,532 | 6.1% | 8.7% | 3 | 3 |
| 3 | Volkswagen | 10,124 | 7.4% | 21.3% | 2 | 93,182 | 7.9% | 20.1% | 2 | 2 |
| 4 | Renault | 6,755 | 5.0% | 20.1% | 9 | 57,570 | 4.9% | 32.7% | 7 | 7 |
| 5 | Ford | 6,669 | 4.9% | 16.0% | 5 | 63,219 | 5.4% | 10.7% | 6 | 4 |
| 6 | Peugeot | 6,659 | 4.9% | 62.2% | 6 | 64,214 | 5.5% | 19.8% | 5 | 5 |
| 7 | Dacia | 6,441 | 4.7% | 35.0% | 4 | 64,490 | 5.5% | 28.1% | 4 | 6 |
| 8 | Jeep | 6,069 | 4.5% | 109.4% | 8 | 54,867 | 4.7% | 47.3% | 8 | 10 |
| 9 | Mercedes | 5,515 | 4.0% | 12.8% | 14 | 37,877 | 3.2% | 14.7% | 12 | 12 |
| 10 | Audi | 5,513 | 4.0% | 7.3% | 7 | 51,395 | 4.4% | 30.1% | 9 | 9 |
| 11 | BMW | 5,101 | 3.7% | 33.6% | 11 | 43,841 | 3.7% | 28.3% | 10 | 11 |
| 12 | Citroen | 5,075 | 3.7% | 5.9% | 10 | 39,793 | 3.4% | -8.1% | 11 | 8 |
| 13 | Kia | 4,146 | 3.0% | 11.7% | 12 | 35,997 | 3.1% | 15.9% | 13 | 14 |
| 14 | Hyundai | 4,042 | 3.0% | 9.5% | 13 | 35,863 | 3.0% | 19.5% | 14 | 15 |
| 15 | Opel | 3,840 | 2.8% | 3.4% | 16 | 35,845 | 3.0% | 1.5% | 15 | 13 |
| 16 | Lancia | 3,790 | 2.8% | 2.3% | 15 | 33,658 | 2.9% | 8.2% | 16 | 16 |
| 17 | Suzuki | 3,549 | 2.6% | 57.5% | 21 | 26,165 | 2.2% | 69.3% | 18 | 20 |
| 18 | Nissan | 3,474 | 2.5% | 54.1% | 17 | 26,496 | 2.3% | 34.6% | 17 | 17 |
| 19 | Skoda | 3,067 | 2.3% | 20.8% | 20 | 25,362 | 2.2% | 35.0% | 19 | 18 |
| 20 | MG | 2,875 | 2.1% | 495.2% | 22 | 21,051 | 1.8% | 419.8% | 20 | 30 |
| 21 | Alfa Romeo | 2,187 | 1.6% | 39.7% | 24 | 20,110 | 1.7% | 111.5% | 21 | 23 |
| 22 | Cupra | 1,847 | 1.4% | 44.9% | 23 | 12,556 | 1.1% | 43.7% | 25 | 25 |
| 23 | Mazda | 1,376 | 1.0% | 40.4% | 28 | 11,358 | 1.0% | 68.1% | 27 | 26 |
| 24 | Volvo | 1,317 | 1.0% | -2.2% | 26 | 13,013 | 1.1% | 29.2% | 24 | 22 |
| 25 | Land Rover | 1,241 | 0.9% | 61.8% | 30 | 7,690 | 0.7% | 25.6% | 29 | 27 |
| 26 | Mini | 1,201 | 0.9% | -13.9% | 25 | 14,520 | 1.2% | 24.6% | 23 | 21 |
| 27 | DR Motor | 1,196 | 0.9% | -54.5% | 19 | 19,650 | 1.7% | 48.1% | 22 | 19 |
| 28 | Seat | 1,010 | 0.7% | 35.0% | 27 | 9,513 | 0.8% | -9.5% | 28 | 24 |
| 29 | Honda | 909 | 0.7% | 22.5% | 32 | 4,629 | 0.4% | -22.1% | 32 | 28 |
| 30 | Tesla | 906 | 0.7% | -25.0% | 18 | 12,032 | 1.0% | 208.8% | 26 | 32 |
| 31 | Porsche | 693 | 0.5% | 5.8% | 31 | 5,559 | 0.5% | 15.2% | 31 | 29 |
| 32 | EVO | 536 | 0.4% | 303.0% | 29 | 4,585 | 0.4% | 45.7% | 33 | 35 |
| 33 | DS | 487 | 0.4% | 0.2% | 33 | 5,760 | 0.5% | 34.3% | 30 | 31 |
| 34 | Lexus | 486 | 0.4% | 92.1% | 36 | 2,799 | 0.2% | 15.1% | 37 | 36 |
| 35 | Smart | 466 | 0.3% | 43.4% | 34 | 3,470 | 0.3% | 2.4% | 34 | 33 |
| 36 | Maserati | 364 | 0.3% | -13.1% | 35 | 3,063 | 0.3% | 71.5% | 36 | 37 |
| 37 | Jaguar | 202 | 0.1% | -16.9% | 38 | 1,437 | 0.1% | -21.7% | 39 | 39 |
| 38 | Subaru | 153 | 0.1% | -15.9% | 37 | 1,978 | 0.2% | 54.4% | 38 | 40 |
| 39 | Polestar | 134 | 0.1% | new | 45 | 767 | 0.1% | new | 41 | n/a |
| 40 | Lynk & Co | 65 | 0.0% | -79.2% | 44 | 3,236 | 0.3% | 32.1% | 35 | 34 |
| 41 | Mitsubishi | 53 | 0.0% | -39.1% | 39 | 927 | 0.1% | -49.8% | 40 | 38 |
| 42 | SsangYong | 53 | 0.0% | 71.0% | 43 | 251 | 0.0% | -22.1% | 45 | 43 |
| 43 | Ferrari | 48 | 0.0% | -12.7% | 41 | 524 | 0.0% | -4.7% | 43 | 42 |
| 44 | Mahindra | 33 | 0.0% | -40.0% | 40 | 573 | 0.0% | -12.1% | 42 | 41 |
| 45 | Lamborghini | 23 | 0.0% | -8.0% | 42 | 310 | 0.0% | 19.7% | 44 | 44 |
| 46 | Aston Martin | 11 | 0.0% | 83.3% | 46 | 77 | 0.0% | 83.3% | 46 | 45 |
| – | Others | 130 | 0.1% | 91.2% | – | 1,352 | 0.1% | 50.7% | – | – |
Italy September 2023 – models:
| Pos | Model | Sep-23 | % | /22 | Aug | 2023 | % | /22 | Pos | FY22 |
| 1 | Fiat Panda | 9,469 | 6.9% | 16.9% | 1 | 73,371 | 6.2% | -7.7% | 1 | 1 |
| 2 | Dacia Sandero | 4,033 | 3.0% | 62.9% | 3 | 35,960 | 3.1% | 44.5% | 2 | 4 |
| 3 | Fiat 500 | 3,893 | 2.9% | 15.2% | 4 | 28,232 | 2.4% | 4.6% | 4 | 3 |
| 4 | Lancia Ypsilon | 3,790 | 2.8% | 2.3% | 2 | 33,657 | 2.9% | 8.2% | 3 | 2 |
| 5 | Toyota Yaris Cross | 3,581 | 2.6% | 63.2% | 11 | 25,698 | 2.2% | 33.4% | 5 | 9 |
| 6 | Citroen C3 | 3,456 | 2.5% | 30.2% | 5 | 22,044 | 1.9% | -11.2% | 12 | 5 |
| 7 | VW T-Roc | 2,984 | 2.2% | 76.2% | 14 | 24,857 | 2.1% | 29.1% | 6 | 13 |
| 8 | Jeep Avenger | 2,980 | 2.2% | new | 25 | 13,723 | 1.2% | new | 25 | – |
| 9 | Ford Puma | 2,969 | 2.2% | 21.3% | 8 | 23,025 | 2.0% | 2.6% | 9 | 7 |
| 10 | Peugeot 208 | 2,922 | 2.1% | 76.7% | 6 | 18,509 | 1.6% | -10.9% | 13 | 10 |
| 11 | Renault Clio | 2,732 | 2.0% | 21.4% | 23 | 17,567 | 1.5% | 48.2% | 17 | 18 |
| 12 | Peugeot 2008 | 2,515 | 1.8% | 150.0% | 16 | 17,464 | 1.5% | 37.8% | 18 | 20 |
| 13 | Renault Captur | 2,411 | 1.8% | 7.8% | 9 | 22,444 | 1.9% | 13.2% | 10 | 11 |
| 14 | MG ZS | 2,404 | 1.8% | 611.2% | 12 | 13,373 | 1.1% | n/a | 27 | n/a |
| 15 | Toyota Aygo X | 2,137 | 1.6% | -6.4% | 18 | 10,040 | 0.9% | 6.4% | 34 | 21 |
| 16 | Opel Corsa | 2,129 | 1.6% | 41.7% | 22 | 18,375 | 1.6% | 26.9% | 14 | 17 |
| 17 | Dacia Duster | 2,060 | 1.5% | 28.1% | 7 | 23,397 | 2.0% | 20.7% | 8 | 12 |
| 18 | Toyota Yaris | 1,921 | 1.4% | -20.4% | 10 | 18,172 | 1.5% | -7.1% | 15 | 8 |
| 19 | Fiat 500X | 1,890 | 1.4% | 12.2% | 19 | 22,263 | 1.9% | 13.5% | 11 | 14 |
| 20 | Nissan Qashqai | 1,800 | 1.3% | 18.2% | 17 | 15,013 | 1.3% | 53.2% | 21 | 29 |
| 21 | VW T-Cross | 1,694 | 1.2% | 0.9% | 20 | 15,887 | 1.3% | 15.5% | 20 | 16 |
| 22 | Jeep Renegade | 1,683 | 1.2% | -7.6% | 15 | 24,542 | 2.1% | 21.6% | 7 | 6 |
| 23 | Kia Sportage | 1,648 | 1.2% | 39.2% | 13 | 14,826 | 1.3% | 52.3% | 22 | 23 |
| 24 | Jeep Compass | 1,575 | 1.2% | 45.4% | 24 | 18,105 | 1.5% | 2.7% | 16 | 15 |
| 25 | VW Polo | 1,507 | 1.1% | 42.8% | 27 | 13,377 | 1.1% | 19.5% | 26 | 26 |
| 26 | Ford Kuga | 1,432 | 1.1% | 107.5% | 26 | 13,996 | 1.2% | 27.3% | 24 | 24 |
| 27 | Alfa Romeo Tonale | 1,419 | 1.0% | 85.0% | 38 | 14,229 | 1.2% | 549.7% | 23 | n/a |
| 28 | Mercedes GLA | 1,381 | 1.0% | -4.8% | 43 | 8,380 | 0.7% | 21.7% | 42 | 37 |
| 29 | Nissan Juke | 1,362 | 1.0% | n/a | 45 | 7,714 | 0.7% | n/a | 44 | n/a |
| 30 | Hyundai i10 | 1,356 | 1.0% | 13.8% | 30 | 10,483 | 0.9% | 24.9% | 32 | 35 |
| 31 | Audi Q3 | 1,330 | 1.0% | 25.9% | 28 | 12,534 | 1.1% | 33.9% | 30 | 25 |
| 32 | Cupra Formentor | 1,312 | 1.0% | 14.5% | 33 | 9,787 | 0.8% | 25.9% | 36 | 39 |
| 33 | VW Tiguan | 1,270 | 0.9% | -1.6% | 36 | 12,739 | 1.1% | 68.8% | 28 | 32 |
| 34 | Kia Picanto | 1,209 | 0.9% | 11.3% | 37 | 9,103 | 0.8% | 12.4% | 37 | 36 |
| 35 | BMW X1 | 1,188 | 0.9% | 100.0% | 35 | 9,894 | 0.8% | 25.5% | 35 | 38 |
| 36 | Hyundai Tucson | 1,102 | 0.8% | -0.5% | 47 | 11,057 | 0.9% | 28.1% | 31 | 30 |
| 37 | Suzuki Ignis | 1,090 | 0.8% | 119.3% | n/a | 7,367 | 0.6% | 61.1% | 49 | n/a |
| 38 | Citroen C3 Aircross | 1,076 | 0.8% | 15.1% | 31 | 10,309 | 0.9% | -7.9% | 33 | 22 |
| 39 | Ford Focus | 1,033 | 0.8% | 16.3% | 44 | 12,553 | 1.1% | 93.0% | 29 | 44 |
| 40 | Fiat Tipo | 1,027 | 0.8% | -10.0% | 32 | 8,944 | 0.8% | 10.7% | 39 | 28 |
| 41 | Audi A1 | 981 | 0.7% | 160.2% | 42 | 7,597 | 0.6% | 96.5% | 45 | n/a |
| 42 | Ford Fiesta | 961 | 0.7% | 14.5% | 48 | 9,089 | 0.8% | 26.5% | 38 | 40 |
| 43 | Audi A3 | 942 | 0.7% | -32.1% | n/a | 8,305 | 0.7% | -3.1% | 43 | 33 |
| 44 | BMW X3 | 898 | 0.7% | 310.0% | n/a | 5,401 | 0.5% | 19.9% | n/a | n/a |
| 45 | Suzuki S-Cross | 895 | 0.7% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 46 | Toyota RAV4 | 885 | 0.6% | 80.2% | n/a | n/a | n/a | n/a | n/a | n/a |
| 47 | Skoda Kamiq | 866 | 0.6% | 24.8% | 50 | n/a | n/a | n/a | n/a | n/a |
| 48 | Mercedes A Class | 864 | 0.6% | 7.9% | n/a | 5,788 | 0.5% | 23.3% | n/a | n/a |
| 49 | VW Golf | 845 | 0.6% | -18.7% | 49 | 8,864 | 0.8% | -6.3% | 40 | 27 |
| 50 | Opel Mokka | 835 | 0.6% | -22.6% | 46 | 8,804 | 0.7% | -3.5% | 41 | 34 |
| n/a | Tesla Model Y | 803 | 0.6% | -17.0% | 29 | 6,966 | 0.6% | 146.6% | n/a | n/a |
| n/a | Suzuki Vitara | 789 | 0.6% | n/a | n/a | 7,391 | 0.6% | n/a | 48 | n/a |
| n/a | BMW Serie 1 | 749 | 0.5% | 43.2% | n/a | 7,296 | 0.6% | 62.3% | 50 | n/a |
| n/a | Peugeot 3008 | 633 | 0.5% | -20.4% | n/a | 16,918 | 1.4% | 27.8% | 19 | 19 |
| n/a | VW Taigo | 604 | 0.4% | 14.8% | n/a | 7,510 | 0.6% | 14.1% | 47 | 48 |
| n/a | Mini Countryman | 452 | 0.3% | n/a | n/a | 7,573 | 0.6% | n/a | 46 | 49 |
Source: UNRAE
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