Even if you don't know his name, you've seen his work: the hypnotic, dizzying poster for Vertigo (and its iconic opening credit sequence), the vaguely horrifying original poster for The Shining, and a pretty sizable selection of household logos, from Lawry's to the goddamn Girl Scouts. On top of that, legendary graphic designer Saul Bass has done the title sequences for a number of movies for Martin Scorsese, including Casino, Goodfellas, and Cape Fear, Otto Preminger's The Man With the Golden Arm, Anatomy of a Murder and Exodus), and Alfred Hitchcock's Vertigo, Psycho, and North By Northwest, just to name a few. It's Saul Bass and his wife Elaine (who too rarely gets her proper credit) who essentially reinvented what opening credits for a film could and should be. Bass once proclaimed the absolute importance of quality credits and opening shots stating that he "had felt for some time that audience involvement with a film should begin with its first frame." He's got a point. His work for Hitchcock, for instance, was uniquely capable of setting the mood for the director's greatest hits while staying sleek, stylish, and unapologetically artistic.
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