York US 30 Dragway hosted these Coca-Cola Cavalcade Of Stars Funny Cars not long after the strip’s 1970 opening. Chicago’s Gold Agency packaged eight floppers as an eight-car, one-night show that even smaller strips could afford, thanks to Coke-subsidized discount discounts and advertising buys. The concept prioritized long burnouts, close racing, and especially durability over track-record performance. This circuit introduced countless fans nationwide to “round-robin” eliminations, whereby all cars run both preliminary rounds to determine which pair advances to the final. (Ed. note: For the racers themselves, if they were lucky enough to be on the team, they were raking in the money: up to 25 shows a year, a guaranteed $1,000 to show up and that much or more for winning the race, per our friends at BangShift.com). How many makes, models and drivers can you ID?
Date: ca. 1971
Location: York US 30 Dragway, York, Pennsylvania
Source: Wallace Family Archive
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