The Tesla Model Y is by far the best-selling vehicle in Finland in August.
New car sales in Finland gain a solid 10% year-on-year in September to 7,382 units, leading to a year-to-date tally up 9.3% to 67,459. This month and for the first time in Finnish history, Tesla (+451.4%) is the best-selling manufacturer overall. It smashes all its records at 1,202 sales (previous best 899 last June) and 16.3% share (previous best 11.8% last June) and a previous best ranking of #2 last March. This is a spectacular result that confirms Tesla is the king of Northern Europe. Toyota (+5%) follows at 14% share vs. 16.9% so far this year, with the next five brand all in negative: Skoda (-5.1%), Kia (-10.5%), Volvo (-16.4%), Mercedes (-11.3%) and Volkswagen (-15.1%). In fact without Tesla the Finnish market would be down -4.8% to 6,180 sales! Other great performers include Land Rover (+266.7%), Porsche (+133.3%), Hyundai (+53.2%), Opel (+51%) and Audi (+38.6%).
Over in the models lane, the Tesla Model Y (+765.6%) shoots up to 15.4% share, which could well be largest monthly market share ever recorded by a single nameplate in Finland. It is now enough (yet) however to snap the YTD top spot, still the property of the Toyota Corolla (+15.5%) for 45 sales. The Toyota RAV4 (-5.9%) is up to #3, well above the #10 spot it commands year-to-date and is followed by the Skoda Octavia (-42.5%) and Enyaq (-52.1%) both on diametrically opposed year-on-year trajectories. The Toyota Yaris Cross (+104.8%), Nissan Qashqai (+31.9%) and BMW i4 (+14.3%) also beat the market in the remainder of the Top 10.
Previous month: Finland August 2023: Peugeot 2008 best-seller for the first time
One year ago: Finland September 2022: Skoda Octavia #1 again, BMW i4 in Top 10, market up for first time in 15 months
Full September 2023 Top 30 brands and Top 20 models below.
Finland September 2023 – brands:
| Pos | Brand | Sep-23 | % | /22 | Aug | 2023 | % | /22 | Pos | FY22 |
| 1 | Tesla | 1,202 | 16.3% | 451.4% | 6 | 4,880 | 7.2% | 414.8% | 6 | 14 |
| 2 | Toyota | 1,037 | 14.0% | 5.0% | 1 | 11,371 | 16.9% | 4.1% | 1 | 1 |
| 3 | Skoda | 692 | 9.4% | -5.1% | 4 | 6,306 | 9.3% | 22.9% | 3 | 4 |
| 4 | Kia | 621 | 8.4% | -10.5% | 3 | 5,186 | 7.7% | -6.9% | 5 | 3 |
| 5 | Volvo | 505 | 6.8% | -16.4% | 7 | 5,531 | 8.2% | 17.8% | 4 | 5 |
| 6 | Mercedes | 464 | 6.3% | -11.3% | 9 | 4,384 | 6.5% | 11.6% | 7 | 6 |
| 7 | Volkswagen | 456 | 6.2% | -15.1% | 5 | 6,373 | 9.4% | 17.4% | 2 | 2 |
| 8 | BMW | 401 | 5.4% | 2.6% | 8 | 3,826 | 5.7% | 1.3% | 8 | 7 |
| 9 | Nissan | 278 | 3.8% | 17.8% | 13 | 2,135 | 3.2% | -7.9% | 10 | 9 |
| 10 | Audi | 255 | 3.5% | 38.6% | 10 | 2,853 | 4.2% | 36.1% | 9 | 10 |
| 11 | Ford | 230 | 3.1% | -7.6% | 12 | 2,074 | 3.1% | -27.6% | 11 | 8 |
| 12 | Hyundai | 170 | 2.3% | 53.2% | 11 | 1,706 | 2.5% | -5.7% | 13 | 12 |
| 13 | Opel | 151 | 2.0% | 51.0% | 19 | 1,694 | 2.5% | -18.4% | 14 | 11 |
| 14 | Peugeot | 144 | 2.0% | -28.7% | 2 | 1,892 | 2.8% | 9.6% | 12 | 13 |
| 15 | Mazda | 80 | 1.1% | 9.6% | 15 | 767 | 1.1% | 41.0% | 16 | 20 |
| 16 | Polestar | 76 | 1.0% | 28.8% | 16 | 744 | 1.1% | 52.1% | 17 | 18 |
| 17 | Cupra | 69 | 0.9% | 23.2% | 25 | 414 | 0.6% | 5.3% | 22 | 22 |
| 18 | Dacia | 66 | 0.9% | -47.6% | 17 | 618 | 0.9% | -38.4% | 18 | 17 |
| 19 | Renault | 62 | 0.8% | -53.4% | 23 | 559 | 0.8% | -53.6% | 19 | 16 |
| 20 | Suzuki | 61 | 0.8% | -24.7% | 21 | 552 | 0.8% | 0.5% | 20 | 21 |
| 21 | Mitsubishi | 46 | 0.6% | -40.3% | 22 | 446 | 0.7% | -43.5% | 21 | 19 |
| 22 | Land Rover | 44 | 0.6% | 266.7% | 18 | 372 | 0.6% | 35.3% | 23 | 25 |
| 23 | Citroen | 32 | 0.4% | -71.7% | 14 | 981 | 1.5% | -11.9% | 15 | 15 |
| 24 | Lexus | 32 | 0.4% | 45.5% | 20 | 333 | 0.5% | 79.0% | 24 | 28 |
| 25 | Seat | 32 | 0.4% | -15.8% | 26 | 282 | 0.4% | -16.3% | 25 | 23 |
| 26 | Fiat | 28 | 0.4% | 7.7% | 29 | 158 | 0.2% | -37.1% | 28 | 27 |
| 27 | Subaru | 26 | 0.4% | 30.0% | 28 | 200 | 0.3% | 2.6% | 26 | 29 |
| 28 | Porsche | 21 | 0.3% | 133.3% | 30 | 158 | 0.2% | -48.0% | 29 | 24 |
| 29 | Honda | 20 | 0.3% | -45.9% | 27 | 171 | 0.3% | -17.0% | 27 | 26 |
| 30 | DS | 17 | 0.2% | n/a | n/a | 68 | 0.1% | 1.6% | 31 | 32 |
Finland September 2023 – models:
| Pos | Model | Sep-23 | % | /22 | Aug | 2023 | % | /22 | Pos | FY22 |
| 1 | Tesla Model Y | 1,134 | 15.4% | 765.6% | 2 | 4,011 | 5.9% | 524.8% | 2 | 13 |
| 2 | Toyota Corolla | 327 | 4.4% | 15.5% | 3 | 4,056 | 6.0% | 11.6% | 1 | 1 |
| 3 | Toyota RAV4 | 208 | 2.8% | -5.9% | 4 | 1,368 | 2.0% | -22.7% | 10 | 3 |
| 4 | Skoda Octavia | 203 | 2.7% | -42.5% | 7 | 1,578 | 2.3% | 5.9% | 6 | 5 |
| 5 | Skoda Enyaq | 181 | 2.5% | 52.1% | 10 | 1,763 | 2.6% | 109.1% | 5 | 12 |
| 6 | Volvo XC40 | 176 | 2.4% | -14.1% | 11 | 1,522 | 2.3% | 26.0% | 9 | 9 |
| 7 | Toyota Yaris Cross | 170 | 2.3% | 104.8% | 9 | 1,539 | 2.3% | 22.2% | 8 | 7 |
| 8 | Nissan Qashqai | 153 | 2.1% | 31.9% | 15 | 1,017 | 1.5% | -32.6% | 15 | 8 |
| 9 | Volvo XC60 | 144 | 2.0% | 10.8% | 5 | 1,879 | 2.8% | 30.7% | 3 | 4 |
| 10 | BMW i4 | 136 | 1.8% | 14.3% | 12 | 1,119 | 1.7% | 214.3% | 14 | 38 |
| 11 | Kia Ceed | 136 | 1.8% | -51.9% | 8 | 1,147 | 1.7% | -27.7% | 12 | 6 |
| 12 | Toyota C-HR | 122 | 1.7% | 117.9% | 19 | 1,164 | 1.7% | -16.6% | 11 | 10 |
| 13 | Toyota Yaris | 119 | 1.6% | -56.4% | 6 | 1,839 | 2.7% | -18.1% | 4 | 2 |
| 14 | Volvo C40 | 111 | 1.5% | 18.1% | n/a | 782 | 1.2% | 101.5% | 18 | 44 |
| 15 | VW ID.4 | 102 | 1.4% | 32.5% | 14 | 1,575 | 2.3% | 168.3% | 7 | 20 |
| 16 | Kia Niro | 98 | 1.3% | 3.2% | n/a | 662 | 1.0% | -10.4% | 28 | 15 |
| 17 | Audi Q4 | 93 | 1.3% | 173.5% | 16 | 969 | 1.4% | 190.1% | 16 | 61 |
| 18 | Kia Stonic | 76 | 1.0% | 1.3% | n/a | 751 | 1.1% | 18.6% | 19 | 28 |
| 19 | Polestar 2 | 76 | 1.0% | 28.8% | 18 | 744 | 1.1% | 52.8% | 20 | 18 |
| 20 | Peugeot 2008 | 71 | 1.0% | 22.4% | 1 | 1,144 | 1.7% | 116.3% | 13 | 46 |
| n/a | VW Tiguan | 71 | 1.0% | 91.9% | 17 | 664 | 1.0% | 17.9% | 26 | 34 |
| n/a | Kia Rio | 68 | 0.9% | -13.9% | n/a | 653 | 1.0% | -3.0% | 30 | 23 |
| n/a | Skoda Kamiq | 68 | 0.9% | 30.8% | n/a | 660 | 1.0% | 12.8% | 29 | 29 |
| n/a | Opel Mokka | 66 | 0.9% | 214.3% | n/a | 691 | 1.0% | 42.8% | 24 | 52 |
| n/a | Ford Focus | 60 | 0.8% | 76.5% | n/a | 662 | 1.0% | 2.2% | 27 | 27 |
| n/a | Mercedes C Class | 59 | 0.8% | -23.4% | n/a | 676 | 1.0% | 32.5% | 25 | 37 |
| n/a | VW Golf | 46 | 0.6% | -47.7% | n/a | 729 | 1.1% | -7.6% | 21 | 14 |
| n/a | Tesla Model 3 | 41 | 0.6% | -52.9% | 13 | 702 | 1.0% | 129.4% | 23 | 70 |
| n/a | Volvo V60 | 32 | 0.4% | -63.2% | 20 | 796 | 1.2% | 3.1% | 17 | 11 |
| n/a | VW ID.3 | 23 | 0.3% | -30.3% | n/a | 725 | 1.1% | 245.2% | 22 | 74 |
Source: AUT
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