Tesla’s minimalist business model results in less frequent vehicle updates compared to other manufacturers and a far more limited range of paint colors. That has led a lot of owners to get their EVs wrapped, and now Tesla wants to get in on the fun.
The automaker announced today that it will color wrap Model 3s and Model Ys at a cost ranging from $7,500 to $8,000, depending on the chosen color. While this may be a costly option, it provides Tesla owners with a broader range of color choices.
Currently, Tesla only offer five paint colors (Midnight Silver Metallic, Pearl White, Deep Blue Metallic, Solid Black, and Red) for the Model 3 and Y in the U.S. However, with the introduction of the new Color Wrap option, it has expanded its palette to include an additional seven choices.
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The colors are divided into two groups: three of them cost $7,500, while four are priced at $8,000. The more affordable options include Slip Grey, Satin Ceramic White, and Satin Stealth Black. On the other hand, for customers seeking more adventurous choices, the pricier colors are Glacier Blue, Forest Green, Satin Rose Gold, and Crimson Red.
Tesla states that these wraps are constructed from self-healing urethane-based film, which not only enhances the vehicle’s appearance but also provides protection for the underlying paint, guarding against chips, scratches, and swirls. It also says that the cost includes the cost of installation.
Unfortunately, this appears to be a pilot project for the time being, and is only available at participating Tesla Service Centers. Currently, there are only two such locations, both situated in California, specifically in West Covina and Carlsbad.
While vehicle wrap prices vary widely, it appears that Tesla’s new Color Wrap will be on the more expensive side of things. Vinyl Ink, an independent shop in Fremont, California, estimates that wrapping a car costs between $2,000 and $7,000, though prices can run as high as $9,000+ if the buyer wants something like a gold chrome wrap. The technology is also temporary, and normally doesn’t last longer than seven years.
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