Bulgaria September 2023: Dacia Sandero takes charge in soaring market (+42.2%)

Matt Gasnier

The Dacia Sandero is the best-selling vehicle in Bulgaria in September.

Bulgarian new light vehicle sales leap up 42.2% year-on-year in September to 3,377 units, leading to a year-to-date tally up 24.3% to 31,251. Note that thanks to low prices, many of these cars are re-exported to the European Union and never see Bulgarian roads. Strikingly the Top four brands all outrace the booming market: Toyota (+45.6%) dominates with 12.1% share ahead of Volkswagen (+93.2%) at 11%, Dacia (+106.7%) at 10% and Renault (+146.3%) at 9.8%. Below, Skoda (+34.5%), Hyundai (+24.6%), Mercedes (+17%) and Ford (+12.3%) can’t keep up with the market growth whereas Peugeot (+63.2%) shines. 

The Dacia Sandero is up 10 spots on August to land in pole position for the month, 9 sales above the Toyota C-HR. The Toyota Corolla rallies back up three ranks to #3 and still dominates the YTD charts. The Renault Clio (-2 spots) and Skoda Octavia (+2) follow ahead of the Dacia Duster (+2) and VW T-Roc (-4). The Peugeot 208 (+17), Ford Fiesta (+38) and Renault Express (-6) round out the Top 10. Notice also excellent scores by the Nissan X-Trail (#17), Soda Karoq (#20), Renault Captur (#23) and Renault Austral (#24).

Previous month: Bulgaria August 2023: Toyota C-HR #1, Renault Express #4 in surging market

Full September 2023 Top 45 All brands and Top 235 All models below.

Bulgaria September 2023 – brands:

Pos Brand Sep-23 % /22 Aug 2023 % /22 Pos FY22
1 Toyota 409 12.1% 45.6% 1 3,740 12.0% 18.1% 1 1
2 Volkswagen 371 11.0% 93.2% 3 2,888 9.2% 50.4% 2 4
3 Dacia 339 10.0% 106.7% 6 2,625 8.4% 12.4% 5 3
4 Renault 330 9.8% 146.3% 2 2,820 9.0% 13.9% 4 2
5 Skoda 277 8.2% 34.5% 4 2,831 9.1% 55.2% 3 5
6 Hyundai 223 6.6% 24.6% 7 1,911 6.1% 32.1% 6 7
7 Peugeot 186 5.5% 63.2% 5 1,453 4.6% -9.0% 9 8
8 BMW 153 4.5% 53.0% 11 1,281 4.1% 50.5% 11 12
9 Ford 146 4.3% 12.3% 14 1,570 5.0% 40.8% 8 10
10 Mercedes 131 3.9% 17.0% 8 1,305 4.2% 21.8% 10 11
11 Kia 129 3.8% 8.4% 9 1,785 5.7% 10.8% 7 6
12 Audi 84 2.5% 5.0% 15 747 2.4% 15.6% 14 14
13 Citroen 83 2.5% -23.9% 10 1,105 3.5% -4.0% 12 9
14 Nissan 81 2.4% 138.2% 12 565 1.8% -1.1% 15 15
15 Opel 79 2.3% 6.8% 13 1,096 3.5% 45.7% 13 13
16 Mazda 55 1.6% -23.6% 17 430 1.4% -6.3% 16 16
17 Suzuki 49 1.5% 6.5% 16 400 1.3% 7.8% 17 17
18 DFSK 45 1.3% n/a 23 139 0.4% n/a 23 43
19 Tesla 29 0.9% -12.1% 20 262 0.8% 424.0% 19 31
20 Volvo 25 0.7% 56.3% 19 277 0.9% 32.5% 18 19
21 Subaru 16 0.5% 100.0% 24 124 0.4% 82.4% 25 29
22 Haval 15 0.4% -11.8% 18 195 0.6% 38.3% 21 21
23 Fiat 13 0.4% -43.5% 22 119 0.4% -36.7% 27 20
24 Porsche 11 0.3% -26.7% 21 227 0.7% 84.6% 20 23
25 Iveco 10 0.3% n/a 26 109 0.3% n/a 28 18
26 Mini 10 0.3% 66.7% 32 85 0.3% 63.5% 30 32
27 Lexus 9 0.3% -60.9% 29 129 0.4% 34.4% 24 26
28 Seat 9 0.3% -60.9% 25 122 0.4% 4.3% 26 22
29 MAN 9 0.3% n/a 30 80 0.3% n/a 31 41
30 Land Rover 6 0.2% -45.5% 28 143 0.5% 18.2% 22 27
31 Cupra 5 0.1% n/a 41 15 0.0% n/a 42 46
32 Alfa Romeo 4 0.1% 100.0% 36 34 0.1% 47.8% 38 37
33 Great Wall 4 0.1% n/a 34 27 0.1% -10.0% 40 38
34 Mitsubishi 3 0.1% -78.6%  – 37 0.1% -68.9% 37 24
35 Jeep 2 0.1% -33.3% 38 108 0.3% -15.6% 29 25
36 Maserati 2 0.1% -33.3% 31 60 0.2% 71.4% 33 35
37 DS 2 0.1% 0.0% 35 46 0.1% 7.0% 35 34
38 Jaguar 2 0.1% -60.0% 45 25 0.1% -40.5% 41 36
39 Bentley 2 0.1% 100.0% 51 4 0.0% 0.0% 53 48
40 Honda 1 0.0% -93.8% 33 65 0.2% -27.8% 32 28
41 SsangYong 1 0.0% 0.0% 43 59 0.2% 195.0% 34 40
42 Isuzu 1 0.0% n/a 27 41 0.1% 86.4% 36 33
43 Ferrari 1 0.0% n/a 37 10 0.0% 0.0% 45 44
44 Fuso 1 0.0% n/a 42 10 0.0% n/a 46 49
45 Ineos 1 0.0% new 48 6 0.0% new 50  –
46 Cadillac 1 0.0% n/a  – 1 0.0% -50.0% 62 53

Bulgaria September 2023 – models:

Pos Model Sep-23 % Aug 2023 % Pos FY22
1 Dacia Sandero 156 4.6% 11 986 3.2% 3 3
2 Toyota C-HR 147 4.4% 1 966 3.1% 4 6
3 Toyota Corolla 112 3.3% 6 1,012 3.2% 1 1
4 Renault Clio 106 3.1% 2 716 2.3% 5 4
5 Skoda Octavia 97 2.9% 7 990 3.2% 2 10
6 Dacia Duster 91 2.7% 8 640 2.0% 6 2
7 VW T-Roc 88 2.6% 3 579 1.9% 9 17
8 Peugeot 208 72 2.1% 25 353 1.1% 21 22
9 Ford Fiesta 71 2.1% 47 286 0.9% 27 82
10 Renault Express 56 1.7% 4 570 1.8% 10 14
11 Dacia Jogger 51 1.5% 17 531 1.7% 11 19
12 VW Taigo 49 1.5% 27 371 1.2% 19 52
13 Hyundai i20 46 1.4% 18 363 1.2% 20 21
14 Hyundai Tucson 44 1.3% 43 452 1.4% 14 16
15 VW Golf 44 1.3% 36 247 0.8% 37 35
16 Renault Master 43 1.3% 13 390 1.2% 17 7
17 Nissan X-Trail 43 1.3% 16 146 0.5% 66 261
18 Skoda Kamiq 38 1.1% 9 478 1.5% 12 39
19 Toyota RAV4 36 1.1% 12 351 1.1% 22 15
20 Skoda Karoq 35 1.0% 40 278 0.9% 28 36
21 Kia Sportage 34 1.0% 10 581 1.9% 8 8
22 Skoda Superb 34 1.0% 38 310 1.0% 26 13
23 Renault Captur 34 1.0% 34 179 0.6% 52 25
24 Renault Austral 34 1.0% 50 174 0.6% 54  –
25 Hyundai Ioniq 34 1.0% 74 101 0.3% 86 116
26 Citroen C3 33 1.0% 5 638 2.0% 7 5
27 Hyundai Kona 33 1.0% 20 427 1.4% 15 26
28 Toyota Yaris Cross 32 0.9% 28 318 1.0% 25 41
29 Skoda Kodiaq 31 0.9% 22 349 1.1% 23 24
30 Dacia Logan 31 0.9% 30 206 0.7% 44 33
31 VW Tiguan 31 0.9% 53 206 0.7% 45 46
32 Peugeot Rifter 30 0.9% 24 91 0.3% 93 124
33 Mercedes GLC 29 0.9% 33 205 0.7% 46 83
34 Kia Rio 28 0.8% 39 421 1.3% 16 50
35 VW Caddy 28 0.8% 31 273 0.9% 30 59
36 Hyundai i10 28 0.8% 62 108 0.3% 82 20
37 Nissan Qashqai 27 0.8% 14 318 1.0% 24 12
38 Kia Ceed 25 0.7% 65 265 0.8% 32 18
39 Toyota Yaris 25 0.7% 32 260 0.8% 36 23
40 Hyundai Bayon 25 0.7% 116 65 0.2% 119 120
41 Audi Q2 25 0.7% 169 36 0.1% 158 92
42 Peugeot 308 24 0.7% 15 272 0.9% 31 28
43 Tesla Model Y 24 0.7% 41 225 0.7% 42 108
44 Skoda Scala 23 0.7% 49 165 0.5% 56 51
45 VW T-Cross 22 0.7% 66 233 0.7% 39 38
46 Ford Kuga 22 0.7% 130 183 0.6% 48 71
47 Renault Arkana 22 0.7% 79 152 0.5% 62 47
48 BMW X7 22 0.7% 56 128 0.4% 72 69
49 VW Crafter 22 0.7% 37 118 0.4% 75 90
50 Ford Transit/Custom 20 0.6% 58 458 1.5% 13 11
51 Toyota Aygo X 20 0.6% 35 230 0.7% 40  –
52 Opel Crossland 20 0.6% 48 224 0.7% 43 34
53 Opel Mokka 19 0.6% 23 277 0.9% 29 57
54 Mercedes GLE 19 0.6% 61 181 0.6% 50 43
55 Citroen Jumper 19 0.6% 54 151 0.5% 64 32
56 BMW 4 Series 19 0.6% 80 118 0.4% 74 119
57 Mazda CX-60 19 0.6% 121 97 0.3% 89 188
58 Renault Megane 18 0.5% 21 374 1.2% 18 9
59 BMW X5 18 0.5% 44 161 0.5% 57 60
60 BMW 3 Series 17 0.5% 76 112 0.4% 77 96
61 Suzuki Jimny 16 0.5% 132 133 0.4% 70 48
62 Peugeot Partner 16 0.5% 46 129 0.4% 71 84
63 BMW 7 Series 16 0.5% 77 98 0.3% 88 209
64 DFSK 580 16 0.5% 64 77 0.2% 103 237
65 Opel Movano 16 0.5% 126 57 0.2% 127 121
66 VW Amarok 15 0.4% 155 23 0.1% 193  –
67 VW Transporter 14 0.4% 172 74 0.2% 105 179
68 Kia Sorento 14 0.4% 162 39 0.1% 155 165
69 Skoda Fabia 13 0.4% 67 178 0.6% 53 42
70 Audi Q5 13 0.4% 83 147 0.5% 65 61
71 Audi Q3 13 0.4% 123 71 0.2% 107 78
72 Ford Puma 13 0.4% 135 62 0.2% 121 68
73 Mazda CX-30 13 0.4% 104 61 0.2% 122 65
74 Hyundai i30 12 0.4% 29 225 0.7% 41 104
75 Peugeot 2008 12 0.4% 19 169 0.5% 55 37
76 Mazda CX-5 12 0.4% 72 159 0.5% 58 40
77 Renault Trafic 12 0.4% 119 139 0.4% 67 100
78 Mercedes GLS 12 0.4% 51 113 0.4% 76 62
79 Mercedes G class 12 0.4% 63 84 0.3% 97 138
80 Suzuki Swift 12 0.4% 103 61 0.2% 124 140
81 DFSK K01X 12 0.4%  – 36 0.1% 160 265
82 Ford Ranger 11 0.3% 59 261 0.8% 35 98
83 Toyota Proace 11 0.3% 73 157 0.5% 60 89
84 Haval H6 11 0.3% 94 112 0.4% 78 74
85 BMW X3 11 0.3% 84 102 0.3% 85 93
86 Volvo XC60 11 0.3% 134 94 0.3% 92 114
87 Citroen Berlingo 11 0.3% 127 48 0.2% 135 88
88 DFSK Forthing T5 EVO  11 0.3%  – 11 0.0% 237  –
89 Dacia Spring 10 0.3% 91 262 0.8% 34 54
90 Iveco Daily 10 0.3% 86 109 0.3% 80 29
91 Suzuki Vitara 10 0.3% 42 97 0.3% 90 76
92 Nissan Juke 10 0.3% 88 71 0.2% 108 123
93 VW Multivan 10 0.3%  – 38 0.1% 156 198
94 Kia Xceed 9 0.3% 78 183 0.6% 49 45
95 Opel Astra 9 0.3% 55 155 0.5% 61 117
96 Audi Q8 9 0.3% 52 136 0.4% 68 81
97 Peugeot 3008 9 0.3% 57 109 0.3% 81 31
98 BMW 2 Series 9 0.3% 133 94 0.3% 91 86
99 Toyota Camry 9 0.3% 70 87 0.3% 96 73
100 Skoda Enyaq 9 0.3% 87 83 0.3% 100 133
101 MAN TGE 9 0.3% 100 80 0.3% 102 169
102 VW Arteon 8 0.2% 26 264 0.8% 33 30
103 Mercedes Sprinter 8 0.2% 60 195 0.6% 47 49
104 Peugeot Boxer 8 0.2% 93 127 0.4% 73 27
105 Mercedes S class 8 0.2% 99 84 0.3% 98 64
106 Opel Combo 8 0.2% 68 84 0.3% 99 131
107 Peugeot 408 8 0.2% 109 72 0.2% 106  –
108 BMW IX1 8 0.2% 148 48 0.2% 134  –
109 Subaru Outback 8 0.2% 149 43 0.1% 147 146
110 BMW XM 8 0.2% 107 30 0.1% 175  –
111 Hyundai Santa Fe 7 0.2% 114 106 0.3% 83 118
112 Mazda6 7 0.2% 101 70 0.2% 110 107
113 Citroen C4 7 0.2% 110 68 0.2% 112 53
114 Volvo XC40 7 0.2% 122 68 0.2% 113 155
115 Volvo XC90 7 0.2% 102 68 0.2% 114 77
116 Mercedes EQS 7 0.2% 95 61 0.2% 123 143
117 Mini Cooper 7 0.2% 124 53 0.2% 129 144
118 VW Polo 7 0.2% 128 43 0.1% 148 109
119 Audi Q4 7 0.2% 161 33 0.1% 167 219
120 Mercedes EQE 7 0.2% 221 21 0.1% 198 196
121 BMW X1 6 0.2% 120 103 0.3% 84 111
122 VW Touareg 6 0.2% 144 89 0.3% 95 157
123 Lexus NX 6 0.2% 191 60 0.2% 125 208
124 Porsche Cayenne 6 0.2% 137 50 0.2% 133 125
125 Fiat Ducato 6 0.2% 118 31 0.1% 172 229
126 VW ID.3 6 0.2% 179 31 0.1% 174 224
127 VW ID.5 6 0.2% 224 19 0.1% 207 236
128 DFSK Fengon 5 6 0.2%  – 15 0.0% 219 277
129 Peugeot 5008 5 0.1% 85 89 0.3% 94 66
130 Mercedes C class 5 0.1% 81 67 0.2% 115 163
131 Suzuki SX4 5 0.1% 111 66 0.2% 118 145
132 Subaru XV 5 0.1% 96 54 0.2% 128 161
133 Audi A6 5 0.1% 112 51 0.2% 131 132
134 Mercedes GLB 5 0.1% 147 48 0.2% 136 130
135 VW Combi 5 0.1% 156 46 0.1% 141 156
136 Citroen C4 X 5 0.1% 105 45 0.1% 144  –
137 Kia Proceed 5 0.1% 106 36 0.1% 162 106
138 Ford Mustang 5 0.1% 129 31 0.1% 173 211
139 Kia Picanto 5 0.1% 197 30 0.1% 177 154
140 Tesla Model 3 5 0.1% 225 17 0.1% 212 252
141 Opel Corsa 4 0.1% 82 241 0.8% 38 55
142 Toyota Hilux 4 0.1% 92 180 0.6% 51 67
143 Fiat 500 4 0.1% 146 47 0.2% 137 127
144 Mercedes B class 4 0.1% 138 47 0.2% 139 162
145 BMW X6 4 0.1% 140 42 0.1% 149 94
146 Toyota bZ4x 4 0.1% 90 41 0.1% 152 248
147 Audi A3 4 0.1% 160 36 0.1% 157 171
148 Mercedes A class 4 0.1% 113 36 0.1% 164 149
149 BMW i4 4 0.1% 151 28 0.1% 182  –
150 Toyota Highlander 4 0.1%  – 22 0.1% 196 105
151 Great Wall Poer 4 0.1% 153 20 0.1% 200 271
152 Kia EV6 4 0.1% 168 17 0.1% 209 217
153 Cupra Formentor 4 0.1% 188 10 0.0% 241 267
154 Audi Q7 3 0.1% 75 151 0.5% 63 80
155 Toyota Land Cruiser 3 0.1% 69 110 0.4% 79 58
156 VW Passat 3 0.1% 145 81 0.3% 101 44
157 Renault Kangoo 3 0.1% 108 71 0.2% 109 91
158 Haval Jolion 3 0.1% 71 69 0.2% 111 135
159 VW Up! 3 0.1% 173 59 0.2% 126 110
160 VW ID.4 3 0.1% 97 51 0.2% 132 184
161 BMW X4 3 0.1% 125 45 0.1% 143 122
162 Lexus RX 3 0.1% 139 45 0.1% 145 87
163 Opel Grandland X 3 0.1% 175 42 0.1% 150 139
164 Citroen C5 X 3 0.1% 193 36 0.1% 159 158
165 Land Rover Defender 3 0.1% 194 36 0.1% 163 177
166 Seat Leon 3 0.1% 117 32 0.1% 170 137
167 Mini Countryman 3 0.1% 196 29 0.1% 181 194
168 Fiat Tipo 3 0.1% 164 25 0.1% 187 103
169 Mercedes GLA 3 0.1% 180 25 0.1% 189 126
170 Mercedes EQB 3 0.1% 154 19 0.1% 203 215
171 Kia Stinger 3 0.1% 220 17 0.1% 210 274
172 Suzuki Swace 3 0.1%  – 17 0.1% 211 174
173 Ford Focus 2 0.1% 45 135 0.4% 69 70
174 Jeep Compass 2 0.1% 190 100 0.3% 87 72
175 Citroen C5 Aircross 2 0.1% 171 63 0.2% 120 150
176 Porsche Macan 2 0.1% 174 52 0.2% 130 187
177 Ford Tourneo 2 0.1% 98 47 0.2% 138 173
178 Seat Ibiza 2 0.1% 210 43 0.1% 146 181
179 Kia Niro 2 0.1% 157 39 0.1% 154 75
180 Audi A4 2 0.1% 176 35 0.1% 165 148
181 BMW IX 2 0.1% 159 35 0.1% 166  –
182 DS 4 2 0.1% 195 30 0.1% 176 172
183 Mazda3 2 0.1% 163 27 0.1% 184 112
184 Range Rover   2 0.1% 143 25 0.1% 190 223
185 Renault Koleos 2 0.1%  – 23 0.1% 192 113
186 Suzuki Ignis 2 0.1% 152 22 0.1% 195 167
187 Alfa Romeo Tonale 2 0.1% 183 19 0.1% 202 216
188 Subaru Forester 2 0.1% 214 19 0.1% 205 212
189 Citroen Jumpy/Spacetourer 2 0.1% 199 16 0.1% 213 159
190 Porsche 718 2 0.1% 204 13 0.0% 233 276
191 Mitsubishi Eclipse Cross 2 0.1%  – 11 0.0% 238 180
192 Mercedes CLA 2 0.1% 231 10 0.0% 245 203
193 Seat Ateca 2 0.1% 207 9 0.0% 250 191
194 BMW IX3 2 0.1%  – 8 0.0% 251  –
195 Peugeot 508 2 0.1%  – 7 0.0% 258 197
196 Audi E-Tron 2 0.1%  – 6 0.0% 260 202
197 Jaguar E Pace 2 0.1%  – 6 0.0% 263 220
198 Porsche 911 1 0.0% 115 76 0.2% 104 151
199 Maserati Grecale 1 0.0% 136 46 0.1% 140 207
200 BMW 1 Series 1 0.0%  – 45 0.1% 142 222
201 Isuzu BTF 1 0.0% 89 41 0.1% 151 153
202 BMW 5 Series 1 0.0% 192 40 0.1% 153 128
203 Hyundai Staria 1 0.0% 158 36 0.1% 161 238
204 Citroen C3 Aircross 1 0.0% 177 33 0.1% 168 129
205 Ssangyong Musso 1 0.0% 211 32 0.1% 171 262
206 Honda Civic 1 0.0% 142 29 0.1% 180 230
207 Hyundai Elantra 1 0.0%  – 27 0.1% 183 168
208 Mitsubishi Space Star 1 0.0%  – 26 0.1% 186 99
209 Seat Tarraco 1 0.0% 181 22 0.1% 194 160
210 Seat Arona 1 0.0% 217 16 0.1% 215 210
211 BMW 8 series 1 0.0% 219 15 0.0% 218 189
212 Haval Dargo 1 0.0% 200 15 0.0% 220  –
213 BMW X2 1 0.0% 222 14 0.0% 224 199
214 Mazda2 1 0.0% 203 14 0.0% 227 141
215 VW California 1 0.0%  – 14 0.0% 229 245
216 Mercedes EQA 1 0.0%  – 13 0.0% 232 241
217 Alfa Romeo Stelvio 1 0.0% 227 12 0.0% 234 213
218 Fuso Canter 1 0.0% 186 10 0.0% 242 269
219 Maserati Levante 1 0.0% 187 10 0.0% 244 193
220 Mercedes AMG GT 1 0.0% 233 8 0.0% 253 218
221 Subaru Solterra 1 0.0% 235 7 0.0% 259 280
222 Ineos Grenadier 1 0.0% 236 6 0.0% 262  –
223 Audi A7 1 0.0%  – 4 0.0% 275 234
224 Cupra Leon 1 0.0%  – 4 0.0% 276 285
225 Suzuki Across 1 0.0% 242 4 0.0% 279 235
226 Toyota Supra 1 0.0%  – 4 0.0% 280 336
227 Alfa Romeo Giulia 1 0.0%  – 3 0.0% 281 270
228 Nissan Leaf 1 0.0% 209 3 0.0% 288 250
229 Bentley Flying Spur 1 0.0%  – 2 0.0% 290 289
230 Mazda MX-30 1 0.0%  – 2 0.0% 298 257
231 Toyota Prius 1 0.0%  – 2 0.0% 302  –
232 Audi R8 1 0.0%  – 1 0.0% 306  –
233 Bentley Bentayga 1 0.0%  – 1 0.0% 307 316
234 Cadillac XT4 1 0.0%  – 1 0.0% 310 322
235 Ferrari Roma 1 0.0%  – 1 0.0% 316 284
236 Range Rover Velar 1 0.0%  – 1 0.0% 332 253

Source: Manufacturers, many thanks to Ivan

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