Chery Malaysia launched the ‘With Chery With Love’ (WCWL) Official Chery Owners Club in Malaysia yesterday in Petaling Jaya. A global initiative driven by Chery International, the WCWL launch was officiated by a famous owner – badminton living legend Datuk Wira Lee Chong Wei.
“The WCWL initiative embodies a profound mission and vision, focused on bringing the brand closer to its customers, offering improved accessibility, personalisation, enhanced customer experiences, community building, promoting trust, and fostering collaboration,” Chery said in a statement.
“The WCWL initiative is founded on the principle of connecting with our customers on a deeper level, ensuring that their voices, needs, and desires are at the forefront of everything we do. Dedicated to making Chery more accessible to all our valued customers, offering a seamless experience. WCWL is designed to cater to the unique needs and preferences of each customer, providing tailored experiences that align with their lifestyles,” the company added.
Chery says that as a brand, it aims to create a strong Chery community where like-minded car owners can connect, share their experiences, and support one another. “Promoting trust-building which is fundamental values of WCWL, encouraging feedback and collaboration,” the company said.
“The very essence of WCWL is embedded in its name, ‘With Chery With Love’. This is more than just a tagline; it’s a commitment that Chery Malaysia makes to you, our car owners, Our purpose is simple yet profound: we want you to feel not just like car owners but as part of the Chery family,” said Celeste Lim, Chery Malaysia’s senior manager of PR, branding and marketing.
We’ve covered Chery’s comeback extensively, from an exclusive in December 2021 that broke the news of the company’s re-entry to Malaysia, to the official launch event on July 6. Between those, there was a preview session in October 2022 and we also showed you some interesting models from Chery’s domestic market. Click on the links to follow the journey.
Full details on the Omoda 5 and the three-row D-segment Tiggo 8 Pro SUV here. The Omoda 5 EV and Tiggo 7 Pro PHEV are coming soon, as we’ve just got live news from China that three more SUVs are being lined up for 2024/25 – details here.
The post Chery Malaysia ‘WCWL’ Owners Club launched – Lee Chong Wei represents Omoda 5, Tiggo 8 Pro owners appeared first on Paul Tan's Automotive News.
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