The Jeep Compass ranks #2 in Iceland in September.
The Icelandic new car market tilts down -4.7% year-on-year in September to 1,136 units, leading to a year-to-date tally up 5.5% to 13,837. Tesla (+5.5%) advances to 28.9% share, its largest so far this year. It is followed by a struggling Toyota (-7.2%) and an even worse performing Kia (-29.6%). Jeep (+189.3%) surges 18 spots on August to #4 overall, distancing a cratering Hyundai (-50.4%). Nissan (+152.9%), Volvo (+58.1%) and BMW (+14.8%) also post year-on-year gains in the remainder of the Top 10 whereas Mercedes (-64.8%) and Volkswagen (-52.9%) both sink.
Over in the models lane, the Tesla Model Y suffocates the market with a 2nd consecutive share record at 28.4%. It has now passed the 2,000 year-to-date units, holding 14.6% share there. Jeep places two models on the podium: the Compass at #2 vs. #42 year-to-date and the Renegade at #3 vs. #64. The Kia EV6 climbs to 4th place with 2.8% share above the Kia Niro and Nissan Qashqai both at 2.6%. The Polestar 2 drops three spots on last month to #7 but remains above its YTD level at 2.2% of the market vs. 1.5%. The Toyota bZ4X stays at #8 while the Hyundai Ioniq 5 and Volvo XC40 close out the Top 10. Notice also the Ford Mustang Mach-E up to #11, the Subaru Solterra scoring its first Top 20 finish at #12, the Skoda Enyaq at #15 and the Renault Megane E-Tech at #17.
Previous month: Iceland August 2023: Tesla Model Y up to record 23.5% share, Subaru Forester #3
One year ago: Iceland September 2022: Tesla Model Y and MG ZS on top, Aiways U5 up to #13
Full September 2023 Top 37 All brands and Top 20 models below.
Iceland September 2023 – brands:
| Pos | Brand | Sep-23 | % | /22 | Aug | 2023 | % | /22 | Pos | FY22 |
| 1 | Tesla | 328 | 28.9% | 5.5% | 1 | 2,197 | 15.9% | 226.0% | 2 | 4 |
| 2 | Toyota | 103 | 9.1% | -7.2% | 2 | 2,429 | 17.6% | -7.4% | 1 | 1 |
| 3 | Kia | 88 | 7.7% | -29.6% | 3 | 1,688 | 12.2% | 7.3% | 3 | 2 |
| 4 | Jeep | 81 | 7.1% | 189.3% | 22 | 174 | 1.3% | -75.9% | 20 | 11 |
| 5 | Hyundai | 61 | 5.4% | -50.4% | 6 | 706 | 5.1% | -48.6% | 6 | 3 |
| 6 | Volvo | 49 | 4.3% | 58.1% | 10 | 404 | 2.9% | -2.4% | 8 | 8 |
| 7 | Nissan | 43 | 3.8% | 152.9% | 18 | 201 | 1.5% | -66.0% | 17 | 17 |
| 8 | Volkswagen | 33 | 2.9% | -52.9% | 4 | 737 | 5.3% | 9.0% | 5 | 7 |
| 9 | Mercedes | 32 | 2.8% | -64.8% | 8 | 357 | 2.6% | -40.5% | 10 | 9 |
| 10 | BMW | 31 | 2.7% | 14.8% | 20 | 187 | 1.4% | -46.1% | 19 | 19 |
| 11 | Skoda | 26 | 2.3% | -25.7% | 12 | 376 | 2.7% | -31.8% | 9 | 10 |
| 12 | Mazda | 25 | 2.2% | 47.1% | 9 | 455 | 3.3% | 111.6% | 7 | 20 |
| 13 | Polestar | 25 | 2.2% | n/a | 11 | 201 | 1.5% | -11.8% | 16 | 12 |
| 14 | Subaru | 22 | 1.9% | 69.2% | 7 | 162 | 1.2% | 17.4% | 21 | 26 |
| 15 | Ford | 21 | 1.8% | -36.4% | 15 | 251 | 1.8% | -15.8% | 14 | 18 |
| 16 | Renault | 18 | 1.6% | -14.3% | 27 | 258 | 1.9% | 48.3% | 13 | 22 |
| 17 | Audi | 18 | 1.6% | -45.5% | 16 | 202 | 1.5% | -19.2% | 15 | 21 |
| 18 | Opel | 17 | 1.5% | 21.4% | 19 | 124 | 0.9% | 53.1% | 23 | 25 |
| 19 | Honda | 15 | 1.3% | 7.1% | 29 | 67 | 0.5% | -53.5% | 26 | 23 |
| 20 | MG | 14 | 1.2% | -82.1% | 17 | 151 | 1.1% | -41.2% | 22 | 15 |
| 21 | Lexus | 14 | 1.2% | 0.0% | 25 | 115 | 0.8% | 32.2% | 24 | 28 |
| 22 | Land Rover | 12 | 1.1% | -47.8% | 13 | 305 | 2.2% | -34.3% | 12 | 13 |
| 23 | Dacia | 10 | 0.9% | -70.6% | 5 | 1,070 | 7.7% | 28.9% | 4 | 5 |
| 24 | Peugeot | 10 | 0.9% | -81.8% | 21 | 195 | 1.4% | -46.9% | 18 | 14 |
| 25 | Suzuki | 8 | 0.7% | -80.5% | 24 | 314 | 2.3% | -18.7% | 11 | 16 |
| 26 | BYD | 8 | 0.7% | new | 23 | 45 | 0.3% | new | 28 | – |
| 27 | Smart | 5 | 0.4% | new | 26 | 37 | 0.3% | new | 31 | – |
| 28 | Porsche | 4 | 0.4% | 0.0% | 32 | 41 | 0.3% | -41.4% | 29 | 27 |
| 29 | FAW Hongqi | 3 | 0.3% | new | 31 | 27 | 0.2% | new | 34 | 37 |
| 30 | Citroen | 2 | 0.2% | -71.4% | 14 | 86 | 0.6% | -16.5% | 25 | 24 |
| 31 | Mitsubishi | 2 | 0.2% | -93.1% | 28 | 40 | 0.3% | -97.1% | 30 | 6 |
| 32 | Jaguar | 2 | 0.2% | -50.0% | 37 | 12 | 0.1% | -72.7% | 36 | 32 |
| 33 | Randger | 2 | 0.2% | n/a | – | 5 | 0.0% | 66.7% | 44 | 43 |
| 34 | Aiways | 1 | 0.1% | -95.8% | 33 | 32 | 0.2% | -17.9% | 32 | 29 |
| 35 | Ssangyong | 1 | 0.1% | -50.0% | – | 19 | 0.1% | -13.6% | 35 | 33 |
| 36 | Ineos | 1 | 0.1% | new | 38 | 4 | 0.0% | new | 45 | – |
| 37 | Alfa Romeo | 1 | 0.1% | 0.0% | 39 | 2 | 0.0% | 100.0% | 48 | – |
Iceland September 2023 – models:
| Pos | Model | Sep-23 | % | Aug | 2023 | % | Pos | FY22 |
| 1 | Tesla Model Y | 323 | 28.4% | 1 | 2,015 | 14.6% | 1 | 1 |
| 2 | Jeep Compass | 41 | 3.6% | n/a | 86 | 0.6% | 42 | 20 |
| 3 | Jeep Renegade | 33 | 2.9% | n/a | 50 | 0.4% | 64 | 25 |
| 4 | Kia EV6 | 32 | 2.8% | 6 | 151 | 1.1% | 17 | 11 |
| 5 | Kia Niro | 29 | 2.6% | 19 | 216 | 1.6% | 11 | 16 |
| 6 | Nissan Qashqai | 29 | 2.6% | n/a | 65 | 0.5% | 48 | 21 |
| 7 | Polestar 2 | 25 | 2.2% | 4 | 201 | 1.5% | 13 | 8 |
| 8 | Toyota bZ4X | 25 | 2.2% | 8 | 306 | 2.2% | 7 | n/a |
| 9 | Hyundai Ioniq 5 | 21 | 1.8% | n/a | 125 | 0.9% | 23 | 14 |
| 10 | Volvo XC40 | 21 | 1.8% | n/a | 123 | 0.9% | 24 | 12 |
| 11 | Ford Mustang Mach-E | 18 | 1.6% | 18 | 110 | 0.8% | 34 | 46 |
| 12 | Subaru Solterra | 18 | 1.6% | n/a | 93 | 0.7% | 40 | n/a |
| 13 | Toyota Land Cruiser Prado | 17 | 1.5% | 5 | 457 | 3.3% | 4 | 3 |
| 14 | Toyota RAV4 | 16 | 1.4% | 17 | 558 | 4.0% | 3 | 2 |
| 15 | Skoda Enyaq | 15 | 1.3% | n/a | 98 | 0.7% | 38 | 10 |
| 16 | Hyundai i20 | 14 | 1.2% | 10 | 169 | 1.2% | 14 | 17 |
| 17 | Renault Megane E-Tech | 13 | 1.1% | n/a | 53 | 0.4% | 61 | n/a |
| 18 | Volvo XC90 | 13 | 1.1% | n/a | 108 | 0.8% | 35 | 34 |
| 19 | VW ID.5 | 13 | 1.1% | 14 | 96 | 0.7% | 39 | n/a |
| 20 | Mazda MX-30 | 11 | 1.0% | 13 | 63 | 0.5% | 49 | n/a |
| 21 | Nissan Ariya | 11 | 1.0% | n/a | 22 | 0.2% | 106 | n/a |
| 22 | Opel Mokka | 11 | 1.0% | n/a | 61 | 0.4% | 51 | n/a |
| 23 | Toyota Yaris Cross | 11 | 1.0% | n/a | 117 | 0.8% | 28 | 31 |
| 24 | Volvo C40 | 11 | 1.0% | n/a | 56 | 0.4% | 56 | n/a |
Source: Manufacturers
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