Hemmings, the trailblazing services provider for collector car aficionados, is gearing up to mark an incredible 70th anniversary in 2024 by reimagining the timeless Hemmings brand for a new era of full-throttle growth. There will be a fresh injection of energy with a brand-new icon that pays homage to the rich heritage of Hemmings while embracing a modern look. Plus, this milestone will feature new products and services along with a new advertising campaign that will highlight the essence of the collector car community.
“Hemmings is the original collector car marketplace, and we have grown and evolved our business over time to provide products and services that meet the needs of enthusiasts who enjoy buying and selling collector vehicles,” said Jonathan Shaw, president of Hemmings. “Our 70th Anniversary celebration kicks off at the SEMA Show by unveiling our new brand icon and will continue throughout 2024 with the launch of many new product offerings across our marketplace, services, media, and events businesses. At Hemmings, we remain resolutely focused on uplifting and growing the collector car community.”
SEMA Show attendees will be able to experience the new brand, which will be featured prominently on the Las Vegas monorail, and at the Hemmings Booth (#22493 in Central Hall) to learn more about the rebranding, new Hemmings.com Services and all the news connected to the 70th anniversary. Highlights include the following.
Hemmings Brand Icon: The versatile new Hemmings brand icon is ideal for digital media, print materials, merchandise, and event branding. It captures the spirit of Hemmings as a brand that is “Driven by Drivers” TM and celebrates the driver’s experience. The brand icon will also be prominently featured in new Hemmings advertising in the coming months.
Hemmings Marketplace Mobile App: The new Hemmings App brings The World’s Largest Collector Car Marketplace to the palm of your hand with new features and capabilities. Almost 30,000 collector car enthusiasts already use the recently launched app, which can search, filter, follow, and save the nearly 30,000 vehicle listings from the Hemmings.com Marketplace.
Hemmings Insurance Marketplace: Building on the core Hemmings.com Services of collector car valuation and shipping, Hemmings.com now includes the ability to insure your classic and collector car. Hemmings has teamed up with InsuraMatch, empowering owners and prospective buyers with the ability to receive free quotes and procure insurance policies from multiple carriers specializing in classic, collector and exotic vehicle coverage.
Sports & Exotic Car: Hemmings Sports & Exotic Car print magazine has been reimagined as an online series hosted by Jethro Bovingdon and presented by Gullwing Motor Cars. The program on the Hemmings YouTube channel aims to see if some of the most iconic vehicles live up to the hype. Bovingdon, one of the hosts of Top Gear America and a veteran automotive journalist in the UK, is no stranger to super cars. Included in this season of Sports & Exotic Car are a cadre of incredible vintage super cars, including a Nissan R32 Skyline GTR, a first-gen Dodge Viper, a 1992 Porsche 964 RS, Ferrari 512 TR Testarossa, a DeTomaso Pantera, and Bovingdon’s personal Porsche 996.
New Video Programming: Hemmings hosts several video series, including the recently launched Tested Muscle, presented by American Collectors Insurance. The series reminisces about when V8s, chrome, and four-speeds ruled the street and puts you in the seat of your next muscle car. Several new video series will be coming in 2024 to provide diverse programming for the collector car community.
Hemmings Booth: The show will debut the new Hemmings brand with the theme of Same Legacy. New Look. The 70th Anniversary icon will be launched and Sports & Exotic Car, Tested Muscle, Shifters: A Hotrod Revolution, and other series will be featured. The booth will also feature a classic pickup truck build from Classic Car Studio called Kingpin, a custom-built 1956 Ford F600.
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