It’s only four years since Ferrari revealed the SF90, its first ever series production car with a hybrid powertrain, and already the brand’s electrically-assisted models are outselling their straight ICE stablemates.
A record 51 percent of Ferraris sold between July and September of this year featured hybrid tech, that figure up from 43 percent in three months to July, the Financial Times notes. Rewind a year and hybrids contributed just 19 percent to the overall sales total.
So are Ferrari buyers wholeheartedly rejecting the brand’s classic ICE engines in favor of newer, more sophisticated, more powerful hybrid engines? No, they’re simply buying what Ferrari is building, and right now Ferrari is building hybrids. There’s no real powertrain choice when you buy a Ferrari so if you want an entry-level or mid-level sports car with its engine behind the seats you buy a 296 or an SF90. Those were the two cars driving sales during the last quarter, Ferrari says, and they’re both only available with plug-in hybrid power.
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Related: Ferrari Caught Testing Followup To The SF90 Hybrid For The First Time
So have hybrids got the sales game all wrapped up? Not necessarily. The Financial Times reports that production of the Purosangue crossover, which is currently only available with a non-hybrid V12, is still ramping up, and because it’s predicted to account for 20 percent of all Ferrari sales next year, it might tip the sales balance back in favor of non hybrids for a while.
But there’ll no doubt be a PHEV version of the Purosangue here before long, and probably some kind of Roma hybrid, too. Ferrari hasn’t confirmed either of those but it has confirmed that the company’s first EV will be launched in 2025 and that 40 percent of its lineup will be battery-powered by the decade’s end. So the straight-ICE Ferrari’s days are numbered whichever way you look at it.
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