Brazil October 2023: Rampage lifts Ram up 474.1%

The Ram Rampage sells over 2,500 units in October.

The Brazilian new light vehicle market is up a sturdy 22.7% year-on-year in October to 206,669 units, a clear sign of recovery after October 2022 was up 12.3% on the year prior. However we remain roughly 15% below pre-pandemic levels (241,175 units in October 2019). The year-to-date volume is now up 11.4% to 1,741,128, 20% below the 10 months 2019 result. Fiat (+18.8%) comfortably retains the brands top spot with 21.5% share vs. 11.7% at home in Italy. Volkswagen (+38.6%) continues to impress in 2nd place with 15.9% share, it is also up 31.6% year-to-date. Chevrolet (+14.6%) is the weakest in the Top 4 and stuck at #3 above Toyota (+15.1%) which overtakes Hyundai (stable) to return to the 4th place it holds year-to-date. Nissan (+143.6%), Chery (+88.8%), Ford (+83.4%) and Peugeot (+61.9%) impress below but Ram (+474.1%) is the hero of the month with a surreal uptick. Porsche (+69.8%) also shines further down.

The Fiat Strada (+47.6%) is the best-selling model again, resisting the VW Polo (+1403.1%) which ends the month 751 units below. The Chevrolet Onix (+37.2%) lodges a solid month to stay at #3. Leader a year ago, the Hyundai HB20 (-18.3%) is down to #5 this month while the Nissan Kicks (+134.8%) is the only remaining Top 10 member to beat the market. Indeed the Chevrolet Tracker (-21.5%) and Onix Plus (-3.3%) regress, the Renault Kwid (+5.8%) is weak and the VW T-Cross (+20.3%) and Fiat Mobi (+19.2%) just miss out on matching the market growth. The VW Virtus (+661.8%) and Peugeot 208 (+129.9%) post extravagant lifts but the best performer this month is the new Ram Rampage, a competitor for the Toyota Hilux and Ford Ranger, up 24 spots to #32 with over 2,500 sales.

Previous month: Brazil September 2023: Fiat and Strada dominate, BYD and GWM up

One year ago: Brazil October 2022: Hyundai HB20 and Chevrolet Tracker top market up 12.3%

Full October 2023 Top 25 brands and Top 135 models below.

Brazil October 2023 – brands:

Pos Brand Oct-23 % /22 Sep 2023 % /22 Pos FY22
1 Fiat   44,456 21.5% + 18.8% 1 384,444 22.1% + 11.9% 1 1
2 Volkswagen 32,886 15.9% + 38.6% 2 271,310 15.6% + 31.6% 2 3
3 Chevrolet 32,274 15.6% + 14.6% 3 268,581 15.4% + 15.9% 3 2
4 Toyota   17,668 8.5% + 15.1% 5 157,175 9.0% + 2.7% 4 4
5 Hyundai   16,334 7.9% – 0.0% 4 144,370 8.3% – 6.9% 5 5
6 Renault   11,924 5.8% + 3.8% 6 99,220 5.7% – 2.5% 7 7
7 Jeep 9,507 4.6% – 16.7% 7 106,688 6.1% – 3.4% 6 6
8 Nissan 8,022 3.9% + 143.6% 8 59,168 3.4% + 32.5% 9 9
9 Honda 5,576 2.7% + 10.1% 9 59,835 3.4% + 32.3% 8 8
10 Chery 3,788 1.8% + 88.8% 10 23,229 1.3% – 22.2% 12 11
11 Ford   3,489 1.7% + 83.4% 13 22,510 1.3% + 36.3% 13 14
12 Peugeot 3,305 1.6% + 61.9% 11 28,157 1.6% – 18.7% 10 10
13 Citroen  3,139 1.5% – 20.0% 12 25,921 1.5% + 10.0% 11 12
14 Ram 3,077 1.5% + 474.1% 18 10,409 0.6% + 212.9% 16 20
15 BYD 2,732 1.3% new 14 8,822 0.5% new 17 n/a
16 Mitsubishi 1,855 0.9% + 19.5% 15 14,159 0.8% – 23.3% 14 13
17 GWM 1,450 0.7% new 17 7,324 0.4% new 18  –
18 BMW 1,369 0.7% + 49.5% 16 11,855 0.7% + 3.6% 15 15
19 Volvo 647 0.3% + 38.8% 20 6,392 0.4% + 59.6% 19 19
20 Audi 631 0.3% + 43.7% 19 5,021 0.3% + 19.8% 20 17
21 Kia 480 0.2% + 21.8% n/a n/a n/a n/a 24 18
22 Porsche 438 0.2% + 69.8% 22 4,391 0.3% + 64.3% 22 22
23 Land Rover 378 0.2% + 3.6% 21 4,031 0.2% + 31.3% 23 21
24 Mercedes 329 0.2% – 44.6% 23 4,776 0.3% – 4.8% 21 16

Brazil October 2023 – models:

Pos Model Oct-23 % /22 Sep 2023 % /22 Pos FY22
1 Fiat Strada 11,874 5.7% + 47.6% 1 98,511 5.7% + 4.7% 1 1
2 VW Polo  11,123 5.4% + 1403.1% 2 83,050 4.8% + 2533.2% 2 52
3 Chevrolet Onix 10,657 5.2% + 37.2% 3 81,403 4.7% + 19.1% 3 3
4 Fiat Mobi 8,037 3.9% + 19.2% 7 59,666 3.4% + 5.1% 6 5
5 Hyundai HB20 7,421 3.6% – 18.3% 4 69,221 4.0% – 13.3% 4 2
6 Chevrolet Onix Plus 7,114 3.4% – 3.3% 5 63,093 3.6% + 6.6% 5 4
7 VW T-Cross 6,724 3.3% + 20.3% 9 58,125 3.3% + 7.7% 7 8
8 Chevrolet Tracker 6,669 3.2% – 21.5% 6 53,979 3.1% – 2.4% 9 7
9 Renault Kwid 6,394 3.1% + 5.8% 10 49,241 2.8% + 6.8% 12 12
10 Nissan Kicks 6,115 3.0% + 134.8% 13 41,770 2.4% + 27.7% 15 21
11 Hyundai Creta 5,354 2.6% + 6.1% 16 50,252 2.9% – 1.1% 10 11
12 Fiat Argo 5,257 2.5% – 20.7% 8 56,166 3.2% + 13.4% 8 9
13 VW Nivus 4,957 2.4% + 31.4% 12 42,037 2.4% + 40.8% 14 20
14 Fiat Cronos 4,929 2.4% + 32.6% 14 38,852 2.2% + 27.4% 18 19
15 Jeep Compass 4,640 2.2% – 12.6% 17 49,422 2.8% – 3.2% 11 10
16 VW Saveiro 4,214 2.0% – 5.2% 11 38,222 2.2% + 119.4% 19 27
17 Fiat Pulse 4,157 2.0% – 3.6% 24 36,552 2.1% – 14.6% 21 14
18 Fiat Toro 4,087 2.0% + 37.1% 18 42,180 2.4% + 0.9% 13 15
19 Honda HR-V 4,049 2.0% + 55.6% 15 39,929 2.3% + 329.3% 16 37
20 Toyota Hilux 4,026 1.9% – 4.2% 21 38,073 2.2% + 0.2% 20 16
21 Toyota Corolla 3,996 1.9% + 21.6% 23 35,305 2.0% + 1.2% 22 17
22 Toyota Corolla Cross 3,682 1.8% + 14.2% 25 35,037 2.0% – 0.5% 23 18
23 Fiat Fastback 3,640 1.8% + 28.0% 22 32,745 1.9% + 899.8% 24 47
24 Hyundai HB20S 3,442 1.7% + 59.7% 19 23,901 1.4% + 12.9% 26 26
25 Jeep Renegade 3,249 1.6% – 17.9% 20 39,922 2.3% – 3.8% 17 13
26 Chevrolet Montana 2,924 1.4% n/a 30 25,273 1.5% + 168386.7% 25 n/a
27 VW Virtus 2,910 1.4% + 661.8% 26 21,034 1.2% + 397.3% 30 55
28 Renault Duster 2,891 1.4% + 51.1% 27 20,036 1.2% + 10.2% 31 28
29 Peugeot 208 2,832 1.4% + 129.9% 31 23,084 1.3% – 4.4% 27 23
30 Citroen C3 2,714 1.3% + 3.6% 32 21,252 1.2% + 386.0% 29 42
31 Ford Ranger 2,591 1.3% + 84.7% 33 15,761 0.9% + 38.0% 37 38
32 Ram Rampage 2,541 1.2% new 56 3,121 0.2% new 62  –
33 Chery Tiggo 5X 2,483 1.2% + 444.5% 41 9,742 0.6% + 25.1% 42 48
34 Toyota Yaris Sedan 2,426 1.2% + 66.6% 28 16,136 0.9% + 32.7% 36 36
35 Chevrolet Spin 2,051 1.0% + 18.1% 34 16,871 1.0% + 25.2% 34 33
36 Fiat Fiorino 2,051 1.0% + 7.7% 29 16,185 0.9% – 3.8% 35 31
37 Chevrolet S10 2,037 1.0% + 25.4% 36 21,462 1.2% – 4.0% 28 24
38 VW Taos 1,865 0.9% + 88.6% 38 12,363 0.7% + 35.9% 39 41
39 Toyota Yaris Hatch 1,862 0.9% – 17.4% 35 19,173 1.1% – 8.8% 32 25
40 Jeep Commander 1,577 0.8% – 25.3% 37 16,954 1.0% – 4.0% 33 29
41 Toyota Hilux SW4 1,548 0.7% + 78.1% 39 12,541 0.7% + 15.9% 38 39
42 GWM Haval H6 1,450 0.7% new 40 7,324 0.4% new 47  –
43 BYD Dolphin 1,366 0.7% new 44 2,868 0.2% new 64  –
44 Mitsubishi L200 1,206 0.6% – 2.9% 42 9,685 0.6% – 25.4% 43 35
45 BYD Song Plus 1,100 0.5% new 46 4,266 0.2% new 54  –
46 Renault Oroch 991 0.5% – 31.3% 43 10,484 0.6% + 11.3% 40 40
47 Renault Master 980 0.5% + 31.4% 45 8,701 0.5% + 4.0% 45 46
48 Nissan Versa 767 0.4% + 896.1% 51 7,063 0.4% + 39.9% 48 54
49 Honda City 751 0.4% – 33.9% 50 10,024 0.6% – 49.0% 41 30
50 VW Amarok 735 0.4% + 70.1% 47 6,349 0.4% + 45.9% 51 53
51 Honda City Hatch 684 0.3% – 48.3% 49 9,327 0.5% – 29.5% 44 34
52 Chery Tiggo 8 678 0.3% – 30.7% 48 7,333 0.4% – 18.0% 46 44
53 Nissan Frontier 648 0.3% + 7.6% 53 6,675 0.4% + 0.9% 49 50
54 Chery Tiggo 7 510 0.2% + 5.8% 52 5,073 0.3% – 30.7% 53 49
55 Nissan Sentra 490 0.2% n/a 60 3,436 0.2% n/a 58 n/a
56 Mitsubishi Eclipse Cross 464 0.2% + 75.8% 62 2,795 0.2% – 5.8% 66 59
57 Renault Sandero 443 0.2% – 24.7% 54 6,578 0.4% – 17.4% 50 43
58 Chevrolet Equinox 425 0.2% + 47.1% 55 3,357 0.2% + 198.7% 59 77
59 BMW X1 418 0.2% + 159.6% 57 3,161 0.2% – 6.4% 61 62
60 Citroen C4 Cactus 332 0.2% – 71.6% 58 3,182 0.2% – 80.9% 60 32
61 Volvo XC60 323 0.2% + 319.5% 63 3,609 0.2% + 147.0% 57 75
62 VW Jetta 313 0.2% + 745.9% 72 1,672 0.1% + 269.9% 71 109
63 Fiat Scudo 311 0.2% + 41.4% 61 2,970 0.2% + 377.5% 63 93
64 BMW 320i 310 0.1% – 31.7% 59 3,728 0.2% + 6.5% 56 57
65 Ford Bronco 257 0.1% + 46.9% n/a n/a n/a n/a n/a 79
66 Audi Q5 246 0.1% + 284.4% 69 1,665 0.1% + 32.2% 73 80
67 Kia K2500 236 0.1% – 8.2% 64 2,003 0.1% – 8.7% 69 66
68 Chevrolet Trailblazer 217 0.1% – 37.8% 84 1,433 0.1% – 44.4% 78 63
69 BYD Yuan Plus 215 0.1% new 80 995 0.1% new 91 n/a
70 Peugeot Expert 197 0.1% – 37.3% 70 1,522 0.1% – 52.9% 75 61
71 Ford Maverick 197 0.1% + 392.5% 100 1,340 0.1% + 12.4% 84 85
72 Mitsubishi Pajero 185 0.1% + 400.0% 71 1,667 0.1% + 17.3% 72 73
73 Renault Logan 177 0.1% – 74.3% 65 3,794 0.2% – 53.7% 55 45
74 Ford Territory 175 0.1% + 118.8% 79 956 0.1% + 9.5% 92 95
75 Ram 3500 168 0.1% – 37.1% 75 2,868 0.2% + 97.9% 65 68
76 Ram Classic 163 0.1% + 297.6% 73 1,824 0.1% + 4348.8% 70 108
77 Ram 2500 159 0.1% + 591.3% 74 1,367 0.1% + 55.9% 82 92
78 VW/MAN Express 149 0.1% + 20.2% 76 1,543 0.1% – 17.2% 74 70
79 Ford Transit 140 0.1% – 10.8% 81 2,178 0.1% + 76.1% 67 71
80 Audi Q3 140 0.1% – 37.5% 77 1,280 0.1% + 12.2% 85 78
81 Volvo XC40 133 0.1% – 49.6% 96 1,279 0.1% – 5.3% 86 74
82 Porsche 911 132 0.1% + 73.7% 82 830 0.0% + 60.9% 99 105
83 Peugeot 2008 131 0.1% – 41.8% 78 1,505 0.1% – 68.2% 77 56
84 Chevrolet Cruze Sedan 121 0.1% – 70.7% 85 997 0.1% – 87.5% 90 51
85 Iveco Daily   116 0.1% – 4.1% 86 1,512 0.1% + 114.8% 76 96
86 Kia Sportage 114 0.1% n/a 89 864 0.0% n/a 98 n/a
87 Fiat Ducato 105 0.1% + 600.0% 94 495 0.0% – 73.0% 108 76
88 Mercedes Sprinter 315 104 0.1% + 89.1% 88 1,145 0.1% + 356.2% 88 115
89 Chery Arrizo 6 100 0.0% + 222.6% 66 896 0.1% – 29.8% 95 81
90 Land Rover Discovery 96 0.0% – 11.1% 68 1,351 0.1% + 5.5% 83 82
91 Mini Cooper 94 0.0% + 64.9% 108 632 0.0% + 8.0% 104 100
92 BMW X4 93 0.0% n/a 83 902 0.1% n/a 94 99
93 Peugeot Partner 87 0.0% – 57.6% 67 1,423 0.1% – 18.0% 79 69
94 Effa V21 86 0.0% + 16.2% 92 728 0.0% + 24.2% 100 101
95 Porsche Macan 84 0.0% – 9.7% 91 1,107 0.1% + 19.8% 89 91
96 Citroen Jumpy 83 0.0% – 35.7% 87 1,419 0.1% – 41.6% 80 65
97 Ford F-150 78 0.0% n/a 99 876 0.1% n/a 97 n/a
98 Land Rover Defender 75 0.0% n/a 98 889 0.1% n/a 96 139
99 Volvo XC90 72 0.0% n/a 90 939 0.1% n/a 93 n/a
100 Audi A3 Sedan 70 0.0% + 600.0% 101 565 0.0% + 44.9% 106 110
101 Mercedes C Class 63 0.0% – 68.2% 97 653 0.0% – 26.7% 103 88
102 Porsche Panamera 63 0.0% + 384.6% 106 375 0.0% + 98.4% 111 131
103 Audi A5 58 0.0% + 132.0% 104 460 0.0% + 89.3% 109 119
104 Porsche Cayenne 48 0.0% n/a 103 1,395 0.1% n/a 81 n/a
105 Ram 1500 45 0.0% – 78.0% 95 1,229 0.1% + 28.0% 87 86
106 BMW 330E 45 0.0% – 27.4% 107 533 0.0% + 3.1% 107 107
107 Audi A3 45 0.0% + 4400.0% 113 324 0.0% + 110.4% 117 135
108 Porsche Cayman 44 0.0% n/a 112 184 0.0% n/a 130 n/a
109 Porsche Boxster 41 0.0% + 4000.0% 110 243 0.0% + 196.3% 123 146
110 Chevrolet Cruze Hatch 38 0.0% – 64.5% 114 340 0.0% – 72.9% 115 84
111 Jeep Gladiator 34 0.0% + 100.0% 111 207 0.0% + 78.4% 129 140
112 Honda Civic 33 0.0% + 1550.0% 119 443 0.0% – 77.7% 110 72
113 Honda Accord 33 0.0% n/a n/a 42 0.0% n/a 162 n/a
114 Hyundai Ioniq 27 0.0% + 1250.0% 93 228 0.0% – 5.0% 126 128
115 Porsche Taycan 26 0.0% + 766.7% n/a 232 0.0% + 2.7% 125 127
116 JAC E-JS1 24 0.0% – 11.1% 105 373 0.0% – 32.5% 112 106
117 VW Gol 22 0.0% – 99.3% 118 6,153 0.4% – 89.0% 52 6
118 Peugeot Boxer 22 0.0% n/a 117 160 0.0% + 73.9% 133 144
119 Ford Mustang 21 0.0% – 30.0% 115 320 0.0% + 5.6% 118 122
120 Iveco Daily 30-130 20 0.0% + 42.9% 126 162 0.0% – 63.5% 132 113
121 Effa V22 18 0.0% – 33.3% 116 299 0.0% + 39.1% 120 125
122 Jaguar F-Type 18 0.0% + 80.0% 128 83 0.0% + 50.9% 140 n/a
123 BMW M3 17 0.0% + 0.0% 120 242 0.0% + 72.9% 124 134
124 Hyundai HR 15 0.0% – 28.6% n/a 93 0.0% – 85.4% 138 104
125 BMW 420i 15 0.0% + 25.0% n/a 90 0.0% – 2.2% 139 138
126 Audi A4 14 0.0% – 46.2% n/a 271 0.0% + 74.8% 121 124
127 Toyota Corolla GR 14 0.0% new 129 54 0.0% new 156  –
128 Mercedes Sprinter 517 12 0.0% new 123 65 0.0% new 150  –
129 Mercedes Sprinter   11 0.0% + 22.2% 127 114 0.0% – 11.6% 136 137
130 BYD Seal 11 0.0% new 102 102 0.0% new 137  –
131 Effa V25 11 0.0% + 57.1% n/a 63 0.0% + 46.5% 152 n/a
132 BMW i4 10 0.0% new 122 131 0.0% new 135 n/a
133 VW Fusca 10 0.0% + 66.7% n/a 76 0.0% + 46.2% 144 n/a
134 JAC EJV5.5 10 0.0% new 131 39 0.0% new 163  –
135 Honda Civic Type-R 9 0.0% n/a n/a 45 0.0% n/a 160 n/a

Source: Fenabrave

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