Monday Through Friday, And Weekends Too

If there’s one word many of today’s automotive consumers seek in a model, arguably its “versatility.” It must perform a multitude of tasks efficiently, either it delivers the family to a distant gathering, or hauls a week’s worth of freshly made goods to the local farmer’s market. One that answered the call early was International’s four-door Harvester, like this 1964 edition: a perfect seven-day transporter.

1964 International Travelall print advertisement

Photo: Author’s Collection

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