In mid-2021 people were stuck at home and their disposable income often went towards upgrading their phones. But then the market hit several difficulties in quick succession: first it was component shortages, then inventory build-up depressed shipments, then people started keeping their old phones for longer.
It has been 27 months since this all started, but Counterpoint Research is now reporting that sell-through rates are showing year-on-year growth once again. October sales were bigger than previous months going all the way back to January 2022.
It’s a modest increase, sell-through…
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