How HubSpot Uses Apache Kafka Swimlanes for Timely Processing of Workflow Actions

HubSpot adopted routing messages over multiple Kafka topics (called swimlanes) for the same producer to avoid the build-up in the consumer group lag and prioritize the processing of real-time traffic. Using a combination of automatic and manual detection of traffic spikes, the company ensures the majority of customers’s workflows execute without delays.

By Rafal Gancarz

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