Challenger manufacturer Tecno identified the youth demographic as a key target for the India-manufactured version of its entry-level Pop 8 smartphone.
The company indicated the handset, being sold under the “Made in India” banner, would disrupt the market for entry-level devices given the processing speed of the handset.
Pop 8 is already available in some of the brand’s markets and will be released in India on 9 January priced at almost INR6,500 ($78) for the 8GB memory version, though initial discounts are available.
Tecno Mobile India CEO Arijeet Talapatra said the device “introduces unprecedented features to a more extensive demographic” adding the company aimed to “ensure advanced technology is within reach for everyone”.
In terms of specs Pop 8 has a 6.56-inch display, octa-core processor, 5,000mAh battery, 12MP main rear camera alongside an additional AI unit, 4G connectivity and a sound output from the speakers it claims is 400 per cent louder than competitors in the segment. The operating system is a custom version of Android Go.
The India version is available in black and white with alternative colours previously released in other markets.
The post Tecno set for India launch of latest entry-level device appeared first on Mobile World Live.
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