Apple overtook Samsung as the world’s leading smartphone vendor in Q4 taking home 24% of total shipments according to research firm Canalys. Cupertino also ended the year as the top vendor marking the first time it outpaced Samsung on the yearly basis. Smartphone shipments for Q4 2023 reached 320 million units, representing an 8 percentage point increase from Q4 2022.
Q4 2023 was also the first quarter with positive growth after seven consecutive quarters of decline. Canalys estimates 1.1 billion smartphone shipments for 2023 which would be a 4 percentage point decrease from the…
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