The Toyota Yaris Cross is up to 4th place in Taiwan in January.
New car sales in Taiwan grow 28.8% in January to 44,821 units as the Lunar New Year holiday falls in February this year. Toyota (+3.5%) vastly trails the market but holds its own market share-wise at 27.4% vs. 27.1% over the Full Year 2023. The reason being a particularly high year-ago score. Honda (+95.7%) almost doubles its volume year-on-year to stay in 2nd place while Mercedes (+28.5%) is up five spots on December to #3. Lexus (+87.2%), Hyundai (+67.1%) and MG (+232.6%) also beat the market in the remainder of the Top 10 whereas Ford (-11.6%) and BMW (-7.7%) struggle.
Model-wise, the Toyota Corolla Cross (-1%) easily retains the top spot with 7.1% share, this time distancing the Toyota Town Ace at +26.7%. The Honda CR-V (+63.7%) catches up on lost time at #3 while the event of the month is the 4th place of the new Toyota Yaris Cross with 4.1% share. Also notable is the record 6th place of the MG HS (+123.1%) just as the Lexus NX (+153%) is back inside the Top 10 at #8. Below, the CMC Zinger (+223.4%), Hyundai Tucson (+212.9%) and Mercedes GLC (+155.6%) also post surreal gains. The MG ZS is up to #15 vs. #47 over the Full Year 2023.
Previous post: Taiwan Full Year 2023: Toyota Corolla Cross #1, biggest overall annual volume in 18 years
One year ago: Taiwan January 2024: Hyundai up 35% in market down -14.4%
Full January 2024 Top 10 brands and Top 60 models below.
Taiwan January 2024 – brands:
| Pos | Brand | Jan-24 | % | /22 | Dec | FY23 |
| 1 | Toyota | 12,280 | 27.4% | 3.5% | 1 | 1 |
| 2 | Honda | 3,325 | 7.4% | 95.7% | 2 | 2 |
| 3 | Mercedes | 3,225 | 7.2% | 28.5% | 8 | 4 |
| 4 | Lexus | 3,077 | 6.9% | 87.2% | 4 | 3 |
| 5 | Hyundai | 2,736 | 6.1% | 67.1% | 11 | 6 |
| 6 | CMC | 2,378 | 5.3% | 55.8% | 10 | 8 |
| 7 | MG | 2,278 | 5.1% | 232.6% | 6 | n/a |
| 8 | Nissan | 2,012 | 4.5% | 2.4% | 3 | 5 |
| 9 | BMW | 1,727 | 3.9% | -7.7% | 12 | 9 |
| 10 | Ford | 1,580 | 3.5% | -11.6% | 9 | 7 |
Taiwan January 2024 – models:
| Pos | Model | Jan-24 | % | /22 | Dec | FY23 |
| 1 | Toyota Corolla Cross | 3,170 | 7.1% | -1.0% | 1 | 1 |
| 2 | Toyota Town Ace | 2,038 | 4.7% | 26.7% | 4 | 4 |
| 3 | Honda CR-V | 1,979 | 4.6% | 63.7% | 2 | 2 |
| 4 | Toyota Yaris Cross | 1,758 | 4.1% | new | 6 | 28 |
| 5 | Toyota RAV4 | 1,576 | 3.7% | -9.5% | 3 | 3 |
| 6 | MG HS | 1,526 | 3.5% | 123.1% | 7 | 9 |
| 7 | Toyota Corolla Altis | 1,406 | 3.3% | -14.3% | 5 | 5 |
| 8 | Lexus NX | 1,270 | 2.9% | 153.0% | 14 | 7 |
| 9 | CMC Veryca | 1,230 | 2.8% | 5.0% | 10 | 6 |
| 10 | CMC Zinger | 1,148 | 2.7% | 223.4% | 21 | 21 |
| 11 | Hyundai Tucson | 1,067 | 2.5% | 212.9% | 29 | 20 |
| 12 | Mercedes GLC Class | 1,025 | 2.4% | 155.6% | 18 | 16 |
| 13 | Ford Focus | 891 | 2.1% | 26.2% | 11 | 8 |
| 14 | Mitsubishi Delica | 755 | 1.7% | 42.5% | 24 | 13 |
| 15 | MG ZS | 752 | 1.7% | n/a | 23 | 47 |
| 16 | Kia Sportage | 734 | 1.7% | 203.3% | 30 | 38 |
| 17 | Honda HR-V | 725 | 1.7% | 72.6% | 15 | 14 |
| 18 | Hyundai Custin | 705 | 1.6% | 102.6% | 31 | 19 |
| 19 | Lexus RX | 673 | 1.6% | 80.9% | 25 | 18 |
| 20 | Nissan Kicks | 646 | 1.5% | -35.8% | 13 | 11 |
| 21 | Toyota Vios | 614 | 1.4% | 7.5% | 12 | 17 |
| 22 | Nissan X-Trail | 574 | 1.3% | n/a | 9 | 27 |
| 23 | Honda Fit | 519 | 1.2% | 765.0% | 19 | 23 |
| 24 | Volvo XC40 | 491 | 1.1% | n/a | 16 | 36 |
| 25 | Nissan Sentra | 465 | 1.1% | 5.0% | 36 | 29 |
| 26 | Mercedes GLA Class | 442 | 1.0% | 51.9% | 42 | 52 |
| 27 | Lexus UX | 437 | 1.0% | 98.6% | 37 | 25 |
| 28 | Hyundai Venue | 378 | 0.9% | -15.8% | n/a | 34 |
| 29 | Lexus LM | 317 | 0.7% | n/a | n/a | n/a |
| 30 | Mercedes E Class | 299 | 0.7% | 107.6% | n/a | 57 |
| 31 | Mitsubishi Colt Plus | 294 | 0.7% | 46.3% | 28 | 32 |
| 32 | Mercedes C Class | 293 | 0.7% | -16.8% | 55 | 42 |
| 33 | Lexus ES | 291 | 0.7% | -41.2% | 38 | 35 |
| 34 | Suzuki Swift | 283 | 0.7% | 66.5% | 34 | 33 |
| 35 | Mazda3 | 264 | 0.6% | 137.8% | 35 | 30 |
| 36 | Toyota Crown | 257 | 0.6% | new | 44 | 59 |
| 37 | Toyota Camry | 254 | 0.6% | -48.6% | 39 | 37 |
| 38 | VW Tiguan | 249 | 0.6% | n/a | 17 | 24 |
| 39 | Mercedes GLE Class | 240 | 0.6% | -17.2% | n/a | 48 |
| 40 | BMW iX1 | 223 | 0.5% | n/a | n/a | n/a |
| 41 | Porsche Macan | 197 | 0.5% | 29.6% | n/a | n/a |
| 42 | BMW 3 Series | 194 | 0.4% | -29.5% | 43 | 55 |
| 43 | Mazda CX-5 | 190 | 0.4% | -5.5% | 22 | 26 |
| 44 | VW Golf | 179 | 0.4% | 84.5% | 33 | 41 |
| 45 | Volvo XC60 | 170 | 0.4% | 3.7% | 40 | 44 |
| 46 | Skoda Octavia | 155 | 0.4% | 19.2% | 41 | 45 |
| 47 | BMW X4 | 154 | 0.4% | -34.5% | 53 | 60 |
| 48 | Mazda CX-30 | 154 | 0.4% | 2.7% | 45 | 39 |
| 49 | Toyota Sienna | 150 | 0.3% | n/a | n/a | n/a |
| 50 | Subaru Forester | 143 | 0.3% | -22.7% | n/a | 51 |
| 51 | Mercedes V Class | 139 | 0.3% | -12.6% | n/a | n/a |
| 52 | BMW i4 | 131 | 0.3% | 495.5% | n/a | n/a |
| 53 | Mercedes A Class | 131 | 0.3% | -8.4% | n/a | n/a |
| 54 | Porsche 911 | 131 | 0.3% | 178.7% | n/a | n/a |
| 55 | Toyota Granvia | 129 | 0.3% | n/a | n/a | n/a |
| 56 | Toyota Corolla Sport | 127 | 0.3% | -40.4% | n/a | 56 |
| 57 | Mercedes CLA Class | 126 | 0.3% | -8.7% | n/a | n/a |
| 58 | BMW iX | 123 | 0.3% | 141.2% | n/a | n/a |
| 59 | BMW X3 | 121 | 0.3% | 0.0% | 50 | n/a |
| 60 | Skoda Kamiq | 121 | 0.3% | -7.6% | 47 | 54 |
Source: u-car.com.tw
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