Toyota RAV4 sales are up 54.9% year-on-year in January.
U.S. new light vehicle sales are estimated to grow 4.5% year-on-year in January to 1.09 million units, translating into a SAAR of 15.2 million according to Cox Automotive. This is to be compared with 15.8 million in December and could be a sign of things to come in 2024 with subdued growth. Among groups still reporting monthly figures, Toyota Motor Corporation surges 23.3% whereas Ford Motor matches the market at +4.5% and Hyundai-Kia drops -4.6%. American Honda returns a strong 10.3% year-on-year increase. Brand-wise, Ford (+4%) is above Toyota (+25.7%), with Honda (+12.7%) robust. Kia (-1.7%) and Hyundai (-8.6%) both struggle, Subaru (+0.3%) is flat while Mazda (+31.8%), Volvo (+24.6%) and Lincoln (+20.3%) shine.
Model-wise, still among those with available monthly figures, the Ford F-Series (-11.5%) pants. In contrast, the Toyota RAV4 (+54.9%), Honda CR-V (+31.6%) and Toyota Camry (+31.5%) surge ahead. The Ford Maverick (+98.4%) is well above its competitor the Toyota Tacoma (-54%), with the Honda HR-V (+49.2%), Ford Transit (+40.1%), Ford Escape (+38.2%) and Toyota Corolla (+35.6%) all impressive.
Previous post: USA Full Year 2023: Market up 12.3%, Ford F-Series #1 for 42nd straight year, Tesla Model Y up to #5
One year ago: USA January 2023: Market up 5.4%, Ford passes Toyota
Full January 2024 sales for selected groups, brands and models below.
Note: The rankings only feature the manufacturers still reporting monthly sales.
USA January 2024 – groups:
| Group | Jan-24 | /23 |
| Toyota Motor Corporation | 165,753 | + 23.3% |
| Ford Motor Co | 151,880 | + 4.7% |
| Hyundai-Kia | 102,903 | – 4.6% |
| American Honda | 93,210 | + 10.3% |
| Subaru | 44,510 | + 0.3% |
| Mazda | 30,279 | + 31.8% |
| Volvo Cars | 9,586 | + 24.6% |
USA January 2024 – brands:
| Brand | Jan-24 | /23 |
| Ford | 144,895 | + 4.0% |
| Toyota | 143,241 | + 25.7% |
| Honda | 84,574 | + 12.7% |
| Kia | 51,091 | – 1.7% |
| Hyundai | 47,543 | – 8.6% |
| Subaru | 44,510 | + 0.3% |
| Mazda | 30,279 | + 31.8% |
| Lexus | 22,512 | + 10.1% |
| Volvo | 9,586 | + 24.6% |
| Acura | 8,636 | – 9.0% |
| Lincoln | 6,985 | + 20.3% |
| Genesis | 4,269 | + 9.3% |
USA January 2024 – models:
| Model | Jan-24 | /23 |
| Ford F-Series | 48,702 | – 11.5% |
| Toyota RAV4 | 36,273 | + 54.9% |
| Honda CR-V | 26,352 | + 31.6% |
| Toyota Camry | 22,061 | + 31.5% |
| Ford Explorer | 18,835 | + 20.6% |
| Toyota Corolla | 17,689 | + 35.6% |
| Honda Civic | 16,449 | + 23.6% |
| Ford Transit | 14,191 | + 40.1% |
| Subaru Forester | 12,619 | + 24.8% |
| Ford Maverick | 12,443 | + 98.4% |
| Honda Accord | 12,025 | – 18.4% |
| Honda HR-V | 11,956 | + 49.2% |
| Subaru Crosstrek | 11,325 | – 10.9% |
| Subaru Outback | 11,300 | + 8.5% |
| Hyundai Tucson | 11,116 | – 7.6% |
| Ford Escape | 10,889 | + 38.2% |
| Mazda CX-5 | 10,194 | + 3.7% |
| Toyota 4Runner | 10,104 | + 27.2% |
| Toyota Highlander | 10,004 | – 29.9% |
| Kia Sportage | 9,994 | + 16.2% |
| Ford Bronco Sport | 9,821 | + 4.1% |
| Toyota Tundra | 9,631 | + 48.8% |
| Kia Forte | 8,977 | + 9.6% |
| Toyota Tacoma | 8,203 | – 54.0% |
| Mazda CX-30 | 7,773 | + 53.5% |
| Honda Pilot | 7,687 | + 10.6% |
| Hyundai Palisade | 7,638 | + 14.3% |
| Ford Bronco | 7,427 | – 27.0% |
| Ford Edge | 7,402 | + 49.0% |
| Lexus RX | 7,016 | – 11.8% |
| Kia Telluride | 6,916 | – 8.8% |
| Hyundai Elantra | 6,900 | – 20.3% |
| Toyota Grand Highlander | 6,581 | new |
| Hyundai Kona | 6,577 | + 12.9% |
| Hyundai Santa Fe | 6,021 | – 17.5% |
| Kia Sorento | 6,020 | – 4.0% |
| Mazda CX-50 | 5,733 | + 121.4% |
| Toyota Corolla Cross | 5,575 | + 70.0% |
| Ford Expedition | 5,466 | – 4.0% |
| Toyota Sienna | 5,138 | + 105.0% |
| Lexus NX | 5,079 | – 0.3% |
| Toyota Prius | 4,707 | + 89.3% |
| Honda Odyssey | 4,556 | – 18.8% |
| Kia Seltos | 4,000 | + 0.2% |
| Ford Mustang | 3,771 | – 5.8% |
| Subaru Ascent | 3,718 | – 18.9% |
| Honda Ridgeline | 3,350 | + 6.0% |
| Mazda CX-90 | 3,310 | new |
| Kia K5 | 3,288 | – 2.4% |
| Kia Soul | 3,271 | – 32.5% |
| Hyundai Sonata | 3,121 | – 36.0% |
| Acura MDX | 3,111 | – 30.2% |
| Ford E-Series | 3,080 | + 8.1% |
| Kia Carnival | 3,013 | + 81.3% |
| Volvo XC90 | 2,973 | + 18.4% |
| Volvo XC60 | 2,957 | + 17.6% |
| Lexus TX | 2,911 | new |
| Mazda3 | 2,880 | + 82.6% |
| Acura RDX | 2,777 | + 50.3% |
| Hyundai Santa Cruz | 2,487 | – 4.9% |
| Subaru Impreza | 2,265 | – 7.6% |
| Honda Passport | 2,199 | – 31.5% |
| Toyota Venza | 2,189 | – 24.2% |
| Toyota Crown | 2,165 | new |
| Lexus ES | 2,112 | – 4.0% |
| Volvo XC40 | 2,096 | + 27.7% |
| Kia Niro | 2,062 | – 44.5% |
| Lincoln Corsair | 2,056 | + 27.1% |
| Lincoln Nautilus | 2,034 | + 26.5% |
| Lexus GX | 1,926 | – 8.1% |
| Acura Integra | 1,865 | – 14.9% |
| Lincoln Aviator | 1,859 | + 58.3% |
| Toyota Sequoia | 1,728 | + 40.4% |
| Genesis GV70 | 1,585 | + 13.1% |
| Subaru Legacy | 1,492 | + 17.6% |
| Hyundai Ioniq 5 | 1,465 | – 5.4% |
| Hyundai Venue | 1,435 | – 41.2% |
| Kia EV9 | 1,408 | new |
| Ford Mustang Mach E | 1,295 | – 50.7% |
| Ford Transit Connect | 1,270 | + 9.0% |
| Lexus IS | 1,252 | – 24.6% |
| Kia EV6 | 1,213 | + 9.3% |
| Subaru WRX | 1,172 | – 41.6% |
| Genesis GV80 | 1,078 | – 10.7% |
| Lincoln Navigator | 1,036 | – 26.5% |
| Genesis G70 | 986 | + 22.6% |
| Kia Rio | 929 | – 57.5% |
| Acura TLX | 883 | – 10.8% |
| Volvo S60 | 834 | + 133.0% |
| Hyundai Ioniq 6 | 760 | new |
| Lexus UX | 730 | – 15.9% |
| Lexus LX | 615 | + 294.2% |
| Toyota bZ4X | 513 | + 12.0% |
| Volvo C40 | 491 | + 68.2% |
| Toyota GR86 | 474 | + 7.5% |
| Lexus RZ | 393 | new |
| Mazda MX-5 Miata | 389 | – 46.3% |
| Subaru Solterra | 379 | – 24.0% |
| Ford Ranger | 303 | – 89.4% |
| Genesis G80 | 252 | – 2.7% |
| Subaru BRZ | 250 | – 24.7% |
| Lexus LS | 212 | + 20.5% |
| Volvo V60 | 204 | + 23.6% |
| Genesis G90 | 202 | + 92.4% |
| Genesis GV60 | 166 | + 28.7% |
| Toyota Supra | 161 | – 47.6% |
| Lexus LC | 149 | + 30.7% |
| Volvo S90 | 118 | – 31.4% |
| Lexus RC | 117 | – 2.5% |
| Toyota Mirai | 44 | – 80.2% |
| Volvo V90 | 40 | + 0.0% |
| Hyundai Nexo | 23 | + 43.8% |
| Toyota Avalon | 1 | – 92.3% |
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