I have been raving about Youthforia for the last couple of months and since it is Asian-owned and founded, it seemed like the PERFECT brand to showcase for #LunarFebruary as I usually don’t get the chance to feature a lot of makeup brands. It is often skincare brands that are Asian owned and what is interesting about Youthforia is that the premise is that this is “makeup you can sleep in”!

The concept of “makeup that acts like skincare” is not new, but after using Youthforia for a few months almost daily now that their execution of both packaging and formula is superior to what I have tried in the past from other “clean beauty brands”.
This is a serum-like foundation with buildable coverage made with 68% skincare actives and a patented tannin complex that allows the foundation to melt into the skin for a smoother finish all while controlling sebum levels so that this foundation doesn’t quit until you say so!
While it says you can sleep in this, I really don’t like the idea of doing that, but it’s good to know that this would be a good travel foundation the next time I go to Paris while crossing several time zones! There are currently only 15 shades so not too inclusive at the moment, but hopefully more come out with time though they say these shades are “flexible” and can cover a few shades above/below.

I also found that though my foundation didn’t look perfect after 12 hours, it didn’t look even remotely bad either! I also didn’t have a super oily face around my nose, forehead and chin and truly felt like the foundation just looked more and more like it was part of my skin as the day progressed! Even with setting powder, I was able to easily use the BYO Blush on top and blend without disturbing the “under layers”.
Sephora Collection Midnight is Coming Eyeshadow Palette*
Danessa Myricks Pride Infinite Chrome Flakes
Laura Gellar Baked Gelato Swirl Illuminator in Gilded Honey
The photo above was taken with my iPhone 14 Pro in front of a window so you can see the finish of this foundation with a ringlight + DSLR and natural lighting. It is incredibly long-wearing and it is hands down one of THE most flawless looking and comfortable foundations I have worn in a VERY long time! I think as I get older, I want to be able to wear makeup that flexes with the wrinkles of my skin and I believe this foundation will be one of those products!
Final verdict: I have literally been wearing this foundation every day since I got it in November to work and even on my days off just to spot conceal. I love everything about it from the frosted glass packaging to the deep purple cap. I love the incredibly lightweight formula that seems to be able to go from light to high coverage and the most magical thing for me as how much BETTER this foundation looks the longer you wear it! Imagine how good I could look coming off a 10 hour flight?! As a Canadian, I paid quite a price for this foundation, but it is better than so many foundations I have tried and I have a feeling, I will have an empty by the end of this year!
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