Denmark January 2024: Tesla Model Y scores 6th straight win in troubled market

The Tesla Model Y has been the most popular vehicle in Denmark for the past 6 months in a row.

8,848 new cars hit Danish roads in January, a harsh -14.9% year-on-year drop. Toyota (-9.2%) advances four spots on December to take the lead of the brands charts with an outstanding 14.4% share, to be compared with just 7% over the Full Year 2023. Peugeot (+28.2%) also doubles its share vs. FY2023 at 10.2% vs. 5.1%. Tesla (+52.9%) sports a 8.6% share, a very impressive result for a start of quarter. Only Opel (+27.1%) and Nissan (+18.1%) manage a year-on-year gain in the remainder of the Top 10, with Citroen (-0.8%) and Skoda (-9.5%) sliding down and Volkswagen (-52.7%), Hyundai (-49.7%) and Audi (-26.3%) hit hard.

Model-wise, the Tesla Model Y (-1.2%) lodges a 6th consecutive monthly win with 5.4% share. It distances the Peugeot 208 (-17.6%), Toyota Aygo X (-1%) and Citroen C3 (-10.4%). The Tesla Model 3 (+3475%) takes advantage of its facelift to end the month at #5 with 3.2% share v. 2.4% over the Full Year 2023. The Peugeot 2008 (+74.3%), Audi Q4 (+245.1%) and Skoda Enyaq (+139.7%) also post spectacular lifts. The Toyota bZ4X (+5700%) is up to a record #12 while the Xpeng G9 ranks at #23.

Previous post: Denmark Full Year 2023: Tesla ultra dominant, places Model Y at #1 and Model 3 at #4

One year ago: Denmark January 2023: Tesla Model Y up to uncharacteristic 2nd place in market up 10.6%

Full January 2024 Top 48 All brands and Top 218 All models below.

Denmark January 2024 – brands:

Pos Brand Jan-24 % /23 Dec FY23
1 Toyota 1,276 14.4% – 9.2% 5 4
2 Peugeot 905 10.2% + 28.2% 10 7
3 Tesla 763 8.6% + 52.9% 1 1
4 Audi 502 5.7% – 26.3% 6 3
5 Volkswagen 502 5.7% – 52.7% 2 2
6 Citroen 494 5.6% – 0.8% 19 13
7 Skoda 436 4.9% – 9.5% 7 6
8 Hyundai 393 4.4% – 49.7% 12 9
9 Nissan 332 3.8% + 18.1% 13 17
10 Opel 328 3.7% + 27.1% 22 15
11 Volvo 290 3.3% + 4.7% 9 12
12 BMW 257 2.9% – 28.2% 4 8
13 Suzuki 250 2.8% – 39.2% 21 18
14 Renault 247 2.8% + 116.7% 11 16
15 Mazda 234 2.6% – 25.0% 20 19
16 Ford 231 2.6% – 53.6% 8 10
17 Mercedes 226 2.6% – 41.0% 3 5
18 Kia 164 1.9% – 59.7% 16 11
19 Fiat 161 1.8% + 33.1% 23 22
20 Cupra 116 1.3% – 46.3% 15 14
21 Seat 108 1.2% – 24.5% 18 21
22 BYD 100 1.1% + 669.2% 25 27
23 Xpeng 91 1.0% new 17 26
24 Mini 59 0.7% + 7.3% 31 25
25 Polestar 55 0.6% + 22.2% 14 20
26 Dacia 53 0.6% – 59.8% 24 24
27 Maxus 42 0.5% + 2000.0% 27 33
28 MG 40 0.5% – 62.3% 26 23
29 Honda 36 0.4% + 28.6% 39 29
30 Porsche 35 0.4% + 59.1% 34 30
31 DS 21 0.2% + 10.5% 30 31
32 Man 16 0.2% + 300.0% 38 38
33 Mitsubishi 16 0.2% – 27.3% 29 28
34 Subaru 11 0.1% + 22.2% 37 40
35 Lexus 10 0.1% + 25.0% 28 34
36 Hongqi 8 0.1% new 41 41
37 Voyah 8 0.1% new 45 53
38 Aiways 6 0.1% – 62.5% 40 36
39 Fisker 6 0.1% new 32 32
40 Jeep 6 0.1% + 500.0% 33 35
41 Land Rover 5 0.1% + 0.0% 35 37
42 Alfa Romeo 2 0.0% n/a 42 44
43 Hisun 2 0.0% n/a  – 71
44 BAW 1 0.0% n/a 51 69
45 Garia 1 0.0% n/a  – 62
46 JAC 1 0.0% – 66.7% 36 39
47 NIO 1 0.0% – 66.7% 46 42
48 Polaris 1 0.0% + 0.0% 49 52

Denmark January 2024 – models:

Pos Model Jan-24 % /23 Dec FY23
1 Tesla Model Y 475 5.4% – 1.2% 1 1
2 Peugeot 208 434 4.9% – 17.6% 10 2
3 Toyota Aygo X 388 4.4% – 1.0% 15 7
4 Citroen C3 380 4.3% – 10.4% 29 6
5 Tesla Model 3 286 3.2% + 3475.0% 2 4
6 Peugeot 2008 265 3.0% + 74.3% 26 23
7 Toyota Yaris Cross 249 2.8% – 14.7% 27 19
8 Audi Q4 245 2.8% + 245.1% 41 15
9 Toyota Yaris 237 2.7% – 10.6% 24 13
10 Skoda Enyaq 187 2.1% + 139.7% 17 5
11 Opel Corsa 176 2.0% + 18.9% 84 8
12 Toyota bZ4X 174 2.0% + 5700.0% 54 57
13 Volvo XC40 169 1.9% + 18.2% 8 10
14 Fiat 500 161 1.8% + 36.4% 38 33
15 Nissan Qashqai 158 1.8% + 97.5% 13 9
16 Nissan Ariya 145 1.6% – 11.0% 31 56
17 Hyundai Kona 129 1.5% + 279.4% 34 37
18 Audi Q2 126 1.4% + 38.5% 20 11
19 Peugeot 308 103 1.2% + 1960.0% 180 126
20 Ford Mustang Mach-E 103 1.2% + 2475.0% 28 36
21 Mazda2 101 1.1% – 25.7% 87 46
22 VW T-Roc 99 1.1% – 13.9% 30 17
23 Xpeng G9 86 1.0% new 12 91
24 Hyundai i20 85 1.0% – 45.2% 59 26
25 VW Touran 83 0.9% + 277.3% 58 71
26 Skoda Octavia 82 0.9% + 26.2% 65 30
27 Suzuki Vitara 79 0.9% – 24.0% 103 64
28 Opel Crossland X 79 0.9% – 8.1% 75 78
29 VW T-Cross 77 0.9% – 56.3% 9 35
30 Suzuki Ignis 72 0.8% + 7.5% 101 75
31 Kia Picanto 72 0.8% + 22.0% 77 41
32 Toyota RAV4 71 0.8% + 26.8% 42 84
33 Skoda Kamiq 70 0.8% – 28.6% 33 28
34 Toyota Corolla Cross 69 0.8% – 73.0% 35 31
35 Renault Clio 66 0.7% + 46.7% 19 32
36 Renault Captur 63 0.7% + 173.9% 62 68
37 Mazda MX-30 63 0.7% + 800.0% 69 106
38 Ford Kuga 62 0.7% – 80.3% 7 3
39 Renault Megane 62 0.7% + 129.6% 51 29
40 Cupra Formentor 61 0.7% + 5.2% 45 14
41 Peugeot 3008 60 0.7% + 1400.0% 143 128
42 Suzuki Swift 59 0.7% – 56.9% 60 39
43 Citroen C3 Aircross 59 0.7% + 168.2% 133 114
44 Seat Leon 59 0.7% + 883.3% 53 115
45 VW ID.4 57 0.6% – 66.3% 22 12
46 Audi Q5 57 0.6% – 53.3% 56 25
47 BYD Dolphin 56 0.6% new 66 140
48 Polestar 2 55 0.6% + 22.2% 6 21
49 Renault Austral 54 0.6% new 46 101
50 Mini 51 0.6% + 27.5% 97 88
51 BMW i5 51 0.6% new 14 111
52 VW Polo 49 0.6% – 74.9% 18 16
53 Hyundai Ioniq 5 49 0.6% – 53.8% 76 58
54 Opel Mokka 45 0.5% + 246.2% 86 80
55 Toyota Corolla 44 0.5% – 60.0% 100 67
56 Seat Ibiza 44 0.5% – 27.9% 67 62
57 BMW i4 43 0.5% + 168.8% 4 24
58 Maxus Euniq6 41 0.5% + 4000.0% 79 129
59 Kia Ceed 39 0.4% – 74.0% 72 18
60 Hyundai Ioniq 6 39 0.4% new 114 143
61 Volvo EX30 39 0.4% new 198 302
62 VW ID.7 39 0.4% new 40 144
63 Cupra Born 38 0.4% – 74.1% 43 38
64 Peugeot 5008 38 0.4% + 137.5% 83 139
65 Skoda Fabia 37 0.4% – 58.4% 48 48
66 MG 4 35 0.4% – 54.5% 89 74
67 BYD Seal 35 0.4% new 128 218
68 Citroen C4   34 0.4% – 17.1% 142 65
69 BMW 5 Series 34 0.4% + 78.9% 82 94
70 Mercedes Sprinter 34 0.4% + 325.0% 99 107
71 Mercedes EQB 32 0.4% – 31.9% 36 63
72 Hyundai i10 31 0.4% – 91.5% 73 20
73 Volvo XC60 31 0.4% – 42.6% 32 50
74 Dacia Jogger 29 0.3% – 42.0% 94 116
75 Suzuki SX4 28 0.3% – 58.8% 147 90
76 Toyota C-HR 28 0.3% + 154.5% 179 117
77 Mercedes C Class 26 0.3% – 40.9% 5 22
78 Opel Astra 26 0.3% + 188.9% 162 184
79 Porsche Cayenne 26 0.3% n/a  – 197
80 Hyundai i30 25 0.3% – 53.7% 123 97
81 Skoda Scala 25 0.3% – 46.8% 104 82
82 Volvo C40 25 0.3% – 37.5% 90 96
83 Hyundai Tucson 24 0.3% – 35.1% 74 51
84 Mazda CX-30 24 0.3% – 35.1% 172 110
85 BMW ix1 24 0.3% – 31.4% 47 54
86 Ford Transit/Tourneo Custom 23 0.3% + 155.6% 81 92
87 Mazda CX-5 22 0.2% – 71.1% 137 83
88 Mercedes EQA 22 0.2% – 50.0% 16 43
89 Kia EV6 21 0.2% – 51.2% 116 66
90 BMW 3 Series 20 0.2% – 61.5% 44 47
91 VW ID.3 20 0.2% – 57.4% 23 44
92 BMW iX 20 0.2% + 42.9% 57 99
93 Nissan Juke 20 0.2% + 53.8% 110 103
94 Audi A4 19 0.2% – 68.3% 61 42
95 VW ID.Buzz 19 0.2% – 66.1% 3 40
96 DS 4 19 0.2% + 26.7% 112 132
97 Dacia Duster 17 0.2% – 43.3% 118 112
98 Cupra Leon 17 0.2% + 70.0% 88 49
99 MAN TGE 16 0.2% + 300.0% 149 170
100 Audi A1 16 0.2% + 700.0% 166 146
101 BMW 1 Series 15 0.2% – 81.9% 106 69
102 Mercedes EQE SUV 15 0.2% new 71 124
103 Mercedes EQE 14 0.2% + 7.7% 25 72
104 Mercedes Vito Tourer 14 0.2% n/a 139 147
105 Skoda Karoq 13 0.1% – 69.0% 165 119
106 Skoda Superb 13 0.1% – 51.9% 129 100
107 Ford Focus 12 0.1% – 86.2% 130 108
108 VW ID.5 12 0.1% – 80.3% 92 52
109 VW Passat 12 0.1% – 72.1% 102 79
110 Mazda3 12 0.1% – 65.7% 164 123
111 Suzuki S-Cross 12 0.1% – 53.8% 170 135
112 VW Caddy 12 0.1% + 9.1% 145 171
113 Volvo XC90 12 0.1% + 71.4% 144 145
114 Citroen C4 X 12 0.1% new 126 154
115 Kia Sportage 11 0.1% – 63.3% 117 73
116 BMW 4 Series 11 0.1% + 57.1%  – 148
117 Audi Q8 e-Tron 11 0.1% new 85 102
118 Mercedes CLA 10 0.1% – 71.4% 37 70
119 Ford Puma 10 0.1% – 68.8% 158 131
120 Mitsubishi Space Star 10 0.1% – 9.1% 121 138
121 Toyota Proace/Verso 10 0.1% + 25.0% 182 163
122 Ford Transit 10 0.1% + 66.7% 171 167
123 Kia EV9 10 0.1% new 95 175
124 BMW X1 9 0.1% – 87.5% 55 77
125 Mercedes A Class 9 0.1% – 81.6% 11 59
126 Skoda Kodiaq 9 0.1% – 75.0% 78 76
127 Hyundai Bayon 9 0.1% – 67.9% 210 125
128 Mercedes GLE 9 0.1% – 59.1% 122 118
129 Mercedes E Class 9 0.1% – 57.1% 39 60
130 Volvo V90 9 0.1% – 35.7% 113 136
131 BYD Atto 3 9 0.1% – 30.8% 153 134
132 Porsche Taycan 9 0.1% – 30.8% 125 153
133 Honda CR-V 9 0.1% + 200.0% 201 189
134 Subaru Solterra 9 0.1% + 200.0% 146 207
135 BMW i7 9 0.1% + 800.0% 152 209
136 Honda e:Ny1 9 0.1% new 203 206
137 Ford Fiesta 8 0.1% – 57.9% 157 104
138 Mini Countryman 8 0.1% – 46.7% 187 166
139 BMW ix3 8 0.1% – 38.5% 68 61
140 Mercedes GLB 8 0.1% – 27.3% 49 87
141 Hongqi E-HS9 8 0.1% new 155 196
142 Voyah Free 8 0.1% new 197 265
143 Audi A6 7 0.1% – 97.1% 119 45
144 Dacia Sandero 7 0.1% – 86.0% 109 113
145 Honda Jazz 7 0.1% – 61.1% 199 160
146 Audi A5 7 0.1% – 58.8% 50 34
147 Mercedes GLA 7 0.1% – 56.3% 64 98
148 VW Tiguan 7 0.1% – 46.2% 96 86
149 Mazda CX-60 7 0.1% – 41.7% 93 85
150 Audi A3 7 0.1% – 36.4% 111 109
151 Nissan X-Trail 7 0.1% + 40.0% 115 151
152 Citroen e-C4 X 7 0.1% new 148 142
153 VW Taigo 6 0.1% – 94.6% 80 53
154 Kia Niro 6 0.1% – 91.5% 105 55
155 Audi Q3 6 0.1% – 84.6% 98 27
156 Aiways U5 6 0.1% – 62.5% 151 149
157 VW Golf 6 0.1% – 50.0% 52 95
158 Honda HR-V 6 0.1% + 50.0% 234 203
159 BMW X3 6 0.1% + 200.0% 138 122
160 Fisker Ocean 6 0.1% new 107 120
161 Jeep Avenger 6 0.1% new 108 182
162 Volvo V60 5 0.1% – 58.3% 124 105
163 Mercedes EQV 5 0.1% – 28.6% 160 172
164 Mazda MX-5 5 0.1% – 16.7% 230 162
165 Honda Civic 5 0.1% + 66.7% 204 213
166 Xpeng P7 5 0.1% new 163 187
167 Mercedes GLC 4 0.0% – 77.8% 63 93
168 Toyota Proace City Verso 4 0.0% – 60.0% 213 186
169 Lexus UX 4 0.0% – 33.3% 235 222
170 BMW X5 4 0.0% + 100.0% 134 156
171 Peugeot 508 4 0.0% n/a 188 180
172 Seat Arona 3 0.0% – 94.5% 70 81
173 BMW 2 Series 3 0.0% – 92.5%  – 127
174 Mitsubishi Eclipse Cross 3 0.0% – 72.7% 131 155
175 MG ZS 3 0.0% – 25.0% 159 159
176 Ford Tourneo Connect 3 0.0% n/a  – 246
177 Lexus NX 3 0.0% n/a 91 161
178 Mercedes V Class 3 0.0% n/a 176 199
179 Mitsubishi ASX 3 0.0% n/a 214 201
180 Range Rover 3 0.0% n/a 136 217
181 Kia Xceed 2 0.0% – 92.9% 174 133
182 Seat Ateca 2 0.0% – 90.5% 211 173
183 Renault Arkana 2 0.0% – 84.6%  – 168
184 MG eHS 2 0.0% – 83.3% 173 121
185 Nissan Leaf 2 0.0% – 81.8% 200 174
186 Kia Sorento 2 0.0% – 71.4% 161 181
187 VW Caravelle 2 0.0% – 66.7% 189 194
188 DS 7 2 0.0% – 50.0% 140 176
189 Lexus ES 2 0.0% + 0.0% 236 229
190 Hyundai Santa Fe 2 0.0% + 100.0% 167 192
191 Range Rover Sport 2 0.0% + 100.0% 169 198
192 Alfa Romeo Tonale 2 0.0% new 183 223
193 Hisun HS 2 0.0% n/a  – 326
194 Mercedes Citan 2 0.0% n/a 242 255
195 Opel Grandland X 2 0.0% n/a 181 157
196 VW Multivan 1 0.0% – 94.4% 21 89
197 Mercedes EQC 1 0.0% – 94.1% 184 150
198 Mercedes B Class 1 0.0% – 88.9% 185 190
199 Tesla Model S 1 0.0% – 87.5% 132 165
200 Kia Stonic 1 0.0% – 83.3%  – 158
201 Subaru Outback 1 0.0% – 80.0%  – 239
202 JAC e-JS4 1 0.0% – 66.7% 127 178
203 Tesla Model X 1 0.0% – 50.0% 168 193
204 Audi A7 1 0.0% + 0.0%  – 234
205 Maxus Euniq5 1 0.0% + 0.0%  – 257
206 Polaris Ranger 1 0.0% + 0.0%  – 261
207 Peugeot Rifter 1 0.0% n/a  – 240
208 Toyota Camry 1 0.0% n/a 221 260
209 BAW Pony 1 0.0% n/a 227 336
210 Citroen Berlingo 1 0.0% n/a 150 219
211 Citroen Spacetourer 1 0.0% n/a 177 208
212 Garia Monaco 2+2 1 0.0% n/a  – 348
213 Lexus RZ 1 0.0% new  – 244
214 Mercedes GLS 1 0.0% n/a 240 249
215 Nio EL6 1 0.0% new 223 282
216 Toyota Proace City 1 0.0% n/a  – 296
217 VW Touareg 1 0.0% n/a  – 297
218 Subaru Crosstrek 1 0.0% new  –  –

Source: Bilimp

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