Dodge Challenger SRT Demon 170 prices seem to be dropping, but some stealerships are still attempting to extract $65k or more above MSRP from Mopar enthusiasts. Despite Dodge’s guidance, many dealers are openly listing the car with substantial price hikes. Comments from interested parties aren’t exactly favorable, with one commenter even praising Chevrolet for its handling of special cars.
Markup practices are unfortunately commonplace in the automotive industry today. Despite automakers like Dodge publicly expressing a preference for dealers to adhere to MSRP (the manufacturer-suggested retail price), many dealerships blatantly disregard this and aggressively mark up prices, much to the frustration of customers.
These tactics often contradict data indicating that markups can harm brand loyalty. What’s notable in this instance is the level of discontent among Mopar enthusiasts and their willingness to openly criticize Dodge for the situation.
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In one Facebook group, a dealer says that they have three separate Demon 170s for $65,000 over MSRP or just under $200,000 in total on average. The reaction? One commenter eloquently said “Dealers are crooks. They ramming up hard core Mopar guy’s you know where.” Another went further saying “These cars went into the wrong hands… Chevy had the best program on Z06.”
They’re referring to General Motors‘ policy of revoking warranty coverage if a buyer flipped a Corvette Z06 within the first six months of ownership. It certainly wasn’t a perfect program as we found numerous examples of Z06 markups, but it was better than nothing which appears to be what Dodge chose to do.
To be fair to Dodge, not everyone hates these giant markups. Those who want to keep the car in a garage and use it as an appreciating asset certainly hope that prices don’t drop. Of course, it appears as though that’s already happening. $65,000 over MSRP is actually down from highs that we’ve seen in the last year of $250,000. That’s right, one dealer asked $386,821 for one of these cars.
In another recent case, a Demon 170 sold at auction for less than $200,000. That might be why this dealer is selling his for “just” $65k over. Some of the Facebook dealer groups we’ve uncovered in the past appear to have a bevy of Demon 170s available for sale and even more buyers saying that they’re unwilling to pay such high markups.
Another group of Demon 170s that are publicly viewable on Autotrader shows dealers all asking $214,000 or more, with one priced at $321,341.
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