The VW Golf is the most popular vehicle in Austria in January.
It’s a weak start of the year for the Austrian new car market with sales off -6.9% year-on-year to 17,552. Volkswagen (-25%) stays on top of the brands ranking despite a steep fall to 13.4% share. Skoda (+2.2%) defines the negative market to climb to 11.7% share vs. 8.8% last month. BMW (+24.8%) and Audi (+16.3%) do even better and ensure the Top 4 brands are identical to the FY2023 ranking. Seat (-38.6%) is in difficulty year-on-year but posts a strong 6.1% share vs. 5% over the FY2023, Dacia (+42.3%) surges to #6 overall with 5.2% share, its third Top 6 finish in the past four months. Suzuki (+78.2%) breaks into the Top 10 at #10 and lodges the largest year-on-year gain among the 16 best-selling carmakers.
In the models ranking, the VW Golf (+53.2%) surges to pole position for its first monthly win since May 2021. Leader over the the Full Year 2023, the Skoda Octavia (+34.8%) also shines and ends the month in 2nd place with 3.6% share vs. 2.9% in FY2023. In fact the entire Top 6 score positive results, with the Dacia Sandero (+37.7%) the most dynamic above the Dacia Duster (+21.6%), Tesla Model Y (+10.5%) and Seat Ibiza (+9.5%). The BMW X1 (+9.3%) and VW Bus (+78.6%) also impress in the remainder of the Top 10. Below, notice the BMW i4 (+355.3%), Audi A6 (+191.9%) and Q8 (+128%).
Previous post: Austria Full Year 2023: Skoda Octavia and Tesla Model Y top market up 11.2%
One year ago: Austria January 2023: Seat Ateca signs first ever win in market up 20.7%
Full January 2024 Top 55 All brands and Top 20 models below.
Austria January 2024 – brands:
| Pos | Brand | Jan-24 | % | /23 | Dec | FY23 |
| 1 | Volkswagen | 2,355 | 13.4% | – 25.0% | 2 | 1 |
| 2 | Skoda | 2,056 | 11.7% | + 2.2% | 4 | 2 |
| 3 | BMW | 1,561 | 8.9% | + 24.8% | 3 | 3 |
| 4 | Audi | 1,452 | 8.3% | + 16.3% | 9 | 4 |
| 5 | Seat | 1,069 | 6.1% | – 38.6% | 7 | 7 |
| 6 | Dacia | 918 | 5.2% | + 42.3% | 8 | 9 |
| 7 | Toyota | 818 | 4.7% | – 7.2% | 6 | 8 |
| 8 | Mercedes | 786 | 4.5% | – 19.8% | 5 | 6 |
| 9 | Kia | 579 | 3.3% | – 4.1% | 11 | 10 |
| 10 | Suzuki | 540 | 3.1% | + 78.2% | 15 | 18 |
| 11 | Cupra | 484 | 2.8% | – 10.0% | 17 | 14 |
| 12 | Ford | 458 | 2.6% | – 36.6% | 13 | 12 |
| 13 | Tesla | 391 | 2.2% | + 4.8% | 10 | 13 |
| 14 | Mazda | 388 | 2.2% | – 5.8% | 14 | 15 |
| 15 | Peugeot | 382 | 2.2% | – 19.4% | 19 | 17 |
| 16 | Renault | 334 | 1.9% | – 44.2% | 12 | 11 |
| 17 | Mitsubishi | 331 | 1.9% | + 171.3% | 18 | 24 |
| 18 | Volvo | 311 | 1.8% | + 12.7% | 16 | 21 |
| 19 | Opel | 293 | 1.7% | – 19.9% | 23 | 16 |
| 20 | Hyundai | 259 | 1.5% | – 39.8% | 1 | 5 |
| 21 | Fiat | 235 | 1.3% | – 7.8% | 24 | 19 |
| 22 | Citroen | 210 | 1.2% | – 33.5% | 26 | 20 |
| 23 | Nissan | 197 | 1.1% | + 8.8% | 20 | 22 |
| 24 | MG | 166 | 0.9% | – 23.1% | 22 | 23 |
| 25 | BYD | 157 | 0.9% | + 1107.7% | 25 | 30 |
| 26 | Mini | 155 | 0.9% | + 32.5% | 21 | 25 |
| 27 | Land Rover | 113 | 0.6% | + 43.0% | 27 | 28 |
| 28 | Jeep | 94 | 0.5% | + 40.3% | 29 | 27 |
| 29 | Porsche | 93 | 0.5% | – 30.6% | 30 | 26 |
| 30 | Alfa Romeo | 65 | 0.4% | – 54.5% | 32 | 29 |
| 31 | Smart | 58 | 0.3% | + 1833.3% | 36 | 39 |
| 32 | Honda | 54 | 0.3% | + 38.5% | 31 | 31 |
| 33 | Fisker | 44 | 0.3% | new | 34 | 37 |
| 34 | Lexus | 33 | 0.2% | + 73.7% | 37 | 36 |
| 35 | Polestar | 29 | 0.2% | – 44.2% | 33 | 32 |
| 36 | DS | 27 | 0.2% | + 17.4% | 40 | 35 |
| 37 | Subaru | 17 | 0.1% | – 34.6% | 28 | 33 |
| 38 | Jaguar | 8 | 0.0% | – 70.4% | 38 | 34 |
| 39 | SsangYong | 4 | 0.0% | n/a | 35 | 40 |
| 40 | Aston Martin | 3 | 0.0% | + 0.0% | – | 44 |
| 41 | Chrysler | 3 | 0.0% | + 200.0% | – | 49 |
| 42 | Ferrari | 3 | 0.0% | – 25.0% | 39 | 38 |
| 43 | Ineos | 3 | 0.0% | new | 44 | 42 |
| 44 | Lamborghini | 2 | 0.0% | + 0.0% | 41 | 43 |
| 45 | Lotus | 2 | 0.0% | n/a | – | 54 |
| 46 | MAN | 2 | 0.0% | + 0.0% | 42 | 48 |
| 47 | McLaren | 2 | 0.0% | n/a | 48 | 46 |
| 48 | BAIC | 1 | 0.0% | n/a | 43 | 50 |
| 49 | Chevrolet | 1 | 0.0% | + 0.0% | 49 | 47 |
| 50 | Dongfeng (DFSK) | 1 | 0.0% | – 50.0% | – | 51 |
| 51 | Forthing | 1 | 0.0% | new | 50 | 55 |
| 52 | Maserati | 1 | 0.0% | – 83.3% | 45 | 41 |
| 53 | Rolls Royce | 1 | 0.0% | n/a | 47 | 57 |
| 54 | Seres | 1 | 0.0% | new | – | 63 |
| 55 | Skywell | 1 | 0.0% | new | – | 53 |
Austria January 2024 – models:
| Pos | Model | Jan-24 | % | /23 | Dec | FY23 |
| 1 | VW Golf | 662 | 3.8% | + 53.2% | 2 | 3 |
| 2 | Skoda Octavia | 627 | 3.6% | + 34.8% | 4 | 1 |
| 3 | Seat Ibiza | 428 | 2.4% | + 9.5% | n/a | 12 |
| 4 | Dacia Duster | 343 | 2.0% | + 21.6% | n/a | 17 |
| 5 | Dacia Sandero | 336 | 1.9% | + 37.7% | 15 | 6 |
| 6 | Tesla Model Y | 304 | 1.7% | + 10.5% | 6 | 2 |
| 7 | Skoda Karoq | 303 | 1.7% | – 17.2% | n/a | 10 |
| 8 | Toyota Yaris/Cross | 303 | 1.7% | – 15.8% | 8 | 4 |
| 9 | BMW X1 | 259 | 1.5% | + 9.3% | 7 | 5 |
| 10 | VW Bus | 259 | 1.5% | + 78.6% | 19 | 14 |
| 11 | VW Polo | 250 | 1.4% | – 57.5% | n/a | 19 |
| 12 | Skoda Fabia | 249 | 1.4% | – 32.3% | n/a | 16 |
| 13 | VW Tiguan | 232 | 1.3% | – 24.2% | 17 | 7 |
| 14 | Skoda Kamiq | 230 | 1.3% | – 14.8% | n/a | n/a |
| 15 | Audi Q8 | 228 | 1.3% | + 128.0% | n/a | n/a |
| 16 | BMW X3 | 225 | 1.3% | – 11.8% | n/a | 18 |
| 17 | Seat Arona | 216 | 1.2% | – 60.5% | n/a | 20 |
| 18 | Audi A6 | 216 | 1.2% | + 191.9% | n/a | n/a |
| 19 | BMW i4 | 214 | 1.2% | + 355.3% | 10 | n/a |
| 20 | Kia Ceed | 210 | 1.2% | + 31.3% | n/a | n/a |
Source: Statistik Austria
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