Audi sales are up 73.9% year-on-year in January.
46,667 new cars found a buyer in Belgium in January, a solid 17.1% year-on-year lift. BMW (+31.1%) cements its leadership in the brands ranking with 11.7% share vs. 10.6% over the Full Year 2023. The Belgian podium is 100% German premium brands this month with Audi (+73.9%) surging ahead at #2 and Mercedes (+8.3%) at #3. As a result Volkswagen (+4.3%) is relegated to 4th place. Volvo (+68.9%) continues to align superb scores and finishes at #5 like in December with 7% share vs. 4.5% over the Full Year 2023. Toyota (-1.7%) and Peugeot (-20.2%) struggle year-on-year as does, to a lesser extent, Renault (+10.7%). Dacia (+67.3%) and Skoda (+26.9%) impress. Further down, notice Tesla (+199.8%) at #11, Cupra (+139.5%), Suzuki (+98.7%), Honda (+85.9%), MG (+74.7%) and Land Rover (+54.8%) with BYD (+424%) soaring from a low year-ago basis.
Previous post: Belgium Full Year 2023: BMW X1 and Tesla Model Y top market up 30.1%
One year ago: Belgium January 2023: Volvo, Mercedes stand out in market up 17.4%
Full January 2023 Top 65 All brands ranking below.
Belgium January 2024 – brands:
| Pos | Brand | Jan-24 | % | /23 | Dec | FY23 |
| 1 | BMW | 5,438 | 11.7% | + 31.1% | 1 | 1 |
| 2 | Audi | 4,577 | 9.8% | + 73.9% | 3 | 3 |
| 3 | Mercedes | 3,882 | 8.3% | + 8.3% | 4 | 4 |
| 4 | Volkswagen | 3,414 | 7.3% | + 4.3% | 2 | 2 |
| 5 | Volvo | 3,272 | 7.0% | + 68.9% | 5 | 8 |
| 6 | Toyota | 2,609 | 5.6% | – 1.7% | 8 | 7 |
| 7 | Peugeot | 2,467 | 5.3% | – 20.2% | 11 | 5 |
| 8 | Dacia | 2,321 | 5.0% | + 67.3% | 7 | 9 |
| 9 | Skoda | 1,971 | 4.2% | + 26.9% | 15 | 11 |
| 10 | Renault | 1,901 | 4.1% | + 10.7% | 9 | 6 |
| 11 | Tesla | 1,826 | 3.9% | + 199.8% | 6 | 13 |
| 12 | Kia | 1,803 | 3.9% | + 25.0% | 13 | 10 |
| 13 | Ford | 1,409 | 3.0% | – 4.9% | 12 | 12 |
| 14 | Hyundai | 1,135 | 2.4% | – 5.4% | 14 | 16 |
| 15 | Nissan | 1,000 | 2.1% | + 22.7% | 19 | 17 |
| 16 | Opel | 870 | 1.9% | – 33.8% | 16 | 15 |
| 17 | Land Rover | 822 | 1.8% | + 54.8% | 23 | 22 |
| 18 | Citroen | 790 | 1.7% | – 23.3% | 17 | 14 |
| 19 | Mazda | 626 | 1.3% | + 10.2% | 20 | 19 |
| 20 | Suzuki | 602 | 1.3% | + 98.7% | 24 | 25 |
| 21 | Seat | 481 | 1.0% | – 29.6% | 18 | 20 |
| 22 | Mini | 469 | 1.0% | – 26.8% | 21 | 18 |
| 23 | Cupra | 376 | 0.8% | + 139.5% | 22 | 24 |
| 24 | Porsche | 372 | 0.8% | – 37.9% | 28 | 26 |
| 25 | Fiat | 295 | 0.6% | – 56.2% | 27 | 21 |
| 26 | MG | 283 | 0.6% | + 74.7% | 10 | 23 |
| 27 | Honda | 251 | 0.5% | + 85.9% | 26 | 31 |
| 28 | Jeep | 231 | 0.5% | – 26.4% | 30 | 27 |
| 29 | Alfa Romeo | 181 | 0.4% | + 34.1% | 31 | 30 |
| 30 | Polestar | 139 | 0.3% | + 0.7% | 25 | 28 |
| 31 | BYD | 131 | 0.3% | + 424.0% | 33 | 36 |
| 32 | SsangYong | 130 | 0.3% | + 17.1% | 29 | 33 |
| 33 | Lexus | 129 | 0.3% | + 46.6% | 32 | 34 |
| 34 | Jaguar | 82 | 0.2% | + 20.6% | 36 | 35 |
| 35 | DS | 69 | 0.1% | – 57.9% | 35 | 29 |
| 36 | Lynk & Co | 57 | 0.1% | – 78.2% | 34 | 32 |
| 37 | Smart | 56 | 0.1% | + 522.2% | 37 | 42 |
| 38 | Subaru | 19 | 0.0% | – 73.2% | 39 | 37 |
| 39 | Alpine | 18 | 0.0% | + 12.5% | 41 | 39 |
| 40 | Lotus | 18 | 0.0% | + 1700.0% | 38 | 38 |
| 41 | BAIC | 13 | 0.0% | + 160.0% | 40 | 46 |
| 42 | Bentley | 13 | 0.0% | – 50.0% | – | 44 |
| 43 | Ferrari | 13 | 0.0% | + 8.3% | 49 | 43 |
| 44 | Tripod | 12 | 0.0% | + 140.0% | 43 | 47 |
| 45 | Maserati | 11 | 0.0% | – 45.0% | 44 | 40 |
| 46 | Dongfeng Sokon (DFSK) | 10 | 0.0% | – 41.2% | 48 | 41 |
| 47 | Allied Vehicles | 9 | 0.0% | + 200.0% | 45 | 45 |
| 48 | Forthing | 9 | 0.0% | new | 47 | 55 |
| 49 | Lamborghini | 9 | 0.0% | + 80.0% | 53 | 48 |
| 50 | Fisker | 7 | 0.0% | new | 52 | 62 |
| 51 | Aiways | 6 | 0.0% | – 33.3% | – | 50 |
| 52 | Mitsubishi | 6 | 0.0% | n/a | 50 | 51 |
| 53 | Rolls-Royce | 5 | 0.0% | n/a | – | 58 |
| 54 | McLaren | 4 | 0.0% | n/a | 55 | 59 |
| 55 | Tremonia | 4 | 0.0% | new | – | 74 |
| 56 | Aston Martin | 2 | 0.0% | – 66.7% | 54 | 49 |
| 57 | FAW | 2 | 0.0% | + 0.0% | 57 | 65 |
| 58 | Maxus | 2 | 0.0% | + 100.0% | 46 | 53 |
| 59 | NIO | 2 | 0.0% | new | 56 | 63 |
| 60 | Alpina | 1 | 0.0% | n/a | – | 54 |
| 61 | Chery | 1 | 0.0% | new | – | 68 |
| 62 | Man | 1 | 0.0% | – 50.0% | – | 64 |
| 63 | RUF | 1 | 0.0% | n/a | – | – |
| 64 | SWM | 1 | 0.0% | new | 51 | 56 |
| 65 | Xpeng | 1 | 0.0% | new | 59 | 75 |
Source: Febiac
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