The new generation Santa Fe pushes the nameplate up to its highest ranking in 4.5 years.
The South Korean new car market edges down -1.3% year-on-year in January to 115,877. This is solely the fault of foreign manufacturers diving -19.4% to 13,083 whereas domestic brands are up 1.6% to 102,794. For the first time since last July, Kia (+15.5%) is the best-selling carmaker at home with a stunning 38.6% share compared with 32.5% over the Full Year 2023 and 31.6% in December. It topples traditional leader Hyundai (-12.3%) handicapped by the Asan plant, manufacturing the Grandeur, stopped operating this month. Genesis (+35.8%) surges ahead to eclipse the 10,000 monthly sales mark for the third month in a row. BMW (-28.9%) is the best-selling foreign brand again despite a ghastly loss. KG Mobility (-47.2%) fares even worse as EV subsidies were suspended at the start of the month, meaning the new Torres EVX failed to launch properly. GM Korea (+183.4%) improves on a particularly low year-ago basis with Lexus (+73.3%), Toyota (+196.6%), Mini (+94.6%), Lincoln (+383.1%) and Honda (+53%) also making themselves noticed.
In the domestic model ranking, the Kia Sorento (+101.3%) scores a third win in the past 4 months thanks to its facelift. It distances its competitor the Hyundai Santa Fe (+277.4%), up to #2 which is this generation’s best ranking and the nameplate’s highest position since September 2019 when it led the charts. The Carnival (+2.1%) and Sportage (+8%) make it three Kias in the Top 4. The Hyundai Tucson (+41.7%) is up 9 spots on December to #5 and the Genesis GV80 (+144.3%) is up three to #6 thanks to the new model. This is to be compared with #22 over the Full Year 2023.
As far as foreign models are concerned, the BMW 5 Series (-47%) is #1 for the 2nd month running and for the 7th time in the past 10 months despite a ghastly fall. It archenemy the Mercedes E-Class (-31%) stays at #2 while the BMW X5 (+21.6%) is up 9 spots on last month to round out the podium. 5 of the next 7 models all score market defying gains, with the Mercedes GLE (+387.2%) the most dynamic followed by the Volvo XC60 (+124.6%), Mercedes GLC (+122.9%), BMW X7 (+33.4%) and Lexus ES (+16.8%).
Previous post: South Korea Full Year 2023: Hyundai Grandeur reclaims lead
One year ago: South Korea January 2023: New Hyundai Grandeur tops the charts
Full January 2024 Top 32 All brands, Top 51 domestic models and Top 50 foreign models below.
South Korea January 2024 – brands:
| Pos | Brand | Jan-24 | % | /23 | Dec | FY23 |
| 1 | Kia | 44,683 | 38.6% | + 15.5% | 2 | 2 |
| 2 | Hyundai | 38,461 | 33.2% | – 12.3% | 1 | 1 |
| 3 | Genesis | 11,349 | 9.8% | + 35.8% | 3 | 3 |
| 4 | BMW | 4,330 | 3.7% | – 28.9% | 5 | 4 |
| 5 | KG Mobility (ex Ssangyong) | 3,762 | 3.2% | – 47.2% | 6 | 6 |
| 6 | Mercedes | 2,931 | 2.5% | + 1.1% | 4 | 5 |
| 7 | GM Korea | 2,894 | 2.5% | + 183.4% | 7 | 7 |
| 8 | Renault Korea | 1,645 | 1.4% | – 22.3% | 9 | 8 |
| 9 | Lexus | 998 | 0.9% | + 73.3% | 11 | 12 |
| 10 | Volvo | 965 | 0.8% | – 4.2% | 8 | 10 |
| 11 | Toyota | 786 | 0.7% | + 196.6% | 15 | 16 |
| 12 | Porsche | 677 | 0.6% | – 6.7% | 14 | 13 |
| 13 | Mini | 543 | 0.5% | + 94.6% | 16 | 15 |
| 14 | Land Rover | 340 | 0.3% | – 28.4% | 19 | 18 |
| 15 | Lincoln | 285 | 0.2% | + 383.1% | 17 | 22 |
| 16 | Ford | 229 | 0.2% | – 6.9% | 20 | 20 |
| 17 | Jeep | 213 | 0.2% | – 12.7% | 18 | 19 |
| 18 | Audi | 179 | 0.2% | – 92.7% | 12 | 9 |
| 19 | Honda | 177 | 0.2% | + 156.5% | 22 | 24 |
| 20 | Chevrolet | 155 | 0.1% | – 56.9% | 23 | 17 |
| 21 | Peugeot | 101 | 0.1% | + 53.0% | 21 | 21 |
| 22 | Cadillac | 57 | 0.0% | – 24.0% | 24 | 25 |
| 23 | Volkswagen | 53 | 0.0% | – 73.0% | 10 | 14 |
| 24 | GMC | 18 | 0.0% | new | 29 | 27 |
| 25 | Maserati | 16 | 0.0% | + 23.1% | 27 | 28 |
| 26 | Bentley | 13 | 0.0% | – 81.7% | 26 | 26 |
| 27 | Rolls-Royce | 9 | 0.0% | – 52.6% | 30 | 30 |
| 28 | Lamborghini | 7 | 0.0% | – 75.0% | 28 | 29 |
| 29 | Tesla | 1 | 0.0% | n/a | 13 | 11 |
| 30 | DS | 0 | 0.0% | – 100.0% | 31 | 31 |
| 31 | Jaguar | 0 | 0.0% | – 100.0% | – | 32 |
| 32 | Polestar | 0 | 0.0% | new | 25 | 23 |
| – | Total local manufacturers | 102,794 | 88.7% | + 1.6% | – | – |
| – | Total foreign manufacturers | 13,083 | 11.3% | – 19.4% | – | – |
| – | Total market | 115,877 | 100.0% | – 1.3% | – | – |
South Korea January 2024 – domestic models:
| Pos | Model | Jan-24 | /22 | Dec | FY23 |
| 1 | Kia Sorento | 9,284 | + 101.3% | 2 | 3 |
| 2 | Hyundai Santa Fe | 8,016 | + 277.4% | 3 | 8 |
| 3 | Kia Carnival | 7,049 | + 2.1% | 6 | 4 |
| 4 | Kia Sportage | 5,934 | + 8.0% | 5 | 5 |
| 5 | Hyundai Tucson | 5,152 | + 41.7% | 14 | 12 |
| 6 | Genesis GV80 | 4,596 | + 144.3% | 9 | 22 |
| 7 | Hyundai Avante | 4,438 | – 27.2% | 8 | 6 |
| 8 | Hyundai Porter | 4,297 | – 34.8% | 4 | 2 |
| 9 | Kia Ray | 4,130 | + 15.2% | 10 | 9 |
| 10 | Kia Seltos | 3,944 | + 17.2% | 13 | 10 |
| 11 | Hyundai Grandeur | 3,635 | – 60.2% | 1 | 1 |
| 12 | Genesis G80 | 3,494 | – 13.9% | 19 | 13 |
| 13 | Kia K5 | 3,336 | + 30.3% | 15 | 20 |
| 14 | Kia Bongo | 3,074 | – 14.1% | 12 | 7 |
| 15 | Hyundai Casper | 3,006 | – 2.1% | 11 | 11 |
| 16 | Hyundai Staria | 2,996 | + 1.5% | 16 | 16 |
| 17 | Kia K8 | 2,917 | – 15.5% | 22 | 15 |
| 18 | Chevrolet Trax Crossover | 2,246 | new | 24 | 24 |
| 19 | Genesis GV70 | 2,232 | + 94.3% | 18 | 21 |
| 20 | Hyundai Kona | 1,976 | + 131.4% | 20 | 19 |
| 21 | Hyundai Palisade | 1,741 | – 55.6% | 21 | 14 |
| 22 | KG Mobility Torres | 1,462 | – 73.1% | 25 | 18 |
| 23 | Kia K3 | 1,419 | + 49.4% | 26 | 29 |
| 24 | KG Mobility Rexton Sports | 1,362 | + 95.1% | 29 | 28 |
| 25 | Kia Niro | 1,241 | – 2.2% | 27 | 25 |
| 26 | Kia Morning | 1,214 | – 33.0% | 23 | 23 |
| 27 | Renault Korea XM3 | 974 | – 4.4% | 32 | 33 |
| 28 | Genesis G90 | 768 | – 18.6% | 28 | 30 |
| 29 | KG Mobility Tivoli | 627 | – 0.8% | 35 | 37 |
| 30 | Renault Korea QM6 | 577 | – 34.2% | 31 | 31 |
| 31 | Hyundai Sonata | 496 | – 80.5% | 7 | 17 |
| 32 | Chevrolet Trailblazer | 461 | + 7.2% | 36 | 36 |
| 33 | Kia EV9 | 449 | new | 17 | 35 |
| 34 | Hyundai Venue | 323 | – 50.0% | 34 | 34 |
| 35 | Kia Mohave | 291 | – 39.6% | 39 | 38 |
| 36 | Genesis G70 | 252 | – 20.5% | 38 | 40 |
| 37 | KG Mobility Rexton | 180 | + 29.5% | 42 | 43 |
| 38 | Kia K9 | 175 | – 59.4% | 40 | 41 |
| 39 | Chevrolet Traverse | 119 | + 48.8% | 47 | 50 |
| 40 | KG Mobility Korando | 104 | – 52.1% | 44 | 48 |
| 41 | Renault Korea SM6 | 94 | – 57.3% | 43 | 44 |
| 42 | Hyundai Ioniq 5 | 39 | – 48.7% | 30 | 27 |
| 43 | Chevrolet Colorado | 38 | – 64.5% | 48 | 46 |
| 44 | Kia EV6 | 29 | n/a | 33 | 26 |
| 45 | KG Mobility Torres EVX | 27 | new | 37 | 45 |
| 46 | GMC Sierra | 14 | new | 50 | 53 |
| 47 | Genesis GV60 | 7 | + 0.0% | 46 | 42 |
| 48 | Chevrolet Tahoe | 7 | – 46.2% | 51 | 54 |
| 49 | Chevrolet Equinox | 5 | – 91.8% | 49 | 51 |
| 50 | Hyundai Ioniq 6 | 4 | – 82.6% | 41 | 32 |
| 51 | Hyundai Nexo | 2 | – 99.3% | 45 | 39 |
South Korea January 2024 – foreign models:
| Pos | Model | Jan-24 | /23 | Dec | Jan-23 | FY23 |
| 1 | BMW 5 Series | 1,126 | – 47.0% | 1 | 2,124 | 2 |
| 2 | Mercedes E Class | 652 | – 31.0% | 2 | 945 | 1 |
| 3 | BMW X5 | 585 | + 21.6% | 12 | 481 | 12 |
| 4 | Lexus ES | 556 | + 16.8% | 7 | 476 | 6 |
| 5 | Mercedes GLE | 531 | + 387.2% | 4 | 109 | 7 |
| 6 | Volvo XC60 | 402 | + 124.6% | 10 | 179 | 10 |
| 7 | BMW X3 | 389 | – 46.8% | 16 | 731 | 14 |
| 8 | BMW X7 | 387 | + 33.4% | 8 | 290 | 18 |
| 9 | Porsche Cayenne | 358 | – 8.7% | 24 | 392 | 15 |
| 10 | Mercedes GLC | 321 | + 122.9% | 5 | 144 | 8 |
| 11 | BMW X4 | 318 | – 49.9% | 20 | 635 | 13 |
| 12 | Mini Cooper Hatch | 261 | + 94.8% | 27 | 134 | 20 |
| 13 | BMW X6 | 256 | – 0.4% | 18 | 257 | 19 |
| 14 | Mercedes C Class | 244 | – 18.4% | 11 | 299 | 16 |
| 15 | Lexus NX | 241 | + 270.8% | 19 | 65 | 22 |
| 16 | BMW 3 Series | 207 | – 59.8% | 26 | 515 | 9 |
| 17 | Mercedes S Class | 200 | – 74.7% | 3 | 790 | 4 |
| 18 | BMW i5 | 190 | new | 15 | n/a | |
| 19 | Mercedes A Class | 186 | + 173.5% | 43 | 68 | n/a |
| 20 | Toyota RAV4 | 163 | + 1153.8% | 32 | 13 | 25 |
| 21 | Toyota Camry | 158 | + 1.3% | n/a | 156 | n/a |
| 22 | Lincoln Nautilus | 157 | + 15600.0% | 36 | 1 | n/a |
| 23 | Volvo S90 | 155 | – 42.8% | 38 | 271 | 24 |
| 24 | Mercedes EQE | 153 | + 135.4% | 14 | 65 | 23 |
| 25 | Mini Countryman | 139 | + 52.7% | 41 | 91 | 27 |
| 26 | Toyota Prius | 137 | n/a | n/a | 0 | n/a |
| 27 | Mercedes GLS | 132 | + 428.0% | 30 | 25 | 39 |
| 28 | Volvo XC90 | 126 | – 39.4% | 47 | 208 | 29 |
| 29 | BMW 6 Series | 124 | – 68.2% | 37 | 390 | 11 |
| 30 | BMW X1 | 123 | n/a | 17 | 0 | 38 |
| 31 | Range Rover | 121 | – 58.8% | 49 | 294 | 30 |
| 32 | Chevrolet Traverse | 119 | + 48.8% | n/a | 80 | n/a |
| 33 | Mini Clubman | 116 | + 176.2% | 39 | 42 | 35 |
| 34 | Lexus RX | 116 | + 3766.7% | 45 | 3 | n/a |
| 35 | Volvo S60 | 113 | – 42.9% | n/a | 198 | n/a |
| 36 | Volvo XC40 | 110 | + 323.1% | 28 | 26 | 36 |
| 37 | Porsche Macan | 107 | + 87.7% | n/a | 57 | n/a |
| 38 | Ford Ranger | 101 | + 188.6% | n/a | 35 | n/a |
| 39 | Mercedes GLB | 100 | + 117.4% | 46 | 46 | 31 |
| 40 | Mercedes EQB | 93 | + 126.8% | 23 | 41 | 37 |
| 41 | Lincoln Aviator | 92 | + 268.0% | n/a | 25 | n/a |
| 42 | BMW 7 Series | 87 | – 4.4% | 25 | 91 | 21 |
| 43 | Porsche 911 | 85 | + 37.1% | n/a | 62 | n/a |
| 44 | Toyota Crown | 85 | new | n/a | 0 | n/a |
| 45 | Ford Explorer | 82 | – 48.1% | 50 | 158 | n/a |
| 46 | Jeep Grand Cherokee | 79 | – 16.0% | 34 | 94 | n/a |
| 47 | Honda CR-V | 78 | + 271.4% | n/a | 21 | n/a |
| 48 | Toyota Sienna | 77 | – 7.2% | n/a | 83 | n/a |
| 49 | Mercedes CLA | 74 | – 28.8% | 48 | 104 | n/a |
| 50 | Land Rover Defender | 74 | + 10.4% | n/a | 67 | n/a |
Source: Manufacturers
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